What Loop Software does

Loop Software Limited is a UK-based, privately-held software company founded in 2017 that builds an all-in-one estate and letting agency platform for UK property professionals. Its core offering, branded as 'Loop Estate Agency Software', is a cloud-based, modular CRM that unifies residential sales, residential lettings, property management, client accounting, prospecting, and client portal functionality into a single workflow. The platform includes a mobile companion app (Loop Pocket) for field agents and a branded client portal (PropertyHub) for buyers, sellers, landlords, and tenants. AI capabilities are delivered through an embedded assistant family called 'Lia', covering generative copy for property descriptions, image enhancement, viewing feedback summarisation, and sales progression summaries.

Loop monetises primarily through monthly subscriptions priced per user and per managed property, augmented by transactional pricing for SMS, prospecting letters, and training services. Core pricing starts at £100/month for the first user and £50/month per additional user on a rolling monthly contract; the Loop Prospecting add-on (including Seller Spy) is priced at £105/month for 3 outcodes. Unit-economics add-ons include £1/month per managed property for Property Management and £1/month plus £1 per collected rent for Client Accounts. The company sells exclusively through a direct, consultative sales-led motion anchored on the 'Book a Demo' CTA on loop.software, with personalised walkthroughs delivered by former estate agents; onboarding, training, and support are performed in-house with no channel partners or resellers. The company has reached 1,000+ agency clients, maintains 100% 5-star Google Reviews, and has won multiple ESTA Supplier Awards (including Best in Sector 2024 — CRM Software). It operates from Moreton-in-Marsh, UK with a 1–10 person headcount, is bootstrapped (with a single $92,618 round in 2017), and explicitly positions itself as independent of investor pressure.

Name

Loop Software

Legal name

Loop Software Limited

Website

https://loop.software

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Loop Software is a UK-based SaaS company providing an all-in-one cloud CRM for estate and letting agents, combining sales, lettings, property management, client accounting, and prospecting in one rolling-monthly platform with an embedded AI assistant (Lia) and integrations to Rightmove, Zoopla, OnTheMarket, and Kotini.

Ownership category

akta.pro rank

Headquarters

HQ city

Moreton In Marsh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Estate Agency Software Subscription: Core SaaS subscription for estate agency CRM. Priced at £100/month for the first user, £50/month per additional user. Rolling month-to-month contract with 30 days' notice to cancel. Includes complete property management, CRM & contact management, portal integration, email & SMS marketing, and first-class UK-based support.
2. Loop Prospecting Subscription: Advanced prospecting add-on priced at £105/month for 3 outcodes, £35/month per additional outcode. Includes everything in Estate Agency Software plus advanced prospecting tools, lead generation & tracking, market analysis reports, and priority support. Subject to a 12-month minimum term.
3. Property Management Add-On: Managed lettings portfolio add-on at £1/month per managed property. Covers maintenance tracking, certificate renewals, compliance reminders, tenancy applications, rent collection, and tenant accounting.
4. Client Accounts Add-On: Client money management add-on at £1/month per fully managed property plus £1 per collected rent. Covers real-time bank reconciliation, automatic transaction linking, one-click reconciliation, and transparent fee breakdowns.
5. Text Messaging Service: SMS service with a dedicated UK mobile number at £10/month plus from 6p per text (volume discounts available). Includes custom signatures, confirmations, appointment reminders, and full conversation history within Loop.
6. Deliver-to-Doorstep Print Fulfilment: Prospecting letter print fulfilment service at from 70p per letter. Same-day print, pack, and post via second-class Royal Mail. Automates prospecting letters for agents.
7. Training Services: Onsite training at £500 per day (includes time and travel) and group webinars/training clinics starting at £50 per session. Structured onboarding and ongoing training to get teams Loop-ready.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Loop Software sells an all-in-one cloud-based estate agency CRM and operations platform to UK independent estate and letting agencies. The platform combines Sales and Lettings modules with add-ons for Property Management, Client Accounts, Prospecting, a branded client portal (PropertyHub), a mobile app (Loop Pocket), the Lia AI assistant, and a Commercial property module (beta). It is sold on a rolling monthly subscription per user, with per-outcode pricing on the prospecting add-on and per-property pricing on the management and accounts add-ons.

Product overview

Loop Software is an all-in-one estate agency software platform for UK sales and letting agents. The core platform consists of Estate Agency Software (built around Sales and Lettings modules) with modular add-ons including Management, Client Accounts, Prospecting, Pocket (mobile app), PropertyHub (client portal), and Commercial (beta). The platform also integrates Kotini for vendor onboarding and features an AI assistant named Lia for content generation and image enhancement. All modules share a unified database and CRM, with monthly rolling contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Loop Estate Agency Software: Core all-in-one estate agency software platform for sales, lettings, and client accounting.
• Loop Prospecting
• Loop Pocket
• PropertyHub
• Lia
• Commercial (Beta)

