Mativision
Mativision is a London-based XR solutions provider, founded in 2005, that designs and delivers bespoke VR/AR/MR immersive experiences for enterprise clients across training, media, healthcare and ESG sectors, underpinned by a proprietary Player SDK and a turnkey EscapeVR wellness product.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mativision does
Mativision LTD is a London-based, privately-held provider of bespoke XR (VR/AR/MR) solutions, founded in 2005 and operating with a small (1–10 employee) team from Finchley, North London. The company designs, develops and distributes end-to-end immersive experiences for enterprise clients across multiple sectors — Training and Health & Safety onboarding, HR and leadership development, ESG communications, Medical and Healthcare, and Media & Live Entertainment. Notable client engagements include a VR Health & Safety onboarding programme deployed across PepsiCo's Greece and Romania factories, a VR onboarding solution for Brink's frontline security employees, a synchronous VR training lecture for 52 Unilever attendants, an immersive VR branded experience for Eurobank's executive leadership programme, AR composite lay-up training for NCC, and a 10-day multiplayer VR surfing installation at SNFCC serving 1,000+ users.
The technical foundation centres on a proprietary Mativision Player SDK that enables concurrent multi-angle 360° video live-streaming and playback inside third-party apps — embedded for four consecutive years in the MTV EMA app to deliver the world's first VR live stream of a global music awards show. Mativision also invests in R&D across 5G, proprietary CDN distribution and low-latency streaming to support large-scale, multi-user interactive XR experiences, and markets an AI-driven XR capability across its project portfolio. EscapeVR, a turnkey packaged VR product for relaxation, mindfulness and patient anxiety relief — including a curated content library, meditation sessions and games — has been deployed in clinical settings such as Northwestern Medicine in Chicago and represents the company's move from pure services toward a productised offering.
Commercially, Mativision monetises through three streams: (1) bespoke XR project fees from custom enterprise engagements (professional services, quote-based); (2) packaged EscapeVR product sales to healthcare and wellness buyers (one-time license); and (3) licensing of the Mativision Player SDK into partner applications such as MTV EMA (licensing/royalties). Go-to-market is high-touch enterprise field sales, supported by an inbound content-marketing engine on its own website (sector pages, project case studies, awards page and a dedicated Contact form), plus earned media through industry awards (e.g., Vodafone Top 20 #5G DIG, Digital Catapult Platinum Award, UK5G Most Innovative Use of 5G Technology). Two early-stage funding rounds in late 2015 and late 2016 raised approximately $830K combined from undisclosed investors; no subsequent funding is disclosed.
Mativision firmographics
Firmographics- Name
- Mativision
- Legal name
- Mativision LTD
- Website
- https://mativision.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mativision is a London-based XR solutions provider, founded in 2005, that designs and delivers bespoke VR/AR/MR immersive experiences for enterprise clients across training, media, healthcare and ESG sectors, underpinned by a proprietary Player SDK and a turnkey EscapeVR wellness product.
- Ownership category
- akta.pro rank
Mativision industry classification
Industry- Product category
- Immersive XR Solutions & Services
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- VR/AR/XR Game Studios (MPAFAAAE), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
Keywords
Where Mativision is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mativision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Bespoke XR project fees: Revenue from custom end-to-end immersive experience development projects for enterprise clients (PepsiCo, Unilever, Eurobank, MTV/Viacom, Brinks, NCC). Pricing is bespoke per project based on scope and complexity.
- EscapeVR product sales (turnkey wellness VR): Turnkey VR-based stress relief, relaxation and mindfulness product packaged with curated content library, meditation sessions and games, sold as a packaged solution to wellness/healthcare customers (e.g., Northwestern Medicine).
- Licensing of Mativision Player SDK: Licensing of the proprietary Mativision Player SDK that enables multi-angle 360 video live-streaming and playback in third-party apps (e.g., MTV EMA app).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom enterprise projects - quote-based |
| Other | — | EscapeVR turnkey product - quote-based |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mativision product offering
Product offeringCore offering
Mativision designs, develops, and distributes bespoke end-to-end XR (VR/AR/MR) and AI-driven immersive experiences for enterprise clients across Training, HR, ESG, Medical, and Media sectors. It also offers a turnkey VR wellness product (EscapeVR) and licenses its proprietary Player SDK for multi-angle 360° video live-streaming into third-party apps such as MTV EMA.
