Agro.Club

What Agro.Club does

Agro.Club is a privately held digital agribusiness platform that operates a full-stack B2B marketplace for grain trading. It connects row-crop farmers — primarily corn, wheat, and soybean producers in the US Midwest (Missouri, Kansas, South Dakota) and across North America, South America, and Europe — with domestic and international grain processors and exporters, with stated reach to buyers across five continents. The platform standardizes four contract types: Cash (priced and delivered at a specific time/location with swift payment on receipt of scale ticket), FOB/Delivered (off-farm pick-up coordinated through an external network of truckers and transload facilities, with longer moves via rail), Basis (locking the basis portion while deferring the futures reference), and Firm Offer (free target-price triggers that auto-book contracts when the board hits a price). Supporting tools include a Break-even Calculator that computes target selling prices from yield and expense assumptions, and a Grain Marketing service that provides third-party planning input for banking, insurance, and tax decisions.

The company runs a sales-led, high-touch go-to-market model with named account managers (e.g., Caressa, Kevin) providing regular location-specific bids and coordinating logistics on behalf of farmers. Pricing is non-public and quote-based, varying by grain, contract type, and logistics; revenue accrues via transaction fees (take rate) on grain trades the company intermediates, plus future fintech services. Customer acquisition leans on account-manager relationships, word-of-mouth, and published farmer testimonials rather than paid digital channels.

The legal entity is Agro.Club USA LLC, with stated headquarters at 420 Nichols Rd, 2nd Floor, Kansas City, MO 64112, and the firm is a member of the Grain And Feed Association. To date, the company has disclosed approximately $6.5M in equity funding: a $1.5M seed in January 2020 led by Speedinvest (with Elevator Ventures and Kinled Holding) and a $5M Series A in July 2021 co-led by Rabo Frontier Ventures (the venture arm of Rabobank) and VentureFriends, with use of proceeds tied to Western Europe and Americas expansion and scaling fintech services.

Name

Agro.Club

Legal name

Agro.Club USA LLC

Website

https://agro.club

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Agro.Club is a B2B digital marketplace that connects row-crop farmers with grain processors and exporters worldwide, offering Cash, FOB/Delivered, Basis, and Firm Offer contracts with logistics coordination and personalized account management across North America, South America, and Europe.

Ownership category

akta.pro rank

Product category

Agricultural Commodities Marketplace

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Grain Merchandising & Origination Facilities (AFAOAAAD)

Keywords

• Grain trading platform
• B2B agricultural marketplace
• Grain marketing services
• Farm-to-buyer logistics
• Agricultural commodity trading

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Grain Trading and Transaction Fees: Agro.Club earns revenue through facilitating grain transactions between farmers (sellers) and grain processors/exporters (buyers). The company acts as an intermediary that arranges pick-up or delivery of grain, charging for the transaction service. Contract types include cash sales, FOB/delivered arrangements, basis contracts, and firm offers - all generating transaction-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Agro.Club operates a digital B2B marketplace that connects grain producers (farmers) with grain processors and exporters, facilitating grain transactions across multiple contract types including Cash, FOB/Delivered, Basis, and Firm Offer. The platform also provides logistics coordination through a network of truckers and transload facilities, market insights, and a break-even calculator tool for farmers.

Product overview

Agro.Club is a digital agribusiness platform that operates as a three-module offering: a core Grain Trading platform that enables farmers to sell grain through various contract types (Cash, FOB/Delivered, Basis, Firm Offer) with logistics coordination; a Grain Marketing service providing strategic planning and break-even analysis; and a Break-even Calculator tool for determining target selling prices. The platform connects farmers with buyers across North America, South America, and Europe, serving domestic and international markets on 5 continents.

Differentiator

Problem solved

Functional benefit

Products and services

• Grain Trading Core digital grain trading platform connecting row crop farmers (sellers) with grain processors and exporters (buyers). Offers multiple contract types including Cash, FOB/Delivered, Basis, and Firm Offer contracts. Provides logistics coordination, market insights, and competitive bid pricing for grain sales across North America, South America, and Europe.
• Grain Marketing Marketing strategy planning service that provides third-party perspective to help farmers plan their grain sales. Includes break-even calculation assistance for banking, insurance, and tax planning discussions, and covers machinery/handling expenses, marketing/financial expenses based on land owned or rented.
• Break-even Calculator Interactive calculator tool that allows farmers to input yield and expense estimates to calculate target selling prices. Covers machinery, handling, marketing, and financial expenses based on land owned or rented, helping farmers determine target selling prices for grain.

Quantifiable outcome

• Swift payment - farmers report quick, direct deposit upon grain delivery
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Grain And Feed AssociationminorOthersAgro.Club is a member of the Grain And Feed Association, indicating industry association membership for networking and credibility within the grain trading industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Indigo Agriculture: Indigo Ag operates a digital marketplace connecting grain farmers with buyers, offering origination, logistics, and agronomic services. It is a direct competitor to Agro.Club's grain trading and marketing platform, with overlap in target farmer segments and digital intermediation.
• Bushel: Bushel provides a digital grain platform for elevators, cooperatives, and farmers to manage contracts, scale tickets, and payments. It is comparable to Agro.Club as a grain-industry software and workflow provider, though its primary user base is elevators rather than end-buyers.
• Farmers Business Network: FBN is a farmer-to-farmer network offering direct-to-farm inputs, grain marketing, and data services. It overlaps with Agro.Club on digital grain marketing and farmer acquisition, though with a broader input-finance footprint.

Broad incumbents

• Cargill: Cargill is one of the world's largest grain merchandisers and originators, with deep logistics networks and counterparty relationships. As a likely buyer-side counterparty to Agro.Club and a potential competitor with digital portals, it is a broad incumbent shaping the same market.
• ADM (Archer Daniels Midland): ADM is a global grain trader and processor with origination across North and South America and Europe. Its scale, capital, and global buyer relationships define the competitive context for Agro.Club's marketplace.
• Bunge: Bunge is a major global agribusiness with origination, trading, and processing of grains and oilseeds. It competes indirectly with Agro.Club as a buyer, and potentially directly as it invests in digital origination tools.
• Louis Dreyfus Company: Louis Dreyfus is a leading global merchant of grains and oilseeds, with origins in Europe and a strong presence across continents. Comparable to Agro.Club on the buy-side global grain trade, with far greater scale and balance sheet capacity.
• Climate FieldView (Bayer): Climate FieldView is Bayer's digital farming platform used by row-crop farmers for agronomy and farm management. While not a grain trader, it competes for farmer mindshare and data relationships that Agro.Club also depends on.

Regional players

• AgriDigital: AgriDigital is an Australian-headquartered commodity management and grain trading platform. Comparable in product to Agro.Club's digital grain trading workflow, but operates primarily in Australia rather than the Americas and Europe.

Emerging players

• CIBO Technologies: CIBO offers digital agriculture and sustainability platforms for row-crop growers and the broader food system. It is an emerging player adjacent to Agro.Club, with partial overlap on grower engagement and data-driven farm economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agro-club
• Xx.com/AgroClub_Inc
• Facebookfacebook.com/agro.club2

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agro.Club