Hubstar
HubStar is a UK-based workplace technology company that provides the H₂O hybrid occupancy platform — combining desk booking, occupancy analytics, and ML-powered floor plan optimization — to enterprise and mid-market organizations across corporate real estate, higher education, and healthcare sectors globally.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hubstar does
HubStar is a private UK-headquartered workplace technology company founded in 2016 that builds the H₂O (Hybrid Occupancy) platform — a modular software suite for managing hybrid work environments. The platform combines three integrated modules: Connect for desk and room scheduling and employee experience, PresenceIQ for occupancy analytics aggregating WiFi, sensor, badge, and booking data, and Hub for centralized hybrid data management featuring patented machine-learning-powered floor plan optimization. The company's technology stack integrates natively with Microsoft Teams, Outlook, Exchange, Azure AD, Workday, and major WiFi infrastructure (Aruba, Cisco, Extreme), and is complemented by proprietary hardware including occupancy sensors and conference room displays.
The company sells on a subscription SaaS basis through direct enterprise field sales teams in North America, Europe, and Asia-Pacific, targeting Fortune 500 and mid-market customers in corporate real estate, higher education, healthcare, and public sectors. Named customers include Microsoft, ABN AMRO, Intuit, Boston Scientific, Labcorp, NHS, and several universities. Pricing is quote-based and not publicly disclosed, with modular or fully integrated deployment options. HubStar claims quantified outcomes including 40% CRE portfolio reduction, 50% annual cost savings, 80% reduction in floor plan admin time, and 100% global adoption for its Connect app.
HubStar has pursued an inorganic growth strategy, completing three acquisitions: Lone Rooftop (September 2021) for space utilization analytics, Relogix (January 2024) for occupancy sensors, and Spica Technologies (October 2025) for workplace IoT and experience solutions. The company operates from offices in the UK (London headquarters, Birmingham), the US, and Australia, serving workplace teams across more than 60 countries.
Hubstar firmographics
Firmographics- Name
- Hubstar
- Legal name
- HubStar
- Website
- https://hubstar.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HubStar is a UK-based workplace technology company that provides the H₂O hybrid occupancy platform — combining desk booking, occupancy analytics, and ML-powered floor plan optimization — to enterprise and mid-market organizations across corporate real estate, higher education, and healthcare sectors globally.
- Ownership category
- akta.pro rank
Hubstar industry classification
Industry- Product category
- Workplace Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
- akta.pro secondary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Hubstar is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Hubstar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- H₂O Platform Subscriptions: HubStar operates on a subscription-based SaaS model with the H₂O platform offered as a modular or fully integrated suite. The platform components (Connect, PresenceIQ, Hub) can be deployed individually or together, suggesting tiered or modular pricing structures typical of enterprise SaaS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and mid-market subscription tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Hubstar product offering
Product offeringCore offering
Hubstar sells the H₂O (Hybrid Occupancy Optimization) Platform, a modular enterprise workplace management SaaS that combines three modules: Connect (scheduling, desk booking, room scheduling, team coordination), PresenceIQ (occupancy intelligence aggregating WiFi, sensor, and badge data into space utilization analytics), and Hub (hybrid data management for people, places, and policies with patented ML-powered floor plan optimization). The company also sells proprietary HubStar Occupancy Sensors and Conference Room Displays as complementary hardware. The platform is sold via annual subscription to enterprise and mid-market customers.
Product overview
HubStar offers the H₂O (Hybrid Occupancy Optimization) platform, a unified workplace management platform combining three core modules: Connect (scheduling and desk/room booking), PresenceIQ (occupancy intelligence and analytics), and Hub (hybrid data management and floor plan optimization). The platform provides comprehensive workplace experience management including desk booking, room scheduling, visitor management, real-time space utilization, advanced workplace analytics, dynamic occupancy management, campus planning, policy compliance tracking, and team collaboration tools. HubStar also offers proprietary occupancy sensors and conference room displays as hardware offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- H₂O Platform Unified enterprise workplace management platform for hybrid work, combining the Connect, PresenceIQ, and Hub modules into a single interoperable suite for enterprise and mid-market customers.
- Connect Module of the H₂O platform providing next-gen scheduling and booking (desk booking, room scheduling, team coordination, employee engagement) with Microsoft Teams and Outlook integrations for enterprise employees.
- PresenceIQ Module of the H₂O platform that aggregates WiFi, sensor, and badge data to deliver occupancy analytics and space utilization insights, supporting data-driven portfolio optimization and space design decisions.
- Hub Module of the H₂O platform that centralizes hybrid data management of people, places, and policies, including patented ML-powered floor plan optimization, neighborhood management, and automated seating ratio design.
- HubStar Occupancy Sensors Proprietary low-footprint, easy-to-install presence sensors for occupancy detection, sold by Hubstar to complement its PresenceIQ analytics.
- Conference Room Displays Proprietary meeting room displays, desk displays, and kiosks for workplace management, sold by Hubstar alongside the Connect scheduling module.
