Bloom
Bloom, operated by Meemo Media, Inc., is a mobile self-therapy app delivering interactive video-guided CBT sessions, journaling, mood-tracking, and breathwork to individual consumers seeking mental health support; acquired by Spring Health in February 2024 with the standalone app scheduled to discontinue February 23, 2025.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Bloom does
Bloom, operated by the Delaware/California-incorporated entity Meemo Media, Inc., is a mobile self-therapy application that delivers interactive video-guided cognitive behavioral therapy (CBT) sessions, therapeutic journaling exercises, mindfulness and breathwork activities, daily mental health habits, and mood-tracking to individual consumers. Founded in 2019 and headquartered at 45 Main Street, Suite 1004, Brooklyn, NY, the iOS app accumulated over 2 million lifetime App Store downloads and self-reported the #1 Self-Therapy App ranking, with stated user outcomes of a 5x improvement after one week of use and a 98% user recommendation rate. The product architecture centers on pre-recorded therapist video content fronted by a clinician identified as "Mike," combined with text-based CBT journaling, mood-check logging, daily habit modules, and a "hyper-personalization" content routing layer; the app is supported by analytics and subscription infrastructure including Stripe (web payments), Apple App Store billing (iOS in-app purchases), Google Analytics, Mixpanel, AppsFlyer, RevenueCat, CleverTap, and Facebook SDK.
Bloom's revenue model is direct-to-consumer subscription, with monthly and annual tiers distributed via the Apple App Store and the company website (enjoybloom.com, Stripe-processed). The annual plan includes a 7-day free trial, with a 30-day money-back guarantee, and monthly plans bill immediately. Customer segments are exclusively individual consumers seeking self-guided mental health support for anxiety, stress, panic attacks, and general wellness; there is no enterprise or B2B channel. Marketing relies on App Store optimization, earned media coverage in Business Insider, Newsweek, Washington Post, Vogue, and CNN, and on-user testimonials displayed on the website.
The company raised approximately $6 million in seed funding (led by Sequoia Capital with participation from Jason Calacanis) and operated with 1-10 employees. In February 2024, Bloom was acquired by Spring Health, a mental health benefits platform, and Bloom now operates as a subsidiary of Spring Health. The Bloom standalone app is scheduled to discontinue as of February 23, 2025, indicating the consumer product is in active wind-down rather than continued independent operation.
Bloom firmographics
Firmographics- Name
- Bloom
- Legal name
- Meemo Media, Inc.
- Website
- https://enjoybloom.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Bloom, operated by Meemo Media, Inc., is a mobile self-therapy app delivering interactive video-guided CBT sessions, journaling, mood-tracking, and breathwork to individual consumers seeking mental health support; acquired by Spring Health in February 2024 with the standalone app scheduled to discontinue February 23, 2025.
- Ownership category
- akta.pro rank
Bloom industry classification
Industry- Product category
- Digital Mental Health Mobile App
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industry
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where Bloom is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bloom business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- App Subscription: Monthly and yearly subscription plans for premium access to all therapy sessions and features. Yearly plan includes 7-day free trial. Subscription managed through Apple ID or direct credit card via Stripe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Yearly subscription with 7-day trial |
| Subscription | Monthly | Monthly subscription plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bloom product offering
Product offeringCore offering
Bloom is a self-guided mental health mobile application that delivers interactive video-guided cognitive behavioral therapy (CBT) sessions, CBT journaling exercises, mindfulness and breathwork activities, daily mental health habits, and mood-tracking tools. The product is hyper-personalized to each user's specific mental health needs and is sold to individual consumers via a monthly or yearly subscription through the Apple App Store and the Bloom website.
