What Spica Technologies does

Spica Technologies Limited is a UK-based workplace experience software company founded in 2014 and headquartered in Birmingham, England. The company developed and commercialises GemEx, an enterprise-grade Workplace Experience Platform built on a digital twin of customer estates. GemEx ingests and normalises data in real-time from IoT sensors, IT systems, and third-party services (Microsoft 365, access control, CAFM, Power BI) and is hosted on AWS with ISO 27001 certification and GDPR compliance. The platform is offered as annual SaaS and is modular, with core offerings including Book (desk, meeting room, car, and resource booking), Visits (visitor management), Workplace Analytics, Booking Analytics, Employee Engagement, Smart Cleaning, Healthy Water (Legionella monitoring), Digital Signage, and supporting Admin Portal, Employee App, and Web App surfaces.

Spica serves enterprise customers across multiple verticals including financial services (M&G), technology services (Atos), facilities management (ISS), and smart city deployments (Cityverve Manchester), marketing itself as 'trusted by corporate giants across the globe'. The go-to-market combines direct enterprise field sales, a self-service/quick-deployment motion (2-4 week launch) targeting mid-market, and a partner/reseller channel anchored by facilities management integrators. Distribution is global in claim, though the registered operating footprint remains Birmingham, UK.

On 9 October 2025, US workplace technology firm HubStar acquired Spica Technologies in an undisclosed deal. Spica now operates as 'A HubStar Company', with privacy operations migrated to HubStar domains. The acquisition is positioned as combining HubStar's workplace strategy capabilities with Spica's IoT-enabled experience platform to address cost reduction, employee experience, and sustainability outcomes for enterprise clients. Leadership continuity is maintained with CEO Tim Streather and founders Paul Collins (Managing Director) and Ben Williams (Chief Engineer) continuing to run operations from Birmingham. No external venture or growth funding history is disclosed, suggesting the business has been funded organically or through the acquisition event.

Name

Spica Technologies

Legal name

Spica Technologies Limited

Website

https://spicatech.co.uk

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

Spica Technologies is a UK-based workplace experience software company offering GemEx, an enterprise SaaS platform built on digital twin technology for booking, visitor management, employee engagement, and IoT-enabled space analytics. It now operates as a HubStar subsidiary post-October 2025 acquisition.

Ownership category

akta.pro rank

Product category

Workplace Experience Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Workplace experience software
• Smart workplace platform
• IoT workplace integration
• Facility management software
• Hybrid work technology

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Software as a Service (SaaS) subscription model. The GemEx platform is available on an annual SaaS subscription basis. Enterprise-grade SaaS that is easy to scale up as organizations grow.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Spica Technologies designs, builds and sells GemEx, a modular workplace experience SaaS platform that combines a Digital Twin of the workplace with desk and room booking, visitor management, indoor positioning, analytics, employee engagement, smart cleaning, healthy water, food & beverage, touchless access and IoT integrations. The platform is sold on annual subscriptions with Core and Mix & Match modules and is targeted at enterprise facilities, corporate real estate and hybrid-work programs.

Product overview

Spica Technologies offers the GemEx workplace experience platform, a modular SaaS solution consisting of the GemEx Engine (the core platform powering a digital twin of workplace spaces) and multiple integrated modules. The primary modules are: Book (for desk, meeting room, and resource booking with Booking Analytics and Booking Services add-ons), Visits (visitor management), Workplace Analytics (space utilization and portfolio reporting), Employee Engagement (news, events, feedback), Smart Cleaning (facilities management), and Healthy Water (Legionella compliance). Supporting platforms include the Admin Portal for configuration, the Employee App and Web App for employee-facing access, and Content CMS for multi-language content management. The IoT Integrations module connects sensors for real-time occupancy and environmental data. All modules share a common digital twin foundation and analytics layer.

