People Corporation

What People Corporation does

People Corporation is a privately held Canadian provider of integrated group benefits, group retirement, health and wellness, and HR solutions, headquartered in Winnipeg, Manitoba and operating from 100+ local offices across all Canadian provinces. The company describes itself as Canada's largest third-party administrator and group benefits consultant, covering 2.6M+ lives and administering $7 billion in retirement assets, and serves three primary buyer sets: employers (SMB through large enterprise), individual Canadians (insurance and financial planning), and insurance/benefits advisors who white-label its solutions.

The company's product portfolio is built around two proprietary platforms — Collage, an award-winning all-in-one HR and payroll SaaS for Canadian businesses (10 to 1,000+ employees), and BestLife Rewarded™, a wellness platform used by 500,000+ Canadians that reports 7x industry-average engagement and a 14% reduction in claims volume — supplemented by a subsidiary network that delivers specialized capabilities: myHSA (health spending accounts), KASE Insurance (P&C), Benefits by Design (group benefits), Organizational Solutions Inc. (disability management), Novum (legal), People First HR Services (Indigenous/post-secondary), TeksMed (health/wellness for institutions), Union Power (Saskatchewan unions), GPM (Quebec), and GroupQuest (advisor channel). Underwriting and pricing leverage is supported by long-standing carrier relationships and $7B in retirement AUM.

Revenue is generated through a mix of recurring subscription fees (Collage HRIS), commissions and fees on group benefits and retirement administration, professional services fees for HR consulting and executive search, and individual financial planning engagements. Pricing is predominantly quote-based and tailored to client size; the company combines direct enterprise field sales, an advisor partner channel, and self-serve digital onboarding for smaller employers. Growth has been driven by a buy-and-build strategy (acquisitions of Collage HR in 2019 and Burton Financial Services in 2021) funded by approximately $119.7M of disclosed equity capital raised between 2018 and 2020, with continued operational scaling reflected in a 2024 leadership restructuring (two new SBU Presidents) and a brand refresh in October 2025.

Name

People Corporation

Legal name

People Corporation

Website

https://peoplecorporation.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

People Corporation is Canada's largest third-party administrator and group benefits consultant, providing integrated group benefits, retirement, wellness, HR consulting, and SaaS solutions to employers, individuals, and advisors through 100+ offices and a portfolio of subsidiary brands.

Ownership category

akta.pro rank

Product category

Group Benefits Administration and HR Services

NAICS

Vocational Rehabilitation Services (624310), Other Individual and Family Services (62419), Professional Organizations (81392)

SIC

Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324), Services-Management Consulting Services (8742)

akta.pro primary industry

Disability & Leave Administration (STD/LTD/FMLA/Paid Leave) (HLAEALAM)

akta.pro secondary industries

Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• Group benefits administration
• Employee benefits consulting
• HR consulting services
• Group retirement plans
• Insurance brokerage services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Group Benefits and Insurance Services: Revenue from consulting, administering, and brokering group benefit plans, insurance policies, and related services for employers. Includes health, dental, disability, life insurance, and property & casualty coverage.
2. Group Retirement Plans: Revenue from designing, implementing, and administering customized group retirement plans including defined-benefit pensions, group RRSPs, and DPSPs. Manages $7 billion in assets under management.
3. HR Consulting and Advisory: Fees from providing strategic HR solutions, recruitment, executive search, training, career management, and workplace investigations.
4. HRIS Software (Collage): Monthly subscription fees for the Collage HR and payroll software platform. Competitive monthly pricing scales dynamically with workforce size.
5. Financial Planning Services: Revenue from certified financial planners providing financial planning, investment management, retirement planning, tax strategy, and estate planning for individuals and high-net-worth clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

People Corporation provides group benefits administration, insurance brokerage, group retirement plan design and administration, HR consulting and payroll software, and individual financial planning services to Canadian employers, individuals, and advisor partners. The company delivers these services through 100+ local offices and proprietary platforms (Collage HRIS, BestLife Rewarded wellness platform, Short-term Disability Management System) supported by a network of wholly-owned subsidiary brands covering specialized verticals such as disability management, legal services, Indigenous and post-secondary benefits, and union/association plans.

