PushEngage
PushEngage is a unified multichannel engagement platform providing web push, mobile app push, WhatsApp Business, and chat widgets to retention and growth teams at retail, travel, gaming, media, and SMB brands, integrated natively with HubSpot, Shopify Plus, and WordPress.
- Company typePrivate
- Founded2015
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PushEngage does
PushEngage, founded in 2015 and headquartered under Push Engage LLC in Florida (corporate domicile Wilmington, DE; legal venue West Palm Beach, FL), operates a unified multichannel engagement platform that delivers web push notifications, mobile app push (iOS via APNs and Android via FCM), WhatsApp Business messaging, and on-site chat widgets from a single product. The underlying technology is a visual, no-code workflow builder with 60+ templates across 9 verticals, five native SDKs (Web, iOS Swift, Android Kotlin/Java, Flutter, React Native), a REST API, HTTP Request webhooks, and an AI Copywriter that auto-generates notification variants. PushEngage is owned by Awesome Motive, the WordPress plugin conglomerate that also controls OptinMonster and TrustPulse, and the platform reports 25,000+ business customers, 109M+ monthly active users, 100B+ notifications delivered, and reach across 150+ countries. It targets retention and growth teams at high-LTV brands in retail/DTC, travel, gaming/betting, media/publishing, SaaS, and agencies, with named enterprise logos including Domino's, TUI, HP, AJIO, Shop LC, Charlton Athletic, and Harvard Business Review.
The business model is tiered SaaS subscription billed annually, priced by subscriber count and feature access, with a 14-day money-back guarantee and a dedicated Enterprise tier. Enterprise ACVs range from $10K-$15K in Retail/DTC to $20K-$35K in Gaming per disclosed range. Go-to-market blends product-led growth (self-serve signup via pushengage.com, WordPress plugin directory with 400K+ installs, Shopify Plus app store listing) with enterprise field sales (dedicated CSMs, strategy calls, security reviews). Distribution and ecosystem lock-in are the primary growth levers: native integrations with HubSpot (2-way CRM sync, workflow triggers, revenue attribution), Shopify Plus, WooCommerce, WordPress, Magento, PrestaShop, Wix, and Zapier allow marketing teams to operate the channel without engineering involvement, with cited outcomes of 12-25% cart recovery, 15-40% repeat-purchase lift, and 99.99% uptime SLA. Compliance posture (ISO 27001, GDPR, CCPA, PCI, SOC 1, EU-U.S. DPF) is positioned to shorten enterprise procurement cycles.
PushEngage firmographics
Firmographics- Name
- PushEngage
- Legal name
- Push Engage LLC
- Website
- https://pushengage.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PushEngage is a unified multichannel engagement platform providing web push, mobile app push, WhatsApp Business, and chat widgets to retention and growth teams at retail, travel, gaming, media, and SMB brands, integrated natively with HubSpot, Shopify Plus, and WordPress.
- Ownership category
- akta.pro rank
PushEngage industry classification
Industry- Product category
- Multichannel Push Notification & Customer Engagement Software
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Direct Mail Advertising (541860)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
- akta.pro secondary industries
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where PushEngage is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PushEngage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: SaaS subscription model with tiered pricing based on subscriber count and features. Plans include Enterprise tier for high-volume businesses. Annual billing available with typical ACV ranging from $10K-$15K for Retail/DTC, $15K-$25K for Travel, $20K-$35K for Gaming. 14-day money-back guarantee offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered plans based on subscriber volume and features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
PushEngage product offering
Product offeringCore offering
PushEngage is a SaaS platform that enables businesses to send personalized browser push notifications, mobile app push notifications (iOS/Android), WhatsApp Business messages, and on-site chat widgets from a single unified dashboard. The platform includes a visual no-code workflow builder with 60+ templates, an AI Copywriter for generating notification copy, dynamic segmentation, and analytics with revenue attribution. It serves retention and growth teams at ecommerce, retail, travel, gaming, and media brands.
