SellerApp
- Company typePrivate
- Founded2017
- HeadquartersSpring, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
SellerApp firmographics
Firmographics- Name
- SellerApp
- Legal name
- Sellmetric Pte Ltd
- Website
- https://sellerapp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where SellerApp is headquartered
LocationHeadquarters
- HQ city
- Spring
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SellerApp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: DIY self-serve platform with tiered subscription plans providing access to product research, keyword research, listing optimization, PPC automation, profit analytics, and inventory monitoring tools. Users can access basic features freemium with premium tiers unlocking advanced capabilities.
- Freemium Model: Basic features available free of cost without requiring credit card entry. Serves as customer acquisition channel for paid tiers.
- Managed Services: Full-service Amazon PPC management with dedicated strategists, campaign optimization, and hands-on execution. Includes Amazon PPC Agency, Listing Optimization Services, and Amazon DSP Managed Services.
- Agency Platform: Multi-account control platform for agencies managing 10-100+ clients with white-labeled reporting, automation, and full business visibility. Revenue from agency subscriptions and per-client licensing.
- Enterprise API Solutions: Programmatic access to product data, sales analytics, advertising performance, keyword intelligence, and competitive insights through RESTful APIs. Supports custom application development and workflow automation.
- Ecommerce Data API: Access to product data, pricing intelligence, availability tracking, and market insights across multiple marketplaces beyond Amazon for competitive intelligence systems and market research.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freemium - Free basic access |
| Subscription | Annual | DIY Self-Serve Paid Tiers |
| Subscription | Multi-year contract | Managed Services |
| Subscription | Monthly | Agency Platform |
| Usage-based | Monthly | Enterprise API Solutions |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
SellerApp product offering
Product offeringCore offering
SellerApp provides an AI-powered Amazon seller software platform covering product research, keyword discovery, listing optimization, PPC automation, and profit analytics, delivered through a tiered SaaS subscription, a freemium self-serve plan, and full-service managed PPC engagements. The company also offers a multi-account Agency Platform, enterprise solutions, and RESTful APIs for programmatic access to product, sales, advertising, and competitive data. The platform supports 16+ marketplaces including Amazon, Walmart, Flipkart, ONDC, and Q-commerce channels.
Product overview
SellerApp is a comprehensive Amazon seller software platform offering an all-in-one ecosystem of tools for product research, advertising optimization, listing management, and profitability tracking. The platform consists of core analytical tools (PPC Analyzer, Profit Dashboard, Listing Quality, Product Research, Keyword Explorer, Keyword Ranking Tracker, Business Alerts) complemented by AI-powered automation capabilities and Product Intelligence. The product portfolio includes a DIY Self-Serve platform for individual sellers, an Agency Platform for managing multiple client accounts, Managed Services for hands-on expert support, and Enterprise Solutions for large-scale operations. The platform supports programmatic access via Amazon Seller APIs and Ecommerce Data APIs. Additional offerings include a free Chrome Extension, Competitor Intelligence, and free tools (FBA Calculator, Sales Estimator, ACoS Calculator). SellerApp serves sellers, vendors, agencies, and enterprises across Amazon, Walmart, Flipkart, ONDC, and quick commerce platforms (Blinkit, Zepto, Instamart) in 18+ global marketplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- DIY Self-Serve Platform Self-serve SaaS platform for individual sellers and small brands to automate Amazon ads, gain performance insights, and grow with precision. Includes campaign automation, profitability analytics, rule-based workflows, and unified sales metrics.
- Agency Platform
Quantifiable outcome
- 35-50% ACoS reduction for PPC agency clients while maintaining revenue growth
- +8 more outcomes
Companies that use SellerApp
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
SellerApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature10 records
SellerApp partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary, emerging and minor.
- AmazoncorePrimary marketplace partnership with deep integration into Amazon Seller Central, Amazon Advertising API, Marketing Stream, and Marketing Cloud. SellerApp is listed in the Amazon Advertising Partner directory and provides tools across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
- WalmartcoreMarketplace integration for sellers operating on Walmart.com, with cross-platform dashboard support for advertising and analytics.
- FlipkartsecondaryIndian marketplace integration for sellers expanding to Flipkart alongside Amazon operations, with unified management capabilities.
- ONDC (Open Network for Digital Commerce)emergingIntegration with India's government-backed ONDC network for sellers looking to expand beyond traditional marketplace models.
- Quick Commerce Platforms (Zepto, Blinkit, Instamart)emergingQ-commerce monitoring through Quantum integration, enabling sellers to monitor SKU-level data in Zepto, Blinkit, and Instamart to drive Purchase Order growth and availability on quick commerce platforms.
- Google AdssecondaryAdvertising platform integration for cross-channel campaign management and analytics.
