What SQAIRZ does

SQAIRZ is a privately held US performance footwear company founded in 2019 and headquartered in Windham, that designs and sells specialized athletic shoes across golf, baseball, softball, and pickleball. The company's core technology is a patented roomier toe box geometry with a 70+ degree radius that allows natural toe spreading, theoretically improving balance, ground connection, and energy transfer. This platform is layered with proprietary components including SmartTraction spikeless outsoles (254+ traction lugs), NRG Foam EVA midsoles, Blumaka Anti-Slip Performance footbeds, Sta-Put silicone-printed laces, and a TPU anti-torsion heel stabilizer. The product line spans men's and women's golf shoes priced $169.97-$229.97, baseball/softball cleats priced $99.97-$149.97, pickleball shoes priced $139.97-$159.97, plus accessories such as replacement laces, performance socks, and insoles. SQAIRZ distributes primarily through a direct-to-consumer e-commerce storefront at sqairz.com with a 30-day performance guarantee, supplemented by a wholesale/B2B partner program, sport-organization partnerships (MLB Players Inc., Minor League Baseball, Perfect Game, National Championship Sports), and visibility through professional athlete endorsements (Kristoffer Reitan, Davis Chatfield, Sir Nick Faldo, David Duval). Revenue is generated through one-time unit sales; the company does not disclose financials but reports 100,000+ cumulative pairs sold and adoption by 100+ professional athletes, 30+ MLB players, and 250+ MiLB players. The company received strategic investment from Thirty-5 Capital in October 2024 and an additional $1,675,100 in April 2026.

Name

SQAIRZ

Legal name

SQAIRZ

Website

https://sqairz.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SQAIRZ is a US performance footwear company (founded 2019) that designs and sells patented toe-box golf, baseball, softball, and pickleball shoes through DTC e-commerce, wholesale, and sport-organization partnerships with MLB and MiLB.

Ownership category

akta.pro rank

Product category

Performance Athletic Footwear

NAICS

Footwear Manufacturing (31621), Shoe Retailers (45821), Sporting Goods Retailers (45911)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Footwear Retail (CRAMAGAE)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA), Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Performance golf footwear
• Athletic cleats
• Pickleball shoes
• Baseball softball footwear
• Ground force production

Headquarters

HQ city

Windham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Footwear Sales: One-time purchase of performance golf, baseball, softball, and pickleball shoes at price points ranging from $109.97 (youth) to $229.97 (premium). Revenue generated through direct e-commerce and wholesale channels.
2. Accessories: Sale of complementary products including Sta-Put™ laces ($12.99 single, $29.99 3-pack), performance socks ($29.97 3-pack), golf bags, hats, and Blumaka® insoles ($59.97).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

SQAIRZ designs, manufactures, and sells performance athletic footwear for golf, baseball, softball, and pickleball. Its core differentiator is a patented roomier toe box geometry that allows toes to spread naturally for improved balance, ground connection, and energy transfer. Product lines include spiked and spikeless golf shoes (ProS2, SPEED3, VELO), baseball and softball cleats (GFP2 metal, molded, turf), and pickleball shoes (XRZ2/XRZ), complemented by accessories such as Sta-Put laces, performance socks, Blumaka insoles, and hats.

Product overview

SQAIRZ is a performance footwear company offering specialized athletic shoes for golf, baseball, softball, and pickleball. The core technology across all products is a patented roomier toe box that allows toes to spread naturally, creating a more stable base and improved ground connection for better balance and power transfer. The golf line includes ProS2, SPEED3, SPEED2, and VELO series for men and women, featuring spiked, spikeless, and mesh options. The baseball and softball line (GFP2 series) includes metal spike, turf, and molded cleat options for men, women, and youth athletes. The pickleball line features XRZ2 and XRZ models designed for lateral stability. Accessories include Sta-Put laces with grip technology, performance socks, Blumaka insoles, and golf-specific gear. All products emphasize the company's Ground Force Production (GFP) philosophy focused on maximizing ground connection for improved athletic performance.

