What Reprocare does

Reprocare is a 501(c)(3) nonprofit organization (EIN 33-4270782) that operates a trauma-informed peer counseling hotline providing anonymous abortion information, emotional support, and resource referrals to anyone in the United States. The service is delivered at no cost through three channels — phone, SMS text, and Signal encrypted messaging — all reachable via the number (833) 226-7821 and staffed from 12 PM to 12 AM EST, seven days a week, by trained volunteer abortion doulas. The organization explicitly affirms trans, non-binary, and gender-expansive users and frames its work within a reproductive-justice mission, while disclaiming any role in providing medical or legal advice or dispensing abortion medication.

The technical stack is intentionally low-tech and human-mediated: there is no proprietary application, no AI or chatbot layer, and no published SDK or API; the platform is built on standard telephony, SMS, and the Signal messaging protocol, with a Squarespace-hosted website (reprocare.com) functioning as the primary information and donation entry point. Reprocare links outbound to a curated set of nine partner organizations (M+A Hotline, Plan C, Repro Legal Helpline, National Network of Abortion Funds, I Need an Abortion, All-Options, Online Abortion Resource Squad, Shout Your Abortion, and the National Immigration Law Center) for medical, legal, financial, and community support beyond its scope.

Commercially, Reprocare generates no service revenue: it is funded entirely through tax-deductible donations, and the organization states that "every dollar goes toward connecting people with doulas." Headcount is reported at 1–10, the operation is volunteer-run, and there are no disclosed funding rounds, investors, or executive compensation arrangements. Marketing is community-led, relying on the website, partner referrals, and word-of-mouth rather than paid acquisition.

Name

Reprocare

Legal name

Reprocare

Website

https://reprocare.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Reproductive Health Peer Support Hotline

NAICS

Family Planning Centers (621410), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

Keywords

• Abortion support hotline
• Peer counseling services
• Reproductive health support
• Crisis support line
• Trauma-informed hotline

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Donations: Reprocare operates as a 501(c)(3) nonprofit organization (EIN: 33-4270782). Revenue is generated through tax-deductible donations. The organization states that every dollar goes toward connecting people with doulas to support them with their abortion journey.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Reprocare operates a free, trauma-informed peer counseling hotline that provides anonymous emotional support, medical information, and resource referrals for people considering or undergoing abortion. Services are delivered by trained volunteer abortion doulas via phone call (833) 226-7821, SMS text, and Signal encrypted messaging, available 12 PM to 12 AM EST, 7 days a week, to anyone in the U.S. at no cost.

Product overview

Reprocare is a peer-based abortion support hotline operated by trained volunteers. The organization offers a single unified service: anonymous, trauma-informed peer counseling via phone ((833) 226-7821), text, and Signal messaging. The hotline provides emotional support, medical information, and resources for people seeking abortion care, operating 12 PM to 12 AM EST, 7 days a week. The service is guided by a reproductive justice framework and explicitly welcomes trans, non-binary, and gender-expansive individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Reprocare Hotline

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• M+A HotlinecoreGTM or Marketing PartnerM+A Hotline offers anonymous medical information and support from providers with experience in miscarriage and abortion care. Reprocare links to this resource on its Resources page for users needing medical provider-level support.
• Repro Legal HelplinecoreGTM or Marketing PartnerOperated by If/When/How, the Repro Legal Helpline offers clear and direct information about legal rights regarding self-managed abortion. Listed as a resource for users needing legal guidance.
• I Need an AbortioncoreGTM or Marketing PartnerResource that helps users understand how to get an abortion depending on where they live and their circumstances. Listed as a resource on Reprocare's Resources page.
• Plan CcoreGTM or Marketing PartnerProvides information and resources for getting abortion pills for telemedicine or self-managed care. Listed as a resource for users seeking medication abortion information.
• National Network of Abortion Funds (NNAF)coreGTM or Marketing PartnerOffers a digital database of abortion funds to help users get rid of financial and practical barriers to abortion access in their area. Listed as a resource on Reprocare's Resources page.
• All-OptionsminorGTM or Marketing PartnerProvides peer-based support for all decisions someone can make after finding out they're pregnant, including abortion care. Listed as a resource for broader pregnancy support options.
• Online Abortion Resource Squad (OARS)minorGTM or Marketing PartnerOperates a moderated Reddit space (reddit.com/r/abortion/) for questions and support about abortion. Listed as an additional community support resource.
• SYA (Shout Your Abortion)minorGTM or Marketing PartnerFeatures stories from other people who have had abortions, including taking pills at home. Listed as a peer storytelling resource.
• National Immigration Law CenterminorGTM or Marketing PartnerProvides Know Your Rights information for immigrants regarding what to do if arrested or detained. Listed as a resource for immigrant communities.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Connect & Breathe: Connect & Breathe is a post-abortion talkline staffed by trained volunteers. It is a direct peer in the after-abortion emotional-support category, operating on a similar volunteer-counselor hotline model.
• M+A Hotline: The Miscarriage + Abortion Hotline is a direct peer offering free, confidential medical information and support from clinicians experienced in miscarriage and abortion care. It overlaps directly with Reprocare on the abortion peer-support hotline use case but differentiates by providing clinician-credentialed information.
• National Network of Abortion Funds (NNAF): NNAF is a network of grassroots abortion funds addressing financial and practical access barriers. It is a direct peer ecosystem partner — both it and Reprocare address non-clinical barriers to abortion access, and they actively cross-refer.
• Plan C Pills: Plan C is a direct information resource guiding users to medication abortion pills via telemedicine and other pathways. It is a direct peer in the 'help me understand my options' funnel that callers often traverse before reaching peer-support services like Reprocare.
• All-Options: All-Options provides peer-based counseling and support for all pregnancy decisions, including abortion, adoption, and parenting. It is a direct peer to Reprocare in the non-judgmental, trauma-informed pregnancy decision support category.
• Exhale (formerly Backline): Exhale runs a post-abortion talkline offering non-judgmental emotional support. It is a direct peer in the post-abortion emotional-support category, with a similar volunteer-counselor model and a longer historical operating tenure.
• Repro Legal Helpline (If/When/How): Operated by If/When/How, the Repro Legal Helpline provides direct legal information about self-managed abortion and reproductive rights. It is a direct peer for callers seeking non-medical support related to abortion access, distinguished by its legal — rather than emotional — orientation.

Emerging players

• Online Abortion Resource Squad (OARS): OARS is a volunteer-moderated Reddit community providing peer-to-peer abortion information and support. It is an emerging peer in the same anonymous peer-support category as Reprocare but delivered through a moderated online forum rather than phone/text/Signal.
• Indigenous Women Rising: Indigenous Women Rising provides abortion and reproductive health support tailored to Indigenous communities. It is an emerging peer in the culturally specific peer-support subcategory of the reproductive justice space.
• Shout Your Abortion (SYA): SYA is a storytelling and stigma-reduction organization normalizing abortion through personal narratives. It is an emerging peer in the broader reproductive-justice narrative and peer-support ecosystem, with overlapping community and donor audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reprocare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reprocare