Products and services

• Loop Estate Agency Software (Sales & Lettings CRM) The core cloud-based CRM platform for UK independent estate and letting agents, combining the Sales and Lettings modules with contact management, portal integration, email and SMS marketing, and UK-based support. Priced at £100/month for the first user and £50/month per additional user on a rolling monthly contract.
• Loop Property Management Add-on module for agencies managing residential lettings portfolios on behalf of landlords: maintenance and contractor workflows, certificate renewals, compliance reminders, tenancy applications, rent collection, and tenant accounting. Priced at £1/month per managed property.
• Loop Client Accounts Client money accounting add-on for letting agents handling client funds: real-time bank statement matching, automatic transaction linking to tenancies, one-click reconciliation, and transparent fee breakdowns. Priced at £1/month per fully managed property plus £1 per collected rent.
• Loop Prospecting Prospecting add-on with advanced lead generation and tracking, outcode-based market analysis reports, priority support, and the Seller Spy engine that matches buyers in the agency's database to homes currently on the market elsewhere to surface instruction opportunities. Priced at £105/month for 3 outcodes plus £35/month per additional outcode on a 12-month minimum term.
• Loop Deliver to Doorstep Automated prospecting letter print and post fulfilment service — same-day print, pack and second-class Royal Mail delivery — for agents running direct mail campaigns. Priced from 70p per letter.
• Loop Text Messaging Built-in SMS service for estate and letting agents with a dedicated UK mobile number, custom signatures, confirmations, appointment reminders, and full conversation history stored inside Loop. Priced at £10/month for the dedicated number plus from 6p per text (volume discounts available).
• Loop Pocket (Mobile App) Smartphone application that delivers the full Loop CRM optimised for mobile use, allowing agents to manage property details, viewings, valuations, and calendar while on site.
• Loop PropertyHub (Branded Client Portal) White-labelled client-facing portal under the agency's own brand that keeps sellers, buyers, landlords, and tenants informed through shared updates, documents, and milestone tracking throughout the transaction lifecycle.
• Lia (AI Assistant) Built-in AI assistant for Loop that generates SEO-friendly property descriptions, enhances property photos with one-click AI editing at 2K resolution, and produces natural-language summaries of viewing feedback with sentiment chips. Available within Sales, Lettings, and Commercial workflows.
• Loop Commercial Module (Beta) Beta module bringing Loop's pipeline management, diary, notes, and one-tap call logging to commercial property sales and lettings, unified alongside residential appointments in a single diary view.
• Kotini Vendor Onboarding (Built into Loop) Vendor onboarding workflow built into Loop that handles ID and AML checks, PEP and sanctions screening, contract signing, payment collection, and upfront material information capture via a single vendor login, replacing multiple third-party onboarding tools.
• Loop Training (Onsite and Webinar) Structured training services for Loop customers, including on-site training at the agency's office and group webinars or training clinics. Priced at £500 per day for onsite (time and travel included) and from £50 per session for webinars/clinics.

Quantifiable outcome

• Estimated 2 hours of admin saved per transaction through Kotini integration
• +1 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature14 records

Partnerships

Four partnerships are on record, tiered core.

• KotinicoreTechnology or Integration · 3 June 2026Kotini's vendor onboarding flow (ID & AML, PEP and sanctions checks, contract signing, payment collection, material information capture) now runs directly inside Loop. One login for vendors; approximately 2 hours of admin saved per transaction estimated by Kotini. The integration creates a single branded experience for clients and covers GDPR, ID, AML, Estate Agency Act, and Material Information requirements in one process. Has been live with mutual clients for several months and a few hundred transactions.
• RightmovecoreTechnology or IntegrationNative portal integration within Loop CRM for property listings. Loop's platform integrates with Rightmove to enable seamless property listing distribution and data synchronisation.
• ZooplacoreTechnology or IntegrationNative portal integration within Loop CRM for property listings. Loop's platform integrates with Zoopla to enable seamless property listing distribution and data synchronisation.
• OnTheMarketcoreTechnology or IntegrationNative portal integration within Loop CRM for property listings. Loop's platform integrates with OnTheMarket to enable seamless property listing distribution and data synchronisation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reapit: Reapit is a long-standing UK estate agency CRM and software provider, widely used by both independent and franchise agencies. It is the most direct comparable to Loop given its UK focus, sales/lettings CRM core, and integrations with major property portals.
• Arthur Online: Arthur Online is a UK property management and client accounting platform for letting agents and property managers. It directly competes with Loop's Property Management and Client Accounts add-ons.
• PayProp: PayProp is a UK-focused client accounting and tenant payments platform for letting agents and property managers. It overlaps directly with Loop's Client Accounts and property management modules and often co-exists with agent CRMs.
• Acquaint: Acquaint is a UK estate and letting agent CRM with sales progression, property management, and accounting features. It competes with Loop across the same SMB-independent agency segment.
• Agency Software: Agency Software (Propco) provides CRM and back-office tools to UK estate and letting agents, with portal integrations and sales/lettings workflows. It targets the same independent-agency segment as Loop.
• Vebra (Alto): Vebra's Alto platform is a major UK estate and letting agent CRM used by thousands of UK agencies. It overlaps directly with Loop on sales, lettings, and client accounting workflows for independent agents.
• Jupix: Jupix is a UK estate agent CRM used by independent and franchise agencies, covering sales, lettings, and marketing. It is a direct peer to Loop's core Estate Agency Software offering for the same customer profile.

Broad incumbents

• Salesforce: Salesforce is a broad CRM incumbent used by some UK real estate firms. While not vertical-specialised for estate agencies, it competes indirectly where larger agencies choose generalist CRMs over vertical platforms like Loop.
• MRI Software: MRI Software is a large global provider of real estate and property management software, including offerings for residential sales/lettings and client accounting. It overlaps with Loop's broader modules but operates at significantly greater scale and across many verticals.

Emerging players

• Ascora: Ascora is a UK-based job management and CRM platform used by trades and property service businesses. It has partial overlap with Loop's property management and workflow modules but is more niche in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theloopteam
• Facebookfacebook.com/loopsoftwareltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loop Software