- Bing AdssecondaryMicrosoft advertising platform integration for expanded digital advertising reach.
- Meta (Facebook and Instagram)secondarySocial media advertising platform integration for Meta ad campaigns.
- LinkedInsecondaryB2B advertising platform integration for professional network ad campaigns.
- KeplominorThird-party tool built on SellerApp's proprietary API and data layer, demonstrating platform extensibility for external developers.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
SellerApp competitors and assessment
Company assessmentDirect peers
- Helium 10: Helium 10 is a leading all-in-one Amazon seller suite covering product research, keyword research, listing optimization, and PPC automation. It directly competes with SellerApp across nearly every feature category, with similar target customers (private label brands, agencies, aggregators).
- Perpetua: Perpetua (formerly Sellics) provides Amazon advertising optimization, DSP management, and analytics for brands and agencies. Directly competes in PPC automation and Amazon DSP managed services with overlapping enterprise customer base.
- Quartile: Quartile is an Amazon advertising platform combining PPC automation, DSP, and AI-driven optimization for enterprise brands. Direct competitor in the managed Amazon PPC and DSP space.
- Pacvue: Pacvue is an enterprise-grade Amazon advertising and commerce platform offering PPC automation, DSP, and retail media analytics. Targets similar enterprise brands and agencies as SellerApp with comparable AI-driven bid optimization capabilities.
- Scale Insights: Scale Insights is an AI-driven Amazon PPC automation platform with dayparting and bid management features. Directly competes with SellerApp on AI-driven PPC automation and profitability analytics.
- Jungle Scout: Jungle Scout is a long-standing Amazon product research and seller analytics platform, recently expanded into PPC and supplier databases. Strong direct competitor in product research, supplier sourcing, and brand analytics for Amazon sellers.
- Teikametrics: Teikametrics is an AI-powered marketplace optimization platform for Amazon, Walmart, and other channels, focused on PPC automation and flywheel analytics. Overlaps with SellerApp in AI-driven ad automation and multi-marketplace support.
- DataHawk: DataHawk is an Amazon analytics and optimization platform for brands, agencies, and sellers offering keyword tracking, PPC automation, and market intelligence. Competes with SellerApp in the SMB-to-mid-market SaaS segment.
Emerging players
- ChannelEngine: ChannelEngine is a marketplace integration platform for brands selling across 700+ marketplaces globally. Overlaps with SellerApp's multi-marketplace management vision and integrations with Walmart, Flipkart, and other channels.
- Marketplace Pulse: Marketplace Pulse provides Amazon analytics, product research, and market intelligence data for brands and sellers. Adjacent peer with overlapping product research and competitor intelligence capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
SellerApp social profiles
Digital presenceSellerApp compliance and trust
Trust signalCompliance5 records
SellerApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
SellerApp leadership team
Management profileNumber of profiles
Profiles1 record
SellerApp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SellerApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SellerApp
What does SellerApp do?
SellerApp provides an AI-powered Amazon seller software platform covering product research, keyword discovery, listing optimization, PPC automation, and profit analytics, delivered through a tiered SaaS subscription, a freemium self-serve plan, and full-service managed PPC engagements. The company also offers a multi-account Agency Platform, enterprise solutions, and RESTful APIs for programmatic access to product, sales, advertising, and competitive data. The platform supports 16+ marketplaces including Amazon, Walmart, Flipkart, ONDC, and Q-commerce channels.
Is SellerApp a public or private company?
SellerApp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SellerApp founded?
SellerApp was founded in 2017.
Where is SellerApp based?
SellerApp is headquartered in Spring, United States, in the North America region.
How does SellerApp make money?
Six revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are freemium Model, managed Services, agency Platform, enterprise API Solutions and ecommerce Data API.
Who are SellerApp's main competitors?
Direct peers on record are Helium 10, Perpetua, Quartile, Pacvue, Scale Insights, Jungle Scout, Teikametrics and DataHawk. Emerging players are ChannelEngine and Marketplace Pulse.
Does SellerApp have an API?
Yes. SellerApp offers Amazon Seller APIs providing programmatic access to product data, sales analytics, advertising performance, keyword intelligence, and competitive insights. The platform also provides an Amazon ASIN API for product-level data access, an Amazon Sales Data API, and an Amazon Product Price API. Additionally, the Ecommerce Data API provides access to product data, pricing intelligence, availability tracking, and market insights across multiple marketplaces beyond Amazon. APIs support custom application development, dashboard integration, automated reporting, and workflow automation. All APIs use RESTful architecture with comprehensive documentation and dedicated technical support for development teams building custom solutions. Developer documentation is at www.sellerapp.com/amazon-seller-api.html.