Differentiator
Problem solved
Functional benefit
Brands
- EscapeVR: Mativision's turn-key VR-based solution for stress relief, relaxation, and mindfulness, including a library of curated high-quality VR content, meditation sessions, and relaxation/wellness games.
Products and services
- EscapeVR Mativision's turnkey VR-based solution for stress relief, relaxation and mindfulness, sold as a packaged product to healthcare and wellness buyers (e.g., Northwestern Medicine) to relieve patient anxiety during treatment or procedures. Includes a curated library of high-quality VR content, meditation sessions and wellness games.
- Mativision Player SDK Proprietary software development kit licensed into client apps to embed multi-angle 360° video playback and concurrent live-streamed multi-camera 360° video from show floors and events. Deployed in the MTV EMA app to deliver four consecutive years of MTV EMA VR live-streams.
- Bespoke XR Experiences (VR / AR / MR / AI) End-to-end custom-designed, developed and distributed immersive XR experiences (VR/AR/MR/AI) for enterprise clients across Training, HR, ESG, Medical, and Media sectors. Delivered as bespoke projects built on 20 years of immersive-experience expertise.
- Slash 360 iOS App One of the world's first iOS apps featuring 360 video, capturing Slash's Apocalyptic Love album performance with multi-angle camera switching that lets the user move between cameras in real time. Distributed via Apple's App Store.
- MUSE 360 iOS App
Quantifiable outcome
- With 4 VR headsets, Mativision's VR onboarding enables training of approximately 500 Brink's recruits per year with no additional cost or resources.
- +4 more outcomes
Companies that use Mativision
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles4 records
Mativision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mativision partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- MTV / ViacomflagshipMativision built and embedded its proprietary Player SDK into the MTV EMA app to deliver multi-angle 360° live-streams of the MTV EMAs for 4 consecutive years. Endorsed publicly by Viacom CEO Bob Bakish.
- 5G Festival / Digital Catapult / UK5G ecosystemcoreMativision is recognised by UK5G (Most Innovative Use of 5G Technology, 2022), Vodafone Top 20 #5G DIG (2022) and Digital Catapult (Platinum Award) as a partner in the UK 5G ecosystem and won Best Live Production at the 5G Festival (2021).
- Brink'scoreCo-developed and deployed a VR onboarding solution for Brink's frontline security employees. Mativision's VR onboarding enables Brink's to train ~500 recruits/year with only 4 VR headsets; endorsed by Iosif Errera, HR Director Brink's Inc.
- PepsiCo (Greece & Romania)flagshipBuilt the VR H&S onboarding for PepsiCo factories in Greece and Romania, deploying 15 VR headsets. The deployment won a Bronze Health & Safety Award — the first VR H&S programme of its kind in Greece.
- Slash (musician)coreMativision filmed, post-produced, developed and distributed the Slash 360 iOS App — one of the world's first iOS apps featuring 360 video with multi-angle camera switching. Slash endorsed the project publicly.
- Northwestern Medicine (Chicago)coreNorthwestern Medicine uses Mativision's EscapeVR in clinical settings to relieve patient anxiety during treatment or procedures. Endorsed by Kali Arduini of Northwestern Medicine.
- SNFCC (Stavros Niarchos Foundation Cultural Center)coreBuilt and operated a 10-day multiplayer VR surfing experience for SNFCC with custom IoT boards, serving 1,000+ users concurrently.
- ActionAidminorCo-produced the #ClimateOfChange experiential documentary with ActionAid, filming in Senegal to visualise the impact of climate change on local communities through VR video.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mativision competitors and assessment
Company assessmentDirect peers
- ENGAGE XR: ENGAGE XR (formerly Immersive VR Education) provides an enterprise VR collaboration, training and metaverse platform with multi-user virtual classrooms. It directly parallels Mativision's enterprise XR training and multi-attendee VR delivery (e.g., Unilever's 52-attendee synchronized lecture).
