Drizzle

What Drizzle does

Drizzle Honey is a Calgary-based Canadian consumer packaged goods company founded in 2014 by environmental scientist Aja Horsley. The company produces and sells raw, unpasteurized, and unfiltered honey sourced from 3-5 partner apiaries annually in Western Canada, primarily Alberta. Its product line is organized into three collections: the Everyday Collection (White and Golden raw honey), the Superfood Collection (Berry Bliss, Ginger Shine, Cacao Luxe, and Turmeric Gold, each infused with organic superfoods via a cold-press process), and the Craft Collection (Hot Honey, Cinnamon Spiced). The company also offers Honeycomb, multi-pack 4-packs, and curated bundles, with retail prices ranging from $12.99 to $31.99 USD per unit.

The business operates a multi-channel go-to-market model anchored by a direct-to-consumer Shopify storefront at drizzlehoney.com, supplemented by retail distribution through Costco, Williams-Sonoma, and specialty retailers in Canada and the US, plus wholesale and foodservice channels via major distributors including UNFI, KeHE, Purity Life, Pratt's, and GFS.ca. Wholesale operations are additionally supported through Faire Canada, Faire USA, and Airgoods, while a dedicated wholesale.drizzlehoney.com portal serves commercial customers. The company extends reach through 12+ gift box partners (Baskits, Foodiepages, JOYBOX, Gray Jay Gifts, and others) and has executed co-branded collaborations such as a Cabin Brewing honey ale. Revenue is generated through one-time product sales across all channels, with no subscription or recurring contract model disclosed.

Drizzle is a privately held, Certified Women-Owned business, Certified B Corporation since 2019, Certified Kosher, and compliant with CFIA and FDA standards. It is backed by investor Arlene Dickinson (CBC Dragon's Den). The company donates 1% of profits to Pollinator Partnerships and emphasizes sustainability, allergen-free formulations, and Canadian provenance as core positioning pillars. The team is small (three named personnel), no institutional venture or private equity funding rounds are disclosed, and no AI/ML capabilities are present in the product or operations.

Name

Drizzle

Legal name

Drizzle Honey

Website

https://drizzlehoney.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Drizzle Honey is a Calgary-based Canadian CPG company that produces and sells raw, unfiltered honey and organic superfood-infused honey blends to health-conscious consumers, gift buyers, and foodservice customers across North America via DTC e-commerce, Costco retail, and wholesale distributors.

Ownership category

akta.pro rank

Product category

Premium Raw Honey and Functional Food Sweeteners

NAICS

Sugar and Confectionery Product Manufacturing (3113), Spice and Extract Manufacturing (311942)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)

akta.pro secondary industries

Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Raw honey products
• Superfood honey blends
• Canadian honey brand
• Premium natural sweeteners
• Functional food honey

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales (E-commerce): Online sales of honey products through drizzlehoney.com, including individual jars, bundles, and multi-packs. Revenue is generated through one-time purchase transactions at published retail prices.
2. Retail Distribution: Sales through third-party retail channels including Costco, well.ca, Spud.ca, and other independent retailers across Canada and the US. Products sold at shelf pricing through distributor and reseller relationships.
3. Wholesale and Foodservice: Wholesale pricing offered on all products, including 7kg pails and unlabeled honeycomb rounds for commercial kitchens and cafes. Distributed through Purity Life, UNFI, Pratt's, GFS.ca (Canada), KeHE and UNFI (USA).
4. Gift Box Partnerships: Drizzle products featured in gift box offerings through partners including A Basket Case, Baskits, Black Bow Gift Co., Bliss Box Gifts, Blue Sky Inspired, Foodiepages, Gift Smack, Golden Leaf Gift Co., Gray Jay Gifts, JOYBOX, Kay Inay Gifts, Muse Baskets and Co., and The Comox Box.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Drizzle produces and sells raw, unpasteurized, unfiltered Canadian honey sourced from apiaries in Western Canada (primarily Alberta). The product portfolio includes Everyday raw honeys (White, Golden), Superfood infusions (Berry Bliss, Ginger Shine, Cacao Luxe, Turmeric Gold) made with organic superfood ingredients via a cold-press method, Craft infusions (Hot Honey, Cinnamon Spiced), and edible honeycomb, sold through e-commerce, retail, wholesale, and gift box channels.

