What Advanced Bionutritionals does

Advanced Bionutritionals, LLC is a privately held, Norcross, Georgia-based nutraceutical company founded in 2001 that formulates and sells doctor-formulated dietary supplements direct-to-consumer via its e-commerce website. The company offers a catalog of approximately 30+ products spanning amino acid formulations (Advanced Amino Formula tablets and powders, Advanced Muscle Plus with Peptide DL185), cognitive support (BrainAMP with Enfinity Paraxanthine, Advanced Memory Formula), cardiovascular and cellular health (CircO2, Ubiquinol CoQ10, Advanced Mitochondrial Formula), weight management (GLP-1 Plus with GlucoVantage Dihydroberberine), anti-aging (Pep Tonic with Puremidine, Advanced Telomere Support), and targeted organ and system support across joint, liver, prostate, vision, hearing, and adrenal categories.

The company's technology stack is formulation-driven rather than software-driven: it sources proprietary or branded ingredient systems (Peptide DL185, GlucoVantage, Enfinity, Puremidine, MyHMB, PectaSol) with documented clinical study references and manufactures in GMP-certified U.S. facilities through Formulation Technology, Inc. Business model revenue mechanics combine one-time e-commerce purchases with tiered 1/3/6-month bundle discounts (15-30% off), a recurring Auto-Ship subscription with locked-in pricing and free shipping, and a high-commission affiliate program (60% to partners) operated through Digistore24. The company has 11-50 employees, no disclosed institutional funding, and relies heavily on doctor endorsement (Frank Shallenberger MD, Greg Eckel ND, Janet Zand OMD, Steve Kroening ND) and email-driven direct marketing. Customers are individual U.S. consumers, primarily health-conscious adults 40+, fitness enthusiasts, and integrative medicine patients, with 100,000+ claimed users across the product portfolio.

Name

Advanced Bionutritionals

Legal name

Advanced Bionutritionals, LLC

Website

https://advancedbionutritionals.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Bionutritionals is a private Norcross, Georgia-based nutraceutical company founded in 2001 that sells doctor-formulated dietary supplements direct-to-consumer through its e-commerce website, subscription Auto-Ship program, and a Digistore24 affiliate channel, primarily serving health-conscious adults 40+ and fitness enthusiasts.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Senior Nutrition Foods Manufacturing (High-Protein, Bone/Joint Support Foods) (AFAKAJAK), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)

Keywords

• Nutritional supplements
• Doctor formulated supplements
• Amino acid supplements
• Anti-aging nutraceuticals
• Dietary supplements

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of nutraceutical supplements through the company website. Products sold in tiered packaging (1/3/6 month supplies) with volume discounts ranging from 15-30% off single bottle prices.
2. Auto-Ship Subscription: Recurring subscription program with automatic deliveries. Customers receive locked-in pricing for life, free shipping, and priority customer service. Credit card charged each shipment.
3. Affiliate Commission Revenue Share: Through Digistore24 affiliate platform, the company generates sales via affiliate partners earning 60% commission. Company retains 40% of product revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Advanced Bionutritionals formulates, manufactures, and sells a portfolio of 30+ doctor-formulated dietary supplements — including amino acid formulas, cognitive support, cardiovascular, mitochondrial energy, anti-aging, weight management, and organ-system support products — directly to consumers through its own e-commerce website with Auto-Ship subscriptions and affiliate-driven demand. Products are made in U.S. GMP-certified facilities from globally sourced ingredients, supported by a 90-day money-back guarantee and a 9-checkpoint quality testing process.

