LEADERS

What LEADERS does

LEADERS (legal name L.D.R.S Group LTD) is a privately held, Israel-headquartered 360° performance marketing agency founded in 2013 and acquired by PRophet, an AI-powered PR software company, in January 2025. The company specializes in influencer marketing campaigns for international brands, connecting them with social media influencers across Instagram, TikTok, YouTube, and podcasts, and has completed over 1,200 campaigns in 10+ years of operation, claiming a 6x ROI multiplier for clients. Its customer base is enterprise-oriented, with named logos spanning F&B (Colgate, Nespresso), beauty (Argania, La Beaute), gaming (Playtika, Beachbum, Bingo Blitz), luxury (Beluga Vodka), and healthcare (Lumenis).

The company's service portfolio extends well beyond influencer marketing to encompass social media management, content creation, video production, paid social ads, PPC campaigns, email and SMS marketing, SEO, podcast production and advertising, television advertising, and UGC video ads — supported by an in-house content studio staffed by photographers, videographers, art directors, and stylists. The underlying technology is the LDRS Platform, an AI- and big-data-powered influencer discovery and campaign management tool providing audience metrics, real-time dashboards, and brand-safety controls across Instagram, TikTok, and YouTube, with companion mobile apps on iOS and Android.

The business model is primarily professional services (full-service influencer and digital marketing campaigns) supplemented by a SaaS-style platform access layer for influencer search and analytics. Go-to-market is sales-led and direct to enterprise brand clients, supplemented by a Barcelona-based European representative office. Cumulative disclosed funding is approximately $1.05M across two rounds (2016, 2018). Following the January 2025 acquisition, LEADERS operates as part of PRophet's roughly 600-person, nine-city global organization.

Name

LEADERS

Legal name

L.D.R.S Group LTD

Website

https://ldrsgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

LEADERS is an Israel-based 360° performance marketing agency specializing in influencer marketing and full-service digital campaigns for international enterprise brands across social, paid, content, podcast, and television channels, powered by its proprietary AI-driven LDRS platform.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF)

Keywords

• Influencer marketing services
• Performance marketing agency
• Social media advertising
• Digital marketing campaigns
• Content creation services

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing campaigns including strategy development, influencer recruitment, content creation, and campaign management for brands
2. Platform Access: SaaS platform providing influencer search and analytics capabilities to brands and agencies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LEADERS (LDRS Group) is a 360° performance marketing agency that plans and executes influencer marketing and digital advertising campaigns for leading international brands. Services span influencer identification and recruitment, social media management, paid social ads, PPC, SEO, email/SMS marketing, content and video production, podcast production and advertising, UGC video ads, and television advertising. The agency also operates a proprietary AI and big-data technology platform for influencer discovery, campaign management, real-time performance tracking, and brand safety controls.

Product overview

LEADERS (LDRS Group) is a 360° performance marketing agency offering a comprehensive suite of digital advertising services. The company provides influencer marketing as its core offering, supported by integrated services including social media management, content creation, video production, paid social ads, PPC campaigns, email and SMS marketing, SEO, podcast production and advertising, television advertising, and UGC video ads. The company operates a proprietary technology platform that leverages artificial intelligence and big data for influencer discovery, audience analytics, real-time campaign monitoring, and brand safety. With over 10 years of experience and 1,200+ campaigns executed, the company serves international brands from its Israeli headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• L.D.R.S Platform: The company's influencer discovery and analytics platform that provides information about influencers and their online performance on Instagram, TikTok, and YouTube

Products and services

• Influencer Marketing Core service that connects brands with social media influencers across Instagram, TikTok, YouTube, and podcasts, covering strategy, influencer recruitment, campaign execution, and content production.
• Social Media Management Comprehensive social media management services for building brand presence, community engagement, and ongoing channel operations across social platforms.
• Content Creation In-house content studios and specialized team of photographers, videographers, art directors, and stylists producing social content and brand campaigns.
• Video Production Professional video production services creating branded video content across multiple formats and platforms.
• Paid Social Ads Paid social advertising campaigns across social media platforms to drive brand awareness and conversions.
• PPC Campaigns Pay-per-click advertising campaigns for targeted online advertising, lead generation, and performance-driven search marketing.
• Email and SMS Marketing Email and SMS marketing services for direct customer communication, retention, and engagement campaigns.
• SEO Services Search engine optimization services to improve organic visibility, search rankings, and inbound traffic.
• Podcast Production Professional podcast production services including recording, editing, and post-production for brand podcasts.
• Podcast Advertising Advertising solutions within podcast content and podcast distribution services for brand campaigns.
• Television Advertising Television advertising campaign development and placement services for brand campaigns.
• UGC Video Ads User-generated content video advertisements leveraging authentic creator content for brand campaigns.
• LDRS Technology Platform AI and big-data-powered influencer discovery and campaign management platform providing real-time dashboards, audience metrics, influencer analytics, and brand safety controls.

Quantifiable outcome

• 6x ROI for clients
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Obviously: Obviously is a full-service influencer marketing agency serving enterprise brands with strategy, talent management, content production, and analytics—directly overlapping LEADERS' 360° agency model and enterprise client focus.
• Viral Nation: Viral Nation operates an influencer marketing agency combined with creator talent management and a tech platform, competing with LEADERS for enterprise brand budgets and offering a similar blend of services plus proprietary technology.
• HireInfluence: HireInfluence is an influencer marketing agency that plans and executes end-to-end campaigns for enterprise and consumer brands, overlapping directly with LEADERS' core influencer strategy and campaign management services.
• Whalar: Whalar is a creator marketing agency and talent management firm working with enterprise brands on influencer strategy and content, providing a directly comparable agency-plus-creator-network model to LEADERS.
• Aspire (formerly AspireIQ): Aspire combines an influencer marketing SaaS platform with managed services for brands, directly paralleling LEADERS' dual professional-services and platform/SaaS revenue model.
• The Influencer Marketing Factory: The Influencer Marketing Factory is an agency that plans, executes, and measures influencer campaigns for brands across TikTok, Instagram, and YouTube, competing head-to-head with LEADERS' core offering.

Emerging players

• CreatorIQ: CreatorIQ provides an enterprise influencer marketing platform with discovery, workflow, and analytics capabilities, overlapping with the LDRS Technology Platform and competing for the same brand customers LEADERS serves.
• Grin: Grin offers an influencer marketing platform focused on creator relationship management, content, and analytics, addressing the same enterprise brand buyer as LEADERS' SaaS stream.
• NeoReach: NeoReach provides an influencer marketing platform with campaign management and analytics for enterprise brands, comparable to LEADERS' technology stack and target customers.
• IZEA: IZEA operates a marketplace and managed services for influencer and creator marketing, offering overlapping capabilities to LEADERS in both platform and campaign-execution layers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ldrs-group
• Instagraminstagram.com/leaders
• Xx.com/ldrsgroup
• Facebookfacebook.com/erannizri

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEADERS