SourceMogul
SourceMogul is a Wales-based SaaS platform that scans 700+ online retailers to help Amazon resellers identify profitable online arbitrage products, priced at £15/month on a self-serve, affiliate-distributed model.
- Company typePrivate
- Founded2015
- HeadquartersCaerphilly, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What SourceMogul does
SourceMogul is a subscription-based SaaS platform serving Amazon sellers engaged in online arbitrage, the practice of buying products from online retailers and reselling them on Amazon at a profit. Founded in 2015 in Caerphilly, Wales (operated as a trading name of ProfitSweep LLC), the company operates with 1–10 employees and has reportedly been used by over 100,000 Amazon sellers cumulatively.
The core technology is a web-based scanning engine that monitors 700+ online retailers 24/7, analyzing tens of millions of products per month to identify items priced lower at retail than on Amazon. The platform calculates profit margins after Amazon fees, provides sales rank and volume trend data, and offers a free Chrome extension for in-context scanning while browsing retailer sites. A wholesale list upload feature enables sellers to compare bulk supplier pricing against Amazon marketplace data. The platform is an official Amazon Software Partner and supports both UK and US Amazon marketplaces.
SourceMogul's commercial model is a self-serve, product-led SaaS priced at £15/month with a 14-day free trial and an annual plan option. The company supplements direct sign-ups with a community-led affiliate program offering up to 35% lifetime commissions to YouTubers, bloggers, and course creators in the Amazon seller ecosystem. The product is horizontally distributed via web browser and is targeted exclusively at SMB and individual Amazon resellers rather than enterprise customers.
SourceMogul firmographics
Firmographics- Name
- SourceMogul
- Legal name
- ProfitSweep LLC
- Website
- https://sourcemogul.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SourceMogul is a Wales-based SaaS platform that scans 700+ online retailers to help Amazon resellers identify profitable online arbitrage products, priced at £15/month on a self-serve, affiliate-distributed model.
- Ownership category
- akta.pro rank
SourceMogul industry classification
Industry- Product category
- Online Arbitrage Sourcing Software
- NAICS
- Credit Bureaus (561450)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
- akta.pro secondary industry
- Regulatory, Reporting & Compliance for BNPL (FSAGAIAM)
Keywords
Where SourceMogul is headquartered
LocationHeadquarters
- HQ city
- Caerphilly
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SourceMogul business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription: Monthly subscription plan at £15/month providing full access to all platform features including retailer scanning, wholesale search, Chrome extension, wishlists, and filters. Includes 14-day free trial.
- Annual Subscription: Annual subscription plan offered as a special value option, billed less than monthly. Cancel anytime without being charged for the next year.
- Affiliate Referrals: Earn up to 35% lifetime commission on referred subscribers, paid monthly via PayPal with 60-day conversion window and no earnings cap.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Plan at £15/month with 14-day free trial |
| Subscription | Annual | Annual Plan (special offer pricing) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SourceMogul product offering
Product offeringCore offering
SourceMogul is a subscription-based SaaS platform that automatically scans hundreds of online retailers 24/7 to identify products available at lower prices than Amazon listings, enabling online arbitrage sellers to source profitable inventory. The software calculates profit margins by comparing retail prices against Amazon fees, analyzes sales rank and volume trends, checks supplier stock levels, and supports both wholesale list uploads and a free Chrome extension for in-browser scanning.
Product overview
SourceMogul is a single unified SaaS platform for Amazon sellers that provides automated product sourcing through online arbitrage. The core product, SourceMogul, scans hundreds of retailers 24/7 to identify profitable products for resale on Amazon. It is supplemented by a free Chrome extension with lifetime access, and the company previously launched ProfitSourcery (March 2015) before building out the SourceMogul platform. Additional offerings include a free training resource center and an affiliate program (SourceMogul Affiliates).
Differentiator
Problem solved
Functional benefit
Products and services
- SourceMogul Subscription-based automated scanning software that analyzes products from hundreds of online retailers and wholesale lists to identify profitable opportunities for resale on Amazon. It calculates profit, checks selling permissions, monitors supplier stock levels, and includes a free Chrome extension; intended for Amazon sellers ranging from first-time entrepreneurs to experienced traders.
