What JIX does

JIX Reality is a Christchurch, New Zealand-based private company founded in 2017 that delivers extended reality (XR), artificial intelligence (AI), haptics, and emerging technology solutions on a bespoke project basis to enterprise and government clients. Originally focused on digital interactive experiences for museums and education, the company has broadened into space (NASA Space Apps, ISRO Moon Mission), aviation (Singapore Airlines), healthcare (Dental Simulator, Allied Health, Skeleton XR), agriculture (AgriTech MR, Science for Farmers), marine/sports (Sail GP), hospitality (Te Pae), wine (Kono Wines), and Māori/indigenous enterprise (Te Aokehu, Atea Rangi, Nga Rauru PPF, Ngaa Rauru Climate Change, Days Of Ice, Te Haerenga). The firm operates with 1-10 employees under founder and CEO Sakthi Priya Balaji Ranganathan.

The company's core offering is branded as JIX Reality, supported by two internal sub-brands: RD Lab, a research and development laboratory focused on emerging technology exploration, and AI CoE (AI Centre of Excellence), a dedicated AI research, development, and implementation unit. Deliverables are scoped as discrete portfolio projects (e.g., Virtual Receptionist, Dental Simulator, Skeleton XR, JIX Toys) rather than packaged recurring software products, indicating a custom development services model rather than a SaaS or platform licensing business. Underlying technical components span VR, AR, mixed reality, AI integration, and haptics.

JIX's go-to-market is direct enterprise and government sales with a regional scope, supported by a website portfolio showcase and project case studies used as top- and mid-funnel marketing assets. Pricing is not publicly disclosed. The company has received six non-dilutive grants from Callaghan Innovation, New Zealand's government innovation agency, totaling approximately NZ$193,449 between September 2020 and March 2024, with the largest single round of NZ$92,823 in September 2021. No equity funding rounds, M&A activity, leadership changes beyond the founding CEO, or geographic expansion announcements beyond scattered international one-off projects are disclosed.

Name

JIX

Legal name

JIX Reality

Website

https://jix.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

JIX Reality is a Christchurch, New Zealand XR, AI, and emerging technology services firm (founded 2017, 1-10 employees) delivering bespoke interactive experiences for enterprise, government, and indigenous clients across space, aviation, healthcare, agriculture, and cultural sectors.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Extended reality development
• Mixed reality experiences
• AI software solutions
• XR training simulations
• Immersive technology services

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

JIX Reality designs and develops custom extended reality (XR), artificial intelligence (AI), and emerging-technology solutions for enterprise and government clients. The company delivers bespoke immersive projects — VR/AR/MR experiences, AI applications, and digital interactive tools — across sectors including aviation, space, healthcare, agriculture, education, indigenous enterprise, and culture, supported by a dedicated R&D Lab and AI Centre of Excellence.

Product overview

JIX Reality operates as a unified extended reality, AI, and emerging technology platform delivering innovative solutions across multiple industry sectors. The core offering consists of JIX Reality branded XR/AI solutions, supported by dedicated research (RD Lab) and AI development (AI Co E) divisions. The portfolio includes sector-specific projects spanning aviation (Singapore Airlines), space exploration (ISRO, NASA Space Apps), healthcare (Dental Simulator, Allied Health), agriculture (AgriTech MR, Science for Farmers), events (Sail GP), and indigenous/cultural initiatives (Te Aokehu, Te Pae, Nga Rauru PPF). The company positions itself as a gateway for visionary ideas, connecting industry leaders with cutting-edge technology solutions.

Differentiator

Problem solved

Functional benefit

Brands

• AI CoE: AI Center of Excellence - a service/offering under JIX Reality focused on AI solutions
• RD Lab

Products and services

• JIX Reality Core Services The flagship JIX Reality service offering — custom design, development, and delivery of extended reality (VR/AR/MR), AI, and emerging-technology projects for organisations across aviation, space, healthcare, agriculture, education, and cultural sectors.
• RD Lab

Named customers18 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magnopus: Los Angeles-based studio that designs and builds end-to-end XR, spatial computing, and immersive experiences for enterprise and entertainment clients. Directly comparable to JIX as a custom XR/AR/VR development studio serving marquee global brands.
• Talespin: XR-based immersive training and simulation platform focused on workforce upskilling across industries. Comparable to JIX's Dental Simulator and Allied Health training projects in building scenario-based VR/AR learning experiences for enterprise.
• Strivr: Enterprise VR training provider delivering immersive learning experiences to large corporate workforces. Comparable to JIX's XR simulation projects in healthcare, aviation, and operational training contexts.
• Mursion: VR simulation platform for soft-skill and healthcare workforce training. Comparable to JIX's Allied Health and training-simulator projects in delivering immersive scenario-based learning.
• Moth+Flame: VR training and immersive experience studio serving enterprise and government clients. Comparable to JIX as a custom-built XR studio producing scenario-based training content.
• TRANSFR VR: VR-based workforce training and career exploration platform. Comparable to JIX's training simulation projects (Dental Simulator, Allied Health) in providing immersive scenario learning to enterprise and public-sector clients.
• PIXO VR: Extended reality solutions provider focused on enterprise XR training and operational visualization. Comparable to JIX's mix of aviation, healthcare, and enterprise simulation work.

Emerging players

• Spatial: Metaverse and spatial collaboration platform for XR meetings and 3D experiences. Comparable to JIX's metaverse-adjacent work (Sail GP, cultural/journey projects) but more productized as a SaaS platform.
• Resonai: AI- and XR-based platform for spatial computing and digital twin experiences in commercial real estate. Comparable to JIX's scenario-based XR and emerging-tech stack across enterprise verticals.

Broad incumbents

• Disguise: Extended reality production technology provider for immersive events, broadcast, and live experiences. Comparable to JIX's event and experiential work (Sail GP, hospitality) but operating at significantly larger scale across the global XR production ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JIX