Mention

Name

Mention

Legal name

Mention

Website

https://mention.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Social Listening and Media Monitoring Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Public Relations Measurement, Analytics & Monitoring (BPAFADAL)

akta.pro secondary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Social media monitoring
• Media monitoring software
• Social listening platform
• Brand monitoring tools
• Reputation management software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Mention operates on a subscription-based SaaS model with tiered pricing plans. Users can start a free trial and upgrade to paid plans for access to monitoring features, analytics, and team collaboration tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Mention is a SaaS social listening and media monitoring platform that tracks brand and keyword mentions across more than 1 billion online sources in real time, with AI-powered sentiment and emotion analysis in over 31 languages. The platform combines three modules — Monitor (real-time keyword and page tracking), Analyze (social listening reports, share of voice, customizable dashboards), and Engage (social publishing and unified inbox management) — and operates under the Agorapulse ecosystem following the 2024 acquisition.

Product overview

Mention is a unified social listening and media monitoring platform acquired by Agorapulse in 2024. The product consists of three core modules: Monitor (real-time keyword and page monitoring across 1 billion sources), Analyze (social listening with sentiment analysis, share of voice, and reporting), and Engage (social media publishing and inbox management). The platform is enhanced by add-on capabilities including QuickChart for instant visualizations, Review Monitoring across 75+ websites, Monitored Pages for social account tracking, Influencer Dashboard for identifying key voices, and multiple report types (Listening, Comparative, Market Trends, Social Page Analytics). Use case features support Brand Management, Competitive Analysis, Crisis Management, PR Management, Market Research, and Social Media Management. The company also offers free AI-powered tools including bio generators and post generators for various social platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Mention Platform (Core) Unified SaaS platform that combines real-time brand mention tracking across 1 billion sources, social listening analytics, and social media publishing and engagement for marketing teams, PR professionals, agencies, and brand managers.
• Monitor Real-time keyword and page monitoring module that tracks mentions across social media and the web, analyzing content from over 1 billion sources with up to 2 years of historical data and influence and sentiment indicators.
• Analyze (Social Listening) Social listening and analytics module providing ready-to-use report templates, sentiment analysis, share of voice metrics, comparative reports, market trends dashboards, influencer identification, and customizable analytics dashboards.
• Engage (Social Publishing) Social media management module for curating, creating, and scheduling content with AI writing assistance, unified social inbox management, publishing and responding on major social networks, and collaborative approval workflows.
• TikTok Bio Generator Free AI-powered tool for generating TikTok profile bios; users enter a few words and select a tone (Professional, Casual, Humorous, Inspirational) and AI generates personalized bios at no charge with no character limit.
• Free Social Media Tools Suite of free AI-powered tools including bio generators for Facebook, Instagram, Threads, Twitter, and TikTok, post generators for LinkedIn, Threads, Facebook, Twitter, and TikTok, Twitter Engagement Calculator, and LinkedIn Summary Generator.

Quantifiable outcome

• 89% of marketers now using monitoring tools with companies reporting average 10.2% year-over-year revenue increase from faster response times and competitive positioning

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• AgorapulsecoreStrategic or Co-development PartnerAgorapulse acquired Mention and has integrated it into their social media management platform ecosystem. The acquisition brings Mention's social listening and media monitoring capabilities together with Agorapulse's publishing and engagement tools, creating a comprehensive social media management solution. Mention operates as a brand under Agorapulse, with combined resources for product development and customer support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brandwatch: One of the leading enterprise social listening and consumer intelligence platforms, now part of Cision (Platinum Equity). Directly competes with Mention across real-time monitoring, sentiment analysis, and brand analytics for global enterprise customers.
• Talkwalker: AI-powered social listening and analytics platform known for broad multi-language coverage and image recognition. Recently acquired by Hootsuite. Closely comparable to Mention on real-time monitoring, sentiment, and influencer analytics.
• Meltwater: Publicly listed media intelligence and social listening company focused on PR, brand, and enterprise use cases. Competes head-to-head with Mention on PR management, media monitoring, and share-of-voice analytics.
• Digimind: Paris-based social listening and market intelligence platform with multilingual monitoring and sentiment analysis. Direct competitor to Mention, particularly in European markets and across enterprise brand and PR use cases.
• Synthesio: Enterprise social listening platform (now part of Ipsos) focused on brand health and consumer intelligence. Overlaps with Mention on multilingual sentiment, audience insights, and brand monitoring for global brands.
• NetBase Quid: AI-powered consumer and market intelligence platform offering social listening, sentiment analysis, and trend analytics. Closely comparable to Mention's Analyze module and enterprise brand intelligence positioning.

Broad incumbents

• Cision: Global PR, earned media, and communications intelligence platform that acquired Brandwatch. Competes with Mention in PR measurement and media monitoring but operates at much broader portfolio scale (Cision One suite).
• Hootsuite: Major social media management platform that recently acquired Talkwalker. Overlaps with Mention across publishing, monitoring, and analytics but sells primarily as a broader SMM suite to enterprise and mid-market.
• Sprout Social: Publicly listed social media management platform with integrated listening, publishing, and analytics. Competes with Mention for marketing teams and agencies needing combined publishing and monitoring capabilities.
• Sprinklr: Enterprise-grade unified customer experience management platform with strong social listening, publishing, and analytics modules. A larger, more enterprise-focused competitor overlapping with Mention's analytics and monitoring use cases.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mention
• Facebookfacebook.com/mentionapp
• LinkedInlinkedin.com/company/mention
• Instagraminstagram.com/mention_app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mention