- STRIVR: STRIVR is a US-based enterprise VR training platform used by Fortune 500 retailers, sports teams and logistics firms for onboarding and skills training. It competes head-on with Mativision's bespoke VR onboarding work for PepsiCo, Brink's and Unilever.
- Talespin: Talespin builds an XR-based immersive learning platform for enterprise soft-skills and workforce development, including VR modules and a content marketplace. It competes with Mativision in the same enterprise XR training buyer segment.
- Mursion: Mursion delivers AI/VR-powered simulation training for soft skills, leadership and HR use cases for large enterprises and governments — directly overlapping Mativision's HR and leadership training segment (e.g., Eurobank executive VR).
- Interplay Learning: Interplay Learning provides VR training simulations for skilled trades (HVAC, plumbing, electrical, multifamily). It is comparable to Mativision's procedural and safety training deployments for frontline enterprise workforces.
- Wonda VR: Wonda VR (formerly VRtuoso) is a collaborative XR platform for creating, sharing and consuming immersive learning and training experiences. It overlaps with Mativision's Mativision Player SDK and enterprise training delivery model.
Broad incumbents
- Spatial: Spatial is an XR collaboration and meeting platform supporting cross-device metaverse experiences for enterprise and creative users. It is a broader incumbent that overlaps with Mativision's multi-user VR experiences (e.g., SNFCC, Unilever synchronized sessions) but with a platform-first GTM.
- Within (Meta): Within was a leading VR content distribution platform acquired by Meta; Meta now drives immersive video distribution and creator tools across its Quest ecosystem. It is a broad incumbent in the immersive media distribution space where Mativision's Player SDK competes.
Emerging players
- Pixelynx: Pixelynx is an interactive music and gaming company building immersive, social VR experiences linked to artists and IP. It overlaps with Mativision's music/media work (Slash 360, MUSE 360, MTV EMA) and interactive installation expertise.
- Veyond Metaverse: Veyond Metaverse focuses on XR for healthcare training, telemedicine and wellness use cases, including VR surgical training and patient experiences. It is comparable to Mativision's medical/wellness VR work (Northwestern Medicine EscapeVR, Novartis).
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mativision social profiles
Digital presenceMativision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mativision leadership team
Management profileNumber of profiles
Profiles2 records
Mativision funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mativision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mativision
What does Mativision do?
Mativision designs, develops, and distributes bespoke end-to-end XR (VR/AR/MR) and AI-driven immersive experiences for enterprise clients across Training, HR, ESG, Medical, and Media sectors. It also offers a turnkey VR wellness product (EscapeVR) and licenses its proprietary Player SDK for multi-angle 360° video live-streaming into third-party apps such as MTV EMA.
Is Mativision a public or private company?
Mativision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mativision founded?
Mativision was founded in 2005. It employs 1 to 10 people.
Where is Mativision based?
Mativision is headquartered in London, United Kingdom, in the Europe region.
How does Mativision make money?
Three revenue lines are on record. Bespoke XR project fees are the primary driver. The others are escapeVR product sales (turnkey wellness VR) and licensing of Mativision Player SDK.
Who are Mativision's main competitors?
Direct peers on record are ENGAGE XR, STRIVR, Talespin, Mursion, Interplay Learning and Wonda VR. Broad incumbents are Spatial and Within (Meta). Emerging players are Pixelynx and Veyond Metaverse.
Does Mativision have an API?
Yes. Mativision offers a proprietary 360 video Player SDK ("Mativision SDK" / "matvision player SDK") that allows clients to embed multi-angle 360 video playback and live-streamed concurrent multi-camera 360 video from a show floor into their own apps. The MTV EMA app implemented this SDK to live-stream the MTV EMAs to viewers in VR for 4 consecutive years. The SDK is partner/client-facing rather than a publicly documented open API; no public documentation URL, auth method, rate limits, or versioning details are provided.
What industry is Mativision in?
Mativision's product category is Immersive XR Solutions & Services. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 5132 and its SIC code is 7373.