What DIVE Studios does

DIVE Studios (legal entity: Creators Collective Inc.) is a Los Angeles-headquartered media platform and creator agency founded in 2019, focused on producing original K-entertainment content and running brand campaigns that connect global consumer brands with Gen Z and Millennial audiences. The company operates two divisions: DIVE Media, which monetizes owned content through advertising, sponsorships, and branded integrations across original shows such as DAEBAK SHOW (hosted by Eric Nam), GET REAL, HWAITING, PERFECT MATCH, HERE WE GO, WHISPER CHALLENGE, SILENT LIBRARY, SPELLING BEE, and the MINDSET mental health series; and DIVE X, a full-service creator and social agency offering influencer marketing, celebrity campaigns, branded content production, strategy consulting, and IRL experiential activations.

The underlying technology is a content production and distribution platform optimized for social-first, short-form and long-form video across YouTube, TikTok, Instagram, and Facebook, with a curated programmatic media network for self-serve brand buying. The company leverages Comscore as a third-party data partner for audience measurement, which validates a #1 ranking in Comscore Audience Index for A18-24 Gen Z reach (score of 270, or 2.7x the average media property). DIVE reports a footprint of 5B+ lifetime views, 150M+ monthly viewers, 135M+ total audience, and 7M+ social followers.

The business model combines media advertising and sponsorships on owned channels with project-based agency fees and custom enterprise campaign contracts priced on a quote basis. Customers are exclusively large enterprise brands across technology (Samsung, Perplexity AI, Apple TV+, Disney+), fashion and retail (H&M, Crocs, Musinsa), automotive (Toyota, Delta), food and beverage (Nongshim, Samyang), hospitality (Marriott Bonvoy), beauty (Jumiso, Alo Yoga), and entertainment/streaming (Rakuten Viki). The company has offices in Los Angeles, New York, and Seoul, and was co-founded by Brian Nam (CEO) and Eddie Nam (VP of Talent).

Name

DIVE Studios

Legal name

Creators Collective Inc.

Website

https://divestudios.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

DIVE Studios is a Los Angeles-based K-entertainment media platform and creator agency (DIVE X) that produces original shows, podcasts, and social content to help global consumer brands reach Gen Z and Millennial audiences through K-culture integrations.

Ownership category

akta.pro rank

Product category

Digital Media & Entertainment

NAICS

Motion Picture and Sound Recording Industries (512), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Sound Recording Studios (512240)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• K-entertainment media platform
• Podcast production services
• Creator marketing agency
• Influencer marketing services
• Branded content production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Media Advertising & Sponsorships: DIVE Studios operates their media platform as the #1 international K-entertainment content network. They monetize through advertising placements, branded content integrations, and sponsorships within their original shows and social content. Brands advertise on DIVE's media channels to reach 135M+ Gen Z and Millennial fans through original shows, branded series, and social sponsorships.
2. Agency Services (DIVE X): DIVE X provides full-service agency capabilities including influencer marketing campaigns, celebrity partnerships, social media strategy, content production, paid amplification, brand activations, and consulting. Revenue generated through service fees for campaign management, talent sourcing and contracting, creative production, and strategic consulting.
3. Branded Content Production: In-house branded content studio that delivers end-to-end campaign solutions from concept, production, storytelling to distribution. Creates branded content that integrates products/services into original programming in authentic ways.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

DIVE Studios operates a K-entertainment media platform that produces original long-form shows, podcasts, and short-form social content reaching Gen Z and Millennial fans globally. Through its DIVE X agency arm, the company provides influencer marketing, celebrity campaigns, branded content production, social strategy, and experiential activations for enterprise brands seeking to engage audiences through K-culture.

Product overview

DIVE Studios is a media platform and full-service agency operating across two main divisions: DIVE Media (advertising on owned content channels) and DIVE X (full-service agency). The core platform produces original K-entertainment content including long-form shows (DAEBAK SHOW, GET REAL, HWAITING, HERE WE GO, PERFECT MATCH) and short-form social franchises. DIVE X provides influencer/celebrity marketing, branded content production, strategy consulting, experiential events, and audience insights. Additional offerings include the MINDSET content series focused on mental health storytelling. The company positions itself as the #1 international K-entertainment content network for reaching Gen Z audiences.