Product overview
Bloom is a single unified mobile application (self-therapy app) developed by Meemo Media Inc. that provides a comprehensive mental health platform combining interactive video-guided therapy sessions, CBT journaling exercises, mindfulness and breathwork activities, daily mental health habits, and mood-tracking features. The app uses hyper-personalization to tailor content to individual mental health needs. Bloom operated as a standalone product until its acquisition by Spring Health in February 2024, with the app scheduled to discontinue on February 23, 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloom App A self-therapy mobile application that provides interactive video-guided CBT therapy sessions, personalized journaling exercises, mood-tracking, mindfulness and breathwork activities, and daily mental health habits for individual consumers seeking accessible mental health support.
Quantifiable outcome
- 98% of users would recommend the app to family or friends
- +1 more outcomes
Companies that use Bloom
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Bloom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature5 records
Bloom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Spring HealthmajorSpring Health acquired Bloom in February 2024. Bloom app will discontinue as of February 23, 2025. This represents an acquisition rather than a partnership, with Spring Health taking ownership of Bloom's technology and user base.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Bloom competitors and assessment
Company assessmentDirect peers
- BetterHelp: Online therapy platform connecting consumers to licensed therapists via subscription — directly overlapping with Bloom's mental health and CBT positioning, though delivered via live humans rather than self-guided video.
- Headspace: Direct competitor in consumer digital mental health and mindfulness, offering guided meditation, sleep, and focus content via a mobile subscription app to the same individual consumer segment Bloom targets.
- Sanvello (Optum): Mental health self-care app offering CBT, mindfulness, peer support, and coaching — directly comparable to Bloom and now part of UnitedHealth/Optum, illustrating the enterprise/payer distribution path Bloom did not achieve standalone.
- Talkspace: Online therapy and mental health subscription platform serving individual consumers and enterprise clients with text/audio therapy sessions — competing for the same anxiety/stress/depression use cases.
- Woebot Health: AI-driven mental health chatbot delivering CBT-informed conversational therapy via mobile — a direct emerging competitor to Bloom's video-guided, AI-personalized CBT model.
- Calm: Direct competitor offering a subscription mental wellness and self-help app (meditation, sleep, mental health coaching) targeting the same individual consumer use cases as Bloom.
- Happify: Self-guided mental wellness app using CBT and positive psychology activities and games for stress and anxiety — targeting the same self-therapy consumer use case as Bloom with a similar subscription model.
- Wysa: AI mental health companion app providing CBT-based self-guided exercises and conversational support to consumers and enterprise clients — comparable to Bloom in modality (self-guided, AI-personalized) and target use cases.
Broad incumbents
- Lyra Health: Enterprise mental health benefits provider offering therapy, coaching, and self-guided digital tools to employer clients — a broad incumbent operating in the same mental health category Bloom targets, but at B2B scale.
- Spring Health: Mental health benefits platform serving employers and health plans; acquired Bloom in Feb 2024, making it both the parent and a broad incumbent now operating in the same self-therapy/wellness space at enterprise scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bloom social profiles
Digital presenceBloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloom leadership team
Management profileNumber of profiles
Bloom funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloom
What does Bloom do?
Bloom is a self-guided mental health mobile application that delivers interactive video-guided cognitive behavioral therapy (CBT) sessions, CBT journaling exercises, mindfulness and breathwork activities, daily mental health habits, and mood-tracking tools. The product is hyper-personalized to each user's specific mental health needs and is sold to individual consumers via a monthly or yearly subscription through the Apple App Store and the Bloom website.
Is Bloom a public or private company?
Bloom is a private company. It is classified as corporate owned and is currently acquired.
When was Bloom founded?
Bloom was founded in 2019. It employs 1 to 10 people.
Where is Bloom based?
Bloom is headquartered in New York, United States, in the North America region.
How does Bloom make money?
One revenue line is on record: app Subscription.
Who are Bloom's main competitors?
Direct peers on record are BetterHelp, Headspace, Sanvello (Optum), Talkspace, Woebot Health, Calm, Happify and Wysa. Broad incumbents are Lyra Health and Spring Health.
Does Bloom have an API?
No public API is recorded for Bloom.
What industry is Bloom in?
Bloom's product category is Digital Mental Health Mobile App. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 621330 and its SIC code is 8000.