Quantifiable outcome
- Users can start with as little as £100–£200 in initial stock investment
- +2 more outcomes
Companies that use SourceMogul
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
SourceMogul technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SourceMogul partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreSourceMogul is an official Amazon Software Partner. The platform integrates with Amazon Seller Central for UK and US marketplaces, allowing sellers to list products and access real-time sales rank data. SourceMogul scans retailers and compares prices against Amazon marketplace data to identify profitable online arbitrage opportunities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SourceMogul competitors and assessment
Company assessmentDirect peers
- Tactical Arbitrage: Tactical Arbitrage is a direct competitor offering product sourcing software for Amazon arbitrage sellers. SourceMogul explicitly compares itself against Tactical Arbitrage on its own comparison page, indicating overlapping product, target customer, and pricing model.
- Arbisource: Arbisource is a direct competitor in online arbitrage sourcing for Amazon sellers. It is one of the two competitors SourceMogul names on its comparison page, serving the same SMB Amazon seller segment with similar scanning and product discovery functionality.
Broad incumbents
- Helium 10: Helium 10 is a broad, well-funded Amazon seller suite offering keyword research, product research, sourcing, and analytics. It competes with SourceMogul's sourcing capability while bundling it with a much larger toolkit, making it an incumbent in the same seller's software stack.
- Jungle Scout: Jungle Scout is a broader Amazon seller platform covering product research, sales analytics, and supplier sourcing. While not arbitrage-specific, it competes for the same Amazon seller wallet and overlaps in product discovery functionality.
- AMZScout: AMZScout provides Amazon product research, keyword, and sourcing tools for sellers. It overlaps with SourceMogul in serving Amazon sellers with research and discovery tools, though with a broader feature set.
Emerging players
- SellerApp: SellerApp is an AI-driven Amazon analytics and intelligence platform offering product research, PPC optimization, and competitor analysis. It serves the same Amazon seller customer base as SourceMogul with overlapping product discovery use cases.
- ZonGuru: ZonGuru is an all-in-one Amazon seller tool offering product research, keyword tracking, and listing optimization. It targets the same Amazon seller SMB segment as SourceMogul with overlapping discovery and sourcing workflows.
- ScanPower: ScanPower provides product sourcing and profit analytics tools specifically for Amazon FBA and online arbitrage sellers. It is closely comparable to SourceMogul in its arbitrage-focused positioning and SMB seller customer base.
- Viral Launch: Viral Launch (now part of Helium 10) historically offered Amazon product discovery and launch tools. It serves the same Amazon seller audience with overlapping research and market intelligence capabilities.
- RepricerExpress: RepricerExpress is an Amazon repricing and seller automation tool. While its core focus is repricing rather than sourcing, it serves the same Amazon seller SMB segment and competes for share-of-wallet within the seller tooling stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SourceMogul social profiles
Digital presenceSourceMogul financial estimates
Financial estimateRevenue estimate
Valuation estimate
SourceMogul leadership team
Management profileNumber of profiles
Profiles3 records
SourceMogul funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SourceMogul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SourceMogul
What does SourceMogul do?
SourceMogul is a subscription-based SaaS platform that automatically scans hundreds of online retailers 24/7 to identify products available at lower prices than Amazon listings, enabling online arbitrage sellers to source profitable inventory. The software calculates profit margins by comparing retail prices against Amazon fees, analyzes sales rank and volume trends, checks supplier stock levels, and supports both wholesale list uploads and a free Chrome extension for in-browser scanning.
Is SourceMogul a public or private company?
SourceMogul is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SourceMogul founded?
SourceMogul was founded in 2015. It employs 1 to 10 people.
Where is SourceMogul based?
SourceMogul is headquartered in Caerphilly, United Kingdom, in the Europe region.
How does SourceMogul make money?
Three revenue lines are on record. Monthly Subscription is the primary driver. The others are annual Subscription and affiliate Referrals.
Who are SourceMogul's main competitors?
Direct peers on record are Tactical Arbitrage and Arbisource. Broad incumbents are Helium 10, Jungle Scout and AMZScout. Emerging players are SellerApp, ZonGuru, ScanPower, Viral Launch and RepricerExpress.
Does SourceMogul have an API?
No public API is recorded for SourceMogul.
What industry is SourceMogul in?
SourceMogul's product category is Online Arbitrage Sourcing Software. Its primary akta.pro industry code is FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management), with a secondary code of FSAGAIAM, Regulatory, Reporting & Compliance for BNPL. Its NAICS code is 561450 and its SIC code is 5734.