What RupeeCircle does

RupeeCircle, legally Fintelligence Data Science Private Limited, is an RBI-registered NBFC-P2P (Certificate of Registration N-13.02307, dated 27 December 2018) operating a peer-to-peer lending marketplace that connects individual Indian borrowers with individual and NRI investors. Founded in 2017 and headquartered in New Delhi (with operational presence in Mumbai), the company serves underbanked borrowers — salaried, self-employed, and first-time credit users lacking formal credit scores or collateral — by offering collateral-free loans of ₹25,000 to ₹5,00,000 across tenures of 3–36 months at risk-graded rates of 18%–36% p.a. Investors, starting from ₹5,000, can access monthly EMI-based returns up to 30% p.a. with auto-invest, auto-reinvestment, and a secondary-market exit facility. The platform also operates a BizzCasH invoice discounting sub-brand (launched January 2022) for short-tenure working-capital financing to retailers and wholesalers PAN-India.

The core technology stack is a proprietary ML-based credit rating score model that ingests 5,000+ data points across 200+ consumer touchpoints (credit history, financial ability, social and behavioral patterns) to risk-grade borrowers A–F and assign personalized interest rates in real time. This underwriting engine is paired with an RBI-compliant Nodal Escrow account infrastructure, SSL-secured data transmission and storage, real-time fraud and money-laundering anomaly detection, an NLP-driven chatbot financial advisor, and an auto-invest recommendation engine. The company is backed by Mahindra Finance, Oracle's Startup Ecosystem / Cloud Accelerator Program, and Bharat Inclusion (CIIE / IIM Ahmedabad), and holds an insurance partnership with Tata AIG General Insurance covering borrower mortality, disability, hospitalization, and job-loss risks.

RupeeCircle monetizes via transactional fees: a borrower processing fee of up to 5.5% (or ₹1,500, whichever is higher) plus late-payment, cheque-bounce, ACH, and cash-pickup charges; investor registration fees (₹500), annualized investment fees, and a monthly loan service fee calculated as a percentage of each EMI's interest component. BizzCasH generates revenue from invoice discounting processing fees on tickets up to ₹1 Lakh for tenures of 7–90 days. Distribution is digital-first (website, Android and iOS apps) supplemented by a partner registration program and closed-group GTM initiatives such as the IIT Bombay Alumni Association COVID-19 loan program (May 2020).

Name

RupeeCircle

Legal name

Fintelligence Data Science Private Limited

Website

https://rupeecircle.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

RupeeCircle is an RBI-registered NBFC-P2P operating a peer-to-peer lending marketplace in India, connecting underbanked individual borrowers (₹25K–₹5 Lakh loans, 18–36% p.a.) with retail and NRI investors earning up to 30% p.a. returns, augmented by a BizzCasH invoice-discounting product for small retailers.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Lending / NBFC P2P Platform

NAICS

Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Short-Term Business Credit Institutions (6153), Finance Services (6199), Loan Brokers (6163)

akta.pro primary industry

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

akta.pro secondary industries

International / Cross-Border BNPL & Multi-Currency POS Financing (FSAGAIAN), Tokenized Collateral & On-Chain Credit Infrastructure (Collateral Mgmt, Liquidations) (FSAGAMAK), Trade & Invoice Payments (Cross-Border B2B) (FSAMAIAL)

Keywords

• Peer-to-peer lending
• P2P investments
• NBFC lending platform
• Invoice discounting
• Personal loans

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Borrower Loan Processing Fee: One-time processing fee of up to 5.5% of total loan amount or Rs. 1,500 (whichever is higher), plus applicable taxes, debited at disbursal. Also includes document preparation & government charges (Rs. 500), legal/stamp duty, late payment fees (Rs. 250), cheque bounce (Rs. 500), ACH (Rs. 125), cash pickup (Rs. 250), and EMI date change charges (Rs. 250).
2. Investor Fees (Registration + Investment/Service Fee): Lender registration fee of Rs. 500 (inclusive of taxes). Investment Fee charged on annualized basis (flat/percentage). Loan Service Fee charged as a percentage of interest portion of each EMI, auto-deducted monthly before transfer to investor wallet. Account swap charges of Rs. 250 (inclusive of tax) for investors changing receiving bank account.
3. BizzCasH Invoice Discounting Revenue: Revenue from BizzCasH invoice discounting product (up to Rs. 1 Lakh per invoice) for retailers and wholesalers, involving minimal interest rate and invoice discounting processing fees. Periods from 7 to 90 days.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

