SendPulse
SendPulse is a multi-channel marketing automation platform offering email, SMS, chatbots across seven messaging platforms, CRM, landing pages, and course tools to SMBs and mid-market businesses globally through a freemium model.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What SendPulse does
SendPulse is a multi-channel marketing automation platform serving small and mid-sized businesses globally, with stated enterprise customers including Samsung, PwC, Tata, Puma, and Radisson. The company reports over 3 million users across more than 13 languages and excludes the Russian Federation from its market coverage. Its stated geographic emphasis spans the United States, Germany, France, Italy, Turkey, Ukraine, Brazil, Spain, and Indonesia, suggesting a regionally diversified SMB and mid-market customer base.
The platform's core products include email marketing, Automation 360 (a visual workflow builder), CRM, landing page builder, SMS and Viber messaging, web push notifications, online course builder, and chatbots spanning seven messaging surfaces (Facebook, Instagram, WhatsApp, TikTok, Telegram, and Viber). A 2026 launch of an MCP (Model Context Protocol) server positions the platform to interoperate with external AI agents and models. Technical integrations include Meta Business, IONOS, OpenCart, WooCommerce, Google, Stripe, and PayPal. Compliance coverage spans GDPR, CCPA, and CAN-SPAM.
SendPulse operates a freemium go-to-market model anchored by a 15,000-email-per-month free tier and tiered paid subscriptions. CRM pricing ranges from $14 to $377 per month, with custom bundle plans available for larger customers. The platform's distribution channels include native mobile applications for iOS and Android, a Meta Business partnership, and a multi-language website. Headcount is reported between 101 and 250 employees, and customer review averages are stated at 4.6/5 across review platforms.
SendPulse firmographics
Firmographics- Name
- SendPulse
- Legal name
- SendPulse Inc.
- Website
- https://sendpulse.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SendPulse is a multi-channel marketing automation platform offering email, SMS, chatbots across seven messaging platforms, CRM, landing pages, and course tools to SMBs and mid-market businesses globally through a freemium model.
- Ownership category
- akta.pro rank
SendPulse industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), SMS & Mobile Direct Marketing Services (BPAFAKAI), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where SendPulse is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SendPulse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Email Marketing): Tiered subscription plans based on subscriber count and email volume. Free tier offers 15,000 emails/month. Paid plans unlock higher volumes, advanced automation, and additional features.
- Subscription Plans (CRM): CRM system with tiered pricing from free (5 team members) to Enterprise (100 team members), billed monthly, semi-annually, or annually with discounts
- Landing Page Builder: Pricing tiers from Free to Enterprise for website/landing page creation including bio link pages, with storage and feature differences
- SMS Campaigns: Pay-per-delivery SMS messaging service with volume-based pricing
- Viber Campaigns: Viber messaging with minimum monthly payment of €220 for sending campaigns
- Email Verification: Email address verification service for cleaning mailing lists
- Transactional Emails (SMTP): SMTP service for sending system/transactional emails based on subscriber behavior
- Custom Bundle Plans: Custom pricing plan builder allowing customers to combine multiple services (Email, Chatbots, CRM, Courses, etc.) into tailored packages
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free CRM - Up to 5 team members |
| Subscription | Annual | Lite CRM - 1 user |
| Subscription | Annual | Basic CRM - Up to 10 team members |
| Subscription | Annual | Standard CRM - Up to 20 team members |
| Subscription | Annual | Pro CRM - Up to 50 team members |
| Subscription | Annual | Enterprise CRM - Up to 100 team members |
| Freemium | Monthly | Free Landing Page |
| Subscription | Multi-year contract | Minisites - Bio link pages |
| Subscription | Annual | Pro Landing Page |
| Subscription | Annual | Enterprise Landing Page |
| Subscription | Monthly | Viber Campaigns |
| Subscription | Monthly | Custom Bundle |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
SendPulse product offering
Product offeringCore offering
SendPulse is a multi-channel marketing automation and customer communication platform that lets businesses send email, SMS, Viber, web push, and chatbot messages, build landing pages and pop-ups, manage a built-in CRM, run automated customer journeys via Automation 360, and create online courses with an LMS. It also provides transactional email delivery through SMTP and an email verification service, all from a single shared contact database. The platform is offered as SaaS to marketers, sales managers, eLearning businesses, retail/eCommerce teams, online educators, and content creators.
