Avenidas
Avenidas is a Lisbon-based multi-vertical urban platform operating electric ride-hailing fleets for Uber and Bolt, tourism experiences via OTAs and the Swingo brand, last-mile logistics for enterprise shippers, and a venture-building unit (Grow) that runs Worldcoin operations and new products in Portugal.
- Company typePrivate
- Founded2016
- HeadquartersLisboa, Portugal
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Avenidas does
Avenidas Invertidas Lda is a Lisbon-headquartered, privately held Portuguese multi-vertical urban-mobility and logistics platform founded in 2016 by Manuel Salema Reis and Bento Viegas Louro. The company operates four core business units — Avenidas Ride (managed EV fleet supplied to Uber and Bolt), Avenidas Tour (B2B and B2C tourism distributed via OTAs and the Swingo consumer brand), Avenidas Send (last-mile logistics for enterprise shippers such as DHL, Amazon, Inditex, Nespresso and Correos Express, plus the Drop micrologistics offering) — and a fourth unit, Avenidas Grow, which builds and operates adjacent ventures, including an exclusive operational franchise for Worldcoin in Portugal, the Sensei-powered Autonomous Cabinets workplace-retail product, and the Avenidas AGRO agricultural-staffing service. Avenidas employs approximately 300 staff (33 office, ~270 field) and operates a fleet of 100+ vehicles, 70% electric, completing 680,000+ services in 2023 with 63% in EVs.
Avenidas generates revenue across four streams: per-trip commissions from ride-hailing fleet operations on Uber and Bolt; marketplace commissions from tour bookings on Viator, GetYourGuide, Airbnb, Expedia, and TripAdvisor; usage-based and contract pricing for B2B last-mile logistics; and fees from venture-building, brand activation, and outsourced operations through Avenidas Grow. Distribution is channel-led: enterprise B2B contracts for logistics, ride-hailing platforms for mobility, OTA marketplaces for tourism, and direct-to-consumer through proprietary brands (Swingo, Drop). Pricing is not publicly disclosed; mobility and tourism revenue is set by partner platforms, while logistics contracts are quote-based and tend to be multi-year.
FY2023 turnover was approximately €5 million (25% growth on €4M in 2022, up from €1.2M in 2021), with a publicly stated €10M target for FY2024. The company is financed almost entirely through operating cash flow plus a single €110,000 minority investment from Khola in 2022, and is Great Place to Work-certified in Portugal (93% score in 2023/24). Avenidas is actively expanding nationally, with a new hub opened in Porto in 2024 and a roadmap to additional Portuguese cities.
Avenidas firmographics
Firmographics- Name
- Avenidas
- Legal name
- Avenidas Invertidas Lda
- Website
- https://avenidas.pt
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Avenidas is a Lisbon-based multi-vertical urban platform operating electric ride-hailing fleets for Uber and Bolt, tourism experiences via OTAs and the Swingo brand, last-mile logistics for enterprise shippers, and a venture-building unit (Grow) that runs Worldcoin operations and new products in Portugal.
- Ownership category
- akta.pro rank
Avenidas industry classification
Industry- Product category
- Urban Mobility and Logistics Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
- akta.pro secondary industries
- Enterprise OBTs (Complex Policy, Multi-Entity, Global) (THACABAC), VIP Access & Skip-the-Line Experiences (THAJALAC), Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where Avenidas is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Avenidas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Mobility services (Ride): Revenue from supplying managed electric and conventional vehicle fleets to ride-hailing platforms Uber and Bolt; based on completed ride commissions or per-trip economics.
- Tourism services (Tour / Swingo): Revenue generated from tours and experiences booked via OTAs such as Viator, Get Your Guide, Airbnb, Expedia, and TripAdvisor, typically on a commission or marketplace take-rate basis.
- Logistics and last-mile delivery (Send / Drop): B2B logistics revenue from enterprise clients including DHL, Amazon, Inditex, Nespresso, Correos Express, Paack, and Stuart for last-mile delivery and urban logistics; usage-based/transactional.
- Venture building (Grow): Revenue from building and scaling internal ventures such as Drop (micrologistics) and Swingo (consumer tourism).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Mobility (Ride): per-trip economics via Uber/Bolt platforms |
| Transaction based/ take rate | Pay-as-you-go | Tourism (Tour/Swingo): commission-based via OTA marketplaces |
| Other | Multi-year contract | Logistics (Send/Drop): enterprise contract pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels4 records
Avenidas product offering
Product offeringCore offering
Avenidas provides managed mobility, tourism, logistics and venture-building services through four core business units (Ride, Tour, Send, Grow) plus the Drop micrologistics and Swingo consumer-tourism brands, operating a 100+ vehicle fleet that is 70% electric across Portugal. Services include ride-hailing fleet supply to Uber and Bolt, personalised tours and transfers distributed through OTAs such as Viator, Get Your Guide, Airbnb, Expedia and TripAdvisor, last-mile B2B delivery for clients like DHL, Amazon, Inditex and Nespresso, and outsourced brand activation including exclusive Worldcoin operations in Portugal.