RupeeCircle operates an RBI-licensed NBFC-P2P online marketplace that directly connects individual borrowers seeking collateral-free personal and small-business loans with individual retail/NRI investors who fund those loans and earn EMI-based monthly returns. Through its investor-facing web app (max.rupeecircle.com) and borrower/investor mobile apps, the platform handles KYC, risk grading via a proprietary ML credit model, marketplace listing and matching, escrow-based fund flow, EMI collection, auto-invest, and secondary-market exit. A separate BizzCasH invoice discounting product extends the platform into short-tenure (7–90 days) working-capital financing for retailers, wholesalers, FMCG distributors, and independent contractors across India.

Product overview

RupeeCircle operates a single integrated P2P lending marketplace platform (the RupeeCircle P2P Lending Platform) under which multiple products, modules, and sub-brands are offered. The core platform is augmented by the proprietary RupeeCircle Credit Rating Score Model (an ML-driven risk grading module), the Auto-Invest Feature and Secondary Market (liquidity and automated matching modules), and the Investor Escrow Account (fund management module). On the borrower side, the platform offers a portfolio of loan products — Vacation, Consumer Durables, Education, Life Event, Home Improvement, Small Business, Auto, Medical, Credit Card Bill Payoff, and Debt Consolidation loans — as well as the special IIT Bombay Zero-Interest Loan Program for alumni. Mobile access is provided through the RupeeCircle Max Investor App and RupeeCircle Borrower App. A separate sub-brand, BizzCasH Invoice Discounting (with its own mobile app), extends the offering into invoice financing for retailers and wholesalers.

Differentiator

Problem solved

Functional benefit

Brands

• Bizzcash: Invoice discounting / invoice funding product for small businesses, retailers, wholesalers, FMCG businesses, and independent contractors, with PAN India presence and dedicated Android app.

Products and services

• RupeeCircle P2P Lending Platform Two-sided online marketplace that connects individual borrowers applying for collateral-free personal and small-business loans with individual retail/NRI investors who fund those loans and earn EMI-based monthly returns. Handles KYC, risk grading via proprietary ML credit model, marketplace listing and matching, escrow-based fund flow, EMI collection, auto-invest, and secondary-market exit. RBI-licensed NBFC-P2P.
• BizzCasH Invoice Discounting Invoice discounting / invoice funding product that provides up to Rs. 1 Lakh per invoice to retailers, wholesalers, FMCG businesses, and independent contractors based on distributor recommendations, for tenures of 7 to 90 days. Available PAN-India via a dedicated BizzCasH Android app.
• RupeeCircle Max Investor App Android and iOS mobile application for investors to register, complete KYC, browse the P2P loan marketplace, fund borrower listings, manage their escrow wallet, configure Auto-Invest preferences, and track monthly EMI returns.
• RupeeCircle Borrower App Android and iOS mobile application for borrowers to register, calculate EMI and interest, complete KYC, view personalized loan offers, and apply for P2P loans.
• Small Business Loan Collateral-free loan product targeting SMEs, MSMEs, and small businesses needing working capital, offered through RupeeCircle's P2P marketplace at risk-graded interest rates.
• Medical Bill & Emergencies Loan Personal loan product for medical bills and emergency healthcare expenses funded via RupeeCircle's P2P investor base at risk-graded interest rates.
• Debt Consolidation Loan Loan product that consolidates multiple existing debts into a single P2P-funded loan with a defined repayment schedule, available to individual borrowers at risk-graded rates.
• Home Improvement Loan Personal loan product for home improvement and renovation expenses funded via RupeeCircle's P2P platform at risk-graded interest rates.
• Education Loan Personal loan product for education financing needs funded by RupeeCircle's P2P investor network at risk-graded interest rates.
• Vacation Loan Personal loan product for vacation and travel financing needs offered through the RupeeCircle P2P marketplace at risk-graded interest rates.
• Auto / Vehicle Loan Personal loan product for purchasing vehicles (cars and bikes), available to borrowers through RupeeCircle's P2P lending marketplace at risk-graded interest rates.
• Credit Card Bill Payoff Loan Loan product that consolidates and pays off outstanding credit card bills through a single P2P-funded loan, often at a lower interest rate than the underlying credit cards.
• Consumer Durables Loan Personal loan product for purchasing consumer durables, available through RupeeCircle's P2P marketplace for individual borrowers at risk-graded interest rates.
• Life Event Loan Personal loan product designed to fund life-event expenses such as weddings and ceremonies via RupeeCircle's P2P lending marketplace at risk-graded rates.
• RupeeCircle Partner Program Channel program that allows eligible Indian companies or RBI-listed finance companies to register as partners for sourcing borrowers, investors, or both, expanding RupeeCircle's distribution network.
• IIT Bombay Alumni Zero-Interest Loan Program Special closed-group zero-interest P2P loan offering (Rs. 50,000 to Rs. 2,00,000, one-year repayment with a six-month grace period, Rs. 500 processing fee) for IIT Bombay alumni and graduating students, funded within the alumni community during the COVID-19 crisis.