Product overview
PushEngage is a unified multichannel engagement platform offering web push notifications, mobile app push (iOS/Android via native SDKs), WhatsApp Business messaging, and chat widgets as four distinct channels within one platform. The core product includes visual workflow automation with 60+ templates, AI Copywriter for automated notification copy generation, dynamic segmentation, personalization, and comprehensive analytics. The platform integrates natively with Shopify Plus, WooCommerce, HubSpot, WordPress, and other ecommerce/CRM platforms, with additional connectivity via Zapier and REST API/webhooks. Target customers are retention teams at high-LTV brands in retail, DTC, travel, gaming, and media verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Push Notifications Browser-based push notification product that reaches users on desktop and mobile via Chrome, Edge, Safari, and Firefox. Features triggered campaigns, transactional alerts, cart and browse recovery workflows, and A/B testing. Targets ecommerce, media, and SaaS businesses.
- Mobile App Push Notifications Native mobile push for iOS and Android delivered via APNs and FCM, supporting rich notifications, action buttons, deep links, silent data pushes, and Flutter/React Native cross-platform frameworks. Designed for mobile app developers and product teams.
- WhatsApp Business Integration WhatsApp messaging integration with pre-approved business templates, transactional order updates, and abandoned cart recovery flows. Enables triggered conversations on WhatsApp with 98% average open rate. Aimed at ecommerce and retail businesses.
- Chat Widget Multi-channel chat widget supporting WhatsApp, Messenger, and other platforms with page-level targeting, multi-agent support routing, and custom styling. Captures on-site visitor intent without requiring inbox staffing.
- Workflows Visual, no-code engagement journey builder with 60+ industry-specific templates across 9 verticals, including drag-and-drop orchestration, A/B/C split testing with Declare Winner, goal-based exits, quiet hours by subscriber timezone, and HTTP Request webhooks for custom integrations.
- AI Copywriter AI-powered notification copy generation that writes click-worthy push notification text and automatically drafts three variants tailored to the page being promoted. Integrates with Claude, Cursor, and other AI assistants for natural-language commands.
- PushEngage Platform Unified multichannel engagement platform for retention and growth teams. Provides web push, app push, WhatsApp, and chat widget channels with visual workflow automation, segmentation, personalization, and analytics. Targets high-LTV brands in retail, DTC, travel, gaming, and media verticals with 99.99% uptime SLA.
- iOS SDK Swift SDK enabling APNs-delivered push notifications on iOS with rich media, action buttons, deep links, and granular event tracking. For iOS app developers.
- Android SDK Kotlin/Java SDK enabling FCM-delivered push notifications on Android with rich notifications, action buttons, and silent data pushes. For Android app developers.
- React Native SDK JavaScript bridge to native iOS and Android push notifications for React Native apps. Compatible with Expo and bare workflows. For cross-platform mobile developers.
- Flutter SDK Dart plugin providing native push notification delivery on iOS and Android via a single Flutter integration. For Flutter cross-platform developers.
- Web SDK JavaScript snippet that enables web push notifications on Chrome, Edge, Safari, and Firefox across desktop and mobile browsers. Requires no native install or app store review. For web developers and site owners.
- REST API REST API offering segmentation, triggers, webhooks, and server-side SDKs enabling custom integration with any technology stack. HTTP Request action inside every workflow allows integration with any external system that exposes an API.
Quantifiable outcome
- 12-25% revenue recovered from cart and browse abandonment
- +6 more outcomes
Companies that use PushEngage
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
PushEngage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature6 records
PushEngage partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HubSpotcoreNative HubSpot integration with workflow triggers, webhooks, and 2-way sync. Push opens, clicks, and conversions sync back as contact properties. CRM event triggers launch PushEngage workflows. Revenue attribution lives in dashboards the CRM team already builds.
- Shopify PluscoreMultichannel commerce integration with cart + browse abandonment, price-drop, and back-in-stock alerts wired to the real Shopify catalog. Web + app push from one merchant identity.
- WooCommercecoreNative WooCommerce plugin with cart recovery functionality for WordPress-based ecommerce stores.
- WordPresscoreOfficial WordPress plugin with 400K+ installs. Provides web push notifications for WordPress sites.
- Amazon Web ServicescoreSecure cloud hosting infrastructure via AWS for PushEngage's hosting infrastructure and databases, as documented in their Data Processing Agreement.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
PushEngage competitors and assessment
Company assessmentDirect peers
- WebEngage: WebEngage is a customer engagement and push notification platform serving retail, travel, and financial services across emerging and established markets — directly comparable in vertical mix and use cases.
