What VIVA EVE does

VIVA EVE is an integrated women's healthcare practice operating across three New York City locations — Manhattan (Madison Avenue flagship), Forest Hills (Queens headquarters), and Astoria (Queens procedure center) — under the legal management of Spectrafem, LLC, a Delaware LLC that licenses the "VIVA EVE" trademark to independently owned physician practices. The company delivers a multi-specialty care portfolio that combines obstetrics, gynecology, advanced fibroid treatment (marketed as The Fibroid Experts™), cosmetic dermatology, vein care, nutrition, and in-office gynecologic surgery, anchored by its proprietary Fibroid 360™ care program that coordinates obstetrics, interventional radiology, imaging, and a dedicated patient concierge. Technical capabilities include AAAASF-accredited office-based surgical suites (eliminating hospital dependency for procedures such as uterine fibroid embolization, myomectomy, and hysterectomy), on-site 4D ultrasound and laboratory diagnostics, and minimally invasive techniques including laparoscopic, robotic, and LAAM myomectomy approaches.

VIVA EVE generates revenue through two primary streams: (1) insurance-reimbursed medical services billed to most major PPO plans under an out-of-network model with free insurance verification support, and (2) cash-pay services covering all cosmetic dermatology (Botox, fillers, SecretPro microneedling RF, CO2 laser, chemical peels), most nutrition plans, cosmetic gynecology (labiaplasty, vaginoplasty), and elective vein treatments, with payment plans offered. The practice explicitly does not accept Medicaid or Medicare. Customer acquisition runs through a sales-led motion combining online booking, phone scheduling, provider referrals, content marketing (Eve's Journal blog, podcast, social channels), and community-led educational events (fibroid awareness sessions, fertility workshops, prenatal care series, patient dinners) supported by earned media in Forbes Health, MSN, Motherly, Parade, Well+Good, NY1, and trade outlets. Primary patient segments are women seeking comprehensive OB/GYN care, women diagnosed with fibroids/adenomyosis (especially those seeking fertility-sparing alternatives to hysterectomy), expecting and new mothers (including high-risk pregnancies), and secondary segments in cosmetic dermatology and vein care. The company employs 101–250 staff across an interdisciplinary team including board-certified gynecologists, gynecologic surgeons, interventional radiologists, nurse practitioners, medical assistants, diagnostic sonographers, and surgical technicians, and was co-founded by CEO Dr. James A. Gohar and Nehal Farouky.

Name

VIVA EVE

Legal name

Spectrafem, LLC

Website

https://vivaeve.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

VIVA EVE is a New York City-based, multi-specialty women's healthcare practice operating three locations that deliver integrated OB/GYN, advanced fibroid treatment, obstetrics, cosmetic dermatology, vein care, and nutrition services to women, anchored by its proprietary Fibroid 360™ care program.

Ownership category

akta.pro rank

Headquarters

HQ city

Forest Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance-Reimbursed Medical Services: Viva Eve accepts most major PPO insurance plans and bills insurance for covered medical services including OB/GYN visits, fibroid treatments, obstetric care, and surgical procedures. The practice does not accept Medicaid or Medicare plans.
2. Cash-Pay Services: All dermatology treatments and most nutrition plans are cash-pay services. The practice offers payment plans for cash-pay visits, treatments, and procedures.
3. Cosmetic and Elective Procedures: Cosmetic dermatology services (Botox, fillers, SecretPro microneedling RF, chemical peels), cosmetic gynecology (labiaplasty, vaginoplasty), and vein treatments offered on cash-pay basis

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Viva Eve is an integrated women's healthcare practice that provides obstetrics, gynecology, and fibroid treatment under one roof, with on-site diagnostic imaging and AAAASF-accredited in-office surgical facilities. Its core is "The Fibroid Experts™" service, anchored by the proprietary Fibroid 360™ program that delivers UFE, myomectomy, hysterectomy, and hormone therapy through a multidisciplinary team supported by a patient concierge. Adjacent cash-pay offerings include cosmetic dermatology, vein care, and nutrition counseling.

