LoLo
LoLo is a subscription engagement platform that automates monthly delivery of curated gifts from local independent businesses to sales professionals' (primarily real estate agents') contacts across 270+ US and Canadian markets, monetizing via per-contact monthly subscriptions.
- Company typePrivate
- Founded2013
- HeadquartersAsheville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LoLo does
LoLo (legal entity LoLo, LLC, operating under DBAs "LoLo," "LoLo Gifts," and "Locals Supporting Locals") is a subscription-based engagement platform founded in 2013 and headquartered in Asheville, NC. The company operates a three-sided marketplace connecting sales professionals (primarily real estate agents), local independent businesses, and end recipients, by automating the delivery of curated local gifts to a salesperson's "sphere of influence" on a monthly basis via email and SMS. The platform enforces contact exclusivity so that each recipient can only be claimed by one sender, creating a 1:1 relationship lock. LoLo maintains a curated network of more than 10,000 local independent businesses across 270+ markets in the US and Canada, recruited and managed by regional account managers ("LoLo Curators").
The core product is a marketing automation service layered over a local commerce network. Sales professionals register their contacts, select community zones, and the platform automatically curates, brands, and delivers monthly gifts sourced from nearby independent merchants. Reported engagement is above 70% for open/click rates, described as 3x typical email marketing performance, attributed to the combined email + SMS delivery model. Technology components include CRM integrations at the Team and Enterprise tiers, PCI-DSS-compliant payment processing via BILL for merchant payouts, and Linkable Networks integration for transaction matching against Visa, Mastercard, and Amex rails to track gift redemption. The company holds CASL compliance for Canadian operations.
LoLo monetizes through a per-contact monthly subscription with three publicly disclosed tiers: Individual ($1.75/contact/month, 25-contact minimum), Team ($1.50/contact/month, 250-contact minimum), and Enterprise ($1.35/contact/month, 750-contact minimum, with dedicated client success coaching). Go-to-market combines a self-serve online signup with a channel partnership model through real estate brokerages and franchises (including Keller Williams, RE/MAX, Howard Hanna, Baird & Warner, and 30+ regional brokerages) that recommend LoLo to their agents. Local merchants join the network at no cost and are paid in full for redeemed gifts. The company is privately held with no disclosed institutional funding beyond approximately $500,000 across four small rounds between 2013 and 2019, and is led by co-founders Clark Harris and Matthew Simpson.
LoLo firmographics
Firmographics- Name
- LoLo
- Legal name
- LoLo, LLC
- Website
- https://joinlolo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LoLo is a subscription engagement platform that automates monthly delivery of curated gifts from local independent businesses to sales professionals' (primarily real estate agents') contacts across 270+ US and Canadian markets, monetizing via per-contact monthly subscriptions.
- Ownership category
- akta.pro rank
LoLo industry classification
Industry- Product category
- Marketing Automation Platform
- NAICS
- Advertising Material Distribution Services (541870)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where LoLo is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LoLo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription (Per Contact): LoLo charges sales professionals a monthly subscription fee per contact in their sphere. The pricing tiers are based on volume: Individual ($1.75/contact/month, min 25 contacts), Team ($1.50/contact/month, min 250 contacts), and Enterprise ($1.35/contact/month, min 750 contacts). The subscription covers curation, delivery, branding, and the gift itself.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Plan - $1.75/contact/month, minimum 25 contacts, company branding included, limited to existing markets |
| Subscription | Monthly | Team Plan - $1.50/contact/month, minimum 250 contacts, CRM integrations available, manage all senders from dashboard |
| Subscription | Monthly | Enterprise Plan - $1.35/contact/month, minimum 750 contacts, dedicated client success coach included |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
LoLo product offering
Product offeringCore offering
LoLo operates a subscription-based marketing automation platform that enables sales professionals (primarily real estate agents) to send monthly curated gifts from local independent businesses to their sphere of influence via email and SMS. The platform handles gift curation, multi-channel delivery, contact exclusivity enforcement, branding, and merchant payment coordination. Pricing is per contact per month across three subscription tiers (Individual, Team, Enterprise).
Product overview
LoLo is a sphere marketing platform built around a "Locals Supporting Locals" model. The core offering consists of three subscription tiers (Individual at $1.75/month, Team at $1.50/month, and Enterprise at $1.35/month) that enable sales professionals to send automated monthly gifts from local independent businesses to their contacts. The platform includes a Local Business Partner Program where merchants receive full payment for redeemed gifts and free marketing exposure. LoLo Curators (Local Account Managers) assist with gift curation and campaign management. The system combines email and SMS delivery with contact exclusivity to generate 3x higher engagement than typical email marketing, with over 70% engagement rates. The platform operates across 270+ markets in the United States and Canada, partnering with over 10,000 local businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- LoLo Sphere Marketing Automation Platform Subscription-based marketing automation service that sends curated monthly surprises (locally sourced gifts from independent businesses) to sales professionals' contacts via email and SMS. Includes automated curation, multi-channel delivery, branding, contact exclusivity, and CRM integrations. Available in Individual ($1.75/contact/month, 25 minimum), Team ($1.50/contact/month, 250 minimum), and Enterprise ($1.35/contact/month, 750 minimum) tiers.
- Local Business Partner Program A participation program for local independent businesses with five or fewer physical locations to be featured as monthly gift sources in LoLo campaigns. Businesses are paid in full for redeemed gifts, receive free marketing exposure through email and SMS campaigns to qualified local customers, and only need to prepare staff to receive new customers. Merchants pay nothing to participate.