Quantifiable outcome
- 40% CRE portfolio reduction
- +5 more outcomes
Companies that use Hubstar
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Hubstar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature6 records
Hubstar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- MicrosoftcoreDeep product integrations with Microsoft Teams (booking within Teams), Outlook (meeting scheduling), Exchange Server (resource booking), and Azure Active Directory (user provisioning/SSO). These integrations enable seamless user adoption without changing existing workflows.
- WorkdaycoreIntegration with Workday HR system for employee data synchronization, enabling hybrid data management and accurate seating assignments based on HR data.
- JLLstrategicCollaborative webinar partnership with JLL on Higher Education Portfolio Benchmark research. Joint thought leadership on workplace strategy and real estate optimization.
- Spica TechnologiescoreAcquired UK-based workplace IoT technology company in October 2025 to enhance workplace management platform with AI, IoT, and workplace experience solutions. Birmingham-based company specializing in workplace experience and IoT technology.
- RelogixcoreAcquired workplace occupancy sensors and analytics solutions provider in January 2024. Integration of HubStar's AI-powered utilization measurement with Relogix's sensor ecosystem to improve data accuracy.
- Lone RooftopcoreAcquired space utilization and workplace analytics provider in September 2021 to enhance HubStar's offerings with data-driven platform for real estate cost optimization.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Hubstar competitors and assessment
Company assessmentDirect peers
- Robin Powered: Robin is a direct hybrid workplace management competitor offering desk booking, room scheduling, and occupancy analytics for enterprise and mid-market customers, overlapping closely with HubStar's Connect and PresenceIQ modules.
- Envoy: Envoy provides desk booking, room scheduling, and visitor management software to enterprise workplaces, directly competing with HubStar's booking and visitor management features in the same hybrid-work use cases.
- OfficeSpace Software: OfficeSpace is a workplace management platform with desk booking, space utilization analytics, and hybrid work tools, serving a similar mid-market and enterprise buyer as HubStar's H₂O platform.
- SpaceIQ: SpaceIQ (which acquired Archibus IWMS) delivers workplace and facilities management including space optimization, occupancy planning, and hybrid work tools, competing across HubStar's portfolio optimization and Hub module capabilities.
- Density: Density builds people-counting sensors and occupancy analytics for offices, directly overlapping with HubStar's PresenceIQ and Relogix-acquired occupancy sensing offerings on the data and analytics layer.
- VergeSense: VergeSense provides occupancy sensors and workplace analytics for enterprise real estate teams, competing directly with HubStar's PresenceIQ and occupancy-sensor portfolio on data-driven space optimization.
Broad incumbents
- IBM TRIRIGA: IBM TRIRIGA is an established IWMS platform with portfolio and space management capabilities that overlap with HubStar's Hub and PresenceIQ modules, typically sold into larger enterprise real estate organizations.
- Cisco (DNA Spaces / ThousandEyes): Cisco provides WiFi-based occupancy and location analytics through DNA Spaces that can substitute parts of HubStar's PresenceIQ offering, leveraging Cisco's networking footprint as a distribution advantage in enterprise accounts.
- MRI Software: MRI Software offers a broad real estate and workplace management suite (including space and occupancy features) serving CRE and facilities leaders, overlapping with HubStar's portfolio optimization and hybrid data management modules.
Others
- JLL (Workplace Solutions): JLL is a global commercial real estate services firm and HubStar's collaborative research partner; it bundles workplace strategy, portfolio advisory, and tech-enabled facilities services that intersect with HubStar's enterprise CRE buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hubstar social profiles
Digital presenceHubstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubstar leadership team
Management profileNumber of profiles
Profiles3 records
Hubstar subsidiaries and ownership
Company hierarchySubsidiaries3 records
Hubstar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubstar M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubstar
What does Hubstar do?
Hubstar sells the H₂O (Hybrid Occupancy Optimization) Platform, a modular enterprise workplace management SaaS that combines three modules: Connect (scheduling, desk booking, room scheduling, team coordination), PresenceIQ (occupancy intelligence aggregating WiFi, sensor, and badge data into space utilization analytics), and Hub (hybrid data management for people, places, and policies with patented ML-powered floor plan optimization). The company also sells proprietary HubStar Occupancy Sensors and Conference Room Displays as complementary hardware. The platform is sold via annual subscription to enterprise and mid-market customers.
Is Hubstar a public or private company?
Hubstar is a private company. It is classified as unknown and is currently operating.
When was Hubstar founded?
Hubstar was founded in 2016. It employs 51 to 100 people.
Where is Hubstar based?
Hubstar is headquartered in London, United Kingdom, in the Europe region.
How does Hubstar make money?
One revenue line is on record: H₂O Platform Subscriptions.
Who are Hubstar's main competitors?
Direct peers on record are Robin Powered, Envoy, OfficeSpace Software, SpaceIQ, Density and VergeSense. Broad incumbents are IBM TRIRIGA, Cisco (DNA Spaces / ThousandEyes) and MRI Software. JLL (Workplace Solutions) is listed as an others.
Does Hubstar have an API?
Yes. HubStar offers an open API with access to their developer portal and various endpoints, enabling data integrations and additional services.
What industry is Hubstar in?
Hubstar's product category is Workplace Management Software. Its primary akta.pro industry code is IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison), with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 54151 and its SIC code is 7373.