Product overview

Viva Eve is an integrated women's healthcare practice operating as a single unified brand offering comprehensive OB/GYN services, fibroid treatment, cosmetic dermatology, vein care, and nutrition counseling. The core offering centers on The Fibroid Experts™ program using the proprietary Fibroid 360™ approach, which combines multiple treatment modalities (UFE, myomectomy, hysterectomy, hormone therapy) delivered by an interdisciplinary team. Additional services include general gynecology, obstetrics including high-risk pregnancies, cosmetic dermatology treatments, and in-office surgical procedures—all provided in a spa-like environment across multiple New York City locations.

Differentiator

Problem solved

Functional benefit

Brands

• The Fibroid Experts™: A branded identity for Viva Eve's comprehensive fibroid treatment services, encompassing UFE, myomectomy, hysterectomy, and hormone therapy options.

Products and services

• Obstetrics Comprehensive pregnancy care including prenatal visits, labor and delivery, high-risk pregnancy management, VBAC support, twins and multiples care, fetal genetic testing, and postpartum services for expecting and new mothers.
• Gynecology Full range of gynecologic services including annual exams, pap smears, birth control counseling, HPV management, endometriosis and PCOS treatment, fertility planning, and surgical procedures for women of all ages.
• Fibroid Treatment (The Fibroid Experts™) Comprehensive fibroid care under the Fibroid 360™ program, offering multiple treatment options including UFE, myomectomy, hysterectomy, and hormone therapy, delivered by an interdisciplinary team with a dedicated patient concierge and fibroid navigator.
• Uterine Fibroid Embolization (UFE) Minimally invasive, non-surgical procedure performed by interventional radiologists that cuts off blood supply to fibroids, causing them to shrink. Reported as 90% effective, with no hospital stay required, preserves the uterus, and offers the quickest recovery time among fibroid treatments.
• Myomectomy Surgical removal of fibroids that preserves the uterus, offered in multiple approaches including open, laparoscopic/robotic, vaginal, and LAAM (laparoscopically assisted abdominal myomectomy).
• Hysterectomy Surgical removal of the uterus via laparoscopic, robotic, or vaginal approaches for women who have completed childbearing or require definitive fibroid treatment.
• Hormone Treatment for Fibroids Medical management targeting hormones that regulate the menstrual cycle to shrink fibroids and slow their growth, providing temporary symptom management.
• Cosmetic Dermatology Cash-pay aesthetic treatments including Botox, dermal fillers, SecretPro® microneedling RF, CO2 laser, microneedling, and chemical peels for fine lines, volume loss, scarring, skin laxity, acne scarring, uneven skin tone, and hair loss.
• Vein Care Treatment for varicose and spider veins including radiofrequency ablation, laser ablation, ultrasound-guided sclerotherapy, hemorrhoid artery embolization, and cosmetic Asclera injections.
• Nutrition and Wellness Personalized nutrition counseling and wellness services led by an in-house Registered Dietitian, supporting hormonal balance, energy optimization, fertility nutrition, and overall health goals.
• Cosmetic Gynecology Cash-pay cosmetic gynecologic procedures including labiaplasty and vaginoplasty offered alongside Viva Eve's core gynecologic services.
• In-Office Gynecologic Procedures Various in-office gynecologic procedures including hysteroscopy, LEEP, FemView® tubal evaluations, biopsies, IUD insertion/removal, colposcopy, dilation and curettage, ovarian cystectomy, uterine polyp removal, HSG, and Bartholin's cyst and abscess treatment.
• Fibroid 360™ Program Viva Eve's proprietary integrated fibroid care program combining obstetrics & gynecology specialists, interventional radiology, imaging, and a dedicated patient concierge to provide customized comprehensive fibroid care.
• High-Risk Pregnancy Care Specialized obstetric care for high-risk pregnancies, including management of complications, close monitoring, and coordination with maternal-fetal medicine specialists.