- OneSignal: OneSignal is the most direct competitor, offering web and mobile push notifications, in-app messaging, SMS, and email on a unified multichannel engagement platform with a similar developer- and marketing-friendly go-to-market.
- Omnisend: Omnisend is an ecommerce-centric multichannel marketing platform offering email, SMS, and web push with strong Shopify and WooCommerce integration — overlapping PushEngage's cart recovery and browse abandonment use cases.
- SendPulse: SendPulse offers web push, email, SMS, and chatbot messaging on a single platform targeting SMBs and mid-market ecommerce brands, directly comparable to PushEngage's multichannel self-serve positioning.
- MoEngage: MoEngage is an AI-driven customer engagement platform offering push, email, SMS, and in-app messaging with strong ecommerce, travel, and media vertical coverage — comparable in scope and ICP to PushEngage.
- iZooto: iZooto focuses on web push notifications, on-site messaging, and audience segmentation for publishers and ecommerce, directly competing with PushEngage's core web push retention use cases.
Broad incumbents
- Iterable: Iterable is a larger cross-channel marketing platform that includes push alongside email, SMS, and in-app messaging, targeting enterprise retention teams with similar ecommerce and media use cases as PushEngage.
- Braze: Braze is a publicly traded customer engagement platform covering push, in-app, email, SMS, and webhooks — directly overlapping PushEngage's multichannel retention thesis but at much larger enterprise scale.
- Klaviyo: Klaviyo is a leading ecommerce-focused customer data and marketing automation platform that has added push and SMS to its core email product, competing for the same Shopify and DTC retention budgets PushEngage targets.
- Airship: Airship is an established mobile-first customer engagement platform specializing in app push, in-app messaging, and journeys, overlapping with PushEngage's mobile app push and retention workflow capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PushEngage social profiles
Digital presencePushEngage compliance and trust
Trust signalCompliance6 records
PushEngage financial estimates
Financial estimateRevenue estimate
Valuation estimate
PushEngage leadership team
Management profileNumber of profiles
Profiles1 record
PushEngage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PushEngage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PushEngage
What does PushEngage do?
PushEngage is a SaaS platform that enables businesses to send personalized browser push notifications, mobile app push notifications (iOS/Android), WhatsApp Business messages, and on-site chat widgets from a single unified dashboard. The platform includes a visual no-code workflow builder with 60+ templates, an AI Copywriter for generating notification copy, dynamic segmentation, and analytics with revenue attribution. It serves retention and growth teams at ecommerce, retail, travel, gaming, and media brands.
Is PushEngage a public or private company?
PushEngage is a private company. It is classified as corporate owned and is currently operating.
When was PushEngage founded?
PushEngage was founded in 2015. It employs 11 to 50 people.
Where is PushEngage based?
PushEngage is headquartered in Wilmington, United States, in the North America region.
How does PushEngage make money?
One revenue line is on record: subscription Plans.
Who are PushEngage's main competitors?
Direct peers on record are WebEngage, OneSignal, Omnisend, SendPulse, MoEngage and iZooto. Broad incumbents are Iterable, Braze, Klaviyo and Airship.
Does PushEngage have an API?
Yes. REST API reference, server-side SDKs, segmentation, triggers, and webhooks for custom integration with any stack. HTTP Request action inside every workflow enables integration with anything that has an API. Five native SDKs available: Web SDK (JavaScript snippet for Chrome, Edge, Safari, Firefox), iOS SDK (Swift library with APNs delivery, rich media, action buttons, deep links, and granular event tracking), Android SDK (Kotlin/Java library with FCM delivery, rich notifications, action buttons, and silent data pushes), Flutter plugin (Dart codebase with native push on iOS and Android), and React Native SDK (JavaScript bridge to native iOS and Android push supporting Expo and bare workflows). AI integration available via Claude, Cursor, and other AI assistants that can send flash sale pushes, query analytics, and sync CRM contacts in plain English. Developer documentation is at www.pushengage.com/api.
What industry is PushEngage in?
PushEngage's product category is Multichannel Push Notification & Customer Engagement Software. Its primary akta.pro industry code is BPAMACAL, Messaging APIs, CPaaS & Programmable Communications, with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 541810 and its SIC code is 7372.