Calgary Urban Project Society

What Calgary Urban Project Society does

Calgary Urban Project Society (operating as CUPS Calgary) is a registered charitable community health centre headquartered at 1001 10 Ave SW in Calgary, Alberta. Founded in 1988/1989, the organization has operated for over 35 years providing integrated, trauma-informed services across three program pillars: Health Services (Access Care Clinic, Primary Care Clinic, Mental Health, Addiction and Recovery Supports, Connect 2 Care mobile outreach, Community Allied Mobile Palliative Partnership, Liver Clinic, and Prenatal and Family Care Clinic), Basic Needs and Housing (Welcome to CUPS Team, Community Development, Compass Housing Program, Graduated Rent Subsidy Program), and Family and Child Development Centre (FCDC) programs for parents, caregivers, and children 12 and under. Services are delivered at no cost to clients who meet Statistics Canada Low-Income Cut-Off (LICO) guidelines, and last year supported approximately 6,094 Calgarians, including 5,055 individuals in the Health Clinic and 688 parents and children through FCDC.

The organization's service model uses a team-based, Brain Story Certified interdisciplinary care approach developed in collaboration with Alberta Family Wellness and Harvard's Center on the Developing Child. CUPS employs over 140 staff across nursing, social work, child development, finance, and administrative functions, supported by practicum placements, volunteers, and corporate engagement programs. Technology infrastructure consists of standard nonprofit health centre operations including electronic health records and standard office/business systems; no proprietary AI/ML or advanced technology platforms are disclosed.

CUPS is governed as an independent non-profit society under Alberta law (legal entity: CUPS Calgary Society) led by President & CEO Elaine Wilson with a Board of Directors drawing from Cassels Brock & Blackwell LLP, Stikeman Elliott, RBC Canada, CIBC Wood Gundy, Nova Chemicals, FortisAlberta, Spencer Stuart, and Vitreo Minerals. Revenue is highly dependent on government sources (76% of total funding from federal, provincial, and municipal funders including Alberta Health Services, Primary Care Alberta, Recovery Alberta, Health Canada, and City of Calgary FCSS), with the remaining 24% from foundations (8%), corporate contributions (6%), individual donations (5%), and other events (5%). Shared Space and Shared Services overhead runs 20–22% of annual operating budget.

Name

Calgary Urban Project Society

Legal name

CUPS Calgary Society

Website

https://cupscalgary.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

CUPS Calgary is a registered charitable community health centre in Calgary, Alberta, delivering integrated low-barrier health, housing, and family support services at no cost to Calgarians facing poverty, trauma, and homelessness.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422), Emergency and Other Relief Services (62423)

SIC

Services-Social Services (8300)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

Keywords

• Community health services
• Primary care clinic
• Housing stabilization support
• Addiction recovery services
• Family development programs

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding: Primary revenue source at 76% of total funding. Government grants from federal, provincial, and municipal sources including Alberta Health Services, Primary Care Alberta, Recovery Alberta, Health Canada, and City of Calgary FCSS.
2. Foundation Grants: Second largest funding source at 8%. Grants from charitable foundations supporting health, social services, and poverty intervention programs.
3. Corporate Contributions: Corporate donations and sponsorships at 6%, including event sponsorships, matching programs like Rogers Birdies for Kids, and in-kind contributions.
4. Individual Donations: Individual giving at 5%, including one-time donations, monthly recurring donations, planned giving, tribute gifts, and donations of publicly traded securities.
5. Other Revenue: Other revenue sources at 5%, including fundraising events like the Annual Wreath Campaign, CUPS Social, and other community fundraising activities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Calgary Urban Project Society (CUPS Calgary) is a registered charitable community health centre that provides integrated, low-barrier health, housing, and family support services to Calgarians facing poverty, trauma, and homelessness. Its offerings include walk-in and primary medical care, mental health and addiction recovery supports, mobile outreach teams, prenatal and family care, housing advocacy and stabilization programs, and a Family and Child Development Centre, all delivered at no cost to clients meeting Low-Income Cut-Off (LICO) guidelines.

