Oui Care

What Oui Care does

Oui Care is the largest home services group in France, operating a multi-brand ecosystem of approximately 15 complementary companies that serve households across three life stages: Mieux Grandir (childcare and child development, including the Les Petits Bilingues English-learning franchise with 65+ centers), Mieux Vivre (daily household support through O2, APEF, La Compagnie des Lavandières, Maison Helya, and others), and Mieux Vieillir (senior and dependency care via Les Bienveillants, Autonomia care coordination, France Présence, Silver Alliance, and Spain's Bonadea). The group serves roughly 130,000 families daily through a network of more than 900 agencies and 23,000 collaborators, with O2 ranked as the #1 personal services brand in France. Distribution is overwhelmingly franchise-led: more than 300 franchisees operate under the O2, APEF, Les Bienveillants, Les Petits Bilingues, and La Compagnie des Lavandières brands, each with structured onboarding from business-plan design through operational launch.

The underlying technology is a franchise and care-coordination platform rather than a software product. Proprietary elements include the Autonomia network of Care Managers who accompany families through dependency-care pathways, a cognitive-science-based pedagogical method at Les Petits Bilingues built on musicality, play, and art, and the 'liberating management' operating model at La Compagnie des Lavandières (CDI 35h contracts, company cars, horizontal autonomy). The group has no consumer app, no public API, and no disclosed AI/ML capabilities. International delivery is via subsidiaries, master-franchises, and partnerships in Morocco, Senegal, Côte d'Ivoire, Spain, Portugal, and Latin America.

Oui Care makes money through three streams: direct home-care service revenue across the multi-brand network (subscription/recurring household, childcare, senior, disability, and gardening services); franchise entry fees and ongoing royalties from the 300+ franchisee base; and recurring revenue from educational programs (Les Petits Bilingues for children and Les Pro Bilingues for professionals). The group became a French 'Entreprise à Mission' in April 2024 and is currently preparing to open its capital to accelerate the senior-services pivot and international expansion. Founder Guillaume Richard remains PDG; the company has raised approximately $122M across a 2018 round and a 2021 round led by AXA Group and CAPZA.

Name

Oui Care

Legal name

Oui Care Communication SARL

Website

https://ouicare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Oui Care is France's largest home services group, operating 15+ brands across childcare, household, senior, disability, and English-education services through 900+ agencies and 23,000 collaborators serving 130,000 families daily, primarily via a 300+ franchisee network.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Home care services
• Personal services
• Childcare services
• Senior care
• Home maintenance

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Home Care Services Revenue: Direct services revenue from multiple home care offerings including housekeeping, childcare, senior care, gardening, and disability support through franchise and branch network
2. Franchise Fees and Royalties: Revenue from franchise network including entry fees and ongoing royalties from franchisees across brands like O2, APEF, Les Bienveillants, Les Petits Bilingues, La Compagnie des Lavandières
3. Educational Services: English language learning programs through Les Petits Bilingues network serving children, adolescents, and professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Oui Care is a French home services group that delivers personal services directly to households through a network of 900+ agencies and franchise locations. Its offerings span childcare, housekeeping, senior and dependency care, disability support, gardening, and English-language education, operated under approximately 15 complementary sub-brands covering three life stages: Mieux Grandir (children), Mieux Vivre (daily home life), and Mieux Vieillir (seniors).

Product overview

Oui Care is a leading French home services group operating a multi-brand ecosystem across three life stages: Mieux Grandir (childcare and child development), Mieux Vivre (daily home assistance), and Mieux Vieillir (senior and dependency care). The portfolio comprises approximately 15 complementary brands including O2 (household services, childcare, senior care), APEF (gardening, DIY), Les Bienveillants (dependency care since 1993), Les Petits Bilingues (English language learning), La Compagnie des Lavandières (innovative cleaning services), Autonomia (care management coordination), Silver Alliance (senior living ecosystem), and international brands like Bonadea (Spain) and Interdomicillio (Spain/Latin America). The group serves over 130,000 families through more than 900 agencies with 23,000 collaborators, operating both through owned branches and franchise networks.

Differentiator

Problem solved

Functional benefit

Brands

• O2: Multi-expertise home services brand - housekeeping, childcare, senior care, gardening. The n°1 brand of personal services in France.
• APEF
• Les Petits Bilingues
• Les Pro Bilingues
• Wiplay
• Nounou Expert
• La Compagnie des Lavandières
• Maison Helya
• Berillus
• Interdomicillio
• France Présence
• Handi Home
• Nous-Mêmes
• Autonomia
• Les Bienveillants
• Silver Alliance
• Bonadea

