SignUp.com

What SignUp.com does

SignUp.com, operated by VolunteerSpot, Inc., is a web-based online sign-up sheet and scheduling platform headquartered in Austin, Texas. Founded in 2009 and operating as a privately held corporation with 11-50 employees, the platform enables organizers to create customizable sign-up sheets without software installation, approvals, or passwords, and supports automatic participant reminders, calendar editing, reporting, and built-in messaging. The product is positioned as a coordination substitute for fragmented workflows (group texts, reply-all email chains, clipboards, spreadsheets) and serves six customer segments: schools and classrooms, businesses, nonprofits, sports leagues, churches and faith groups, and social groups (potlucks, reunions, book clubs). Vertical-specific sub-products have been launched for Schools & Classroom, Sports, Potluck, Faith Groups, and Nonprofits to broaden category reach.

The business model is freemium with a deliberate product-led growth (PLG) motion: a free Basic tier delivers core sign-up and reminder functionality; Premium Plans (subscription) layer in hours tracking, waivers, campus-wide service, multi-organizer support, and advanced reporting. Distribution is fully self-serve via web browser with no sales intervention, supported by themed, seasonal Idea Centers (Back to School, Holiday, Summer, Spring, Fall) and an organic social presence on Twitter, YouTube, Facebook, and Pinterest. The company claims to have connected over 35+ million people through the platform; pricing for Premium Plans is not publicly disclosed.

Capital and corporate history: SignUp.com has raised approximately $4.09 million across three funding rounds between 2012 and 2015, with ff Venture Capital leading two rounds and AVP leading the most recent (September 2015). In May 2017 the company acquired MySignUp, consolidating a direct competitor. There is no recorded institutional investment, public listing, or major restructuring event after 2017 in the available data. The platform holds CCPA compliance certification and operates globally via the web with no native mobile app, no public API, and no disclosed third-party integrations.

Name

SignUp.com

Legal name

VolunteerSpot, Inc.

Website

https://SignUp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SignUp.com (VolunteerSpot, Inc.) is an Austin-based web platform offering free and Premium online sign-up sheets and scheduling tools for schools, nonprofits, sports leagues, faith groups, businesses, and social gatherings, with over 35 million people coordinated.

Ownership category

akta.pro rank

Product category

Group Coordination Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Student Organizations & Club Administration (EDALAHAB)

Keywords

• Online sign-up sheets
• Volunteer scheduling
• Event coordination
• Group scheduling tools
• Sign-up management

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freemium Subscription: Basic (Free) tier provides core sign-up sheet functionality with essential features. Premium Plans offer enhanced features including hours tracking, waivers, campus-wide service, multiple organizers, and additional planning capabilities. Revenue is generated through premium subscription upsells to the free user base.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SignUp.com provides a web-based online sign-up sheet and scheduling platform that lets organizers create customizable sign-up lists for group activities, volunteer coordination, and events. The service is offered on a freemium model: a free Basic tier requires no software install, approvals, or passwords, while Premium Plans add hours tracking, waivers, multi-organizer support, and campus-wide coordination. Specialized sub-products target schools, sports leagues, faith groups, nonprofits, and social gatherings.

Product overview

SignUp.com is a single-platform online sign-up sheet and scheduling service offered as both a free Basic tier and Premium subscription plans. The core platform provides customizable sign-up sheets, automatic reminder notifications, calendar editing, reporting, and messaging capabilities. Premium Plans add advanced features including hours tracking, waivers, campus-wide service coordination, and multi-organizer support. The platform offers specialized sub-products for distinct use cases including School & Classroom SignUps, Sports SignUps & Scheduling, Potluck SignUp Sheets, Faith Group SignUps, and Nonprofit Volunteer SignUps, each tailored to the coordination needs of specific sectors (schools, sports leagues, faith groups, and nonprofits). The company also provides a free online Sign Up Sheet Maker tool as part of its core offering.

Differentiator

Problem solved

Functional benefit

Products and services

• SignUp.com Platform (Online Sign-Up Sheets & Scheduling) Web-based online sign-up sheet and scheduling platform that lets organizers create customizable sign-up lists for group activities, volunteer coordination, and events, with built-in automatic reminders, online calendar editing, reporting, and messaging.
• School & Classroom SignUps School-focused sign-up templates and tools for parent conferences, teacher appreciation, book fairs, fundraisers, and class/library volunteers, designed for teachers, room parents, and PTA coordinators.
• Sports SignUps & Scheduling Team and league scheduling tools for managing tournaments, concessions, swim meets, and snack schedules for youth and amateur sports leagues.
• Potluck SignUp Sheets Sign-up sheets for potlucks, picnics, BBQs, and family reunions with automated participant reminders, designed for hosts and social-group organizers.
• Faith Group SignUps Church and faith-group coordination tools for hospitality, ushers, VBS, service projects, prayer circles, and meals ministry, designed for volunteer coordinators and church administrators.
• Nonprofit Volunteer SignUps Volunteer management solution for nonprofits including volunteer scheduling, hours tracking, fundraising coordination, and program management.

Quantifiable outcome

• Connects over 35 million people

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• WhenToHelp: WhenToHelp offers volunteer sign-up scheduling for schools, PTAs, and nonprofits, directly competing in the school/classroom and nonprofit verticals that are core to SignUp.com.
• SignUpGenius: SignUpGenius is the closest direct competitor, offering online sign-up sheets and volunteer scheduling for schools, churches, sports leagues, and nonprofits with a similar freemium model and feature set.
• VolunteerLocal: VolunteerLocal provides volunteer sign-up and management for events, races, and festivals, overlapping with SignUp.com's nonprofit and event coordination use cases.
• VolunteerHub: VolunteerHub provides volunteer management and event sign-up software targeted at nonprofits and corporate volunteering programs, overlapping directly with SignUp.com's nonprofit vertical.
• Volgistics: Volgistics is volunteer management software used by nonprofits and volunteer coordinators for scheduling and hour tracking, directly comparable to SignUp.com's nonprofit Premium features.

Emerging players

• Typeform: Typeform provides form-based sign-up and registration experiences with strong UX; it overlaps with SignUp.com's sign-up sheet functionality for events, RSVPs, and volunteer coordination.
• Doodle: Doodle is a scheduling and sign-up coordination platform popular with SMBs and groups, competing for similar organizer personas but with stronger emphasis on meeting/polling use cases.

Broad incumbents

• Eventbrite: Eventbrite is a large-scale event registration and ticketing platform; while focused on ticketed public events, it competes in event registration and attendee coordination spaces relevant to SignUp.com's event use cases.
• Calendly: Calendly is a leading scheduling and sign-up coordination tool widely used by businesses and individuals, competing for organizer mindshare with SignUp.com particularly in the business and office hours use cases.
• Google Forms: Google Forms is a free, ubiquitous substitute offering baseline sign-up sheet functionality embedded in the Google Workspace ecosystem; it is the primary free alternative constraining SignUp.com's monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Signupdotcom
• YouTubeyoutube.com/c/Signupcom
• Facebookfacebook.com/volunteerspot
• Pinterestpinterest.com/signupdotcom
• LinkedInlinkedin.com/company/volunteerspot-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SignUp.com