Product overview

CUPS Calgary is a community health centre providing integrated health, housing, and family support services through three interconnected program areas: Health Services (Access Care Clinic, Primary Care Clinic, Mental Health Services, Addiction and Recovery Supports, Connect 2 Care, Community Allied Mobile Palliative Partnership, Liver Clinic, and Prenatal and Family Care Clinic), Basic Needs and Housing (Welcome to CUPS Team, Community Development, Compass Housing Program, and Graduated Rent Subsidy Program), and Family and Child Development (FCDC with Child Development Care Coordinators, drop-in programs, specialist services, and parenting classes). The organization also offers supplementary programs including corporate engagement, volunteer management, practicum placements, tours, tax clinics, and an annual wreath fundraiser campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Access Care Clinic
• Primary Care Clinic
• Mental Health Services
• Addiction and Recovery Supports
• Connect 2 Care (C2C)
• Community Allied Mobile Palliative Partnership (CAMPP)
• CUPS Liver Clinic
• Prenatal and Family Care Clinic
• Welcome to CUPS Team
• Community Development Housing Program
• Compass Housing Program (CHP)
• Graduated Rent Subsidy Program (GRSP)
• Family and Child Development Centre (FCDC)

Quantifiable outcome

• 92% of housing clients have been stably housed for 1 year or longer
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Rogers Birdies for Kids presented by AltaLinkminorGTM or Marketing Partner · 16 March 2026Official charity partner for matching donation program. Donations made through Rogers Birdies for Kids from March 16 to August 31, 2026 are matched up to 50%.
• Kindred Connections SocietycoreStrategic or Co-development PartnerCollaboration on the Prenatal Outreach Support Team (POST), providing early intervention, empowerment, and prevention support to high-risk pregnant and parenting people experiencing vulnerabilities accessing prenatal care.
• Calgary Police ServicecoreStrategic or Co-development PartnerPartnership through the Prenatal Outreach Support Team (POST) collaboration with Kindred Connections Society and CUPS to provide early intervention support to high-risk pregnant and parenting people.
• Calgary Homeless FoundationcoreStrategic or Co-development PartnerCUPS participates in the Calgary Homeless Foundation's Coordinated Access & Assessment (CAA) system. The Welcome to CUPS team assists clients with filling out the Needs and Services Questionnaire (NSQ) required to join housing referral wait lists.
• University of Calgary Student Legal AssistanceminorImplementation/ SI/ Consulting PartnerPeriodic partnership to provide legal support at CUPS with law students who can assist with civil litigation, criminal defense, family law, traffic and bylaw, and landlord-tenant relations.
• Community Partners for Hepatitis AwarenessminorStrategic or Co-development PartnerCUPS joins community partners for hepatitis awareness initiatives, including outreach and education efforts.
• Kits for a CauseminorChannel Partner/ Reseller/ DistributorCorporate/group volunteering program allowing organizations to assemble care kits for CUPS clients. Program accommodates groups from 5 to 5,000 people.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Mustard Seed: Calgary-based nonprofit providing shelter, supportive housing, and integrated programs for people experiencing homelessness and poverty — directly comparable to CUPS in mission, service mix, and geography.
• Calgary Drop-In Centre: Major Calgary emergency shelter and community support provider offering integrated services to people experiencing homelessness — operates the same walk-in, wrap-around model for the same low-income population.
• Alpha House Society: Calgary-based nonprofit providing shelter, detox, and housing services for vulnerable populations including those experiencing homelessness and addiction — directly comparable service mix.
• Inn from the Cold: Calgary family-focused shelter and housing nonprofit serving families with children experiencing homelessness — closely comparable to CUPS's Family and Child Development Centre and Compass Housing programs.
• Boyle Street Community Services: Edmonton-based integrated community services organization providing health, housing, and social supports for people experiencing poverty and homelessness — directly comparable integrated service model in a comparable Western Canadian city.
• Wood's Homes: Calgary-based child, youth, and family mental health services provider — directly comparable to CUPS's Family and Child Development Centre for trauma-informed, community-based family supports.
• Fred Victor: Toronto-based nonprofit providing integrated housing, health, and social services for people experiencing homelessness and poverty — comparable multi-service model serving vulnerable populations through government-funded programs.
• PHS Community Services Society: Vancouver-based nonprofit providing housing, harm reduction, and integrated health services for marginalized populations — comparable integrated service delivery for vulnerable populations with government funding dependence.

Others

• Calgary Homeless Foundation: Calgary's system-planning and fund-distributing agency for homelessness programs — not a direct operator, but CUPS's key coordinating partner and a comparable large-scale nonprofit in the same Calgary homelessness ecosystem.
• United Way Calgary: Major Calgary-area funder and community impact organization supporting health and social service nonprofits including CUPS — comparable nonprofit scale and governance, but operates as a grantmaker rather than direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CUPSCalgary1989
• Facebookfacebook.com/CUPSCalgaryAB
• LinkedInlinkedin.com/company/cups-health-and-education-centres
• Instagraminstagram.com/CUPSCalgaryAB
• Xx.com/CUPSCalgaryAB

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calgary Urban Project Society