Whispir
- Company typePublic
- Founded2002
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Whispir does
Whispir is a cloud-based omnichannel communication workflow platform that enables enterprises to create, automate, and analyze communications across SMS, email, voice, WhatsApp, and social channels from a single unified interface. The platform's core architecture combines a drag-and-drop Message Builder, automated workflow engine triggered by time, location, demographics, or events, real-time reporting with full audit trails, and a Pay by Text module for in-message payment collection. Underlying technology uses a REST API with developer documentation, OpenAI's API for the Compose AI features (Tone of Voice, predictive copy suggestions, Engagement Score), and integrations with enterprise systems including Salesforce, ServiceNow, DocuSign, Okta, Microsoft Active Directory, BambooHR, and Kenexa Brassring. The platform is ISO 27001 certified and offers PCI DSS and HIPAA compliance modules, supporting procurement in regulated verticals.
Whispir monetizes through enterprise SaaS subscriptions with custom quote-based pricing typically structured as multi-year contracts, complemented by usage-based fees on messaging volume (SMS, voice, WhatsApp) and transaction fees on Pay by Text payment processing. Pricing is not publicly disclosed, and the go-to-market relies on direct enterprise field sales across three regional teams: Australia (North Sydney HQ and Melbourne contact), Southeast Asia (Singapore regional HQ, Whispir Holdings Pte Limited), and the United States (Whispir Americas Inc.), plus an emerging New Zealand presence. The company serves ten primary verticals — government, emergency services, healthcare, insurance, education, HR/recruitment, transport/logistics, mining/construction, retail/hospitality, and energy/utilities — with named enterprise customers including M1, Essential Energy, New Zealand Police, AIA Singapore, and Monash University.
Whispir Holdings Pte Limited is the legal parent entity domiciled in Singapore, with operating subsidiaries in Australia and the United States. The company was founded in 2002, employs 101-250 people, and trades on the ASX under ticker WSP. Cumulative disclosed funding totals approximately $69M across multiple rounds (2012, 2016, 2018, 2019), with the most recent material raise being a $47M Series 3 in May 2019. As of 2024, Whispir operates as a solution by Soprano (its strategic parent company) and is currently subject to a takeover offer, indicating potential ownership transition.
Whispir firmographics
Firmographics- Name
- Whispir
- Legal name
- Whispir Holdings Pte Limited
- Website
- https://whispir.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Whispir industry classification
Industry- Product category
- Enterprise Omnichannel Communications Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industries
- Content Operations & Workflow Management (BPAFAIAI), IT Workflow Automation & Orchestration Platforms (HDAEALAF), Webhooks, Eventing & Message Streaming (BPAMAOAE)
Keywords
Where Whispir is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Whispir business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based communications workflow platform delivered as a subscription service, with enterprise organizations paying for access to multi-channel messaging, automation, and analytics capabilities. Pricing appears quote-based for enterprise tier.
- Message/Usage-based fees: SMS, voice, and WhatsApp messaging services likely incur usage-based charges per message or per minute, particularly for high-volume enterprise communications.
- Transaction Processing (Pay by Text): Payment collection services through Pay by Text functionality enabling invoice payments via SMS, with potential transaction fees for payment processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Whispir product offering
Product offeringCore offering
Whispir sells a cloud-based omnichannel communication workflow platform that lets enterprises compose, automate, and measure messaging across SMS, email, voice, WhatsApp, and social channels from a single console. The platform bundles a drag-and-drop Message Builder, automated workflows triggered by time, location, demographics, or events, real-time reporting with audit trails, geofencing, two-way texting, and a Pay by Text capability for SMS-based payment collection. It is delivered as a subscription SaaS product, with REST APIs and pre-built integrations into enterprise systems such as Salesforce, ServiceNow, Okta, Active Directory, BambooHR, and DocuSign.
Product overview
Whispir is an enterprise cloud-based omnichannel communication platform designed for large organizations. The platform operates as a unified platform architecture with multiple integrated modules: the core Whispir Platform serves as the central hub, which includes Message Builder for drag-and-drop message creation with AI-powered tone of voice capabilities, Reporting for analytics and audit trails, and Pay by Text for payment collection. Communications are delivered across multiple channels including SMS (with 2-way texting and bulk SMS), Email, Voice Messaging (with text-to-speech in 50+ languages), WhatsApp, RSS, and Social media. Additional modules include Contact Management with API integration, Geofencing for location-based targeting, and Transact for payment automation. The platform provides industry-specific solutions for Government, Emergency Services, Healthcare, Insurance, Education, HR/Recruitment, Transport & Logistics, Mining & Construction, Hospitality & Retail, and Energy & Utilities sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Whispir: Cloud-based communications workflow platform for enterprise businesses
Products and services
- Whispir Platform The Whispir Platform is the core enterprise cloud-based omnichannel communication SaaS product. It enables organisations to design automated communication workflows, build branded multi-channel messages via a drag-and-drop Message Builder, deliver them across SMS, email, voice, WhatsApp, and social channels, and measure outcomes with real-time reporting and full audit trails. It is sold as a multi-year enterprise subscription.
- Pay by Text Pay by Text is an SMS-based payment collection capability on the Whispir Platform that lets businesses send payment requests via SMS with one-tap payment, enabling 85% faster payment collection and 90-second average SMS response times. It is PCI DSS and HIPAA compliant, integrates with billing and accounting systems via a REST API, and is targeted at enterprises that need to accelerate invoicing and collections while staying compliant.
