ActivTrak
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
ActivTrak firmographics
Firmographics- Name
- ActivTrak
- Legal name
- ActivTrak
- Website
- https://activtrak.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ActivTrak industry classification
Industry- Product category
- Workforce Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where ActivTrak is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ActivTrak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- SaaS Subscription (Per User): Annual subscription licensing based on per-user pricing across multiple plan tiers (Free, Essentials, Essentials Plus, Professional). Plans offer increasing data history, feature access, and support levels. Paid plans billed annually with multi-year contract discounts available. Enterprise pricing for larger organizations requiring unified solutions.
- Professional Services: Additional services including Benchmarking Assessment, Change Management, Workplace Strategy, Performance Improvement, Remote Administration, Data Services, and AI Integration Services provided by expert teams to help customers maximize platform value.
- Add-on Features: Optional add-ons including Screen Details (screenshots, screen views, website blocking), Data History extensions ($1/user/month for additional history up to 3 years), ActivConnect API access, HRIS integration, and premium support tiers (Premier, Signature).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for basic time tracking |
| Subscription | Annual | Essentials for small businesses |
| Subscription | Annual | Essentials Plus for mid-to-large organizations |
| Subscription | Annual | Professional for enterprises |
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
ActivTrak product offering
Product offeringCore offering
ActivTrak provides a cloud-based work intelligence SaaS platform that captures behavioral digital work activity through a lightweight agent and analyzes it to deliver workforce visibility, productivity optimization, compliance monitoring, and AI adoption measurement. The platform serves organizations seeking data-driven insight into how people, applications, and AI tools are used across distributed workforces, packaged through tiered per-user subscriptions, paid professional services, and a research/benchmarking arm (Productivity Lab).
Product overview
ActivTrak is a work intelligence SaaS platform that provides a unified solution combining workforce management, productivity optimization, and AI insights. The core ActivTrak Platform captures and analyzes behavioral workforce data across people, tools, and AI agents. The product portfolio includes add-on modules: Executive Insights for strategic workforce intelligence, AI Insights for measuring AI adoption and impact, Workforce Management for real-time productivity tracking, Productivity Optimization with AI-powered coaching, Technology Usage & Compliance for tech ROI optimization, and Customizable Dashboards & Reports with pre-built BI templates. ActivConnect API enables custom integrations with business systems. The platform offers tiered pricing (Free, Essentials $10, Essentials Plus $15, Professional $19 per user/month) and three support tiers (Digital, Premier, Signature). Productivity Lab provides research and benchmarking services including the annual State of the Workplace report and the new Benchmarking Assessment launched in June 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- ActivTrak Platform Cloud-based work intelligence SaaS platform that uses a lightweight agent to capture behavioral work activity across people, applications, and AI tools, then delivers workforce visibility, productivity optimization, compliance monitoring, and AI adoption insights for organizations across office and remote environments. Targeted at SMB, mid-market, and enterprise customers seeking data-driven insight into how work happens.
- ActivConnect API API and BI integration add-on for the ActivTrak Platform that enables custom reporting and data-driven decisions through seamless data access via API or SQL, real-time workforce insights with customizable dashboards, and pre-built BI templates for Microsoft Power BI, Tableau, and Google Looker Studio. Sold as a paid add-on for enterprise customers needing custom analytics and integration with business systems.
- Productivity Services Expert services including Benchmarking Assessment, Change Management, Workplace Strategy, and Performance Improvement designed to help organizations drive productivity and optimize workforce outcomes, delivered by ActivTrak's professional services teams to customers scaling their use of the platform.
- Professional Services Remote Administration, Data Services, and AI Integration Services that handle platform management, custom dashboard configuration, and enrichment of AI systems with workforce activity data, targeted at enterprise customers operating the platform at scale.
- Productivity Lab Research and advisory service that transforms ActivTrak's behavioral data into benchmarks, insights, and guidance; it produces the annual State of the Workplace report and provides industry research for understanding workforce trends, AI transformation, and workflow modernization. Sold as a paid research service to enterprise customers, with annual subscription benchmarking research as part of the offering.
- Benchmarking Assessment Paid benchmarking engagement delivered through the Productivity Lab arm that enables organizations to compare their work activity data against industry peers using ActivTrak's behavioral dataset, providing benchmarks, insights, and guidance focused on productivity, utilization, focus time, and tool usage in contexts such as AI transformation and organizational restructuring.
Quantifiable outcome
- 40% of work is wasted productivity without data-driven insights
- +9 more outcomes
Companies that use ActivTrak
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles3 records
ActivTrak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability8 records
Feature8 records
ActivTrak partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- WorkdaycoreNative integration with Workday for HR and people analytics, enabling organizations to combine workforce activity data with HR systems data for comprehensive workforce intelligence.
- ADPcoreNative integration with ADP for payroll and workforce data synchronization, allowing organizations to correlate ActivTrak productivity data with ADP workforce management information.
- Microsoft TeamscoreNative integration with Microsoft Teams for collaboration activity tracking and productivity insights across team communication patterns.
- SalesforcecoreNative integration with Salesforce for sales productivity analysis, enabling correlation of workforce activity data with CRM data to identify productivity patterns driving revenue.
- ServiceNowcoreNative integration with ServiceNow for customer service productivity tracking, combining ActivTrak activity data with ServiceNow case data to analyze agent productivity trends.