Differentiator

Problem solved

Functional benefit

Products and services

• ProS2 Golf Shoe Premium men's golf shoe built on SQAIRZ's patented roomier toe box, with waterproof construction, full-grain leather options, SmartTraction outsole, NRG Foam midsole, and a TPU anti-torsion heel stabilizer; designed for golfers seeking improved balance, stability, and ground connection for more powerful swings.
• ProS2 LT Golf Shoe Lightweight version of the ProS2 golf shoe offering the same roomier toe box stability technology in a lighter construction for golfers seeking comfort without sacrificing performance.
• SPEED3 Spikeless Golf Shoe Lightweight men's spikeless golf shoe with SmartTraction 254+ point outsole, HydroShield water-resistant mesh upper, and Blumaka anti-slip performance footbed; designed for walkers, range use, and travel golfers seeking versatile everyday on/off-course performance.
• SPEED3 Spiked Golf Shoe Men's spiked golf shoe featuring NRG Foam EVA midsole for responsive cushioning and energy return, integrated with SQAIRZ's patented roomier toe box and SmartTraction outsole technology.
• SPEED3 Mesh Golf Shoe Breathable mesh men's golf shoe with water-resistant coating, tactical grid ripstop reinforcement, and ProTect hot-melt structural overlay for durability, featuring SQAIRZ's patented roomier toe box.
• SPEED2 LT Golf Shoe Previous-generation lightweight men's golf shoe offering SQAIRZ's roomier toe box technology and stability-focused design for improved ground connection.
• VELO LT-X Golf Shoe Premium men's performance golf shoe designed for power and speed, featuring integrated heel-to-arch stabilizer and premium cushioning for all-day comfort during walking rounds.
• NF1990MO Limited Edition Golf Shoe Limited edition men's golf shoe featuring premium full-grain leather construction with classic craftsmanship, combining the patented roomier toe box technology with heritage styling.
• Freedom Spikeless Women's Golf Shoe Women's golf shoe with spikeless outsole, patented roomier toe box for natural toe spread, and breathable construction designed specifically for women's feet.
• Freedom Micro Women's Golf Shoe Women's golf shoe with micro-spike grip configuration offering the patented toe box technology in a style built specifically for female golfers.
• Freedom Mesh Women's Golf Shoe Breathable mesh women's golf shoe with patented roomier toe box and moisture-wicking properties for comfort during warm weather play.
• ULTRA Tour-Lite Women's Spiked Golf Shoe Women's spiked golf shoe offering lightweight performance with removable kiltie option, featuring the patented toe box for improved stability and ground connection.
• GFP2 Baseball Metal Spike Cleat Men's baseball cleat with metal spikes for maximum grip on natural grass and dirt fields, featuring SQAIRZ's patented roomier toe box, SmartTraction outsole, and NRG-Foam cushioning for comfort during extended play.
• GFP2 Baseball Turf Shoe Men's baseball turf shoe designed for indoor facilities, cages, and synthetic surfaces, featuring Ground Force Production (GFP) technology for improved balance and faster acceleration.
• GFP2 Baseball Molded Cleat Men's baseball cleat with molded studs for all-around performance on grass and firm dirt fields, delivering the patented toe box technology with Sta-Put laces for secure fit.
• GFP2 Softball Metal Spike Cleat Women's softball cleat with metal spikes for maximum traction on softball fields, incorporating SQAIRZ's GFP technology for improved performance through better ground connection.
• GFP2 Softball Turf Shoe Women's softball turf shoe for indoor facilities and synthetic surfaces, featuring the patented toe box and SmartTraction outsole for stability during rapid direction changes.
• GFP2 Softball Molded Cleat Women's softball cleat with molded studs offering versatile performance across various field conditions while maintaining the stability benefits of the roomier toe box.
• GFP2 Diamond Youth Turf Shoe Youth baseball and softball turf shoe incorporating GFP technology for young athletes, designed to improve balance and performance from an early age.
• GFP2 Diamond Youth Molded Cleat Youth baseball and softball molded cleat offering the same patented SQAIRZ technology in sizes designed for younger players.
• XRZ2 Pickleball Shoe Next-generation men's pickleball shoe emphasizing balance, stability, and comfort, featuring SQAIRZ's patented roomier toe box adapted for pickleball's lateral movement requirements and backed by a 6-month sole warranty.
• XRZ Pickleball Shoe Men's pickleball shoe featuring SQAIRZ's patented toe box technology for improved stability during quick lateral movements and direction changes on the court.
• Sta-Put Laces Replacement laces with silicone-printed grip technology that lock in place after tightening, eliminating the need to adjust or re-tie during activity; available in 19 colors.
• Men's Performance Socks (3-Pack) Performance socks with square toe design allowing toes to spread naturally, featuring compression zones, sweat-wicking Polyamide/Lycra knit, high heel tab, and odor resistance; sold as a 3-pack.
• Blumaka NRG Insole Premium performance insole delivering 14% higher energy return and 17% more cushioning than standard insoles, designed to reduce internal foot movement and improve energy transfer.
• Deluxe Golf Footwear Carry Bag Carry bag designed for transporting golf footwear, featuring durable construction with dedicated compartments for shoes and accessories.
• Tour Performance Golf Hat Performance golf hat designed for comfort and breathability during play, available in multiple color options.
• Pivix Golf Spikes (FAST TWIST 3.0) FAST TWIST 3.0 compatible replacement golf spikes available in blue, providing reliable traction for spiked golf shoes.
• Spike Remover Tool Tool for removing and replacing golf spikes, enabling golfers to maintain traction performance of their spiked golf shoes.

