Wizzie Analytics

What Wizzie Analytics does

Wizzie Analytics is a Spanish private limited company (Sociedad Limitada) headquartered in Rivas-Vaciamadrid, Madrid, that builds the Wizzie Data Platform (WDP), a cloud-based Big Data SaaS offering for real-time streaming analytics. The platform is engineered on open-source foundations, notably Apache Kafka for event ingestion and Apache Druid for high-performance analytical querying, and is designed to process tens of millions of events per day in production deployments. Its product surface spans AI/ML-driven anomaly detection, pattern detection, and predictive analytics, with applied use cases across smart cities, network observability, space observability, retail, tourism, IoT, and IoV.

The company sells primarily through a channel-led GTM, with certified integrations into Cisco, Aruba (HPE), and Meraki networking infrastructure, and a partner ecosystem that includes Google Cloud, Capgemini, NTT, T-Systems, Indra, and Telefonica. Named customers include Barcelona City Council (Panot smart-cities deployment), a Spanish Banking Group (70M+ events/day), Fira Barcelona (8,000 events/sec), and IFEMA/Fitur, with use cases spanning public-sector services, financial services, and large-scale events. The workforce is reported to be over 80% engineers, reflecting a technically driven organization with limited direct enterprise sales coverage.

Wizzie's revenue model is not explicitly disclosed but is consistent with a SaaS/services mix anchored to multi-year enterprise contracts, delivered through systems integrators and telco partners. The company is positioning itself from a Spain-centric base into broader EMEA and Latin America distribution via T-Systems and Telefonica, while broadening its vertical footprint through network observability as a distinct go-to-market.

Name

Wizzie Analytics

Legal name

WIZZIE ANALYTICS S.L.

Website

https://wizzie.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wizzie Analytics is a Madrid-based SaaS vendor that operates the Wizzie Data Platform, a real-time streaming analytics product built on Apache Kafka and Apache Druid, serving smart cities, network observability, retail, and tourism customers through channel partners such as Capgemini, NTT, T-Systems, and Telefonica.

Ownership category

akta.pro rank

Product category

Big Data Analytics Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Lake Platforms (HDAEABAC)

akta.pro secondary industries

Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF), Cloud‑Managed Wi‑Fi Platforms (WLANaaS) (HDAFACAD)

Keywords

• Network observability platform
• Smart city analytics
• IoT data platform
• Real-time big data
• Smart space solutions

Headquarters

HQ city

Vaciamadrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software as a Service (SaaS) Platform Subscription: WDP is offered as a cloud SaaS solution integrated with major network infrastructure and IoT manufacturers. The platform is customizable per user and offers interactive multidimensional queries, widgets, dashboards, alarms, and reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wizzie Analytics sells the Wizzie Data Platform (WDP), a cloud-based Big Data SaaS platform that ingests, normalizes, enriches, and correlates data from network infrastructure, IoT sensors, and telemetry sources in real time. The platform is manufacturer-agnostic and supports multi-protocol, multi-vendor environments, sold primarily to enterprise and government customers for network observability, smart city, smart venue, retail, banking, and IoT/IoV use cases.

Product overview

Wizzie Analytics is a manufacturer that employs network infrastructure data, IoT devices, traffic telemetry, and other sources to provide analytics and observability. The core product is the Wizzie Data Platform (WDP), a cloud-based SaaS Big Data platform integrated with major network infrastructure and IoT manufacturers. WDP consists of the main analytics platform with the Wizzie Workflow module for data collection and processing, supplemented by add-on modules including Traffic Analytics, Social Distancing Module, and Portal Cautivo (Captive Portal). The platform offers vertical solutions across Smart Cities, Smart Tourist Destinations, Network Observability, Space Observability, Business Intelligence, IT Operations, IoT, IoV (Internet of Vehicles), ECO-Cars, Retail, and Smart Venue sectors. The architecture supports real-time processing of millions of events per second with machine learning for anomaly detection, pattern recognition, and predictive analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Wizzie Data Platform (WDP): The core Big Data analytics platform that provides network observability and smart space solutions
• Wizzie Workflow
• Portal Cautivo de Wizzie
• Wizz-Viss

