Aimtell
Aimtell is a privately held SaaS platform that enables websites to send targeted web push notifications to desktop and mobile browsers via single-click opt-in, serving over 30,000 sites across ecommerce, media, SaaS, and other verticals on a tiered subscription model.
- Company typePrivate
- Founded2015
- HeadquartersMission Viejo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Aimtell does
Aimtell is a privately held web push notification software company founded in 2015 and headquartered in Mission Viejo, California. The platform enables websites to send targeted, personalized push notifications to visitors' desktop and mobile browsers using the browser Push API and Service Workers, supporting Chrome, Firefox, Safari, Opera, and Edge. The core product emphasizes a single-click opt-in flow (no form, email, or Aimtell branding required), advanced segmentation by pageviews, geolocation, device type, and custom attributes/events, and trigger-based automation including abandoned cart, welcome, and RSS feed campaigns. Underlying the product are a REST API and JavaScript API, webhooks for server-to-server event delivery, A/B testing, conversion tracking, and cross-domain subscriber tracking.
Aimtell operates a subscription SaaS model with four publicly disclosed tiers — Basic ($49/month, up to 10k subscribers), Plus ($99/month, up to 50k), Pro ($199/month, up to 100k), and Enterprise ($1 per 1k subscribers with a $499/month minimum) — all billed month-to-month with a 14-day free trial and no credit card required. Distribution is dual-motion: a self-serve product-led growth funnel for SMBs supplemented by marketplace integrations (Shopify App Store, WordPress plugin directory) and Zapier for automated workflows, alongside a sales-assisted enterprise motion for larger accounts. The company markets itself across seven vertical solution pages (ecommerce, sports, media, SaaS, travel, agencies, plus bloggers), and reports a trust base of 30,000+ sites including named customers such as Mashable, Groupon, TVG, Lotte, and Batteries Plus. With 1-10 employees and only one disclosed capital event (a $60,000 Lighter Capital debt round in April 2018), Aimtell appears to be a lean, cash-flow-funded operation rather than a venture-scale business.
Aimtell firmographics
Firmographics- Name
- Aimtell
- Legal name
- Aimtell
- Website
- https://aimtell.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aimtell is a privately held SaaS platform that enables websites to send targeted web push notifications to desktop and mobile browsers via single-click opt-in, serving over 30,000 sites across ecommerce, media, SaaS, and other verticals on a tiered subscription model.
- Ownership category
- akta.pro rank
Aimtell industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Referral & Advocacy Program Services (MPAAAIAO)
Keywords
Where Aimtell is headquartered
LocationHeadquarters
- HQ city
- Mission Viejo
- HQ country
- United States
- HQ region
- North America
Markets served
Aimtell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription tiers based on number of active push subscribers: Basic ($49/month for up to 10,000 subscribers), Plus ($99/month for up to 50,000 subscribers), Pro ($199/month for up to 100,000 subscribers), Enterprise ($1 per 1k subscribers with $499/month minimum). No long-term contracts; month-to-month billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Up To 10,000 Active Push Subscribers |
| Subscription | Monthly | Plus - Up To 50,000 Active Push Subscribers |
| Subscription | Monthly | Pro - Up To 100,000 Active Push Subscribers |
| Subscription | Monthly | Enterprise - Unlimited Push Subscribers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Aimtell product offering
Product offeringCore offering
Aimtell is a web-based push notification platform that enables website owners to capture visitor opt-ins and deliver browser push notifications across major browsers (Chrome, Firefox, Safari, Edge, Opera). The service includes audience segmentation, automated drip campaigns, RSS-to-push workflows, and analytics, and is sold on a subscription basis to businesses operating websites, blogs, and online stores.
Product overview
Aimtell is a unified web push notification platform consisting of a core notification delivery system with integrated features for subscriber management, segmentation, campaign automation, and analytics. The platform includes the main Aimtell Web Push Notifications product supporting all major browsers, the Aimtell REST API and JavaScript API for programmatic control, and specialized features like Advanced Segmentation, Automated/Triggered Notifications, Conversion Tracking, Welcome Pushes, RSS Feed Campaigns, and the Aimtell Offer Network for monetization. The platform is offered through subscription tiers (Basic, Plus, Pro, Enterprise) differentiated by subscriber limits, with a 14-day free trial available.
Differentiator
Problem solved
Functional benefit
Products and services
- Aimtell Web Push Notifications Platform
Quantifiable outcome
- One news platform achieved over 1.5 million monthly clicks from 600,000+ subscribers
- +3 more outcomes
Companies that use Aimtell
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles2 records
Aimtell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature15 records
Aimtell partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ShopifycoreNative Shopify app integration enabling ecommerce businesses to easily implement web push notifications. Includes automatic abandoned cart tracking, product notifications, and seamless subscriber data synchronization.
