Zoie Health
Zoie Health is a South African digital health platform providing women with virtual consultations, pharmacy delivery, contraceptives, at-home test kits, and a proprietary supplement line across fertility, pregnancy, and menopause, plus an employer-sponsored KhayaCare benefit for domestic workers.
- Company typePrivate
- Founded2020
- HeadquartersJohannesburg, South Africa
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Zoie Health does
Zoie Health is a South Africa-based digital health platform founded in 2020 that delivers an integrated ecosystem of women's health services, virtual care, pharmacy, and consumer products. The platform serves women across life stages from puberty through menopause, addressing contraception, fertility, pregnancy, postpartum, hormonal health, and STI/general health needs through virtual consultations with GPs, OBGYNs, fertility specialists, psychologists, midwives, and doulas, paired with an online pharmacy, at-home test kits, and a proprietary line of vegan, halaal-certified supplements organised by health season.
The underlying technology stack combines a telemedicine booking system, an e-commerce storefront (zoiehealth.com), a script-management and pharmacy-delivery workflow, and a Honeycommb-powered online community platform with expert-following and peer support circles. Operationally, Zoie runs a direct-to-consumer e-commerce and tele-health model in South Africa, distributing through its own storefront and retail stockists including Clicks and Dis-Chem, while also operating a B2B2C employer benefit called KhayaCare that delivers subscription healthcare to domestic workers via WhatsApp. Monetisation spans pay-as-you-go consultations (R250–R400 per visit), recurring subscriptions (MyContraceptive, KhayaCare tiers at R149–R349 per month), and one-time product sales across supplements and test kits.
As of mid-2023, Zoie reported more than 5,000 platform users and 50+ engaged healthcare professionals, with a Trustpilot rating of 4.7/5. The company is backed by 4DX Ventures (lead) and E Squared Investments following a June 2023 pre-seed round, and has publicly disclosed plans to expand into Kenya and Nigeria. Legal entity is Zoie Health Technologies Proprietary Limited (registration 2020/921741/07), incorporated in South Africa with headquarters in Cape Town and the Johannesburg metro referenced in firmographic data.
Zoie Health firmographics
Firmographics- Name
- Zoie Health
- Legal name
- Zoie Health Technologies Proprietary Limited
- Website
- https://zoiehealth.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zoie Health is a South African digital health platform providing women with virtual consultations, pharmacy delivery, contraceptives, at-home test kits, and a proprietary supplement line across fertility, pregnancy, and menopause, plus an employer-sponsored KhayaCare benefit for domestic workers.
- Ownership category
- akta.pro rank
Zoie Health industry classification
Industry- Product category
- Women's Digital Healthcare
- NAICS
- Family Planning Centers (62141), Family Planning Centers (621410), Ambulatory Health Care Services (621)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
- akta.pro secondary industries
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Primary Care & General Medicine Virtual Care (HLALAAAA), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)
Keywords
Where Zoie Health is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Zoie Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Virtual Consultations: Revenue from online healthcare consultations with GPs, OBGYNs, psychologists, and specialists ranging from R250-R400 per consultation
- Product Sales (Supplements & Pharmacy): One-time and subscription purchases of wellness supplements, test kits, feminine care products, and prescription medications with delivery across South Africa
- KhayaCare Subscription: Monthly employer-sponsored healthcare benefit for domestic workers with three tiers (R149-R349/month) covering consultations, prescriptions, and medication delivery
- Contraceptive Subscription (MyContraceptive): Monthly subscription for contraceptive delivery with automatic script renewals and medical aid billing integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Consultation |
| Subscription | Monthly | KhayaCare Plus EAP - R149/month |
| Subscription | Monthly | KhayaCare Premium - R249/month |
| Subscription | Monthly | KhayaCare Comprehensive - R349/month |
| Unit Pricing | Pay-as-you-go | Delivery Fee |
| Unit Pricing | Pay-as-you-go | Contraceptive Consultation |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Zoie Health product offering
Product offeringCore offering
Zoie Health is a South African digital health platform that delivers women's healthcare across all life stages via virtual consultations with GPs, OBGYNs, fertility specialists and mental health professionals, an online pharmacy with home delivery, expert-formulated supplements and at-home test kits, plus a peer community platform and the MyContraceptive subscription service for monthly contraceptive delivery with automatic script renewals.
Product overview
Zoie Health is a South African digital health platform offering a comprehensive ecosystem of women's health products and services. The platform operates as a unified offering combining Virtual Consultations (with GPs, OBGYNs, fertility specialists, psychologists, midwives, doulas, and mental health professionals), an Online Pharmacy (prescriptions, chronic meds, self-medication, script upload), and Zoie-branded Supplements across hormonal health, fertility, period care, pregnancy & postpartum, perimenopause, gut health, sexual wellness, and lifestyle support categories. Additional products include At Home Test Kits (fertility/pregnancy, general health, and STI panels) and Care by Season Supplement Bundles for curated life-stage health support. Key service modules include MyContraceptive (contraceptive consultation, prescription, and monthly delivery subscription), Emergency Contraceptives, a peer Community platform, The Journal educational blog, and KhayaCare (employer-sponsored healthcare benefits for domestic workers with three pricing tiers). The platform targets women across Africa, with expansion plans into Kenya and Nigeria, serving over 5,000 members with over 50 health professionals engaged.