Product overview
Avenidas operates a multi-brand platform-plus-modules architecture in Portugal, with five core business units: Avenidas Ride (passenger mobility and TVDE ride-hailing), Avenidas Tour (tourism services, including the Swingo consumer brand and the Smart Sightseeing tour-bus brand), Avenidas Send (last-mile logistics and food delivery), Avenidas Drop (micrologistics for products and meals) and Avenidas Grow (venture building and brand activation). Avenidas Grow also houses two specialised modules: the Autonomous Cabinets smart-retail product, powered by Sensei computer-vision technology, and the Avenidas AGRO agricultural-staffing service. Avenidas Grow is additionally the exclusive operator of Worldcoin's biometric-verification stands in Portugal.
Differentiator
Problem solved
Functional benefit
Brands
- Swingo: Consumer-facing tourism brand under Avenidas Tour, offering personalised 'Build Your Tour' private tours, transfers, and excursions across Portugal.
- Avenidas Ride
- Avenidas Tour
- Avenidas Send
- Avenidas Grow
- Avenidas Drop
Products and services
- Avenidas Ride Mobility business unit providing private drivers, ride-hailing via Uber and Bolt, transfers and event transportation with a curated fleet of 5- to 9-seat vehicles (Mercedes Vito Long Tourer, Peugeot E Travel, Tesla Model 3, KIA e-Niro) and a pre-paid 'RIDE Account' with 10% cashback.
- Avenidas Tour Tourism business unit offering private tours, shared tours, transfers and event transportation across Portugal (Lisbon, Sintra, Porto, Nazaré, Berlengas, Sesimbra, Cascais and others) with multilingual driver-guides and 8-seater vans; distributes through Airbnb, Viator, Expedia, GetYourGuide, Tripadvisor, Living Tours, Windsor and Le Collectionist.
- Swingo Consumer-facing B2C tourism brand offering personalised Portugal experiences through a 'Build Your Tour' configurator, recommendation engine, pre-defined tours, private drivers, transfers and concierge services.
- Smart Sightseeing Tour-bus brand under Avenidas Tour offering sightseeing bus experiences across Portugal.
- Avenidas Send Logistics business unit providing parcel deliveries, last-mile e-commerce and q-commerce delivery, food delivery, warehouse management and tailored B2B logistics partnerships (Amazon, Inditex, Nespresso, Fonte Viva, Paack, Correos Express, Terra Boa, DHL) with a fleet of electric motorcycles (Super-Soco CPXl) and light commercial vans (Maxus e-Deliver 9, Renault Kangoo-E).
- Avenidas Drop Micrologistics business unit offering bespoke last-mile delivery solutions (Speed on Demand 2 to 48 hours), dedicated food delivery, smart chilled and ambient storage, tailored branded delivery experiences, B2B operational extension and marketing/e-commerce consultancy for stores, restaurants and industries.
- Avenidas Grow Venture-building and business-operations business unit offering strategic guidance, business development, brand activation and outsourced business operations for companies entering or expanding in Portugal; exclusive operator of Worldcoin's biometric-verification stands in Portugal.
- Autonomous Cabinets Smart-retail product under Avenidas Grow: workplace autonomous cabinets with health-focused food/juice selection, Sensei-powered intelligent cameras and smart shelves for checkout-free shopping, debit/credit-card authentication with no app required, restocked up to twice daily, and free installation, maintenance and replenishment for the host company.
- Avenidas AGRO Agricultural-staffing service under Avenidas Grow providing pre-assembled teams of nine qualified workers, a dedicated team leader, dedicated transport (van) and basic tools, with 48-hour implementation, proximity-based dispatch and a pool of over 3,000 qualified candidates legally authorised to work in Portugal.
Quantifiable outcome
- Revenue grew from €1.2M (2021) to €4M (2022) to €5M (2023), with 2024 target of €10M
- +3 more outcomes
Companies that use Avenidas
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles5 records
Avenidas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
Avenidas partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- UberflagshipUber is a primary distribution channel for Avenidas' Ride mobility business; Avenidas supplies managed vehicle fleets to the Uber platform. The partnership is central to revenue generation for the Ride unit.