Product overview

Advanced Bionutritionals is a direct-to-consumer nutritional supplement company offering a portfolio of 30+ doctor-formulated supplements across multiple health categories. The product line centers on amino acid formulas (Advanced Amino Formula tablets and powders in multiple flavors, Advanced Muscle Plus), cognitive support (BrainAMP, Advanced Memory Formula), cardiovascular/circulatory health (CircO2, Ubiquinol CoQ10, Delta Tocotrienols), and cellular energy (Advanced Mitochondrial Formula). Additional offerings span detoxification (PectaSol Detox Formula, Pep Tonic), metabolic/weight management (GLP-1 Plus), anti-aging (Advanced Telomere Support), and targeted organ/system support (joint, liver, prostate, vision, hearing, nerve, adrenal). The company sells directly through its e-commerce platform with a subscription Auto-Ship Plan option, backed by a 90-day money-back guarantee. Products are manufactured in GMP-certified facilities in the USA from globally sourced ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Amino Formula Tablet-based essential amino acid supplement providing 8 essential amino acids designed for 99% absorption with minimal waste, supporting muscle tissue rebuilding, strength improvement, and steady energy for adults focused on muscle preservation and recovery.
• Advanced Amino Powder (Mixed Berry) Mixed-berry-flavored essential amino acid powder with the same 99% absorption rate as the tablet version, formulated for post-workout recovery and muscle building.
• Advanced Amino Powder (Citrus Zest) Citrus-zest-flavored essential amino acid powder delivering 99% amino acid absorption to support muscle recovery, energy, and athletic performance.
• Advanced Muscle Plus Muscle-building supplement featuring Dileucine (Peptide DL185) and MyHMB designed to activate the mTOR muscle-building pathway, reduce muscle loss by 57%, and boost muscle protein synthesis by 159% per cited clinical studies.
• BrainAMP Nootropic supplement combining Enfinity Paraxanthine, GeniusPure Alpha-GPC, L-Tyrosine, CognatiQ Coffee Fruit Extract, and Lutemax 2020 to support mental clarity, focus, and cognitive performance within 30 minutes.
• CircO2 Nitric oxide lozenge supplement formulated to support healthy circulation, immune system function, and cellular signaling through nitric oxide production.
• Advanced Memory Formula Brain health supplement combining 11 nutrients including NeuroFactor (BDNF booster), Bacopa, Alpha-GPC, Phosphatidylserine, and Blueberry extract to support mental performance and protect long-term brain health.
• Advanced Mitochondrial Formula Cellular-energy supplement containing Niacinamide, Quercetin, Resveratrol, Curcumin, Acetyl L-Carnitine, Alpha Lipoic Acid, CoQ10, Magnesium Malate, and PQQ to support mitochondrial health and energy production.
• Advanced Hydration Formula Electrolyte replenishment supplement formulated in clinically proven ratios to support hydration, reduce cramps and brain fog, and aid recovery.
• Advanced Collagen Plus Collagen supplement combining five collagen types from four premium sources with Biotin and Chondroitin Sulfate to support bone, skin, and joint health.
• GLP-1 Plus Weight-management supplement combining four plant-based ingredients — GlucoVantage Dihydroberberine, Gymnema Sylvestre, Cinnamomum Cassia Extract, and Chromium Picolinate — to boost GLP-1 function, control appetite, and reduce cravings.
• Pep Tonic (Advanced Greens Plus) Anti-aging drink supplement featuring Puremidine, Ergothioneine, and 50+ superfoods to support cellular health, energy production, and zombie-cell clearance.
• PectaSol Detox Formula Detoxification supplement featuring PectaSol modified citrus pectin and alginate from seaweed to trap and eliminate toxins from the body.
• Pure Sleep Sleep-support supplement featuring Honokiol extract from magnolia bark to calm the mind and support natural sleep rhythms.
• Ubiquinol CoQ10 Cardiovascular supplement with enhanced ubiquinol formula plus vitamin K2 for antioxidant support and cellular energy production.
• Advanced Vision Formula Eye-health supplement with essential nutrients and antioxidants to relieve tired eyes, reduce eyestrain fatigue, and support overall eye health.
• Advanced Joint Support 7-in-1 joint-support supplement formulated to support mobility and comfortable movement.
• Advanced Liver Support Liver-support supplement containing glycyrrhizin, Royal Agaricus, phosphatidylcholine, milk thistle, and selenium to support liver function.
• Advanced Prostate Formula Comprehensive prostate-support formula featuring 11 nutrients including DIM, pygeum africanum, saw palmetto, oyster powder, and stinging nettle.
• Zinc Acetate Immune-support supplement with zinc acetate compound formulated to support enhanced seasonal immune function.
• Advanced Adrenal Factor Adrenal-support supplement containing pantothenic acid, licorice root, liver concentrate, and adrenal cortex extract to support stress-hormone production.
• Advanced Hearing Formula Hearing-support supplement with N-acetyl-l-cysteine, Alpha lipoic acid, Acetyl-l-carnitine, and luteolin to support auditory-nerve function and healthy ear circulation.
• Integrative Digestive Formula Digestive-health supplement providing temporary relief of heartburn, bloating, gas, indigestion, constipation, and diarrhea.
• Healthy Resolve Multivitamin Advanced multi-nutrient formula containing 34 vitamins, minerals, and micronutrients to support overall health and vitality.
• Curcumitol-Q Patented curcumin supplement formulated at 59x the potency of standard curcumin and marketed for inflammation support and pain relief.
• Vitamin D3 Vitamin D supplement delivering 5,000 IU per tablet, naturally sourced from lanolin in sheep's wool.
• MycoPhyto Complex Medicinal-mushroom supplement combining six mushroom varieties in a proprietary formula for holistic wellness support.
• Super Immune QuickStart Immune-support supplement combining vitamins, minerals, antioxidants, protein, and additional immune support in a single product.
• Delta Tocotrienols Tocotrienol-rich vitamin-E supplement formulated to support healthy cholesterol and triglyceride levels.
• Advanced Telomere Support Anti-aging supplement designed to help reduce shortening of telomeres and support healthy aging at the cellular level.
• Ultimate Bone Support Bone-health supplement with nine bone-supporting nutrients including strontium, silica, and vitamin K2 for healthy bone and collagen growth.
• Advanced Shaker Bottle Branded shaker bottle with advanced blending technology for mixing supplement powders; sold as an accessory item in the catalog.

