Re Petit
Re Petit is a Brazilian e-commerce marketplace for buying and selling curated second-hand children's clothing and items (ages 0-14), serving families nationwide through its online platform, Box subscription curation service, and seller tools.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Re Petit does
Re Petit is a Brazilian direct-to-consumer e-commerce marketplace specializing in second-hand children's clothing, accessories, shoes, and toys for children aged 0 to 14. Founded in 2020 and headquartered in São Paulo, the platform serves families seeking affordable alternatives to new children's apparel, addressing the rapid outgrowth cycle typical of the 0-14 demographic. The marketplace enables peer-to-peer selling through a dedicated curation team that reviews product condition before listing, with prices ranging from approximately R$33 to R$550 depending on brand (e.g., Zara R$53-77, Polo Ralph Lauren R$116-305, Carters R$42-97).
The company's product portfolio includes the core Re Petit Marketplace for buying and selling pre-owned children's items, the Box Re Petit personalized curation service (where parents complete a quiz about preferences and receive a curated selection), and a seller-side tool called Desapegue. Revenue is generated through marketplace sales commissions and direct product sales, with installment payment options up to four times and a 10% credit-based discount incentive. The platform ships nationwide across Brazil.
Re Petit operates a product-led, direct-to-consumer go-to-market model with no physical retail footprint, distributing via its own e-commerce website and leveraging organic social channels (Facebook, Instagram, TikTok), email newsletters, and influencer store partnerships for customer acquisition. The company has raised approximately R$725K in cumulative funding through a 2022 round from Anjos do Brasil and Bossa Invest, followed by a R$650K seed round in June 2023 from 33 investors via the Platta crowdfunding platform associated with Bossanova Investimentos.
Re Petit firmographics
Firmographics- Name
- Re Petit
- Legal name
- RE PETIT SERVICOS DE INTERMEDIACAO DE NEGOCIOS LTDA
- Website
- https://repetit.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Re Petit is a Brazilian e-commerce marketplace for buying and selling curated second-hand children's clothing and items (ages 0-14), serving families nationwide through its online platform, Box subscription curation service, and seller tools.
- Ownership category
- akta.pro rank
Re Petit industry classification
Industry- Product category
- Second-hand Children's Apparel Marketplace
- NAICS
- Used Merchandise Retailers (459510), Used Merchandise Retailers (4595)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Kids & Maternity Secondhand (Clothing, Gear, Toys) (CRAFAGAG)
- akta.pro secondary industries
- Luxury & Designer Resale (CRAFAGAB), Apparel, Footwear & Accessories Resale (CRAFAGAA)
Keywords
Where Re Petit is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Re Petit business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Marketplace Sales Commission: Revenue generated from facilitating buy/sell transactions of second-hand children's clothing and items between individual sellers and buyers.
- Direct Product Sales: Direct sales of curated second-hand children's items to consumers through the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing based on brand, condition, and type |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Re Petit product offering
Product offeringCore offering
Re Petit operates an online vertical marketplace where Brazilian families can buy and sell pre-owned children's clothing, accessories, shoes, and toys for children aged 0-14. Listings are reviewed by a specialized curation team to ensure product condition. The platform also offers a personalized 'Box Re Petit' subscription service where parents complete a quiz about their child and receive curated selections at home.
Product overview
Re Petit operates as an online second-hand children's marketplace with two main offerings: a marketplace for direct buying and selling of pre-owned children's items (clothes, accessories, shoes, toys) for children 0-14 years, and a personalized Box subscription service where customers receive curated selections based on their child's profile and preferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Re Petit Marketplace Online vertical marketplace where Brazilian families buy and sell pre-owned children's clothing, accessories, shoes, and toys for children aged 0-14, featuring a curated catalog vetted by a specialized curation team and including national and international brands.
- Box Re Petit Personalized subscription box service in which parents complete a quiz about their child's preferences, style, size, and season and receive a curated selection of second-hand children's clothing delivered to their home.