Products and services

• Wizzie Data Platform (WDP) Big Data SaaS platform that provides network observability and smart space analytics. Collects and analyzes data from spaces, networks, sensors, and infrastructure with a scalable architecture supporting projects of any scale, including interactive multidimensional queries, customizable dashboards, KPIs, alerts, and reports.
• Wizzie Workflow Module Data processing workflow module that differentiates the Wizzie ecosystem by collecting data from all sensors, processing real-time transmission, normalizing data formats, enriching and correlating information from multiple sources, and indexing data for faster retrieval.
• Portal Cautivo (Captive Portal) WiFi captive portal module providing secure network access authentication, customizable login pages, social media login integration, marketing campaign capabilities, and visitor data collection for compliance with data protection regulations.
• Network Observability Network observability solution providing vendor-agnostic unified multi-vendor visibility, network capacity and availability analysis, interactive multidimensional queries, and advanced enrichment including geolocation and web classification.
• Space Observability Space observability solution using WiFi location data and other means (BLE, Zigbee, RFID tags) for visitor behavior understanding, capacity management, movement tracking, and IoT sensor integration.
• Smart Cities Solution Smart city enabler providing urban panel creation through environmental, social, and economic indicators using advanced Big Data analytics on monitored data for environmental monitoring, urban panels, tourist flow, and smart building management.
• Smart Tourist Destinations (Destinos Turísticos Inteligentes) Tourism intelligence solution enabling visitor management through real-time visitor data per zone, customer profiling based on behavior, and metrics for occupation, capacity, engagement, and loyalty.
• Business Intelligence Business intelligence solution gathering data from multiple protocols and formats for real-time processing regardless of volume or velocity, enabling extraction of meaningful KPIs for analytics and business intelligence.
• IT Operations IT operations solution collecting operational information from legacy and new protocols, applying machine learning and correlation rules for real-time visualization and incident detection at scale.
• IoT Solution IoT data collection solution handling millions of events per second from multiple protocols, with scalable data pipeline for technology-agnostic processing at any scale.
• IoV (Internet of Vehicles) Fleet management solution for next-generation vehicle fleet management, collecting events from M2M protocols, detecting relevant events with machine learning, and visualizing data in real-time on innovative maps.
• ECO-Cars Integration Fuel consumption and emissions control system integrating ECO-Cars fuel catalyst optimization device data for fleet performance tracking, fuel efficiency improvement, and CO2 reduction monitoring.
• Retail Solution Retail analytics solution providing visitor tracking, indoor movement control, heat maps, delivery control, and venue summaries for operational and marketing optimization.
• Smart Venue Smart venue solution enabling real-time visitor flow management, capacity control, indoor positioning, and AI-powered behavior pattern detection for event and venue optimization.
• Traffic Analytics Network traffic analysis module measuring and evaluating connection quality, including VoIP, video conferencing bandwidth, and proper use of banking applications.

Quantifiable outcome

• 70 million+ events processed per day for banking client
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability8 records