Product overview

People Corporation is a platform of integrated HR, insurance, and financial planning solutions. The core product portfolio includes Collage (an all-in-one HR and payroll software platform) and BestLife Rewarded™ (a proprietary health and wellness platform), supplemented by a network of subsidiary brands offering specialized services: myHSA (health spending accounts), KASE Insurance (property and casualty), Benefits by Design (group benefits), Organizational Solutions Inc. (disability management), Novum (legal services), People First HR Services, TeksMed, Union Power, GPM, and GroupQuest. Service offerings span group benefits, group retirement plans, HR consulting and advisory services, and executive search. The company serves employers, individuals, and advisors across Canada through over 100 local offices.

Differentiator

Problem solved

Functional benefit

Brands

• BestLife Rewarded: Proprietary wellness platform providing integrated health and wellness solutions with science-based methodologies and real-world rewards
• Collage
• myHSA

Products and services

• Collage All-in-one HR and payroll software platform designed specifically for Canadian businesses. Manages time off, simplifies timesheets, enables hiring, facilitates performance reviews, and runs payroll through a unified, user-friendly portal with Canadian compliance and bilingual support.
• BestLife Rewarded Proprietary, market-leading health and wellness platform providing a single, integrated digital ecosystem for health and wellness needs. Uses science-based methodologies and real-world rewards and perks to drive behavioral change, offering virtual care, coaching, mental health therapy, medical second opinions, and care navigation.
• myHSA Health spending account solution that helps organizations manage and track employee health spending.
• KASE Insurance Property and casualty insurance services for Canadian organizations.
• Benefits by Design (BBD) Group benefits services operating across multiple Canadian provinces, providing consulting, plan design, and administration for employer-sponsored benefits.
• Organizational Solutions Inc. (OSI) Disability management and solutions, specializing in workers' compensation and return-to-work programs.
• Novum Legal Legal services for HR and employee benefits matters.
• People First HR Services HR services specializing in Indigenous and post-secondary sectors across Canada.
• TeksMed Health and wellness and disability services for post-secondary institutions and unions and associations across Canada.
• Union Power Commercial services for unions and associations in Saskatchewan.
• GPM Advisory services for clients in Quebec.
• GroupQuest Advisor-focused services and solutions, providing back-office support and exclusive products to insurance and financial advisors across Canada.
• Group Benefits Flexible, affordable group benefits tailored to employers, including health, dental, life insurance, short-term and long-term disability coverage. Offered through the direct sales force and the advisor partner channel.
• Short-term Disability Management Disability management with a proprietary mobile-friendly online platform featuring employee self-service, document archives, automated follow-ups, and real-time tracking and reporting. Delivers claim periods nearly half the industry average with 25+ year client retention.
• Long-term Disability and Critical Illness Long-term disability and critical illness insurance coverage for employers and individuals.
• Individual Life Insurance Life insurance products for individuals, providing personalized protection for themselves and their families.
• Individual Health and Dental Health and dental insurance products for individuals outside of employer group plans.
• Group Retirement Plans Defined benefit pensions, group RRSPs, DCPPs, DPSPs, and retirement plan design, monitoring, and administration with $7 billion in assets under management. Includes expert plan design, investment consulting, governance and compliance, and HR team extension support.
• Individual Financial Planning Financial planning, investment management, retirement planning, tax strategy, and estate planning delivered by certified financial planners to individuals and high-net-worth clients.
• High-Net-Worth and Corporate Insurance Strategy Exclusive, integrated insurance, tax, and estate planning strategies for high-net-worth individuals, families, and business owners. Includes corporate insurance strategies, corporate asset transfer, and executive compensation.
• HR Consulting and Advisory Services Outsourced and fractional HR, career management, recruitment, strategic HR consulting, career transition, training and development, employee engagement, and workplace investigations for Canadian employers.
• Executive Search and Services Executive recruitment, leadership coaching and assessments, governance review, succession planning, and board consulting.