- WordPresscoreWordPress plugin for seamless integration with WordPress websites. Automatically updates tracking code and service worker files.
- ZapiercoreZapier integration enabling connection to over 1000 applications including Twitter, Facebook, Instagram, MailChimp, Pinterest, HubSpot, ActiveCampaign, Constant Contact, Drip, ClickFunnels, Eventbrite, and Twilio.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Aimtell competitors and assessment
Company assessmentDirect peers
- SendPulse: SendPulse is a multi-channel marketing platform offering email, SMS, web push, and chatbots. Its web push product competes directly with Aimtell, often bundled at lower price points for SMB customers.
- PushEngage: PushEngage is a web push notification SaaS platform targeting ecommerce and publishers with similar segmentation, automation, and Shopify/WordPress integrations. It is a directly comparable SMB-focused alternative to Aimtell.
- Pushwoosh: Pushwoosh provides omnichannel push notifications across web, mobile, and email, with a focus on segmentation and triggered campaigns. It overlaps directly with Aimtell on web push while extending into mobile app messaging.
- OneSignal: OneSignal is the leading dedicated push notification platform supporting web, mobile, and email across iOS, Android, and major browsers. It competes head-to-head with Aimtell on web push for SMB and mid-market customers, but with a larger free tier and broader channel coverage.
- Pusher Beams: Pusher (now part of MessageBird) offers push notification APIs targeting developers building web and mobile apps. It overlaps with Aimtell on developer-facing push delivery and API-first integrations.
Broad incumbents
- Airship: Airship is an enterprise mobile engagement platform spanning app push, in-app messaging, and web. It targets large enterprises — a tier Aimtell addresses via its Enterprise plan — but with a much broader solution portfolio.
- Firebase Cloud Messaging: Google's Firebase Cloud Messaging provides push delivery infrastructure for web and mobile apps. It is a free developer-facing alternative that some Aimtell prospects may evaluate as a lower-cost or in-house option.
- Iterable: Iterable is a cross-channel customer engagement platform including push notifications as one channel among email, SMS, and in-app. It overlaps with Aimtell on the push use case for mid-market and enterprise customers.
Emerging players
- Klaviyo: Klaviyo is an ecommerce-focused marketing automation platform that has expanded into SMS and push. It competes with Aimtell in ecommerce re-engagement, particularly for Shopify-based merchants, though push is one feature within a broader CDP.
Regional players
- WebEngage: WebEngage is a customer engagement platform with strong web push and in-app messaging capabilities, primarily serving enterprise customers in India, the Middle East, and Southeast Asia. It is comparable to Aimtell on push functionality but with different geographic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aimtell social profiles
Digital presenceAimtell compliance and trust
Trust signalCompliance2 records
Aimtell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aimtell leadership team
Management profileNumber of profiles
Aimtell funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aimtell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aimtell
What does Aimtell do?
Aimtell is a web-based push notification platform that enables website owners to capture visitor opt-ins and deliver browser push notifications across major browsers (Chrome, Firefox, Safari, Edge, Opera). The service includes audience segmentation, automated drip campaigns, RSS-to-push workflows, and analytics, and is sold on a subscription basis to businesses operating websites, blogs, and online stores.
Is Aimtell a public or private company?
Aimtell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aimtell founded?
Aimtell was founded in 2015. It employs 1 to 10 people.
Where is Aimtell based?
Aimtell is headquartered in Mission Viejo, United States, in the North America region.
How does Aimtell make money?
One revenue line is on record: subscription Plans.
Who are Aimtell's main competitors?
Direct peers on record are SendPulse, PushEngage, Pushwoosh, OneSignal and Pusher Beams. Broad incumbents are Airship, Firebase Cloud Messaging and Iterable. Klaviyo is listed as an emerging player. WebEngage is listed as a regional player.
Does Aimtell have an API?
Yes. Aimtell provides a REST API and JavaScript API for programmatic management of push notification campaigns, subscribers, segments, and more. The REST API allows users to send push notifications, check campaign results, add user attributes, manage subscribers and segments. Authentication uses X-Authorization-Api-Key header. The JavaScript API includes generic functions, tracking functions, and callback functions for client-side integration. Developer documentation is at developers.aimtell.com/api-reference/introduction.
What industry is Aimtell in?
Aimtell's product category is Marketing Automation Software. Its primary akta.pro industry code is MPAAAIAO, Referral & Advocacy Program Services. Its NAICS code is 513210 and its SIC code is 7372.