Product overview
SendPulse is a multi-channel marketing automation platform offering a unified platform-plus-modules architecture. The core platform combines Email Marketing, Automation 360 (visual workflow builder), and an integrated CRM system, supplemented by communication modules covering Bulk SMS, Viber Messages, Web Push Notifications, Live Chat, and an Omnichannel Inbox. The chatbot ecosystem spans Facebook, Instagram, WhatsApp, TikTok, Telegram, and Viber. Lead generation tools include a Landing Page Builder, Bio Link Page builder, Pop-ups (including Pop-up Surveys), and SendPulse Pixel. Additional modules cover an Online Course Builder (with LMS), SMTP Service, and Email Verifier. All tools are natively connected and share contact data, enabling cross-channel marketing campaigns. Pricing ranges from a free tier (15,000 emails, 3 chatbots, CRM) to custom enterprise plans configurable via the Pricing Plan Builder.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Marketing Drag-and-drop email campaign builder with 100+ templates, AI subject line and copy generation, A/B testing, segmentation, and analytics for marketers, eCommerce, and SMBs.
- Automation 360 Visual workflow automation tool that orchestrates multi-channel customer journeys across email, SMS, chatbots, and CRM triggers with 100+ ready-made scenarios.
- Transactional Emails (SMTP Service) SMTP-based transactional email delivery service for application-triggered messages such as order confirmations, password resets, and system notifications, with high deliverability and security controls.
- Bulk SMS Pay-per-message SMS delivery service with global carrier reach, used by marketers and businesses for alerts, promotions, and notifications.
- Chatbot Builder No-code chatbot builder with templates, AI-powered replies, and integrations for Facebook Messenger, Instagram, WhatsApp, TikTok, Telegram, and Viber, aimed at marketers, support teams, and sales.
- Landing Page Builder Drag-and-drop landing page and Bio Link Page builder with 100+ templates, AI generator, custom domains, and analytics for lead capture and marketing campaigns.
- Pop-ups Website pop-up builder for lead capture, opt-ins, surveys, and gamified forms, integrated with SendPulse email and CRM.
- CRM Built-in customer relationship management system with deal pipelines, contact management, lead scoring, email integration, and multi-channel communication history powered by the shared contact base.
- Online Course Builder All-in-one course creation and LMS platform with AI course generator, quizzes, certificates, built-in email and CRM, payments, and branded mobile apps for educators and training businesses.
- Viber Messages Viber business messaging service for promotional and transactional Viber messages at pay-per-message pricing.
- Web Push Notifications Browser-based web push notification service for re-engaging website visitors, with segmentation, scheduling, and integration into Automation 360.
- Omnichannel Inbox Unified agent inbox for handling customer conversations across email, SMS, Viber, WhatsApp, Instagram, Facebook, and Telegram from a single workspace.
- Live Chat Website live chat widget for real-time customer conversations, integrated with the SendPulse CRM and Omnichannel Inbox for support teams.
- Email Verifier Standalone email list verification and validation tool that checks deliverability and reduces bounce rates, sold on a pay-per-credit basis.
- SendPulse Pixel Cross-channel website tracking pixel that captures visitor behavior and feeds it into the shared contact database to power segmentation across email, SMS, chatbots, and web push.
Quantifiable outcome
- 15,000 free emails per month on free plan
- +3 more outcomes
Companies that use SendPulse
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles4 records
SendPulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature6 records
SendPulse partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- IONOSminorIONOS provides free domain names for SendPulse landing page builder paid plans. Pro plan includes 2 free domains for a year from IONOS, and Enterprise plan includes 5 free domains from IONOS.
- Meta (Facebook/Instagram)coreMeta Business Partner providing Facebook chatbot builder, Instagram chatbot builder, WhatsApp chatbot integration, Facebook Pixel support, and domain verification via Meta tags for advertising effectiveness tracking.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
SendPulse competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot offers a much broader marketing, sales, and CRM platform that overlaps with SendPulse's email, automation, CRM, and landing page capabilities. While serving similar use cases, HubSpot targets a wider customer base from SMB to enterprise with significantly more resources.