Quantifiable outcome

• Over $1.3M in cost savings in first six months for large Canadian retailer with 6,500+ employees
• +7 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• myHSAcoreStrategic or Co-development PartnerProprietary partner offering health spending account solutions. Part of People Corporation's network of exceptional firms delivering outstanding service to Canadian businesses.
• KASE Insurance Inc.coreStrategic or Co-development PartnerProperty and casualty insurance specialist. Ontario-based partner providing specialized insurance solutions.
• CollagecoreStrategic or Co-development PartnerAward-winning, all-in-one HR and payroll software platform built specifically for Canadian businesses. National reach with bilingual support.
• Benefits by Design (BBD)coreStrategic or Co-development PartnerGroup benefits specialist serving clients across all Canadian provinces and territories. National presence with local expertise.
• NovumcoreStrategic or Co-development PartnerLegal services partner providing specialized legal solutions for group benefits and HR matters.
• Organizational Solutions Inc. (OSI)coreStrategic or Co-development PartnerDisability management specialist. Successfully helped clients reduce costs and streamline claims processes, achieving over $1.3M in savings for one client.
• People First HR ServicescoreStrategic or Co-development PartnerHR services partner specializing in solutions for Indigenous businesses and post-secondary institutions in Manitoba.
• TeksMedcoreStrategic or Co-development PartnerHealth and wellness and disability specialist serving post-secondary institutions and unions & associations.
• Union PowercoreStrategic or Co-development PartnerCommercial services and HR solutions partner serving unions and associations in Saskatchewan.
• GPMcoreStrategic or Co-development PartnerQuebec-based partner providing advisory services with regional expertise.
• GroupQuestcoreStrategic or Co-development PartnerAdvisor-focused partner providing specialized solutions for the advisor channel.
• Insurance Growth NetworkminorChannel Partner/ Reseller/ DistributorNewest partner providing insurance growth network opportunities and market access.
• Meldrum HorneminorChannel Partner/ Reseller/ DistributorNewest partner expanding distribution reach in specific markets.
• PARCminorChannel Partner/ Reseller/ DistributorNewest partner providing additional market coverage.
• Care Benefit SolutionsminorChannel Partner/ Reseller/ DistributorNewest partner expanding care benefit solutions distribution.
• Perlinger Group of CompaniesminorChannel Partner/ Reseller/ DistributorNewest partner providing group benefits expertise and market expansion.
• Insurance Carriers and ProviderscoreStrategic or Co-development PartnerStrong relationships with multiple insurance carriers enabling access to preferred rates and services. With $7 billion in assets under management, leverages close carrier relationships for better pricing.
• DeloitteminorStrategic or Co-development PartnerDeloitte cited People Corporation as a client testimonial for their Managed Extended Detection and Response (MXDR) solution, demonstrating successful cybersecurity partnership.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GreenShield Canada: Canadian health and dental benefits administrator and payer. Competes head-to-head with People Corporation in TPA and group benefits administration for Canadian employers, with a comparable integrated model spanning benefits, dental, and health services.
• Morneau Shepell (LifeWorks / TELUS Health): Formerly Canada's leading HR services, benefits administration, and employee assistance company; acquired by TELUS Health in 2022. Closest historical comparable to People Corporation in Canadian group benefits/HR consulting, with similar disability management and EAP capabilities.
• Cowan Insurance Group: Canadian insurance brokerage and benefits consulting firm serving employer groups across Canada. Direct competitor in group benefits brokerage and consulting, particularly in the mid-market segment where People Corporation also competes.

Broad incumbents

• Hub International: Large North American insurance brokerage with a strong Canadian presence through acquisitions. Competes with People Corporation in employer benefits brokerage and group benefits advisory at greater scale and broader geographic footprint.
• Aon (Canada): Global benefits consulting and brokerage giant with significant Canadian operations. Competes for large employer benefits and retirement consulting engagements; broader portfolio and balance sheet allow competing on enterprise deals People Corporation targets.
• Mercer (Canada): Global consulting firm (Marsh McLennan) specializing in health, wealth, and career consulting. Direct competitor in retirement and group benefits consulting for large Canadian employers.
• Willis Towers Watson (Canada): Global advisory, broking, and solutions firm competing in Canadian group benefits, retirement, and HR consulting. Larger global scale but similar offerings for large Canadian employers.
• Sun Life Financial: One of Canada's largest life and health insurers with major group benefits and group retirement business. Competes with People Corporation both as a carrier partner and (in some segments) as a vertically integrated competitor offering bundled benefits/retirement.
• Manulife Financial: Major Canadian insurer with significant group benefits and group retirement operations. Provides carrier relationships for People Corporation while also competing for employer benefits mandates with deeper balance sheet and product breadth.
• Canada Life: Major Canadian life and health insurer (subsidiary of Great-West Lifeco) with substantial group benefits and retirement administration. Direct competitor in large employer benefits and retirement plans; also a key carrier relationship.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/peoplecorp1

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Corporation