Differentiator

Problem solved

Functional benefit

Brands

• GemEx: Flexible workplace experience software platform for booking, visitor management, employee engagement, and space management.
• GemEx Engine®
• GemEx App

Products and services

• GemEx Engine The core GemEx workplace experience platform, providing the Digital Twin data model, integrations, authentication, admin and the foundation on which GemEx modules and apps are deployed for enterprise customers.
• Book Module Desk and meeting room booking module within GemEx that lets employees find and reserve workspaces and meeting rooms and supports hybrid-work programs in enterprise offices.
• Visits Module Visitor management module of GemEx covering pre-registration, host notifications, arrival workflows and visitor sign-in for enterprise workplaces.
• Workplace Analytics Analytics module of GemEx that turns booking, sensor and occupancy data into dashboards and reports on space utilisation, peak days, neighbourhoods and workplace KPIs for facilities and CRE teams.
• Booking Services Optional GemEx module that adds service-style booking workflows (for example catering, equipment or meeting services) on top of desk and room booking.
• Employee Engagement GemEx module that delivers in-workplace communications, events and engagement features to encourage employees to use the office and participate in workplace programs.
• Smart Cleaning GemEx module that uses occupancy and sensor data to trigger cleaning tasks, helping facilities teams deliver on-demand cleaning services based on actual workspace usage.
• Healthy Water GemEx module for managing drinking water programs, including dispenser monitoring and hygiene-related workflows across the workplace.
• Find (Indoor Positioning) Indoor positioning and wayfinding module of GemEx that helps employees and visitors locate colleagues, desks, rooms and amenities inside a building.
• Food & Beverage GemEx module that supports workplace food and beverage offerings, including ordering, payments and consumption-related workflows for on-site hospitality.
• Digital Access Touchless building access module of GemEx that integrates with access control systems so employees can use the workplace app for entry, replacing or supplementing physical badges.
• Feedback Module GemEx module that captures employee and visitor feedback about the workplace, enabling facilities and HR teams to monitor sentiment and act on workplace experience issues.
• Service Requests

Quantifiable outcome

• Smart Cleaning reduces cleaning consumables by 50%; increases productivity by 30%
• +1 more outcomes

Named customers5 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature10 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Envoy: Visitor management and workplace experience platform with strong presence in mid-market and tech customers. Overlaps with Spica's Visits module and broader employee experience proposition.
• Robin: Workplace experience platform for hybrid offices offering desk booking, room scheduling, and analytics. Direct overlap with GemEx Book module, primarily serving North American tech and mid-market enterprise customers.

Direct peers

• HubStar: US-based workplace experience platform that acquired Spica in October 2025. Both companies serve enterprise customers with hybrid work, desk booking, and space utilization solutions, making HubStar the closest functional equivalent.
• Mapiq: Dutch workplace experience platform focused on desk booking, room booking, and office navigation. Direct competitor to GemEx in the European enterprise market, particularly for hybrid work use cases.
• FM:Systems: Enterprise workplace management and IWMS platform offering space management, desk booking, and analytics. Directly competes with GemEx in the integrated workplace experience category for large enterprise and higher education customers.
• Eptura (Condeco / iOffice): Workplace experience platform formed by merging Condeco (booking) and iOffice (workplace management). Competes head-to-head with GemEx on desk/room booking, visitor management, and analytics for enterprise customers.
• SpaceIQ: Workplace and space management platform offering desk booking, floor plan management, and analytics. Competes with Spica in the mid-market and enterprise segment for hybrid work enablement.

Broad incumbents

• Microsoft (Microsoft Places / Teams): Microsoft is embedding workplace/space management features into Teams and the Microsoft 365 ecosystem. As the dominant productivity platform in Spica's enterprise customer base, it represents a long-term bundling threat to best-of-breed workplace experience layers like GemEx.
• Cisco (Cisco Spaces): Cisco Spaces is a smart workplace platform leveraging Cisco's networking hardware footprint for occupancy and IoT data. Broad incumbent with overlapping smart office and workplace analytics capabilities.
• IBM (TRIRIGA / Watson Works): IBM TRIRIGA is a long-standing IWMS and workplace management platform. As a broad incumbent serving large global enterprises, it competes in the same facilities and real estate optimization space as Spica.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfwpVVt3dU5K6s1jF7yLHtQ
• LinkedInlinkedin.com/company/spica-technologies-ltd
• Xx.com/spicatech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spica Technologies