What Ranchbot does

Ranchbot Monitoring Solutions designs and sells satellite-connected IoT hardware and a cloud platform for remote water and infrastructure monitoring on cattle ranches. The product line centers on a solar-powered Ranchbot Monitor hub that supports up to 5 wired and 10 wireless sensors, an entry-level Ranchbot Lite Monitor for smaller tanks, and a standalone Trough Direct unit, all transmitting telemetry via satellite to the MyRanchbot cloud platform. Add-on modules include rain gauges, pump control, water flow and pressure sensors, and an integrated Davis Vantage Pro 2 weather station. The system is specifically engineered to operate without cellular coverage, addressing the connectivity gap inherent to remote ranch environments.

The company serves cattle ranchers and broader agricultural landholders across the United States and Australia, with a stated base of over 12,000 ranchers. Distribution combines a regional direct sales team (covering TX, NM, AZ, OK, CO, UT, WY) with an authorized reseller network of irrigation suppliers, feed stores, and farm/ranch retailers across multiple states. Revenue is generated through one-time hardware sales plus a required annual Service and Access Plan subscription that bundles satellite connectivity, warranty, customer support, alerts, and platform access. Ranchbot is a wholly owned U.S. subsidiary of Australian parent Farmbot Monitoring Solutions, headquartered in Fort Worth, Texas, with a board restructured in August 2025 to U.S.-resident directors to support domestic expansion. Strategic priorities evidenced in 2024-2025 include a Texas A&M AgriLife research MOU, board refresh, new product launches, and geographic expansion into the Mountain West.

Name

Ranchbot

Legal name

Ranchbot Monitoring Solutions

Website

https://ranch-bot.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Ranchbot Monitoring Solutions is a Fort Worth, Texas-based subsidiary of Australian parent Farmbot that designs and sells satellite-connected IoT hardware and the MyRanchbot cloud platform for remote water, pump, and weather monitoring on cattle ranches across the United States and Australia.

Ownership category

akta.pro rank

Product category

Remote Water Monitoring Systems

NAICS

Support Activities for Animal Production (115210), Farm Management Services (115116)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

Keywords

• Remote water monitoring
• Satellite IoT sensors
• Agricultural IoT monitoring
• Ranch water management
• Livestock water solutions

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of monitoring devices including Ranchbot Monitor, Ranchbot Lite, Trough Direct, Rain Gauge, Pump Control, Flow Sensors, Pressure Sensors, and Weather Stations. One-time hardware purchase with optional Service and Access Plan.
2. Service and Access Plan (Subscription): Annual subscription covering satellite/cellular connectivity, platform access, warranty, customer support, alerts, and first access to new products. Two-year warranty on hardware, 60-day money-back guarantee, lifetime product support included.
3. Limited Time Promotions: Periodic promotional offers such as up to $270 off select monitoring systems and waived subscription renewal fees for specific periods.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ranchbot designs, develops, and sells satellite-connected IoT hardware for remote water and infrastructure monitoring on ranches, including the Ranchbot Monitor, Ranchbot Lite, Trough Direct, rain gauges, pump controls, flow/pressure sensors, and weather stations. Hardware is paired with the cloud-based MyRanchbot platform and a required annual Service and Access Plan subscription that delivers connectivity, alerts, and customer support.

Product overview

Ranchbot Monitoring Solutions offers a modular remote water monitoring system for ranchers comprising a core hardware platform (Ranchbot Monitor or Ranchbot Lite Monitor) connected to various wireless and wired sensors, all transmitting data via satellite to the MyRanchbot cloud platform. The product line includes water level monitors, trough monitors (including the standalone Trough Direct), rain gauges, pump controls, flow meters, pressure sensors, and an integrated weather station. The system operates independently of cellular coverage using satellite connectivity, making it suitable for remote ranch environments. Add-on products extend the base water monitoring functionality to address specific ranch water management needs including rainfall tracking, remote pump operation, and weather monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Ranchbot Monitor (Water Level Monitor) Multi-purpose remote water level monitoring hub designed for ranchers. Connects up to 5 wired sensors and 10 wireless sensors, solar powered with 24/7 satellite connectivity, and provides near real-time alerts and MyRanchbot platform access.
• Ranchbot Lite Monitor Entry-level water level monitor for standalone or smaller tanks up to 19ft in depth. Connects to 1 sensor, battery powered with up to 4-year life, and offers 10-minute installation with MyRanchbot platform access.
• Trough Direct Standalone satellite-connected trough monitoring unit that operates independently without needing line of sight to a main Ranchbot Monitor. Features GPS localization, replaceable battery with 2+ year life, customizable alerts, and +/- 1/4 inch sensor accuracy.
• Trough Monitor (Xtend) Wireless trough monitor for tanks up to 5ft in depth. Provides insights into livestock drinking behaviors, instant alerts, and water usage optimization with up to 3 miles wireless range from the main monitor.
• Ranchbot Rain Gauge Self-emptying tipping bucket rain gauge that automates rainfall data collection and reporting into the MyRanchbot platform. Provides daily, weekly, and monthly analysis with CSV export capabilities.
• Pump Control Remote pump control solution enabling ranchers to start and stop pumps remotely, automate pump operation based on tank levels, and receive real-time alerts on pump stops, starts, or errors. Compatible with diesel, solar, and mains-powered pumps.
• Water Flow Meter Sensor Sensor for managing water consumption, usage tracking, and early leak detection. Reports gallons per-minute flow rates with aggregate flow data for reporting, and supports configurable alerts for high/low flow rate and volume.
• Pressure Sensor Sensor for determining pump issues, pressure fluctuations, and impending failures in water, gas and liquid lines. Enables proactive maintenance of water systems with data recorded for compliance and regulatory purposes.
• Ranchbot Weather Stations (Davis Vantage Pro 2) Integrated Davis Vantage Pro 2 weather station delivering comprehensive weather data to the MyRanchbot dashboard via satellite. Measures rainfall, temperature, dew point, humidity, wind speed/direction, barometric pressure, and delta T; solar-powered with battery backup and up to 1000ft line-of-sight range.
• MyRanchbot Platform Cloud-based software platform accessible via web dashboard and mobile-responsive interface. Provides real-time water monitoring data, customizable SMS and email alerts, map view of monitors, leak detection, team member access with permissions, and data export capabilities. Bundled with the annual Service and Access Plan subscription.

