Good Game Agency

What Good Game Agency does

Good Game Agency (legal entity: Good Game Global) is a privately held, founder-controlled esports and gaming agency headquartered in Zagreb, Croatia, founded in 2016 by CEO Nikola Stolnik. The firm provides turnkey, B2B esports services to enterprises, gaming publishers, and consumer brands: pan-European tournament organization (75+ tournaments delivered, including the multi-country T-Esports Championship across Croatia, North Macedonia, Czech Republic, Montenegro, Poland, and Hungary), live stream and content production via the in-house GG Studios broadcast and podcast facility, gaming influencer collaborations (4M+ followers, 2.5M+ monthly reach), community programs such as the Student Esports Tournament across Croatian, DACH, and Spanish tech faculties, and strategy consulting through the GG Lab practice.

The underlying technology stack is operational rather than algorithmic: GG Studios supplies broadcast-grade cameras, overlays, lighting, and bilingual (Adriatic and English) caster talent; GG Studios Podcast Studio powers the LVL UP ProGame Podcast and ALT+TAB content formats; and owned event properties (Good Game Zagreb, Sunset Esports Festival, T-Esports Championship, Student Esports Tournament) function as recurring content and distribution engines. No APIs, SDKs, or AI-driven products are disclosed.

The business model is project-based professional services with a services-fee spine, complemented by event ticketing (General Admission EUR 250, Experience Ticket EUR 425 for Sunset Esports Festival), sponsorships, and brand partnerships. Pricing is quote-based and not publicly disclosed for core services. Go-to-market is event-driven and community-led, with flagship events serving as both marketing assets and lead-generation channels. Named customers include Deutsche Telekom (T-Mobile), Samsung, Accenture, FIA, Google, Microsoft, Intel, Red Bull, Coca-Cola, Gillette, Porsche, and Superbet, while IESF social-media management extends reach across 111 countries.

Name

Good Game Agency

Legal name

Good Game Global

Website

https://good.game

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Game Agency is a Zagreb-based, founder-controlled esports and gaming agency that organizes pan-European tournaments, produces broadcast and podcast content via GG Studios, runs influencer campaigns, and delivers strategy consulting to enterprise clients such as Deutsche Telekom, Samsung, Accenture, Google, and Microsoft.

Ownership category

akta.pro rank

Product category

Esports Agency Services

NAICS

Sports Teams and Clubs (711211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Esports Event Production & Operations (Broadcast, Stage, Refereeing) (MPAKANAO)

akta.pro secondary industries

Esports Sponsorship, Sales & Brand Activation Agencies (MPAFADAJ), Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)

Keywords

• Esports tournament management
• Gaming content production
• Live broadcast services
• Esports consulting services
• Event management agency

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Esports Tournament Organization: Full-service tournament organization including production, admin, broadcast, and partner management. Revenue generated through service fees for organizing leagues and championships across Europe.
2. Live Stream & Content Production: Broadcast-grade production services and content creation for brands. In-house studio capabilities for both live and recorded content.
3. Event Tickets: Ticket sales for Sunset Esports Festival conference. General Admission at 250 EUR, Experience Ticket at 425 EUR including lunch, boat party, and cocktail party.
4. Sponsorship & Brand Partnerships: Brand partnerships through esports events and content. Gaming influencer collaboration network with 4M+ followers generating authentic brand-aligned content for clients like Gillette, Spar, and Bolt.
5. GG Lab Consulting: Esports and gaming strategy consulting services for brands entering the space, including market entry, ROI analysis, community building, and KPI delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Good Game Agency is a full-service esports and gaming agency that organizes pan-European esports tournaments and championships, produces broadcast-grade live streams and branded content through its in-house GG Studios facility, runs gaming influencer collaborations, manages community programs, and provides esports and gaming strategy consulting through GG Lab. The company also operates its own flagship event properties including Good Game Zagreb, the T-Esports Championship, the Student Esports Tournament, and the Sunset Esports Festival.

Product overview

Good Game Agency (Good Game Global) is a full-service esports and gaming agency offering a portfolio of integrated services and owned event properties. The core service offering spans six areas: Esports Tournament Organisation, Live Stream Production, Content Production, Gaming Influencer Collaboration, Community Ecosystems, and GG Lab Consulting. These services are supported by GG Studios, a complete in-house production facility with broadcast and podcast capabilities. The company also operates several flagship event properties including Good Game Zagreb, T-Esports Championship, Student Esports Tournament, and the Sunset Esports Festival. The portfolio is anchored by production scale (30k+ competing players, 10M+ people reached, 200+ clients, 9+ years experience) and serves brands ranging from challenger companies to industry leaders across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• GG Studios: Complete in-house production facility including broadcast studio and podcast studio for content creation.
• Sunset Esports Festival
• GG Lab
• LVL UP ProGame
• ALT+TAB
• Sunset Esports Festival