Quantifiable outcome

• UFE is 90% effective with minimally invasive approach and no hospital stay required
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Tamsin Jordan, Registered DietitianminorStrategic or Co-development Partner · 23 June 2022Viva Eve's in-house Registered Dietitian Tamsin Jordan hosted an open house event at the new flagship location covering fertility and nutrition topics.
• CCRM New YorkcoreStrategic or Co-development Partner · 15 June 2022CCRM New York (Center for Reproductive Medicine) partnered with Viva Eve for in-person educational events discussing fibroids, fertility impacts, and pre-conception care. Dr. James Gohar, Viva Eve Founder & CEO, and Dr. Brian Levine, CCRM Founding Partner, co-hosted events for women seeking fertility care.
• Rejuvenating FertilityminorStrategic or Co-development Partner · 12 May 2022Dr. Merhi of Rejuvenating Fertility co-hosted a 3-part IG Live series with Viva Eve's CEO covering fertility and fibroids topics including what fibroids are, health impacts, and treatment effects on fertility.
• Thrive Hive WellnessminorStrategic or Co-development Partner · 12 May 2022Founder Jennifer Khalaf of Thrive Hive Wellness participated in Viva Eve educational event on hormonal imbalances, endometriosis, PCOS, and fibroids.
• Body ConceptionsminorStrategic or Co-development Partner · 12 May 2022CEO Mahri Relin of Body Conceptions joined Viva Eve's educational event on hormonal and gynecological issues like endometriosis, PCOS, and fibroids.
• NAO WellnessminorStrategic or Co-development Partner · 1 February 2022Viva Eve partnered with NAO Wellness for educational discussion on everything needed when trying to conceive, covering birth control, supplements, lifestyle changes, and optimization for pregnancy.

Scale indicators6 records

Expansion highlights6 records

Direct peers

• Kindbody: Kindbody operates a national network of fertility and women's health clinics offering reproductive medicine, gynecology, and wellness services. It competes for the same fertility-conscious, fibroid-aware patient base and pursues a similar multi-specialty, multi-location women's health strategy.
• Tia: Tia is a women's health primary care clinic chain operating in NYC and other U.S. cities with an integrated, in-person + virtual care model. It overlaps directly with Viva Eve on OB/GYN, gynecology, and whole-person women's health, and competes for the same NYC patient demographic.
• CCRM Fertility: CCRM is a national fertility clinic network with a New York location that Viva Eve actively partners with for educational events on fibroids and fertility. It competes for the same pre-conception and fertility preservation patient segments and offers overlapping women's reproductive health services.

Broad incumbents

• One Medical (Amazon): One Medical is a membership-based primary care platform now part of Amazon, offering women's health, gynecology, and coordinated specialty referrals in NYC. While not a specialty OB/GYN practice, it competes for the same affluent, urban patient seeking integrated care.
• Maven Clinic: Maven is the largest virtual women's and family health platform, serving employers and payers with maternity, fertility, and pediatric care. It overlaps with Viva Eve's pregnancy, fertility, and OB care offerings, but delivers primarily via telehealth rather than in-person clinics.
• Mount Sinai – Obstetrics, Gynecology and Reproductive Science: Mount Sinai operates a major women's health service line in NYC covering fibroids, obstetrics, fertility, and gynecology. It competes with Viva Eve on the same patient base but offers hospital-based infrastructure, in-network insurance, and academic specialization.
• NYU Langone Health – Obstetrics & Gynecology: NYU Langone's OB/GYN department operates one of the largest women's health programs in NYC, including a dedicated fibroid center. It competes with Viva Eve for fibroids, obstetrics, and gynecology patients, but as a broad academic health system with hospital-based surgical capabilities.
• Weill Cornell Medicine – Obstetrics and Gynecology: Weill Cornell's OB/GYN department offers comprehensive women's health including fibroid treatment, obstetrics, and reproductive medicine in NYC. As an academic medical center, it competes on clinical breadth and in-network insurance access that Viva Eve cannot match.

Emerging players

• Oula Health: Oula is a NYC-based maternity care clinic combining midwifery and OB/GYN services for pregnancy, birth, and postpartum. It directly competes with Viva Eve's obstetrics segment and targets a similar urban, mid-market patient demographic.
• Parsley Health: Parsley Health is a women's-focused functional medicine practice offering root-cause care for hormonal, fertility, and gynecological conditions. It overlaps with Viva Eve's nutrition and gynecology services and targets a similar health-conscious, mid-market female demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vivaeve_ny
• YouTubeyoutube.com/@vivaeve
• Facebookfacebook.com/VIVAEVENY
• LinkedInlinkedin.com/company/viva-eve
• Instagraminstagram.com/vivaeve_ny
• TikToktiktok.com/@vivaeve

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVA EVE