Feature6 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or IntegrationWDP is powered by Google Cloud platform. Google provides cloud infrastructure services including data storage, processing, and analytics capabilities that underpin the Wizzie data platform.
• CiscocoreTechnology or IntegrationWizzie and Cisco partnered to enable Wi-Fi access points and Cisco's network controller CMX (Connected Mobile Experiences) to integrate with WDP platform. WDP provides analytics and visualization for real-time insights that complement Cisco's CMX services.
• Cisco MerakicoreTechnology or IntegrationWizzie and Meraki partnered to integrate Meraki's Wi-Fi access points and CMX network controller with WDP platform, providing analytics and visualization for real-time network insights.
• Aruba (HPE)coreTechnology or IntegrationAruba, a Hewlett Packard Enterprise company, partnered with Wizzie to provide a complete solution for Smart Spaces that helps optimize venue management, improve visitor experience, and increase revenue through active position-based marketing. Listed on Aruba Marketplace.
• Barcelona Supercomputing Center (BSC)minorStrategic or Co-development PartnerBSC is Spain's national supercomputing center specializing in high-performance computing and management of MareNostrum. Partnership focuses on HPC and e-Science research collaborations.
• CapgeminicoreImplementation/ SI/ Consulting PartnerCapgemini partnered with Wizzie in 2025 to convert data into intelligent decisions. As a strategic partner with 50+ years of experience, Capgemini helps enterprises with digital transformation leveraging cloud, AI, connectivity, and software.
• T-SystemscoreImplementation/ SI/ Consulting PartnerT-Systems, a leading European IT services provider and part of Deutsche Telekom with around 26,000 employees in 26 countries, partnered to expand Wizzie's digital capabilities through cloud services and AI implementation.
• TelefonicacoreChannel Partner/ Reseller/ DistributorTelefonica is a global telecommunications company operating in 12 countries with approximately 113,819 employees, serving as a leading telecommunications provider in Spain for communications, entertainment, and IT services.
• NTT Ltd.coreChannel Partner/ Reseller/ DistributorNTT is a Japanese multinational telecommunications company, a world leader providing technology solutions for digital transformation, referenced as a key partner for Wizzie deployments including IFEMA/Fitur.
• IndracoreChannel Partner/ Reseller/ DistributorIndra is one of the leading global technology and consulting companies, operating as a channel partner for Wizzie solutions.
• InetumminorChannel Partner/ Reseller/ DistributorInetum is an IT company providing digital services and solutions, helping companies and institutions leverage digital transformation.
• Sopra SteriaminorChannel Partner/ Reseller/ DistributorSopra Steria is a recognized European leader in consulting, digital services, and software development helping clients drive digital transformation.
• NunsysminorChannel Partner/ Reseller/ DistributorNunsys is a Spanish company specializing in comprehensive technology solutions since 2007, with 600+ professionals serving 3,000+ national clients through 15 offices in Spain.
• University of SevilleminorStrategic or Co-development PartnerR&D collaboration with university research groups for applied mathematics research and data-driven decision improvement technologies.
• Universidad Carlos III de MadridminorStrategic or Co-development PartnerR&D partnership for applied mathematics research and smart city technology development.
• Universidad de OviedominorStrategic or Co-development PartnerR&D partnership for applied mathematics research and data science collaboration.
• UCLM (Universidad de Castilla-La Mancha)minorStrategic or Co-development PartnerR&D collaboration with university research groups for applied mathematics and data-driven decision technologies.
• ITEA3 / CitiSimminorStrategic or Co-development PartnerEuropean ITEA3 project participation with CitiSim, contributing ZeroC Ice to Kafka adapter for retrieving sensor data from various middleware sources.
• Horizon 2020minorStrategic or Co-development PartnerParticipation in Horizon 2020 research programs for IoT, SmartCities, cybersecurity, smart spaces, and fleet management.
• SothisminorChannel Partner/ Reseller/ DistributorTechnology company helping companies evolve and improve their business since 2008, serving 300+ clients in 35 countries.
• FibratelminorChannel Partner/ Reseller/ DistributorGlobal IT solutions integrator helping companies with digital transformation through technology partnerships.
• IkusiminorChannel Partner/ Reseller/ DistributorConsulting firm specialized in digitalization and digital transformation, expert in digital solutions and high value-added services.
• EinzelnetminorChannel Partner/ Reseller/ DistributorIT solutions provider with technology platforms based on Cisco, NetApp, Nutanix, Citrix, VMware, or Microsoft with demanding certification levels.
• XaldigitalminorChannel Partner/ Reseller/ DistributorLatin America-based information analysis company expert in data using Datalake, IoT, Big Data, and Machine Learning tools, expanding across 4 continents.
• ComputacenterminorChannel Partner/ Reseller/ DistributorBritish multinational IT company helping public and private companies with technological and digital transformation.
• V-ValleyminorChannel Partner/ Reseller/ DistributorPart of Esprinet Group, specializing in advanced solutions with revenues over 4 billion euros, serving 29,000 active customers with 800+ brands.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cisco (DNA Spaces / CMX): Cisco's DNA Spaces (formerly CMX) is a WiFi-based location and analytics platform built into Cisco's networking portfolio. WDP integrates natively with Cisco CMX, positioning Cisco as both a partner and the dominant incumbent whose native analytics compete directly with Wizzie's vendor-agnostic layer.
• Aruba (HPE) Meridian: Aruba's Meridian location services and Aruba Central analytics provide WiFi-based engagement and venue analytics as part of HPE's networking stack. Wizzie is a listed Aruba Marketplace partner, so Aruba is both a distribution channel and the broadest incumbent offering comparable smart-space analytics.
• Juniper Mist (Juniper Networks): Juniper Mist delivers AI-driven wired/wireless networking with built-in location, user engagement, and analytics services. Its cloud AI engine competes directly with Wizzie's network observability and AI/ML pattern detection for enterprise campuses and venues.

Direct peers

• Purple (WiFi Analytics): Purple provides WiFi analytics, captive portals, and location-based marketing for venues, retail, and hospitality. It is the most direct functional peer to Wizzie's Space Observability and Portal Cautivo modules, serving overlapping customer segments globally.
• Cloud4Wi: Cloud4Wi delivers a cloud-based WiFi analytics, marketing, and location platform for retail, venues, and hospitality. It directly overlaps Wizzie's space analytics, captive portal, and guest WiFi monetization capabilities with a similar SaaS delivery model.
• Skyfii: Skyfii is a public venue and retail analytics SaaS platform offering WiFi-based guest analytics,客流洞察, and marketing integrations. It is a direct vertical peer to Wizzie's Space Observability and Smart Venue solutions, focused on malls, airports, and stadiums.
• Linkyfi: Linkyfi is a WiFi analytics and smart-cities platform with strong presence in EMEA, providing guest analytics, location services, and marketing campaigns. It is the closest direct peer in the same European/Spanish market segment that Wizzie serves.
• Galgus: Galgus is a Spanish intelligent WiFi technology company specializing in geolocation analytics and WiFi optimization for high-density venues. Although a Wizzie integration partner, its core WiFi analytics overlap makes it a direct peer in the same geography.
• Inpixon: Inpixon provides indoor positioning, real-time location systems (RTLS), and analytics for venues, retail, and enterprises. Its platform overlaps Wizzie's Space Observability use cases (occupancy, movement, heat mapping) with a more hardware-centric go-to-market.

Emerging players

• Density: Density builds people-counting and space-utilization analytics using proprietary sensors and a SaaS dashboard for offices and venues. It addresses the same occupancy, density, and dwell-time use cases that underpin Wizzie's Smart Venue and Space Observability modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/wizzieio
• YouTubeyoutube.com/@wizzieanalytics484
• LinkedInlinkedin.com/company/wizzie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizzie Analytics