Products and services

• O2 Home Services The leading home services brand in France, offering housekeeping, childcare, senior and disability assistance, and gardening services.
• APEF Home Services Pioneer network of home services established in 1992 offering gardening and minor DIY services through over 150 agencies nationwide.
• Les Bienveillants Senior Care Provides care and support services for people in situations of dependency related to age, disability, or illness who wish to remain at home, including morning care, meals, social life, and home maintenance assistance.
• Les Petits Bilingues English Learning English language learning franchise offering programs for children, adolescents, and professionals, using a pedagogy based on musicality, play, and art.
• La Compagnie des Lavandières Housekeeping Innovative home cleaning brand offering house cleaning, ironing, tidying, meal preparation, and window washing services, with a horizontal management model.
• Bonadea Senior Care (Spain) Specialized, personalized, and proximity-based home care services for elderly and dependent persons in Spain.
• Autonomia Care Management Network of Autonomy Advisors that accompanies people in situations of dependency and their caregivers, providing personalized advice, evaluation, orientation, coordination, and follow-up services.
• Silver Alliance Senior Ecosystem Pioneering business group dedicated to well-aging at home, federating major Silver economy players to develop innovative solutions promoting senior autonomy, well-being, and social inclusion.
• Maison Helya Luxury Home Services A reference in luxury home services with recognized expertise exported internationally.
• Interdomicillio Home Care (Spain/Latin America) Pioneering network in Spain and Latin America offering comprehensive home care services.
• France Présence & Handi Home Disability Care Presence services with Montessori approach for elderly care and disability support services.
• Nous-Mêmes Inclusive Housing Develops inclusive housing solutions that constitute an alternative between traditional home and specialized facilities while preserving autonomy and social connection.
• Wiplay Children's Entertainment Brand dedicated to children's development and entertainment within the Mieux Grandir segment.
• Les Pro Bilingues Professional English Professional and business English learning programs for enterprises, part of the Les Petits Bilingues family.
• Berillus Home Services Home services brand within the Oui Care ecosystem.
• Oui Care Franchise Program Franchise opportunity offering entrepreneurs the ability to open agencies under group brands including O2, APEF, Les Bienveillants, Les Petits Bilingues, and La Compagnie des Lavandières, with support from business plan development to operational launch.

Quantifiable outcome

• 130,000 families served daily
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AgefiphcoreStrategic or Co-development Partner · 1 April 2025Development Employment Convention active April 2025 to March 2027, marking 15 years of Handicap Mission at Oui Care. Commitment to inclusion and diversity with concrete and measurable actions for employment of people with disabilities.
• NickelcoreStrategic or Co-development Partner · 25 November 2024Partnership to combat economic violence against women. Nickel offers inclusive bank accounts without overdraft at 25€/year. Oui Care provides 5€ reduction for female employees and accompaniment for account opening, in line with Rixain law for women's financial independence.
• VIP (Very Important Parking)minorStrategic or Co-development PartnerPartnership with application founded by Philippe Croizon and Thierry Garot to geolocate accessible places for people with disabilities and reduced mobility. Aims to improve daily life for people with handicaps and their caregivers.
• Silver Alliance EcosystemcoreStrategic or Co-development PartnerGrouping of major Silver Economy players initiated by Oui Care and Benjamin Zimmer in June 2018. Aims to improve quality of life for seniors at home through synergies and partnerships.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Aidadom: French home care services operator providing assistance to seniors and disabled persons at home. Comparable to Oui Care's Les Bienveillants and Autonomia on elderly dependency care delivery.
• Générale des Services: Largest French multi-service home franchise network (housekeeping, childcare, gardening, senior care) operating under a similar franchise model to Oui Care's O2 brand. Directly comparable on service portfolio, franchise GTM, and target customer (French households).
• Petits-Fils: French franchise network specializing in senior home care and dependency assistance. Directly comparable to Oui Care's Les Bienveillants brand on service mix, franchise model, and senior-at-home positioning.
• Senior Compagnie: French franchise specialized in senior home care services, providing assistance with daily living activities. Comparable to Oui Care's senior care brands (Les Bienveillants, Autonomia) on service model, franchise GTM, and target persona.
• Domidom: Established French home care and personal services network offering senior assistance, housekeeping, and disability support. Comparable to Oui Care's O2 and Les Bienveillants on service portfolio and French nationwide coverage.
• Assadia: French home services provider offering childcare, housekeeping, and senior care across France. Comparable to Oui Care's multi-service household offering and overlapping French customer base.

Broad incumbents

• ADMR: France's largest non-profit network of personal services associations, providing home care to families, seniors, and disabled persons. Comparable in scale and service breadth to Oui Care, though operating as a federated non-profit rather than a franchise.
• Babilou Family (Bright Horizons France): Major French childcare operator (now part of Bright Horizons) with extensive nursery network. Comparable to Oui Care's childcare and English education segment (Les Petits Bilingues, Nounou Expert) on early childhood services in France.

Emerging players

• Family Sphere: French childcare agency network providing at-home nanny services. Comparable to Oui Care's Nounou Expert and broader childcare segment (Mieux Grandir) on service type and target customer (French families).
• Yoopies: European platform connecting families with childcare and home service providers. Comparable to Oui Care's household services arm (O2, La Compagnie des Lavandières) on customer persona and digital marketplace for personal services, though operating as a platform rather than a service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-oui-care
• Instagraminstagram.com/groupeouicare/?hl=fr
• Xx.com/GroupeOuiCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries16 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oui Care