Swidget

What Swidget does

Swidget is a privately held Canadian hardware and IoT company, founded in 2017 and headquartered in Kingston, Ontario, that builds a modular smart-home platform centered on patented outlets and switches that accept swappable, battery-less wireless Inserts in Wi-Fi and Z-Wave protocols. The Insert portfolio spans air quality, temperature/humidity/motion, USB charging, CO2, particulate matter, HD camera, guide light, and Z-Wave control variants, all managed through the Swidget mobile app and backed by AWS cloud infrastructure. On top of this hardware layer, Swidget delivers four integrated solutions: VacantView for vacant property monitoring (with AI-powered human detection and a pay-per-kit subscription model), Luminance for institutional safety and Alyssa's Law-compliant emergency response (launched 2025-10-21), a co-branded Balanced Ventilation line with Panasonic, and Smart & Smart-Ready builder solutions for new residential construction.

Swidget makes money through one-time hardware sales of outlets, switches, and Inserts (priced from $25.99 to $167.98 on its Shopify storefront), pay-per-kit recurring subscriptions for VacantView monitoring (kits priced $439.99-$559.99 plus subscription), quote-based enterprise deployments of Luminance to K-12 schools and other institutions on multi-year contracts, and consumer fulfillment through Amazon FBA. Go-to-market combines direct-to-consumer e-commerce, B2B consultative sales for property managers and institutions, and channel partnerships with builders and security integrators. Named enterprise customers include Progress Residential, FirstKey Homes, and Avanew for VacantView, while the Luminance vertical is in active market-launch phase across K-12, higher education, houses of worship, care facilities, government, banks, and offices. The company has disclosed only a single $112,609 angel round from Capital Angel Network (2019), suggesting the business has largely bootstrapped subsequent growth.

Name

Swidget

Legal name

Swidget

Website

https://swidget.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Swidget is a Canadian IoT company that builds patented modular outlets and switches accepting swappable sensor Inserts, selling hardware and subscriptions for vacant property monitoring, institutional safety, builder smart-home packages, and DIY consumers across North America.

Ownership category

akta.pro rank

Product category

Smart Home Devices

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Building Automation & Controls (BAS/BMS) (HSAPAPAA)

akta.pro secondary industries

Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH), At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ), HVAC Zoning, Smart Dampers & Ventilation Control (HSAOANAB), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG)

Keywords

• Modular smart outlets
• Smart home inserts
• Vacant property monitoring
• School safety systems
• Indoor air quality

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales — Outlets, Switches & Inserts: One-time hardware sales of modular outlets (15A, 20A), switches (standard, dimmer, auxiliary, 20/40/60 timer) and interchangeable sensor/control Inserts (Wi-Fi and Z-Wave variants for air quality, temperature/humidity, motion, USB charging, CO2, particulate matter, camera, guide light). Pricing publicly disclosed per SKU.
2. VacantView Subscription (Pay-Per-Kit): Recurring subscription revenue from property managers on a per-kit basis for vacant property monitoring service; includes remote monitoring dashboard, AI-powered alerts, mobile app for field staff, and cloud video. Kits can be redeployed between properties to avoid long-term fixed contracts.
3. Premium Cloud Storage & Anonymized Data Subscriptions: Optional paid subscription to enable Swidget cloud storage of sensor data (otherwise kept local); users may also opt in to donation of anonymized data. Underpins upsell from hardware to recurring service.
4. Institutional Luminance Deployments: B2B sales of Luminance safety and emergency response system (wearable badges, smart infrastructure with status lighting, unified dashboard) to schools, higher education, houses of worship, care facilities, government, banks, and offices — designed to support Alyssa's Law compliance.
5. Amazon Marketplace & FBA Fulfillment: Consumer hardware distributed through Amazon (Fulfilled by Amazon), with Amazon Payments handling payment data and Swidget never seeing customer payment information.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Swidget designs and sells patented modular outlets and switches that accept interchangeable, battery-less wireless "Insert" sensors (Wi-Fi and Z-Wave variants) for functions including air quality, temperature/humidity, motion, USB charging, guide light, HD camera, CO2, and particulate matter. On top of this hardware foundation, Swidget delivers integrated solutions: VacantView for vacant property monitoring (with AI-powered human detection and pay-per-kit subscriptions), Luminance for school safety and Alyssa's Law-compliant emergency response (wearable badges, mesh infrastructure, unified dashboard), the Swidget x Panasonic balanced ventilation system, Air Quality monitoring, and Smart & Smart-Ready Builder solutions for new construction.