Product overview

Drizzle is a Canadian honey company offering raw, unpasteurized honey products organized into three main collections: Everyday Collection (pure White and Golden Raw Honey), Superfood Collection (health-focused blends with organic superfoods including Berry Bliss, Ginger Shine, Cacao Luxe, and Turmeric Gold), and Craft Collection (flavored infusions like Hot Honey and Cinnamon Spiced). The company also sells Honeycomb, various bundles (Taster Trio, Immunity Bundle, Superfood Bundle, Craft Bundle), and multi-pack options. All products are sustainably sourced from Canadian beekeepers in Alberta, unheated, unfiltered, and certified Kosher.

Differentiator

Problem solved

Functional benefit

Products and services

• White Raw Honey Light, delicate, raw Canadian honey with a buttery texture, paired with fresh flavors like fruit, lattes, and warm bread. Available in 17.6 oz and 13.2 oz sizes. For health-conscious consumers and home cooks.
• Golden Raw Honey Rich, bold, raw Canadian honey with wildflower, dandelion, hemp, mint and coriander notes, paired with daring flavors like hot sauce and aged cheese. Available in 17.6 oz and 13.2 oz sizes.
• Berry Bliss Antioxidant blend featuring organic dried wild blueberry, organic schisandra, black carrot, organic goji, organic acai, and blueberry extract infused into raw honey. 13.2 oz.
• Ginger Shine Immunity boost blend with organic ginger, lemon zest oil, natural elderflower extract, natural chamomile tea extract, and lemon verbena oil infused into raw honey. 13.2 oz.
• Cacao Luxe Energy boost blend featuring organic raw cacao (fair trade), organic Ceylon cinnamon, organic lucuma, and natural Madagascar vanilla extract infused into raw honey. 13.2 oz.
• Turmeric Gold Anti-inflammatory blend inspired by traditional golden milk elixir, featuring organic turmeric, cardamom oil, black pepper oil, and rose oil infused into raw honey. 13.2 oz.
• Hot Honey Raw honey infused with spicy crushed chilies and vinegar, delivering approximately 1800 Scoville Heat Units with sweet floral notes followed by pleasant heat. 11.6 oz.
• Cinnamon Spiced Warm, inviting raw honey infused with organic cinnamon, cloves, nutmeg, and allspice. Perfect for spreading on toast, stirring into oatmeal, or drizzling over baked brie. 13.2 oz.
• Honeycomb Rare and sweet indulgence featuring 100% edible light wax combs filled with fresh raw honey. Ideal for charcuterie boards or eating with a spoon. 7.05 oz.
• Superfood Honey Bundle (Enhanced Honey Bundle) Bundle including all four superfood honeys: Berry Bliss, Cacao Luxe, Ginger Shine, and Turmeric Gold. Each jar is 13.2 oz.
• Craft Honey Bundle Bundle featuring foundational White and Golden raw honeys plus craft honeys infused with cinnamon and chilies: Cinnamon Spiced and Hot Honey.
• Immunity Bundle Bundle featuring Golden raw honey, Ginger Shine, Turmeric Gold, and a honey dipper. Designed to support immune health.
• Taster Trio Sample pack featuring mini 2oz jars of White Raw Honey, Turmeric Gold, and Cinnamon Spiced for tasting across Drizzle's collections.

