What Third & Grove does

Third & Grove (legal entity Third and Grove LLC, also doing business as TAG) is a Boston-headquartered, remote-first digital experience agency founded in 2013 that designs, builds, and operates commerce and content platforms for enterprise brands. The firm concentrates on three platform ecosystems: Shopify Plus for direct-to-consumer commerce, Drupal/Acquia for enterprise content management, and Contentful for headless/composable content architecture, with adjacent capability in WordPress and ADA-compliant front-end engineering. Its service portfolio is organized into four lines — Strategy, Creative (UX/UI, content), Development (platform migrations, integrations, custom builds), and Support & Optimization (managed services) — and is delivered against a roster of named enterprise clients across beauty/CPG (Unilever, Farmacy, Grande Cosmetics, Laneige, bareMinerals, First Aid Beauty, AMOREPACIFIC, Seventh Generation, Coola, Stanley), apparel and footwear (Brooks, Hey Dude, Dansko), food and home (King Arthur Baking, California Closets), and select B2B, nonprofit, education, and FinTech accounts (UKG, World Vision International, Dartmouth, Hudson Institute, Quicken).

The company's go-to-market combines enterprise field sales with partner referrals from its top-tier platform relationships (Shopify Platinum, Contentful Solution, Acquia Top-Tier) and an industry-recognized body of work: 182 sites launched since founding, 11,000+ Drupal open-source contributions, and a stack of design and industry awards including Webby 2024 (Brooks Glycerin Flex) and Acquia Top Partner of the Year 2023. Revenue mechanics are professional services–driven, with project-based fixed-price and time-and-materials engagements on the front end and multi-year managed services tails on the back end; pricing is quote-based and not publicly disclosed. In October 2025 the company acquired Elva, a Shopify Platinum Partner, simultaneously elevating its own Shopify tier status and broadening its commerce delivery capacity.

Name

Third & Grove

Legal name

Third and Grove LLC

Website

https://thirdandgrove.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Third & Grove is a Boston-based, remote-first digital experience agency founded in 2013 that designs, builds, and manages Shopify Plus, Drupal/Acquia, and Contentful platforms for enterprise beauty, CPG, apparel, footwear, and consumer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Project-based professional services including strategy, design, development, and implementation for digital transformation projects. Revenue generated through fixed-price projects and time-and-materials engagements.
2. Managed Services: Ongoing managed services for maintenance, support, and continuous improvement of implemented platforms

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Third & Grove is a digital experience agency that delivers strategy, creative, development, and support services centered on Shopify Plus, Contentful, Drupal/Acquia, and WordPress platforms. Its core work includes enterprise e-commerce builds, platform migrations (notably AEM-to-Contentful), and headless/composable architecture implementations for beauty, CPG, apparel, footwear, and outdoor brands. Engagements are delivered as project-based professional services with ongoing managed services for maintenance and optimization.

Product overview

Third & Grove is a digital experience agency offering a unified portfolio of strategy, creative, development, and support services. The agency specializes in building and optimizing digital experiences on major platforms including Shopify Plus (e-commerce), Contentful (headless CMS), Drupal (enterprise CMS), and WordPress. Their service model combines market research and consulting (Strategy), UX/UI design and content creation (Creative), full-stack development and platform migrations (Development), and ongoing technical support and performance optimization (Support & Optimization). Rather than a single software product, the offering is a integrated agency service model where each practice area—Strategy, Creative, Development, and Support & Optimization—operates as a distinct service line that clients engage individually or in combination to achieve digital transformation goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic consulting service for enterprise brand clients, covering market research, business consulting, analytics and intelligence, and brand positioning to guide digital transformation decisions.
• Creative Services Design and content service for enterprise digital properties, including UX/UI design, content strategy, and content creation to deliver engaging digital experiences across web and commerce touchpoints.
• Development Services Full-stack web development service spanning Shopify Plus, Contentful, Drupal, and WordPress platforms, including platform migrations, ADA compliance implementations, and ongoing feature development for enterprise brand clients.
• Support & Optimization Continuous technical support, performance optimization, and platform maintenance service delivered to enterprise clients to ensure sustained digital presence excellence after launch.
• AEM-to-Contentful Migration Productized migration offering for enterprise brands on Adobe Experience Manager that includes content modeling, migration execution to Contentful, and managed services after go-live, allowing clients to keep enterprise content operations muscle while reducing AEM overhead.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• ElvacoreTechnology or Integration · 1 October 2025Acquired Elva, a Shopify Platinum Partner, expanding Third & Grove's Shopify Plus implementation capabilities and adding specialized talent to the team.
• ShopifycoreTechnology or IntegrationPlatinum Partner status in Shopify's partner program, enabling certified implementation of Shopify Plus for enterprise clients.
• ContentfulcoreTechnology or IntegrationSolution Partner for Contentful CMS implementation and headless content platform deployments.
• AcquiacoreTechnology or IntegrationTop-Tier Drupal Certified Partner with Acquia, specializing in enterprise Drupal implementations and cloud platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• We Make Websites: We Make Websites is a long-standing Shopify Plus Platinum Partner agency that delivers end-to-end Shopify Plus builds, migrations, and digital strategy for enterprise and DTC brands. Directly comparable to Third & Grove's Shopify Plus and enterprise digital transformation offering.
• OuterBox: OuterBox is a Shopify Plus agency focused on enterprise e-commerce design, development, and SEO for consumer brands. It competes with TAG for the same Shopify Plus enterprise replatform mandates and brand-side digital engagements.
• Mediacurrent: Mediacurrent is an Acquia Top Drupal agency providing enterprise Drupal development, content management migrations, and digital experience work. Directly comparable to TAG's Drupal/Acquia practice and CMS migration focus.
• Velir: Velir is an Acquia-certified Drupal agency with deep enterprise CMS implementation, content strategy, and digital experience capabilities. Comparable to TAG across the Drupal/Acquia stack and enterprise migration scope.
• Lullabot: Lullabot is a Drupal-focused digital agency known for large-scale enterprise CMS architecture, design, and development. Directly overlaps with TAG's Drupal/Acquia practice and enterprise content platform engagements.
• Forum One: Forum One is a digital agency with a strong Drupal practice serving enterprise, nonprofit, and association clients on content platforms and digital experience projects. Comparable to TAG's Drupal enterprise work and managed services model.
• Phase2: Phase2 is an enterprise Drupal and digital experience agency delivering complex content platforms, personalization, and integrations. Comparable to TAG on the Drupal/Acquia side and on enterprise-scale content platform engagements.

Broad incumbents

• Rightpoint: Rightpoint is a larger digital experience agency delivering enterprise content management, commerce, and customer experience work. It competes with TAG on enterprise headless/composable mandates but operates at meaningfully greater scale.
• Dept Agency: Dept is a large global digital agency offering end-to-end commerce, content, and creative services to enterprise brands. It competes with TAG for enterprise digital transformation work as a much larger, full-service incumbent.

Emerging players

• Amazee Labs: Amazee Labs is a Drupal and open-source digital agency with enterprise content platform and migration capabilities. Comparable to TAG on the Drupal side and on headless/composable delivery, though with smaller US enterprise penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thirdandgrove
• LinkedInlinkedin.com/company/third-and-grove

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Third & Grove