Quantifiable outcome

• 208,613 registered users on the platform
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• IIT Bombay Alumni Association (IITBAA)coreGTM or Marketing Partner · 31 May 2020Partnership announced 31 May 2020 during COVID-19 to offer zero-interest digital loans (Rs. 50,000–Rs. 2,00,000, one-year tenure, Rs. 500 processing fee) to IIT Bombay alumni and graduating students. IITBAA verifies alumni status; RupeeCircle runs KYC/background checks; lenders within the alumni community fund loans. Loan repayments begin six months from disbursement.
• Tata AIG General Insurance Company LimitedflagshipStrategic or Co-development Partner · 6 March 2019Strategic insurance partnership with Tata AIG (fifth-largest private general insurer in India) announced 06 March 2019. Covers RupeeCircle borrowers against accidental death, permanent total disability, hospitalization beyond 30 days (EMI covered for 3 months), and loss of job (EMI covered for 3 months). Lowers lender default exposure and makes P2P investments more viable.
• Oracle Startup Ecosystem (Oracle Cloud Accelerator Program)coreStrategic or Co-development Partner · 1 January 2017Official partners of Oracle Startup Ecosystem (Oracle's Cloud Accelerator Program). Provides cloud infrastructure and ecosystem support for RupeeCircle's platform, alongside brand association with Oracle's enterprise technology stack. Mentioned on the homepage and Careers page.
• Bharat Inclusion Initiative (CIIE, IIM Ahmedabad)coreStrategic or Co-development Partner · 1 January 2017Strategic partner — Bharat Inclusion is an IIM Ahmedabad initiative. Supports RupeeCircle's mission of driving financial inclusion for unbanked and underbanked creditworthy borrowers in India. Mentioned on Careers and homepage.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LenDenClub: RBI-registered NBFC-P2P with consumer and small-business loans, an investor marketplace and risk-graded returns. Direct overlap with RupeeCircle in borrower profile, pricing band and investor experience.
• Faircent: One of India's earliest and largest RBI-registered NBFC-P2P platforms, operating a two-sided borrower–lender marketplace with risk grading and auto-invest. Closely comparable to RupeeCircle in product, regulation and target segments.
• i2iFunding: RBI-registered P2P NBFC focused on personal and SME lending with risk grading and an investor marketplace. Closely comparable model and Indian regulatory standing to RupeeCircle.
• Liquiloans: RBI-registered NBFC-P2P targeting salaried and self-employed borrowers with risk-graded returns for retail investors. Same regulatory category and dual-sided marketplace as RupeeCircle.
• IndiaMoneyMart: Operates a P2P lending marketplace in India with a similar borrower–investor model. Direct P2P competitor with overlapping customer base and regulatory positioning.

Emerging players

• LoanTap: Digital consumer and SME lending fintech serving salaried and self-employed Indian borrowers with personal, business and home loans. Adjacent product overlap with RupeeCircle's personal/business loan portfolio.
• CASHe: Digital lending app offering short-tenure personal loans to salaried and self-employed Indian borrowers. Comparable product overlap with RupeeCircle's consumer loan book and pricing range.
• MoneyTap: App-based consumer credit line product for Indian borrowers with AI-driven underwriting. Comparable customer segment and digital underwriting approach to RupeeCircle.

Broad incumbents

• Lendingkart: Fintech NBFC providing working capital and small-business loans to Indian MSMEs. Broader incumbent in the SME/working-capital space that overlaps with RupeeCircle's BizzCasH invoice discounting product.
• BharatPe: Large Indian fintech serving retailers and small merchants with payments, lending and credit products. Comparable in serving the same SME retailer/wholesaler audience that RupeeCircle targets with BizzCasH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rupeecircle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RupeeCircle