Differentiator
Problem solved
Functional benefit
Brands
- KhayaCare: An affordable doctor and mental healthcare benefit for domestic workers, purchased by employers.
Products and services
- Virtual Consultations
Quantifiable outcome
- Over 5,000 users and 50 health professionals engaged on platform
- +2 more outcomes
Companies that use Zoie Health
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Zoie Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zoie Health partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ClicksminorRetail stockist for Zoie supplements, available at selected Clicks stores nationwide for in-person purchase
- Dis-ChemminorRetail stockist for Zoie supplements and pharmacy products, available at selected Dis-Chem stores nationwide for in-person purchase
- Courier GuysminorThird-party courier service partner for delivery of shop purchases and medications across South Africa
- Fastway CouriersminorThird-party courier service partner for delivery of orders, subject to their terms and conditions
- Partner PharmaciescoreLicensed pharmacy partners dispensing prescriptions, managing medication fulfillment, and coordinating with medical aid schemes for Zoie Health's pharmacy and contraceptive services
Scale indicators5 records
Recent moves4 records
Expansion highlights6 records
Zoie Health competitors and assessment
Company assessmentBroad incumbents
- Maven Clinic: Maven Clinic is a well-funded US-based virtual care platform for women's and family health covering fertility, pregnancy, postpartum, and menopause — directly comparable to Zoie's life-stage women's health telehealth offering, though at much larger scale and primarily employer/payer-sponsored.
- Hers: Hers is a US-based direct-to-consumer women's telehealth and wellness brand offering virtual consultations, prescription products, and supplements — directly comparable to Zoie's D2C women's health model combining telehealth, branded supplements, and pharmacy delivery.
Direct peers
- Tia: Tia is a women's healthcare provider combining virtual and in-person primary care, gynecology, and mental health — directly comparable to Zoie's integrated virtual consultations + community + wellness product model targeting women across life stages.
- Kindbody: Kindbody is a US fertility and women's health platform offering virtual consultations, fertility testing, and reproductive care — directly comparable to Zoie's fertility consultations, fertility supplements, and home test kits.
- Zuri Health: Zuri Health is a Kenya-based digital health platform offering telemedicine, pharmacy delivery, and lab/test bookings across Africa — directly comparable as an African telehealth peer targeting similar outpatient virtual care use cases, though with broader (non-women-focused) scope.
- Nurx: Nurx is a US telehealth platform specializing in prescription contraception, STI testing, and women's health — directly comparable to Zoie's MyContraceptive and Emergency Contraception services and STI home test kits.
- Daye: Daye is a UK-based women's health brand offering at-home STI and vaginal microbiome testing plus period care products — directly comparable to Zoie's STI test kits and feminine/period care product lines in the D2C women's health category.
Regional players
- mPharma: mPharma is a Ghana-based pharmacy and patient management platform operating across multiple African countries — comparable as a regional African healthcare infrastructure peer supporting Zoie's pharmacy delivery and chronic medication fulfillment model.
- Vezeeta: Vezeeta is a Middle East and Africa digital healthcare booking and telehealth platform — comparable as a regional telehealth peer with similar booking, provider, and pharmacy referral flows serving emerging markets.
Emerging players
- Proov: Proov is a US-based at-home fertility and hormone testing brand — directly comparable to Zoie's at-home fertility and pregnancy test kits and fertility supplement bundles, focused on the same ovulation/hormone testing niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Zoie Health social profiles
Digital presenceZoie Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoie Health leadership team
Management profileNumber of profiles
Zoie Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoie Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoie Health
What does Zoie Health do?
Zoie Health is a South African digital health platform that delivers women's healthcare across all life stages via virtual consultations with GPs, OBGYNs, fertility specialists and mental health professionals, an online pharmacy with home delivery, expert-formulated supplements and at-home test kits, plus a peer community platform and the MyContraceptive subscription service for monthly contraceptive delivery with automatic script renewals.
Is Zoie Health a public or private company?
Zoie Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zoie Health founded?
Zoie Health was founded in 2020. It employs 51 to 100 people.
Where is Zoie Health based?
Zoie Health is headquartered in Johannesburg, South Africa, in the Africa region.
How does Zoie Health make money?
Four revenue lines are on record. Virtual Consultations are the primary driver. The others are product Sales (Supplements & Pharmacy), khayaCare Subscription and contraceptive Subscription (MyContraceptive).
Who are Zoie Health's main competitors?
Broad incumbents on record are Maven Clinic and Hers. Direct peers are Tia, Kindbody, Zuri Health, Nurx and Daye. Regional players are mPharma and Vezeeta. Proov is listed as an emerging player.
Does Zoie Health have an API?
No public API is recorded for Zoie Health.
What industry is Zoie Health in?
Zoie Health's product category is Women's Digital Healthcare. Its primary akta.pro industry code is HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up), with a secondary code of HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs). Its NAICS code is 62141 and its SIC code is 8011.