- Microsoft Entra IDcoreNative integration with Microsoft Entra ID (formerly Azure AD) for automated user provisioning, role-based access control, and bulk user management, streamlining enterprise administration.
- Google CalendarsupportingNative integration with Google Calendar to capture offline activity and time-off data alongside digital work patterns, providing complete picture of workforce activity.
- Microsoft OutlooksupportingNative integration with Microsoft Outlook for calendar and meeting activity tracking, capturing offline activities and meetings that cannot be detected by the ActivTrak Agent alone.
- ZendesksupportingNative integration with Zendesk for customer service productivity analysis, combining workforce activity with Zendesk ticket data for comprehensive support team insights.
- SlacksupportingNative integration with Slack for workforce collaboration tracking and productivity pattern analysis across team communication channels.
- Jira SoftwaresupportingNative integration with Jira for project management data correlation, allowing custom analysis combining ActivTrak activity data with project tracking information.
- Power BIPre-built BI template for Power BI enabling customers to create customized dashboards and visualize ActivTrak workforce data within Microsoft Power BI environment.
- TableausupportingPre-built BI template for Tableau allowing customers to build custom visualizations and reports using ActivTrak workforce analytics data.
- Looker StudiosupportingPre-built BI template for Google Looker Studio enabling customers to create customized workforce analytics dashboards with ActivTrak data.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
ActivTrak competitors and assessment
Company assessmentDirect peers
- Hubstaff: Hubstaff is a direct competitor offering time tracking, activity monitoring, and productivity analytics for distributed teams, with similar per-user SaaS pricing and SMB-to-mid-market GTM motion.
- Time Doctor: Time Doctor is a direct competitor in employee time tracking, productivity monitoring, and workforce analytics, targeting remote and hybrid teams with similar behavioral data collection.
- Teramind: Teramind is a direct competitor offering employee monitoring, insider threat detection, and productivity analytics with a heavier focus on user behavior analytics than ActivTrak's workforce-intelligence framing.
- Veriato: Veriato is a direct competitor in workforce monitoring and behavioral analytics, with overlapping customer base in regulated industries and similar enterprise sales motion.
- Insightful (formerly Workpuls): Insightful is a direct competitor in employee monitoring and productivity analytics with similar SMB/mid-market positioning, freemium entry, and per-user SaaS pricing model.
Broad incumbents
- Microsoft Viva Insights: Microsoft Viva is a broad incumbent productivity platform that includes workplace analytics adjacent to ActivTrak's offering; bundled into Microsoft 365, it represents both a key integration partner and a competitive threat.
- UKG (Ultimate Kronos Group): UKG is a broad incumbent in workforce management, time & attendance, and HR; it competes in the schedule adherence and WFM segments where ActivTrak's Workforce Management module plays.
- Workday Peakon Employee Voice: Workday's people analytics and employee engagement offerings overlap with ActivTrak's HR-focused use cases; Workday is also a core integration partner, making it both a competitor and channel partner.
Emerging players
- Visier: Visier is a people analytics platform integrated with ActivTrak that competes in the workforce intelligence and headcount planning layers; its W&M focus overlaps with ActivTrak's Executive Insights and Capacity Planning modules.
- Lattice: Lattice competes in performance management and employee engagement, adjacent to ActivTrak's productivity optimization and coaching modules; both integrate with HRIS platforms like Workday and ADP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ActivTrak social profiles
Digital presenceActivTrak compliance and trust
Trust signalCompliance5 records
ActivTrak financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActivTrak leadership team
Management profileNumber of profiles
Profiles9 records
ActivTrak funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActivTrak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActivTrak
What does ActivTrak do?
ActivTrak provides a cloud-based work intelligence SaaS platform that captures behavioral digital work activity through a lightweight agent and analyzes it to deliver workforce visibility, productivity optimization, compliance monitoring, and AI adoption measurement. The platform serves organizations seeking data-driven insight into how people, applications, and AI tools are used across distributed workforces, packaged through tiered per-user subscriptions, paid professional services, and a research/benchmarking arm (Productivity Lab).
Is ActivTrak a public or private company?
ActivTrak is a private company. It is classified as private equity controlled and is currently operating.
When was ActivTrak founded?
ActivTrak was founded in 2009. It employs 101 to 250 people.
Where is ActivTrak based?
ActivTrak is headquartered in Austin, United States, in the North America region.
How does ActivTrak make money?
Three revenue lines are on record. SaaS Subscription (Per User) is the primary driver. The others are professional Services and add-on Features.
Who are ActivTrak's main competitors?
Direct peers on record are Hubstaff, Time Doctor, Teramind, Veriato and Insightful (formerly Workpuls). Broad incumbents are Microsoft Viva Insights, UKG (Ultimate Kronos Group) and Workday Peakon Employee Voice. Emerging players are Visier and Lattice.
Does ActivTrak have an API?
Yes. ActivConnect API enables custom reporting and data-driven decisions to optimize workforce productivity and performance. Features include seamless data access via API or SQL, real-time workforce insights with customizable dashboards, pre-built BI templates for Microsoft Power BI, Tableau, and Google Looker Studio, and integration with business systems and BI tools. The ActivConnect add-on includes a cloud-based SQL query interface and API compatibility with business and analytic software. Developer documentation is at developers.activtrak.com.
What industry is ActivTrak in?
ActivTrak's product category is Workforce Analytics Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 51821 and its SIC code is 7372.