SAMITO
SAMITO is a Warsaw, Poland-based marketing automation SaaS, founded in 2014, that combines big data infrastructure with personalization, recommendation, and audience targeting capabilities for marketing clients.
- Company typePrivate
- Founded2014
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SAMITO does
SAMITO is a marketing automation software-as-a-service company headquartered in Warsaw, Poland, founded in 2014. Per firmographic data, the company is described as 'Marketing Automation (SaaS) powered by Big Data with advanced personalization, recommendation system and targeting capabilities,' indicating a product stack positioned at the intersection of customer/audience data infrastructure, automated campaign orchestration, and machine-learning-driven personalization and audience targeting — typical tooling for marketing teams that need segmentation, content/product recommendations, and targeting outside of the dominant US ad platforms.
The company operates privately with 11-50 employees, suggesting an early-stage / scale-up profile. The only disclosed capital event is an $800,000 funding round completed in October 2018, led by mAccelerator.vc; no subsequent funding, M&A, leadership, or revenue data points are present in the input. The most detailed commercial and technology record provided in this dataset pertains to Wirtualna Polska's WP Ads self-service advertising platform rather than SAMITO, and is therefore not directly attributed to SAMITO's own product, pricing, or customer base in this analysis.
SAMITO firmographics
Firmographics- Name
- SAMITO
- Website
- https://samito.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SAMITO is a Warsaw, Poland-based marketing automation SaaS, founded in 2014, that combines big data infrastructure with personalization, recommendation, and audience targeting capabilities for marketing clients.
- Ownership category
- akta.pro rank
SAMITO industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Management Services (8741)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where SAMITO is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
SAMITO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Advertising Fees (CPC/CPS): Performance-based advertising fees charged on a cost-per-click or cost-per-sale basis. Supports billing per sale (ROAS model) or per click (CPC model).
- Marketing Automation Services: Full-service marketing automation subscription including abandoned cart recovery, integration, handling, and personal tutor support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-service advertising with minimum campaign spend |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SAMITO product offering
Product offeringCore offering
SAMITO provides a Marketing Automation SaaS platform powered by Big Data, featuring advanced personalization, recommendation systems, and targeting capabilities for business clients. The platform enables companies to automate and optimize their marketing efforts through data-driven personalization and audience targeting technologies.
Product overview
No product information available for SAMITO in the provided source data.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 90% reach of Polish internet users
- +3 more outcomes
Companies that use SAMITO
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
SAMITO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SAMITO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WPartner Network PublisherscoreIntegration with WPartner publisher network allows WP Ads campaigns to reach users on several hundred thematic websites beyond Wirtualna Polska's own properties, extending campaign reach and enabling better targeting across prospecting and retargeting activities.
Scale indicators5 records
Recent moves1 record
SAMITO competitors and assessment
Company assessmentBroad incumbents
- Braze: Customer engagement platform delivering cross-channel marketing automation, personalization, and AI-driven orchestration. Broad incumbent comparable on AI personalization and behavioral targeting capabilities.
- Mailchimp: Established email and marketing automation platform (now under Intuit) serving SMBs globally. Comparable as a self-service marketing automation tool with a low-friction onboarding model.
- Salesforce Marketing Cloud: Enterprise marketing automation, email, and customer engagement suite from Salesforce. Broad incumbent with overlapping capabilities in segmentation, automation, and AI-driven personalization, though targeting enterprise rather than SMB.
- Marketo (Adobe): Adobe-owned enterprise marketing automation platform with workflow, lead scoring, and personalization capabilities. Broad incumbent competing in adjacent automation and personalization segments.
- HubSpot: Global CRM and marketing automation platform with broad capabilities spanning email, workflows, CRM, and content. Comparable as a competing marketing automation platform for SMB and mid-market customers, though vastly larger and more diversified.
Direct peers
- Iterable: Cross-channel marketing automation platform with AI personalization and behavioral targeting for mid-market and enterprise. Comparable on personalization/recommendation capabilities targeting digital-first brands.
- GetResponse: Polish-founded marketing automation SaaS offering email marketing, automation workflows, landing pages, and webinars. Direct peer given shared Polish origin, overlapping SMB customer base, and comparable marketing automation positioning.
- ActiveCampaign: Customer experience automation platform combining email, CRM, and machine-learning-driven segmentation for SMBs. Comparable mid-market/SMB marketing automation peer with similar AI-led positioning.
- Klaviyo: E-commerce-focused marketing automation and personalization platform with AI-driven product recommendations and segmentation. Highly comparable given SAMITO's e-commerce advertiser focus and Big Data personalization positioning.
Regional players
- Freshmail (Vercom): Polish email marketing and marketing automation platform within the Vercom group. Directly comparable as a Poland-rooted peer in the same category competing for the same SMB Polish advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
SAMITO social profiles
Digital presenceSAMITO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAMITO leadership team
Management profileNumber of profiles
SAMITO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAMITO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAMITO
What does SAMITO do?
SAMITO provides a Marketing Automation SaaS platform powered by Big Data, featuring advanced personalization, recommendation systems, and targeting capabilities for business clients. The platform enables companies to automate and optimize their marketing efforts through data-driven personalization and audience targeting technologies.
When was SAMITO founded?
SAMITO was founded in 2014. It employs 11 to 50 people.
Where is SAMITO based?
SAMITO is headquartered in Warsaw, Poland, in the Europe region.
How does SAMITO make money?
Two revenue lines are on record. Advertising Fees (CPC/CPS) is the primary driver. The others are marketing Automation Services.
Who are SAMITO's main competitors?
Broad incumbents on record are Braze, Mailchimp, Salesforce Marketing Cloud, Marketo (Adobe) and HubSpot. Direct peers are Iterable, GetResponse, ActiveCampaign and Klaviyo. Freshmail (Vercom) is listed as a regional player.
Does SAMITO have an API?
No public API is recorded for SAMITO.
What industry is SAMITO in?
SAMITO's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.