- Sell (Desapegue) Platform service enabling users to list and sell their used children's clothing and items through the Re Petit marketplace, supporting families who want to resell outgrown items as part of conscious consumption.
Companies that use Re Petit
Customer profileSegments1 record
Ideal customer profiles3 records
Re Petit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Re Petit partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Re Petit competitors and assessment
Company assessmentDirect peers
- enjoei: Brazilian C2C recommerce marketplace for secondhand fashion, accessories, and home goods. Closest direct marketplace peer operating in the same Brazilian geography with a similar commission-based model on pre-owned items.
- OLX Brasil: Large Brazilian horizontal classifieds and C2C marketplace where parents buy and sell secondhand kids' items alongside everything else. Competes for the same Brazilian families with a less curated, broader assortment.
- Once Upon A Child: US-based resale franchise chain specializing in gently used kids' and maternity clothing, gear, and toys. Operates the same dedicated kids' resale format as Re Petit with a similar buy-sell-trade model.
- Kid to Kid: US-based franchise chain that buys and sells secondhand children's clothing, toys, and baby gear. Closest international analog in terms of dedicated vertical focus on kids' resale with a curation/quality bar.
Broad incumbents
- Vinted: European peer-to-peer resale marketplace for fashion, including kidswear. Closest international benchmark of a high-scale C2C resale model that has demonstrated category-extension capability.
- ThredUp: Largest US online resale platform for women's and kids' apparel. Significant overlap in the kids' resale category and demonstrates the marketplace-plus-managed-inventory model Re Petit could grow into.
- Poshmark: US social-driven resale marketplace with a broad assortment that includes kidswear. Comparable marketplace mechanics (peer-to-peer listings, social sharing) even though it isn't kids-focused.
- Mercado Livre: Dominant Brazilian marketplace with a large secondhand category, including kids' clothing. Competes for the same buyer traffic through breadth and shipping infrastructure rather than curation.
Emerging players
- Vestiaire Collective: Global authenticated resale marketplace for premium fashion. Demonstrates the authentication-led premium resale model that Re Petit could adopt for its higher-priced labels (Polo, etc.).
Regional players
- Trocafone: Brazilian recommerce marketplace for used smartphones and electronics. Same Brazilian C2C recommerce DNA and geography, but different category; useful benchmark for Brazilian marketplace unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Re Petit social profiles
Digital presenceRe Petit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Re Petit leadership team
Management profileNumber of profiles
Re Petit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Re Petit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Re Petit
What does Re Petit do?
Re Petit operates an online vertical marketplace where Brazilian families can buy and sell pre-owned children's clothing, accessories, shoes, and toys for children aged 0-14. Listings are reviewed by a specialized curation team to ensure product condition. The platform also offers a personalized 'Box Re Petit' subscription service where parents complete a quiz about their child and receive curated selections at home.
Is Re Petit a public or private company?
Re Petit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Re Petit founded?
Re Petit was founded in 2020. It employs 11 to 50 people.
Where is Re Petit based?
Re Petit is headquartered in São Paulo, Brazil, in the Latin America region.
How does Re Petit make money?
Two revenue lines are on record. Marketplace Sales Commission is the primary driver. The others are direct Product Sales.
Who are Re Petit's main competitors?
Direct peers on record are enjoei, OLX Brasil, Once Upon A Child and Kid to Kid. Broad incumbents are Vinted, ThredUp, Poshmark and Mercado Livre. Vestiaire Collective is listed as an emerging player. Trocafone is listed as a regional player.
Does Re Petit have an API?
No public API is recorded for Re Petit.
What industry is Re Petit in?
Re Petit's product category is Second-hand Children's Apparel Marketplace. Its primary akta.pro industry code is CRAFAGAG, Kids & Maternity Secondhand (Clothing, Gear, Toys), with a secondary code of CRAFAGAB, Luxury & Designer Resale. Its NAICS code is 459510 and its SIC code is 5600.