Quantifiable outcome

• Time spent checking water decreased by more than 50%
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• Texas A&M AgriLife (Research and Extension Service)coreStrategic or Co-development Partner · 5 December 2025Non-binding Memorandum of Understanding to promote innovation and applied research in AgTech. Parties will explore opportunities to advance research into water as natural capital, demonstrate IoT-enabled sensors, and support education programs helping producers adopt practical, scalable AgTech solutions. Ranchbot will provide monitoring technologies for AgriLife research and extension activities.
• Farmbot Monitoring Solutions (Parent Company)coreOthersRanchbot Monitoring Solutions is a wholly owned U.S. subsidiary of Farmbot Monitoring Solutions, an Australian company. Farmbot provides strategic oversight with board members from both Australia and U.S.
• All-Tex Irrigation (Multiple Locations)coreChannel Partner/ Reseller/ DistributorEstablished in 1987, All-Tex provides expertise in water needs serving Abilene, San Angelo, and Wichita Falls, TX areas. Dedicated to offering excellent support during and after the sale of all Ranchbot products.
• AVID Water SupplycoreChannel Partner/ Reseller/ DistributorPrecision irrigation, agricultural water systems, water management consulting services, and irrigation system construction. Serving multiple California locations including Dos Palos and Stockton.
• Lyssy & Eckel FeedscoreChannel Partner/ Reseller/ DistributorFamily owned and operated feed store since 1945 with 3 generations involved in the business. Authorized Ranchbot Reseller carrying full lineup of solutions at locations in Roswell (NM), Poth (TX), George West (TX), and Llano (TX).
• UvALCO SupplycoreChannel Partner/ Reseller/ DistributorOne of Texas' largest farm, ranch, and contractor supply stores with 25-acre yard and 12,500 sq. ft. store in Uvalde, TX. Serves customers at two satellite locations in Boerne and Hondo.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• John Deere (Deere & Company): Agriculture and construction equipment giant with expanding digital farming and precision agriculture capabilities including connected equipment and Operations Center platform. Significant incumbent threat through bundled offerings to large-scale ranchers, though not specialized in remote water monitoring.
• Lindsay Corporation: Established agricultural irrigation and infrastructure company offering remote monitoring and control for irrigation systems. Larger incumbent with overlapping water management capabilities but focused on crop irrigation rather than remote livestock water troughs.
• Valmont Industries: Global manufacturer of irrigation equipment and infrastructure with IoT-enabled monitoring solutions. Comparable in addressing agricultural water management with remote monitoring capabilities, but operates at much larger scale with broader industrial portfolio.

Emerging players

• Arable: Agricultural sensing company providing weather, crop, and irrigation monitoring with satellite-connected devices. Comparable in offering connected IoT monitoring for agriculture with weather integration, but focused on crop production rather than livestock water infrastructure.
• CropX: Agricultural sensing and analytics platform with soil moisture, weather, and irrigation monitoring. Comparable in IoT-enabled farm management but focused on crop irrigation rather than livestock water, representing an adjacent use case for water management in agriculture.
• AquaSpy: Provider of soil moisture probes and agricultural water management sensors with cloud-based monitoring platform. Comparable in IoT water sensing for agriculture but focused on in-field crop irrigation monitoring rather than remote livestock water infrastructure.

Direct peers

• TankScan: Remote tank monitoring solutions for industrial and agricultural liquid storage. Comparable in providing cellular/satellite-connected tank level monitoring with alerting capabilities, serving similar remote monitoring use cases though not specialized for livestock ranching.
• Farmbot Monitoring Solutions: Australian parent company of Ranchbot Monitoring Solutions. Provides the same remote water monitoring technology across Australia, making it the closest comparable in product offering, business model, and customer base, though it operates in a different geography.
• Semios: Precision agriculture IoT platform offering sensor-based monitoring for crops, soil, and weather on large-acreage farms. Comparable in providing connected monitoring solutions to large-scale agricultural operations, though Semios focuses more on permanent crops and weather/pest monitoring rather than livestock water.

Others

• CattleMax: Ranch management software platform integrated with Ranchbot's monitoring system. Serves overlapping rancher customer base with complementary software capabilities rather than direct hardware competition; represents an integration partner and adjacent software ecosystem peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ranchbot
• Facebookfacebook.com/Ranchbottech
• LinkedInlinkedin.com/company/ranchbot
• Instagraminstagram.com/ranchbot
• Xx.com/ranchbot_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ranchbot