Quantifiable outcome
- Over 70% engagement rate (contacts who open, click, and engage)
- +4 more outcomes
Companies that use LoLo
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
LoLo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
LoLo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- BILL (formerly Bill.com)coreLoLo uses BILL's secure third-party payment system to issue payments to local merchant partners. Merchants receive email invites from BILL to set up accounts for payment by check or direct deposit.
- Keller Williams (Multiple Offices)flagshipKeller Williams brokerages including Capital Partners, Atlantic Partners St. Augustine, and others recommend LoLo to their agents for client marketing.
- RE/MAX (Multiple Offices)flagshipRE/MAX brokerages including RE/MAX Results, RE/MAX Victory, and others partner with LoLo to provide marketing tools for agents.
- Howard HannaflagshipHoward Hanna Real Estate Services recommends LoLo to their agents across multiple states.
- Baird & WarnercoreChicago-area real estate brokerage that recommends LoLo to their agents as a client retention tool.
- Beverly-Hanks & Associates, RealtorsflagshipThe original challenge partner in 2015 who approached LoLo with the concept of helping agents stay connected with their sphere without spammy marketing or impersonal gifts, leading to LoLo's first campaign launch in 2016.
- Helen Adams RealtycoreCharlotte-area real estate brokerage that partners with LoLo for agent marketing.
- ShorewestcoreMilwaukee-area real estate brokerage that recommends LoLo to their agents.
- FC TuckercoreIndianapolis-based real estate brokerage that partners with LoLo.
- NP DodgecoreOmaha-based real estate brokerage partner.
- John R. WoodcoreNaples, FL area real estate brokerage partner.
Scale indicators8 records
Recent moves7 records
Expansion highlights3 records
LoLo competitors and assessment
Company assessmentDirect peers
- Alyce: AI-powered B2B gifting platform that lets sales teams send personalized gifts to prospects and customers via CRM integration. Direct substitute for LoLo's subscription gift-automation model from the SMB/enterprise sender side, with overlapping feature set around branded gift marketplaces.
- Sendoso: B2B sending platform that automates direct mail, gifting, and physical touches for sales, marketing, and customer success teams. Closest functional analogue to LoLo's automation of monthly gift sends, though Sendoso is broader across enterprise verticals while LoLo is focused on local independent merchants.
- BombBomb: Video-messaging platform purpose-built for real estate agents to stay top-of-mind with clients and referral sources. Sits in the exact same 'relationship-marketing for sales professionals' niche as LoLo, with overlapping buyer personas and broker distribution channels.
- Reachdesk: B2B gifting and direct mail orchestration platform for sales and marketing teams. Competes with LoLo's core mechanism — automated, scalable gifting tied to CRM contacts — but targets enterprise B2B senders rather than SMB sales professionals.
- Real Geeks: All-in-one real estate marketing platform offering IDX websites, CRM, and lead-nurture automation for agents and teams. Overlaps with LoLo in the real-estate-agent client nurture workflow but ships a broader marketing stack rather than a focused gifting mechanic.
- Kunversion: Real estate CRM and lead-nurture automation platform targeting agents and teams. Comparable go-to-market (real estate professionals) and overlapping feature set around automated client follow-up, even though it lacks LoLo's local merchant gifting angle.
Broad incumbents
- Yext: Enterprise platform for managing local business listings, pages, and digital presence across geographies. Comparable at the local-merchant-network layer — Yext powers local business discovery — though its scale, audience, and business model differ materially.
- Compass: Large national real estate brokerage and technology platform (including Compass Concierge and Compass AI tools for agent marketing). Indirectly comparable as a real-estate-tech incumbent with its own client-retention and marketing-tool suite that competes for the same agent wallet share.
- Lob: Developer-first direct mail automation API and platform for sending postcards, letters, and checks at scale. Covers the 'physical touch automates offline marketing' category that LoLo also sits in, but routes through developers and is not specifically curated to local independent merchants.
Emerging players
- Vyral Marketing: Done-for-you automated marketing and video-email service for real estate agents and small businesses. Comparable buyer (real estate professional seeking hands-off automated outreach) but a different format (video content vs. local gifts) and a more regional presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LoLo social profiles
Digital presenceLoLo compliance and trust
Trust signalCompliance2 records
LoLo financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoLo leadership team
Management profileNumber of profiles
Profiles12 records
LoLo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoLo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoLo
What does LoLo do?
LoLo operates a subscription-based marketing automation platform that enables sales professionals (primarily real estate agents) to send monthly curated gifts from local independent businesses to their sphere of influence via email and SMS. The platform handles gift curation, multi-channel delivery, contact exclusivity enforcement, branding, and merchant payment coordination. Pricing is per contact per month across three subscription tiers (Individual, Team, Enterprise).
Is LoLo a public or private company?
LoLo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoLo founded?
LoLo was founded in 2013. It employs 11 to 50 people.
Where is LoLo based?
LoLo is headquartered in Asheville, United States, in the North America region.
How does LoLo make money?
One revenue line is on record: monthly Subscription (Per Contact).
Who are LoLo's main competitors?
Direct peers on record are Alyce, Sendoso, BombBomb, Reachdesk, Real Geeks and Kunversion. Broad incumbents are Yext, Compass and Lob. Vyral Marketing is listed as an emerging player.
Does LoLo have an API?
No public API is recorded for LoLo.
What industry is LoLo in?
LoLo's product category is Marketing Automation Platform. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541870.