Quantifiable outcome

• No crystallization into larger grains — a common trait of other honeys on the market
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pollinator PartnershipscoreStrategic or Co-development PartnerDrizzle donates 1% of profits to Pollinator Partnerships, a registered not-for-profit organization dedicated exclusively to the protection and promotion of pollinators and their ecosystems. Drizzle uses the organization's resources to participate in Pollinator Week annually and educate customers on the importance of pollinators and bees.
• Cabin BrewingminorStrategic or Co-development PartnerCollaborated with Cabin Brewing to create a limited release Rhubarb & Saskatoon Berry Honey Ale, using Drizzle Honey as the key ingredient. This collaboration represents a product co-development partnership that extends the Drizzle brand into the craft beverage category.
• Purity LifecoreChannel Partner/ Reseller/ DistributorCanadian health and wellness distributor carrying Drizzle Honey products for resale to retailers across Canada.
• UNFIcoreChannel Partner/ Reseller/ DistributorMajor natural and organic product distributor serving both Canada and USA markets, distributing Drizzle Honey products to retail stores.
• KeHEcoreChannel Partner/ Reseller/ DistributorKeHE Distributors serving the US market, distributing Drizzle Honey products to natural food retailers across the United States.
• Pratt'sminorChannel Partner/ Reseller/ DistributorCanadian food service distributor carrying Drizzle Honey products for resale to restaurants, cafes, and food service operators in Canada.
• GFS.caminorChannel Partner/ Reseller/ DistributorGordon Food Service Canada's online ordering platform for foodservice operators, carrying Drizzle Honey for commercial kitchen and food service purchasing.
• Williams-SonomaminorStrategic or Co-development PartnerPremium kitchenware retailer that invited Drizzle for a pop-up shop at their Calgary, Alberta location as part of brand activation and direct-to-consumer sales events, providing retail space and customer access.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bee Harmony: US-based raw honey brand with single-origin varietals and DTC plus retail presence. Closely comparable to Drizzle's regional varietal approach and premium raw positioning.
• Mike's Hot Honey: Premium hot honey brand that rode hot honey trend to national retail. Direct comparable to Drizzle's Craft Collection Hot Honey, with similar craft, premium positioning and DTC plus wholesale distribution.
• Wedderspoon: Premium raw Manuka honey brand with KFactor grading and B Corp certification. Comparable to Drizzle in raw positioning, premium pricing, and sustainability credentials, though focused on Manuka vs. Canadian wildflower.
• Hilltop Honey: UK-based raw honey brand with strong DTC and grocery presence. Comparable raw honey positioning, multiple SKUs, and gift/tasting set offerings similar to Drizzle's portfolio architecture.
• Local Hive: Raw, unfiltered honey brand sourced from US apiaries with regional varietals. Mirrors Drizzle's approach of showcasing varietal differences rather than blending, with similar packaging and pricing architecture.
• Manuka Health: Premium Manuka honey brand with strong functional health positioning. Comparable in raw, unfiltered, premium pricing and health-credentialed marketing, though Manuka-specific.

Emerging players

• Honey Mama's: Functional confection/honey brand with superfood positioning (similar to Drizzle's Superfood Collection). Comparable in clean-label, no-sugar-added, organic ingredient philosophy.

Broad incumbents

• Nature Nate's: Largest US raw and unfiltered honey brand, distributed through major retailers. Competes with Drizzle in raw honey positioning but at greater scale, mass-market pricing, and broader US shelf presence.
• Billy Bee: Canada's largest mass-market honey brand (owned by McCormick). Represents the dominant Canadian incumbent Drizzle competes against in grocery channels, with broader distribution but commodity positioning.
• Hive + Wellness: Canadian honey packer (formerly Bee Maid) serving grocery channel with mainstream honey brands. Comparable as a Canadian honey player sharing retail shelf space with Drizzle, but with mass-market orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drizzlehoneyproducts
• Instagraminstagram.com/drizzle_honey
• TikToktiktok.com/@drizzle_honey_
• Xx.com/drizzle_honey
• LinkedInlinkedin.com/company/drizzle-honey-products

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drizzle