Direct peers
- Brevo (formerly Sendinblue): Brevo offers email marketing, SMS marketing, marketing automation, CRM, and landing pages — a near-identical product surface to SendPulse. Both target SMB and mid-market customers with freemium models and emphasize multi-channel communication.
- Mailchimp: Mailchimp (owned by Intuit) is the most direct competitor to SendPulse, offering email marketing, automation, landing pages, and CRM capabilities targeted at SMBs and mid-market customers with a freemium tier. Both compete on all-in-one marketing platform positioning.
- GetResponse: GetResponse offers email marketing, automation, webinars, landing pages, and CRM — overlapping significantly with SendPulse's product suite. Both serve SMB and mid-market customers globally with multi-channel marketing tools.
- MailerLite: MailerLite competes directly with SendPulse in email marketing, landing pages, pop-ups, and automation for SMBs and creators. Both emphasize simplicity, generous free tiers, and no-credit-card signup.
- ActiveCampaign: ActiveCampaign provides email marketing, automation, CRM, and sales engagement — directly competing with SendPulse in the SMB to mid-market marketing automation category with similar all-in-one positioning.
- Omnisend: Omnisend focuses on email and SMS marketing automation for eCommerce, with landing pages, pop-ups, and similar functionality to SendPulse's eCommerce marketing stack. Both compete for online retail customers.
- Klaviyo: Klaviyo specializes in email and SMS marketing automation for eCommerce brands, with strong CRM and segmentation capabilities. While more focused than SendPulse, it competes for the same mid-market and enterprise eCommerce customers.
Emerging players
- Moosend: Moosend provides email marketing, automation, landing pages, and subscription forms for SMBs — a smaller, more focused competitor to SendPulse in the email-first marketing automation category with similar freemium positioning.
- ConvertKit (now Kit): ConvertKit focuses on email marketing and creator commerce, serving content creators and small businesses — a segment SendPulse targets with its Online Course Builder and email tools. Both compete for creator-economy customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SendPulse social profiles
Digital presenceSendPulse compliance and trust
Trust signalCompliance3 records
SendPulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
SendPulse leadership team
Management profileNumber of profiles
Profiles4 records
SendPulse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SendPulse M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SendPulse
What does SendPulse do?
SendPulse is a multi-channel marketing automation and customer communication platform that lets businesses send email, SMS, Viber, web push, and chatbot messages, build landing pages and pop-ups, manage a built-in CRM, run automated customer journeys via Automation 360, and create online courses with an LMS. It also provides transactional email delivery through SMTP and an email verification service, all from a single shared contact database. The platform is offered as SaaS to marketers, sales managers, eLearning businesses, retail/eCommerce teams, online educators, and content creators.
Is SendPulse a public or private company?
SendPulse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SendPulse founded?
SendPulse was founded in 2015. It employs 101 to 250 people.
Where is SendPulse based?
SendPulse is headquartered in New York, United States, in the North America region.
How does SendPulse make money?
Eight revenue lines are on record. Subscription Plans (Email Marketing) is the primary driver. The others are subscription Plans (CRM), landing Page Builder, SMS Campaigns, viber Campaigns, email Verification, transactional Emails (SMTP) and custom Bundle Plans.
Who are SendPulse's main competitors?
HubSpot is listed as a broad incumbent. Direct peers are Brevo (formerly Sendinblue), Mailchimp, GetResponse, MailerLite, ActiveCampaign, Omnisend and Klaviyo. Emerging players are Moosend and ConvertKit (now Kit).
Does SendPulse have an API?
Yes. SendPulse provides a public REST API that allows developers to integrate SendPulse with external applications and automate workflows programmatically. The API is documented at /integrations/api. Additionally, SendPulse offers an MCP (Model Context Protocol) server for AI-powered integrations and automations, referenced in the knowledge base and site footer. Developer documentation is at sendpulse.com/integrations/api.
What industry is SendPulse in?
SendPulse's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 541511 and its SIC code is 7310.