Option Way
- Company typePrivate
- Founded2012
- HeadquartersSophia Antipolis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
Option Way firmographics
Firmographics- Name
- Option Way
- Legal name
- Option Way
- Website
- https://optionway.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Option Way industry classification
Industry- Product category
- Online Travel Agency / Flight Booking Services
- NAICS
- Travel Agencies (561510), Travel Agencies (56151), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Air Transportation, Scheduled (4512)
- akta.pro primary industry
- Air Travel Booking Platforms (Flights) (BPAMAIAB)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN)
Keywords
Where Option Way is headquartered
LocationHeadquarters
- HQ city
- Sophia Antipolis
- HQ country
- France
- HQ region
- Europe
Markets served
Option Way business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Go-to-market motion1 record
Option Way product offering
Product offeringCore offering
Option Way operates a direct-to-consumer online flight booking website where individual travelers can search and reserve airline tickets at all-inclusive prices, with the displayed price matching the final amount paid. The core service is augmented by an integrated cancellation insurance add-on and an exclusive payment option accepting French ANCV holiday vouchers (chèques-vacances), all delivered through a multi-language storefront.
Product overview
Option Way operates a single unified online flight booking platform centered on its core flight ticket reservation service, distinguished by an all-inclusive pricing model where the displayed price equals the final amount paid. The platform is augmented by two value-added offerings: a bundled cancellation insurance module ("ASSURANCES") designed to let customers book without stress, and an exclusive ANCV holiday voucher (chèques-vacances) payment option that allows customers to settle flight bookings using French state-backed holiday vouchers. Together, the core flight booking, insurance add-on, and ANCV payment option form a complete European-market travel booking product available in five languages (French, German, English, Spanish, Italian).
Differentiator
Problem solved
Functional benefit
Products and services
- Option Way Flight Booking An online service for booking flight tickets at the best price, offering all-inclusive pricing where the displayed price equals the final price paid. Available across five European languages (French, German, English, Spanish, Italian) for individual leisure travelers across European markets.
- Option Way Cancellation Insurance An integrated travel cancellation insurance add-on (marketed as "ASSURANCES") that customers can select during the flight booking flow to protect their reservation and book without stress. Sold as a separately selectable add-on alongside the core flight booking.
Companies that use Option Way
Customer profileIdeal customer profiles1 record
Option Way technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Option Way partnerships and signals
Strategic signalRecent moves3 records
Option Way competitors and assessment
Company assessmentDirect peers
- Skyscanner: Global flight meta-search and booking platform operating across European markets including France, Germany, Spain and Italy. Directly comparable to Option Way as a consumer-facing flight search/booking destination, though at vastly greater scale and owned by Trip.com Group.
- Kiwi.com: European-headquartered OTA focused on flight bookings with strong direct-booking functionality rather than pure meta-search. Closest in business model to Option Way (own the checkout, sell the ticket) and competes in the same DE/FR/IT/ES markets.
- eDreams ODIGEO: One of the largest European OTAs (parent of eDreams, Opodo, GoVoyages, Travellink), with a heavy French-market presence through GoVoyages. Directly competes with Option Way for French flight bookings and has the scale to integrate ANCV if commercially motivated.
- Liligo: French flight and travel meta-search engine owned by Voyage Privé. Competes head-to-head with Option Way in the French market on flight price comparison and booking referrals.
- Kayak: Global meta-search engine owned by Booking Holdings with strong European presence (kayak.fr, kayak.de, kayak.es, kayak.it). Comparable to Option Way on flight search and price comparison across the same five localised markets.
- Momondo: European-focused flight and travel meta-search engine (owned by Booking Holdings) with localised sites in FR/DE/ES/IT. Competes with Option Way on flight price discovery for the same multilingual European traveller.
Broad incumbents
- Lastminute.com: European OTA offering flights, hotels, and packages across FR/DE/ES/IT/UK markets. Competes with Option Way on flights but at much larger scale and with multi-product breadth.
- Google Flights: Default flight search engine for many European consumers, structurally above any OTA in the user-acquisition funnel. Comparable to Option Way on the flight-discovery phase of the customer journey.
Emerging players
- Hopper: App-first flight and hotel booking platform using price-prediction ML to drive direct bookings. Adjacent competitor — overlaps on flights but differentiates on mobile/app-native experience that Option Way currently lacks.
Regional players
- Voyage Privé: French-headquartered travel club selling discounted hotel and travel offers; owns Liligo. Comparable as a French-centric travel booking brand competing for the same French leisure traveller that Option Way serves via ANCV.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Option Way social profiles
Digital presenceOption Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Option Way leadership team
Management profileNumber of profiles
Profiles2 records
Option Way funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Option Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Option Way
What does Option Way do?
Option Way operates a direct-to-consumer online flight booking website where individual travelers can search and reserve airline tickets at all-inclusive prices, with the displayed price matching the final amount paid. The core service is augmented by an integrated cancellation insurance add-on and an exclusive payment option accepting French ANCV holiday vouchers (chèques-vacances), all delivered through a multi-language storefront.
Is Option Way a public or private company?
Option Way is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Option Way founded?
Option Way was founded in 2012. It employs 11 to 50 people.
Where is Option Way based?
Option Way is headquartered in Sophia Antipolis, France, in the Europe region.
Who are Option Way's main competitors?
Direct peers on record are Skyscanner, Kiwi.com, eDreams ODIGEO, Liligo, Kayak and Momondo. Broad incumbents are Lastminute.com and Google Flights. Hopper is listed as an emerging player. Voyage Privé is listed as a regional player.
Does Option Way have an API?
No public API is recorded for Option Way.
What industry is Option Way in?
Option Way's product category is Online Travel Agency / Flight Booking Services. Its primary akta.pro industry code is BPAMAIAB, Air Travel Booking Platforms (Flights), with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 561510 and its SIC code is 4512.