Quantifiable outcome

• Muscle protein synthesis boosted 159% with Peptide DL185 ingredient in Advanced Muscle Plus
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Digistore24coreChannel Partner/ Reseller/ DistributorPrimary affiliate marketing and sales platform partner. Handles affiliate tracking, commission payments (60% to affiliates), and e-commerce order processing. Weekly payouts via multiple methods including PayPal and bank transfer. Provides affiliate dashboard with creatives, banners, and promotional materials.
• Partner Brands NetworkminorGTM or Marketing PartnerCross-promotional partner network including Matt-Hat Jerky, Anna McGee Fitness, Project #1 Nutrition, Biophix, The Gut Center LLC, and Biohack Agent. Partners offer linked promotions and bundled offerings.
• TruemedminorGTM or Marketing PartnerHSA/FSA tax savings partner enabling customers to use pre-tax dollars for qualified supplement purchases. Provides Letter of Medical Necessity (LMN) process for eligible customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NOW Foods: Large, well-established supplement manufacturer and brand with extensive product line spanning vitamins, sports nutrition, and specialty supplements. Broader and larger-scale incumbent operating across retail, practitioner, and DTC channels.
• Metagenics: Practitioner-channel supplement and medical foods company owned by a large parent. Comparable in clinical/doctor-endorsed positioning and broad health-category portfolio, but with deeper practitioner integration.

Direct peers

• Pure Encapsulations: Doctor-recommended hypoallergenic supplement brand focused on practitioner channels and DTC. Comparable in science-backed formulation, healthcare-professional endorsement strategy, and broad health-category portfolio.
• Life Extension: Long-established (40+ year) direct-to-consumer supplement brand selling doctor-formulated vitamins, minerals, and nutraceuticals via its own website with subscription. Closely comparable product mix, customer demographic (anti-aging focused adults 50+), and DTC model to Advanced Bionutritionals.
• Designs for Health: Practitioner-grade supplement company offering doctor-formulated nutrition products across multiple health concerns. Comparable in clinical positioning, integrative-medicine customer base, and product breadth.
• Doctor's Best: DTC supplement brand founded by a physician selling science-based nutritional supplements. Comparable in doctor-formulated positioning, broad product portfolio, and direct-to-consumer distribution model.
• Gaia Herbs: Botanical-focused supplement company selling herbal extracts and plant-based health products direct to consumer. Comparable in natural/botanical positioning and DTC distribution.
• Jarrow Formulas: Supplement manufacturer and brand selling vitamins, minerals, probiotics, and specialty nutrition products through its own e-commerce site and retailers. Comparable in product mix and DTC-plus-distribution strategy.
• Thorne HealthTech: Premium practitioner-grade supplement brand offering doctor-formulated products across multiple health categories, sold direct-to-consumer and through healthcare practitioners. Comparable in product breadth, clinical positioning, and price-pointing.

Emerging players

• Momentous: Premium DTC sports nutrition and nootropic brand selling clinically studied ingredients (amino acids, brain health, performance). Comparable in amino acid/muscle building and nootropic product focus, and premium DTC positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdvancedBionutritionals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Bionutritionals