Quantifiable outcome

• Average 12-yard increase in driving distance
• +8 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered major and core.

• Davis ChatfieldmajorStrategic or Co-development Partner · 20 May 2026Rising PGA TOUR professional signed to partnership agreement. Earned TOUR card after breakthrough Korn Ferry Tour season including a 59 at the 2025 Compliance Solutions Championship. Represents SQAIRZ's brand focus on performance through improved balance.
• Kristoffer ReitanmajorStrategic or Co-development Partner · 12 May 2026PGA TOUR rookie who captured his first PGA TOUR victory at the Truist Championship in SQAIRZ footwear. CEO Robert Winskowicz called Reitan 'one of the game's rising stars.' Victory validates SQAIRZ performance claims at highest level.
• National Championship Sports (NCS)coreStrategic or Co-development Partner · 30 October 2025SQAIRZ designated as Official Exclusive Shoe of National Championship Sports, a major youth sports event organizer in the United States. Partnership aims to promote data-driven performance footwear to youth athletes.
• Sir Nick FaldomajorStrategic or Co-development PartnerSix-time Major Champion joined SQAIRZ as strategic partner and advisor. Influenced product design through focus on stability and foot biomechanics.
• David DuvalmajorStrategic or Co-development PartnerPGA TOUR star selected SQAIRZ as his exclusive footwear partner.
• David LeadbettercoreStrategic or Co-development PartnerWorld-renowned golf instructor relies on SQAIRZ to help players improve balance, tempo, and power through better footwork.
• Rick SmithcoreStrategic or Co-development PartnerWorld-renowned golf instructor uses SQAIRZ to help students improve balance, tempo, and power.
• MLB Players, Inc.coreStrategic or Co-development PartnerOfficially Licensed Footwear Partner of MLB Players, Inc., providing SQAIRZ products to professional baseball players.
• Minor League BaseballcoreStrategic or Co-development PartnerOfficial On-Field Footwear Partner of Minor League Players.
• Perfect GamecoreStrategic or Co-development PartnerOfficial Footwear Partner of Perfect Game, the premier youth baseball and softball event organization.
• BlumakacoreTechnology or IntegrationPremium footbed manufacturer providing custom Anti-Slip Performance Footbeds engineered into SQAIRZ footwear. Delivers 14% higher energy return and 17% more cushioning.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FootJoy: FootJoy is the dominant golf footwear brand worldwide, owned by Acushnet Holdings. It competes head-to-head with SQAIRZ across spiked, spikeless, and tour-proven golf shoe categories and serves the same consumer segment (competitive and recreational golfers).
• Nike Golf: Nike Golf is a major golf footwear and apparel brand under Nike Inc., featuring tour-proven lines (Air Zoom Victory, Infinity Tour) at premium price points. It is a direct competitor in performance golf footwear with substantially larger marketing budgets and retail presence.
• Adidas Golf: Adidas Golf competes directly in performance golf footwear (TOUR360, CodeChaos) with spiked and spikeless offerings, leveraging parent brand scale and elite tour endorsements. Targets the same premium golfer segment as SQAIRZ.
• Puma Golf: Puma Golf is a direct competitor in performance golf footwear (PWRADAPT, IGNITE) with strong PGA TOUR presence. Comparable positioning as a multi-sport brand extending into golf at premium price points.
• Under Armour Golf: Under Armour Golf offers performance golf footwear (HOVR line) as part of a broader athletic apparel portfolio. Comparable multi-sport performance brand extending into golf with similar premium price positioning.
• New Balance Golf: New Balance Golf (BRZR, FuelCell series) competes in performance golf footwear with tour presence and premium positioning. Comparable as a multi-sport athletic brand entering golf on a performance-technology narrative.

Direct peers

• ECCO Golf: ECCO Golf is a premium golf footwear specialist known for comfort-focused, hybrid casual/performance shoes. Closely comparable to SQAIRZ in positioning as a non-incumbent performance specialist with international distribution and a comfort-technologies narrative.

Emerging players

• Skechers Golf: Skechers Golf (GO GOLF line) is an emerging performance golf footwear brand leveraging comfort technology and aggressive tour endorsements. Comparable positioning to SQAIRZ as a non-traditional footwear brand building credibility in golf through athletes.
• TRUE linkswear: TRUE linkswear is a smaller, emerging performance golf footwear brand focused on natural motion and minimalist designs. Most directly comparable to SQAIRZ as a smaller specialist challenging incumbents on differentiated design philosophy.
• Cuater (Travis Mathew): Cuater is the performance footwear line from Travis Mathew, a Callaway-owned golf apparel brand. Comparable as a contemporary, performance-positioned golf brand extending from apparel into footwear at premium price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/sqairz
• Facebookfacebook.com/sqairz
• LinkedInlinkedin.com/company/sqairz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SQAIRZ