- BoltflagshipBolt is a primary distribution channel alongside Uber for Avenidas' Ride mobility business; Avenidas supplies managed vehicle fleets to the Bolt ride-hailing platform.
- ViatorcoreViator (a TripAdvisor company) is a distribution marketplace for Avenidas' Tour tourism experiences, helping reach global travelers.
- Get Your GuidecoreGet Your Guide is a global OTA marketplace distributing Avenidas' tour offerings to international travelers.
- AirbnbcoreAirbnb is a tourism distribution channel for Avenidas, surfacing tours and experiences to Airbnb's global traveler base.
- ExpediacoreExpedia distributes Avenidas' tourism experiences to its global customer base.
- TripAdvisorcoreTripAdvisor surfaces Avenidas' tour offerings to its global review and travel audience.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
Avenidas competitors and assessment
Company assessmentEmerging players
- Tukxi: Portugal-based electric last-mile delivery startup; emerging niche competitor to Avenidas Send/Drop in sustainable urban logistics.
Direct peers
- Bolt: European ride-hailing platform and a primary distribution partner of Avenidas Ride; Bolt both competes for drivers and serves as a channel where Avenidas supplies managed fleet, making it the closest direct counterpart in the mobility vertical.
- Uber: Global ride-hailing leader and Avenidas' largest distribution partner; Uber is both a channel (fleet supply) and a competitive benchmark for Avenidas Ride's per-trip economics.
- Cabify: Iberian-focused ride-hailing platform that competes with Uber/Bolt for driver supply and rider demand in the same Spanish/Portuguese markets where Avenidas operates.
- FREE NOW (formerly mytaxi): European multi-mobility app combining ride-hailing, taxis, and scooters; competes with Avenidas' TVDE-style mobility services and offers fleet-partner programs analogous to Avenidas Ride.
- Stuart: Urban last-mile delivery courier network operating across Iberia and Europe; directly comparable to Avenidas Send/Drop as a B2B on-demand delivery platform.
- Glovo: Multi-category on-demand delivery platform operating across Iberia; a direct competitor to Avenidas Send/Drop in last-mile and food delivery.
- Paack: Iberian-focused e-commerce last-mile delivery specialist; both a customer (of Avenidas Send) and a peer competing for enterprise last-mile contracts in Portugal/Spain.
- Viator (a Tripadvisor company): Global tours-and-experiences marketplace; Avenidas Tour/Swingo distributes through Viator, which is also a competitor for direct supplier relationships with operators.
- GetYourGuide: Global tours-and-experiences marketplace; comparable to Viator and a distribution partner plus indirect competitor to Avenidas Tour/Swingo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Avenidas social profiles
Digital presenceAvenidas compliance and trust
Trust signalCompliance1 record
Avenidas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avenidas leadership team
Management profileNumber of profiles
Profiles9 records
Avenidas subsidiaries and ownership
Company hierarchySubsidiaries5 records
Avenidas funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avenidas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avenidas
What does Avenidas do?
Avenidas provides managed mobility, tourism, logistics and venture-building services through four core business units (Ride, Tour, Send, Grow) plus the Drop micrologistics and Swingo consumer-tourism brands, operating a 100+ vehicle fleet that is 70% electric across Portugal. Services include ride-hailing fleet supply to Uber and Bolt, personalised tours and transfers distributed through OTAs such as Viator, Get Your Guide, Airbnb, Expedia and TripAdvisor, last-mile B2B delivery for clients like DHL, Amazon, Inditex and Nespresso, and outsourced brand activation including exclusive Worldcoin operations in Portugal.
Is Avenidas a public or private company?
Avenidas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avenidas founded?
Avenidas was founded in 2016. It employs 51 to 100 people.
Where is Avenidas based?
Avenidas is headquartered in Lisboa, Portugal, in the Europe region.
How does Avenidas make money?
Four revenue lines are on record. Mobility services (Ride) is the primary driver. The others are tourism services (Tour / Swingo), logistics and last-mile delivery (Send / Drop) and venture building (Grow).
Who are Avenidas's main competitors?
Tukxi is listed as an emerging player. Direct peers are Bolt, Uber, Cabify, FREE NOW (formerly mytaxi), Stuart, Glovo, Paack, Viator (a Tripadvisor company) and GetYourGuide.
Does Avenidas have an API?
No public API is recorded for Avenidas.
What industry is Avenidas in?
Avenidas's product category is Urban Mobility and Logistics Services. Its primary akta.pro industry code is THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support), with a secondary code of THACABAC, Enterprise OBTs (Complex Policy, Multi-Entity, Global). Its NAICS code is 561520 and its SIC code is 7900.