Differentiator

Problem solved

Functional benefit

Brands

• DIVE X: Creator and social agency arm of DIVE Studios that helps brands activate through influencer marketing, celebrity campaigns, and social strategy powered by K-culture and Gen Z insights

Products and services

• DAEBAK SHOW Artist talk show hosted by Eric Nam featuring in-depth conversations with major names in music and culture, revealing the stories behind their art and careers.
• GET REAL Culture and conversation talk show hosted by K-pop idols BM, Peniel, Ashley Choi, and Junny, covering identity, life, and relationships shaping a new generation.
• HWAITING High-energy K-pop game show where K-pop idols compete in chaotic physical and mental challenges packed with humor and energy.
• PERFECT MATCH Modern dating game show exploring love and chemistry through blind dating challenges with K-pop stars.
• HERE WE GO Global travel series featuring K-pop stars journeying to hidden gems and iconic destinations around the world.
• WHISPER CHALLENGE Celebrity challenge game show where stars face off in a hilarious whisper game full of miscommunication and laughs.
• SILENT LIBRARY Game show where celebrities attempt absurd challenges in silence, turning restraint into chaotic comedy.
• SPELLING BEE K-pop spelling game show where idols battle through tricky spelling challenges with hilarious and unexpected results.
• Short-Form Originals Short-form social content franchises including Variety & Games, Music & Pop Culture, Fan & Street Interviews, Food & Taste Tests, Event Coverage, and Comedy & Reactions, optimized for TikTok, Instagram Reels, and YouTube Shorts.
• MINDSET Content production series featuring exclusive storytelling with K-pop artists focused on mental health awareness and personal journeys.
• DIVE X Influencer & Celebrity Marketing Multi-creator campaigns, UGC amplification, ambassador partnerships, and celebrity-led activations with K-pop and entertainment talent to drive brand awareness, engagement, and sales.
• DIVE X Branded Content Studio In-house creative team delivering end-to-end branded campaign solutions from concept, production, and storytelling to distribution.
• DIVE Media Advertising Advertising placements, branded content integrations, and sponsorships within DIVE's original shows and social content, allowing brands to reach 135M+ Gen Z and Millennial fans.
• Curated Media Network Programmatic media buying across a curated network of premium content publishers and creators, allowing brands to scale reach beyond DIVE's owned channels into influential youth culture platforms.
• Experiential & Event Partnerships Design and execution of high-impact IRL experiences including pop-ups, fan meetups, and large-scale cultural activations tied to events like Coachella, F1 Singapore Grand Prix, and New York Fashion Week.
• Strategy & Consulting Creator-led strategies, campaign architecture, go-to-market playbooks, and cultural trend mapping guiding brand engagement with Gen Z audiences.
• Audience & Fandom Insights Proprietary audience and fandom insights uncovering how Gen Z and fandom-driven communities think, behave, and buy, guiding brand strategy and creative.

Quantifiable outcome

• 500M+ total impressions from Samsung ILP campaign with 20+ celebrities and 35K+ event attendees over 3-year partnership
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ComscorecoreOthersComscore provides third-party audience measurement and analytics validation for DIVE Studios. Their data backs DIVE's claims of #1 ranking in Gen Z and Millennial reach, providing credible, independent verification of audience demographics and engagement metrics. DIVE references Comscore data on their audience insights page and in marketing materials.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BuzzFeed: Large-scale digital media publisher targeting younger online audiences with original content, branded video, and commerce integrations. Comparable as a digital-first content and brand-solutions platform, though broader in topic coverage than DIVE's K-entertainment focus.
• Vox Media: Diversified digital media company producing original editorial and video content across multiple verticals, with significant branded content and agency revenue. Comparable as an original-content-plus-brand-solutions media business, though broader in vertical coverage.
• Group Nine Media: Digital media holding company (NowThis, The Dodo, Seeker, Thrillist) producing social-first video content and branded campaigns. Comparable in social-first original video production and brand-solutions monetization targeting younger audiences.

Direct peers

• Complex Networks: Youth-culture digital media brand producing original content, branded video, and creator-led campaigns around music, fashion, and pop culture — directly comparable in audience (Gen Z/millennial males), original IP model, and brand solutions monetization.
• Studio71: Multi-channel network and influencer marketing agency (ProSiebenSat.1) representing creators, producing original content, and selling brand integrations. Directly comparable as a creator economy platform monetizing both owned channels and third-party creator campaigns.
• Jellysmack: Creator content amplification and brand partnership platform that distributes creator video across social platforms and sells sponsored content to brands. Comparable business model of amplifying creator IP and monetizing through brand integrations at scale.
• Whalar Group: Influencer marketing and creator agency representing talent and executing branded campaigns for major brands. Comparable as a creator-economy agency competing for the same brand budgets seeking Gen Z cultural relevance.
• LADbible: Social-first digital media publisher targeting Gen Z and millennial audiences with original video, branded content, and platform distribution. Comparable audience demographic and social-content-led monetization model.
• Awesomeness: Youth-focused entertainment company producing original short-form content, scripted series, and influencer campaigns for Gen Z audiences. Comparable original-IP and creator-led approach targeting the same demographic DIVE serves.

Regional players

• HYBE (formerly Big Hit): Korean entertainment company (BTS, SEVENTEEN, etc.) with expanding content, IP, and brand partnership operations globally. Comparable as a K-entertainment IP and brand-monetization platform, though primarily operating from Korea with broader artist-label capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thedivestudios
• YouTubeyoutube.com/@DIVEStudios
• Facebookfacebook.com/thedivestudios
• LinkedInlinkedin.com/company/divestudios
• Instagraminstagram.com/divestudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIVE Studios