Product overview

Swidget offers a modular, AI-powered IoT platform built around a patented system of interchangeable Insert sensors that snap into standard wiring devices (outlets and switches), enabling a single installed device to be upgraded or repurposed by swapping the Insert. The core hardware layer consists of Swidget Outlets & Switches (15A/20A outlets, switches, dimmers, auxiliary controls, and 20/40/60 timer controls) paired with Swidget Smart Inserts available in Wi-Fi and Z-Wave protocols, all managed through the Swidget App. On top of this foundation, Swidget delivers several integrated solutions: VacantView™ for vacant property monitoring (with AI-powered human detection and pay-per-kit subscriptions), Luminance™ for emergency activation and Alyssa's Law-compliant school safety (wearable badges, smart infrastructure, and a unified dashboard with InformaCast cloud integration), the Balanced Ventilation solution integrating Panasonic fans and ERVs, Air Quality Solutions for CO2/VOC/particulate monitoring with automated ventilation, and Smart & Smart-Ready Builder Solutions for new construction. Pre-packaged VacantView™ Kits bundle the hardware required for property monitoring deployments.

Differentiator

Problem solved

Functional benefit

Brands

• VacantView: Vacant property monitoring solution providing portable monitoring kits with discreet security cameras, AI-powered human detection, instant alerts, and pay-per-kit subscription plans.
• Luminance

Products and services

• Swidget Outlets & Switches Patented modular wiring devices (15A outlets, 20A outlets, switches, dimmer switches, auxiliary control switches, and 20/40/60 timer control switches) that install like traditional outlets/switches and accept interchangeable Swidget Insert modules for smart sensing and control functionality. Sold to homeowners, builders, and businesses.
• Swidget Smart Inserts Battery-less, wireless interchangeable insert modules that snap into Swidget outlets and switches to add smart sensing and control functionality. Available in Wi-Fi and Z-Wave protocols, including control, air quality, temperature/humidity/motion, USB, USB-C, guide light, motion, power out light, CO2, particulate matter, and HD camera variants. Sold to homeowners and businesses.
• VacantView A vacant property monitoring solution for single-family rental and property management operators, combining portable monitoring kits (discreet cameras, proximity sensors, warning speakers, hotspot) with a remote monitoring dashboard, AI-powered human detection, real-time activity alerts, live video/audio, and pay-per-kit subscription plans.
• Luminance An intelligent safety and emergency response system for schools, workplaces, and other facilities, designed to support Alyssa's Law compliance. Includes wearable badges with silent panic activation and RFID/locationing, smart infrastructure with visual alerting, and a unified dashboard with room-level 3D mapping and bi-directional alert management; integrates with cloud services such as InformaCast.
• Balanced Ventilation (Swidget x Panasonic) An automated, code-compliant balanced ventilation solution that pairs Swidget Wi-Fi Control Modules with Panasonic fans and ERVs to provide group-based airflow balancing, one-touch pairing, Wi-Fi-free setup, and Swidget app control for healthier indoor air quality.
• Air Quality Solutions Smart indoor air quality monitoring using Swidget sensors to track temperature, humidity, CO2, particulate matter, and breath VOCs (bVOCs), with automated ventilation control, real-time alerts, customizable automations, and remote ventilation management via the Swidget app.
• Smart & Smart-Ready Builder Solutions A builder-focused offering that lets residential builders install either turnkey smart or future-proof smart-ready Swidget wiring devices in new construction. Homeowners can later swap modular Inserts to upgrade smart technology without rewiring; available in Wi-Fi and Z-Wave protocols with integrations for Panasonic, Yale, August, and Tresco.
• VacantView Kits Pre-packaged hardware kits for VacantView vacant property monitoring, including 2-camera and 3-camera configurations that combine Swidget outlets/switches, discreet cameras, proximity sensors, warning speakers, and a hotspot, paired with pay-per-kit monitoring subscriptions for property managers.
• Swidget App Unified iOS and Android application that serves as the central control, automation, and monitoring interface for Swidget devices and Insert sensors, providing privacy settings, real-time sensor data, energy cost tracking, and integrations with third-party smart home platforms.