Products and services

• Esports Tournament Organisation Full-service organization of pan-European esports leagues and local championships including production, admin, broadcast, and partner management. The company has organized 75+ tournaments over 9+ years for brands and game publishers.
• Live Stream Production Broadcast-grade live stream production from GG Studios with professional casters in Adriatic and English languages, featuring custom overlays for every project and brand. Targeted at brands, esports organizations, and game publishers needing live event coverage.
• Content Production Branded content production ranging from short-form social content to long-form branded series and viral videos, claiming 10M+ reach across content. Targeted at brands seeking authentic gaming-audience creative output.
• Gaming Influencer Collaboration Gaming creator collaboration service leveraging a network of gaming influencers with 4M+ followers and 2.5M+ monthly reach. Delivers authentic brand-aligned content for clients such as Gillette, Spar, and Bolt.
• GG Lab Consulting Esports and gaming strategy consulting service for brands entering or expanding in the space, including market entry strategy, ROI analysis, community building, and KPI delivery. Targeted at brands and organizations without internal esports expertise.
• GG Studios Complete in-house production facility offering a broadcast studio with full brand integration, custom stream overlays, and professional casters, plus a podcast studio with professional lighting and equipment for audio platforms. Provides production infrastructure supporting client projects and the company's own content properties.
• Good Game Zagreb Croatia's flagship charity B2B esports tournament featuring CS2 competition, employer branding stage, and 2-day LAN Finals at Velesajam. Now in its 10th edition (April 2026) and serves as a B2B showcase for employer branding through esports.
• T-Esports Championship EU-wide esports league spanning Croatia, North Macedonia, Czech Republic, Montenegro, Poland and Hungary across CS2, EA Sports FC, LoL and Brawl Stars, with LAN Finals in Budapest. Delivered for Deutsche Telekom (T-Mobile) with 37M+ total views, 95M+ total impressions, and €100k prize pool across 5 seasons.
• Student Esports Tournament (SET) Esports tournament program targeting student audiences across tech faculties in Croatia, DACH region, and Spain, focused on student engagement and tech faculty connections.
• Sunset Esports Festival Croatia's flagship annual esports and sports business festival on the Adriatic coast, held over 3 days in Zadar, Croatia. Features an Esports Stage, Sport Stage, and Performance Lab with industry conference content, decision-maker panels, investor networking, sport and esports competition, and sundown mixers. Tickets sold at 250 EUR (General Admission) and 425 EUR (Experience Ticket).

Quantifiable outcome

• 37M+ total views for T-Esports Championship across 5 seasons
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IESF (International Esports Federation)coreStrategic or Co-development PartnerGood Game Global manages IESF social media across 111 global markets. Partnership involves social media management and content production for the International Esports Federation.
• VacomminorGTM or Marketing PartnerSponsor partner for Sunset Esports Festival 2026, participating in 'Follow the Money: Where Smart Capital is Going in Gaming 2026' panel.
• KageTechminorGTM or Marketing PartnerPartner for Sunset Esports Festival 2026, specifically associated with Ghostpad product.
• KreavitaminorGTM or Marketing PartnerPartner for Sunset Esports Festival 2026, associated with fitness/wellness offerings.
• FalkensteinerminorGTM or Marketing PartnerSponsor partner for Sunset Esports Festival, powering the 'Running the Roster: Inside the Business of Managing Elite Esports Teams' panel.
• 404 AgencyminorStrategic or Co-development PartnerCreative agency partner listed in client portfolio, suggesting ongoing working relationship for creative services.
• JGLminorStrategic or Co-development PartnerPartner agency in client portfolio for esports-related projects.
• InfobipminorGTM or Marketing PartnerTechnology and communications partner listed in client portfolio, suggesting collaboration on communication/tech solutions.
• SupersportminorGTM or Marketing PartnerMedia/broadcast partner in Croatia for sports content distribution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nielsen Sports: Nielsen Sports provides sponsorship valuation, audience measurement, and consulting services to rights holders and brand partners globally. Comparable to Good Game's GG Lab consulting layer focused on ROI analysis and KPI delivery for brands investing in esports.
• Lagardère Sports: Lagardère Sports is a global sports marketing and brand activation agency representing rights holders and advising brands across major sports. Broader incumbent peer to Good Game's brand activation work in esports, with overlap on the corporate-sponsorship thesis.

Direct peers

• Black Moll Communications: Black Moll is a Germany-based gaming and esports marketing agency serving AAA publishers, hardware brands, and platform holders across DACH and Europe. Comparable to Good Game Agency as an esports marketing/agency counterpart serving similar enterprise clients.
• BLAST Premier: BLAST operates globally distributed esports tournament circuits in CS and other titles, offering in-house broadcast production and sponsor-branded event IP. Comparable to Good Game Agency in delivering end-to-end tournament production with enterprise brand monetization.
• PGL Esports: PGL is a Bucharest-based esports tournament organizer and production company running major CS:GO/Dota events including PGL Major Krakow and PGL Esports Studio. Closely comparable pan-European event operator with in-house production capabilities serving publisher and brand clients.
• ESL FACEIT Group: ESL FACEIT Group operates the world's largest esports tournament and competitive gaming ecosystem, including ESL Pro League, IEM, and ESL One. Directly comparable to Good Game Agency as a multi-region esports event operator, content producer, and brand-activation platform for enterprise sponsors.
• Freaks 4U Gaming: Freaks 4U Gaming is a Berlin-based full-service gaming and esports marketing agency providing influencer marketing, content production, community management, and event services to enterprise brands. Direct peer to Good Game Agency's agency model targeting brands entering European esports.

Emerging players

• Bayes Esports: Bayes Esports provides esports data, integrity, and commercial analytics products to tournament operators and brands. Comparable to Good Game's analytics-oriented work for publisher and sponsor clients, though Bayes focuses more on data infrastructure versus event execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GoodGameGlobal
• LinkedInlinkedin.com/company/good-game-global
• Instagraminstagram.com/goodgameglobal
• Xx.com/goodgameglobal
• Facebookfacebook.com/GoodGameGlobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Game Agency