Quantifiable outcome
- 90% of recipients open SMS messages within 3 seconds of delivery, compared to 23% email open rate within first hour
- +4 more outcomes
Companies that use Whispir
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles3 records
Whispir technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature9 records
Whispir partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ServiceNowcoreServiceNow integration allowing organizations to trigger multi-channel messaging (SMS, email, voice) directly from ServiceNow workflows. Enables workflow automation and ITSM communication capabilities for enterprise IT service management.
- SalesforcecoreSalesforce CRM integration enabling contacts to be imported into Whispir with a single click. Supports SMS, email, voice, and rich messaging to CRM contacts, with lead data and contact details automatically synced.
- DocuSigncoreDocuSign ClickWrap integration for single-click digital consent and agreement completion. Enables frictionless e-signature experiences with automated communication follow-ups.
- OktacoreOkta identity management integration providing single sign-on (SSO) capability for Whispir platform access. Ensures elevated security and seamless authentication across enterprise applications.
- Microsoft Active DirectorycoreActive Directory integration enabling SSO capabilities and secure data storage alongside Whispir's communication platform. Creates seamless experience across enterprise platforms without multiple login credentials.
- WIZ.AIcoreWIZ.AI Talkbots integration providing AI-powered voice automation and conversational chatbots. Organizations achieve 5.3x higher cost efficiencies through human-like voice capabilities and reduced post-call processing time.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Whispir competitors and assessment
Company assessmentDirect peers
- CM.com: CM.com is a European CPaaS provider offering SMS, email, voice, WhatsApp, and conversational AI tools. Comparable mid-sized competitor with similar omnichannel platform strategy and enterprise customer focus.
- Twilio: Twilio is the leading global CPaaS provider offering SMS, voice, email, and messaging APIs. It is the most direct competitor to Whispir's omnichannel communications platform, though at materially greater scale (billions in revenue) and broader geographic reach.
- MessageBird: MessageBird (now rebranded Bird) is a direct CPaaS competitor offering omnichannel messaging, workflow automation, and AI agents across SMS, email, WhatsApp, and voice. Comparable in mid-market positioning to Whispir with a similar feature focus on workflow and customer engagement.
- Plivo: Plivo offers CPaaS APIs for SMS, voice, and messaging with a focus on developer-friendly pricing and enterprise integration. Comparable to Whispir at a similar scale and similar feature focus on omnichannel communication APIs.
- Bandwidth Inc. Bandwidth is a US-based CPaaS provider offering messaging, voice, and 911 services with a focus on enterprise and contact center use cases. Comparable to Whispir in enterprise communications focus though operating primarily in North America.
- Sinch: Sinch is a Swedish-headquartered CPaaS provider offering messaging, voice, and identity verification APIs globally. Comparable to Whispir in omnichannel messaging focus, with stronger presence in Europe and Latin America versus Whispir's APAC tilt.
- Infobip: Infobip is a global CPaaS platform offering SMS, email, voice, WhatsApp, and RCS messaging with a strong workflow automation suite. Comparable to Whispir in feature scope and enterprise focus, though operating at substantially larger scale and broader geographic reach.
Emerging players
- OneReach.ai: OneReach.ai is an emerging platform focused on AI-powered conversational workflows and omnichannel customer engagement. Comparable to Whispir's automation and AI messaging ambitions with a focus on agent-based interactions.
Regional players
- Telstra: Telstra is Australia's largest telecom operator offering messaging and enterprise communications services through its Telstra Enterprise and Muru-D units. A regional incumbent in Whispir's home market with overlapping enterprise communication offerings.
Broad incumbents
- Vonage (Ericsson): Vonage, now part of Ericsson, provides CPaaS APIs for messaging, voice, and video alongside its UCaaS heritage. Broader incumbent offering communications infrastructure to enterprises at a global scale that Whispir cannot match directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Whispir social profiles
Digital presenceWhispir compliance and trust
Trust signalCompliance4 records
Whispir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whispir leadership team
Management profileNumber of profiles
Profiles5 records
Whispir subsidiaries and ownership
Company hierarchySubsidiaries3 records
Whispir funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whispir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whispir
What does Whispir do?
Whispir sells a cloud-based omnichannel communication workflow platform that lets enterprises compose, automate, and measure messaging across SMS, email, voice, WhatsApp, and social channels from a single console. The platform bundles a drag-and-drop Message Builder, automated workflows triggered by time, location, demographics, or events, real-time reporting with audit trails, geofencing, two-way texting, and a Pay by Text capability for SMS-based payment collection. It is delivered as a subscription SaaS product, with REST APIs and pre-built integrations into enterprise systems such as Salesforce, ServiceNow, Okta, Active Directory, BambooHR, and DocuSign.
Is Whispir a public or private company?
Whispir is a public company. It is classified as public and is currently operating.
When was Whispir founded?
Whispir was founded in 2002. It employs 101 to 250 people.
Where is Whispir based?
Whispir is headquartered in Melbourne, Australia, in the Oceania region.
How does Whispir make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are message/Usage-based fees and transaction Processing (Pay by Text).
Who are Whispir's main competitors?
Direct peers on record are CM.com, Twilio, MessageBird, Plivo, Bandwidth Inc., Sinch and Infobip. OneReach.ai is listed as an emerging player. Telstra is listed as a regional player. Vonage (Ericsson) is listed as a broad incumbent.
Does Whispir have an API?
Yes. Whispir offers a REST API that enables developers to integrate Pay by Text functionality with billing and accounting systems. The platform utilizes OpenAI's API solution to provide Whispir's Compose AI functionality. Customer data is not used to train OpenAI's models or Whispir's own AI models. Developer documentation is at developers.www.whispir.com.
What industry is Whispir in?
Whispir's product category is Enterprise Omnichannel Communications Platform. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAFAIAI, Content Operations & Workflow Management. Its NAICS code is 51821 and its SIC code is 7372.