Quantifiable outcome

• Tens of thousands of dollars saved in trespasser removal costs by Progress Residential
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• PanasonicflagshipStrategic or Co-development PartnerCo-branded 'Swidget x Panasonic' line integrates Swidget's Wi-Fi Control Module with Panasonic's WhisperGreen Select exhaust fans and WhisperFresh Select intake fans into a Balanced Mesh Network. The Swidget + Panasonic combo is positioned as exclusive ('works exclusively with Panasonic fans and ERVs') for code-compliant balanced ventilation. Includes dedicated product datasheets, brochures, and joint go-to-market across single-family, multifamily, and builder channels.
• YalecoreStrategic or Co-development PartnerStrategic partnership announced via Swidget newsroom to enhance smart home management. Yale smart locks integrate with Swidget outlets, switches, and inserts as part of complementary smart home solutions and builder packages.
• AugustcoreStrategic or Co-development PartnerCo-announced with Yale as a strategic partnership to enhance smart home management. August smart locks integrate with Swidget's smart home ecosystem and appear in builder/integrator materials.
• Tresco LightingcoreStrategic or Co-development PartnerSwidget Smart Controls integrate with Tresco Lighting for smarter, occupancy- and schedule-based lighting control. Featured in Swidget's Smart & Smart-Ready builder solutions and on the Smart Lighting consumer page.
• InformaCastcoreTechnology or IntegrationLuminance supports cloud integration with InformaCast for mass notification, school safety, and crisis management workflows. Listed as an example of Luminance's growing list of cloud integrations.
• Amazon (FBA / Amazon Payments)coreChannel Partner/ Reseller/ DistributorAmazon acts as a marketplace and fulfillment partner — Fulfilled by Amazon handles shipping; Amazon Payments processes payment data so Swidget never sees customer payment information.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS hosts Swidget's cloud services; Swidget relies on AWS security scanning and software tools for cloud system maintenance per privacy policy.
• ShopifycoreTechnology or IntegrationShopify powers the swidget.com storefront, customer login, and shopping cart; also manages marketing emails per privacy policy.
• MailChimpminorGTM or Marketing PartnerMailChimp manages Swidget newsletter subscriptions and customer email communications, with consent-driven opt-in.
• National Association of Residential Property Managers (NARPM)minorOthersSwidget is a self-described 'Proud Member' of NARPM, leveraging the association for credibility and outreach to residential property managers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Brilliant Smart Home: Brilliant sells in-wall smart home control panels and switches with multi-protocol support, focusing on builders and integrator channels. It is comparable to Swidget on the builder-focused smart-switch side and as a designer-friendly in-wall device, but competes via touch-screen control panels rather than interchangeable sensor inserts.
• Control4: Control4 is a smart home automation hub and integrator-channel platform used in higher-end homes, MDUs, and builder projects. It is both a named Swidget integration partner and an adjacent builder-channel peer competing for the same smart-home construction and integrator-program dollars.

Broad incumbents

• Lutron Electronics: Lutron is a leading incumbent in residential and commercial lighting controls, with its Caseta and RA lines offering smart dimmers, switches, and shading. It competes with Swidget in the smart switch/dimmer category but does not offer interchangeable sensor inserts or AI-driven vacant property or school safety platforms.
• Ring (Amazon): Ring is Amazon's consumer smart-security brand covering video doorbells, cameras, and alarm systems for homes and small businesses. It is comparable to Swidget's VacantView in vacant-property and intrusion-detection use cases but competes at massive scale on brand, retail, and bundled subscriptions, and does not offer modular wiring-device inserts.
• Leviton: Leviton is a large incumbent manufacturer of residential and commercial wiring devices, including a broad smart switch/outlet and Decora Smart product line. It is comparable to Swidget as the most direct modular/smart-outlet competitor at scale, though Leviton serves a much broader catalog and does not focus on interchangeable sensor inserts or vacant property monitoring.
• Alarm.com: Alarm.com is a large incumbent cloud platform for monitored security, smart home, and property automation sold through dealer/integrator channels, including vacant property use cases. It overlaps with Swidget's VacantView in serving property managers with remote monitoring and AI-enhanced intrusion alerts, but as a much broader monitoring platform rather than a modular hardware insert business.

Direct peers

• Belkin Wemo: Wemo is a smart home brand selling Wi-Fi plugs, light switches, and sensors through consumer retail and online channels. It is a direct competitor to Swidget's consumer offerings in outlet/switch form factors and DIY install, although Wemo does not offer Swidget's interchangeable insert platform or B2B vacant property / school safety verticals.
• Singlewire Software (InformaCast): Singlewire's InformaCast is a mass notification and emergency communication platform widely deployed in schools and universities, including panic button and lockdown workflows. It is both an integration partner of Luminance and a competitive incumbent in the same Alyssa's Law / school-safety RFP pipeline.
• Raptor Technologies: Raptor Technologies is an established provider of school safety and emergency management software/hardware used by K-12 districts for drills, reunification, and panic alerting. It is the most direct competitor to Swidget's Luminance platform in the Alyssa's Law compliance buying cycle, with deeper district-level relationships and a more mature installed base.
• TP-Link / Kasa Smart: Kasa Smart (TP-Link) sells consumer-priced Wi-Fi smart plugs, switches, and light dimmers directly to homeowners through e-commerce and retail channels. It overlaps directly with Swidget's consumer outlet/switch and insert lineup in target customer (DIY homeowner), business model (DTC hardware), and price band, though it lacks Swidget's modular insert architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/swidget
• YouTubeyoutube.com/@Swidget
• Facebookfacebook.com/swidget
• LinkedInlinkedin.com/company/helloswidget
• Instagraminstagram.com/swidget

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swidget