Tai Software
Tai Software is a private US SaaS company that builds Tai TMS, a cloud-based transportation management system purpose-built for US-domestic freight brokers and 3PLs. The platform automates the full FTL and LTL shipment lifecycle with 500+ carrier, load board, accounting, and payment integrations.
- Company typePrivate
- Founded2020
- HeadquartersHuntington Beach, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tai Software does
Tai Software (legal entity Transportation Applied Intelligence Software, LLC) is a private Delaware LLC founded in 2020 and headquartered in Huntington Beach, California. The company develops Tai TMS, a cloud-based transportation management system purpose-built exclusively for freight brokers and third-party logistics providers (3PLs) managing domestic full truckload (FTL) and less-than-truckload (LTL) shipments. The platform automates the end-to-end shipment lifecycle from quote through invoicing, featuring 500+ direct integrations across 100+ carriers (including all major LTL carriers such as FedEx Freight, XPO, Estes, ODFL, ABF, Saia, R+L Carriers), four load boards (DAT, Truckstop, 123Loadboard, Direct Freight), QuickBooks accounting, carrier compliance systems (Highway, RMIS), and payment/factoring providers (HaulPay, Denim, Triumph, Global Payments, Road Sync).
Tai TMS is delivered as a per-seat SaaS subscription bundled with transaction-based billing tied to active shipment volume, on annual 12-month auto-renewing contracts. Distribution is sales-led through a direct demo-request funnel (tai-software.com) and inside sales outreach, with an onboarding team handling data migration, integration setup, and training. Target customers are mid-sized to enterprise US-domestic freight brokerages and 3PLs; SFL Companies is publicly cited as a flagship mid-market 3PL partner that achieved a 20% increase in weekly shipments post-deployment. The platform supports AI-assisted capabilities including an autonomous AI Track & Trace Agent, NLP-powered email automation, predictive pricing via GreenScreens.ai, AI capacity matching, and fraud detection, though most AI surfaces are delivered through partner integrations.
Tai operates with an 11–50 person team led by CEO Walter Mitchell alongside a CXO bench (CPO Daniel Ely, CRO Sean McGillicuddy, CCO Lina Castaneda, CFO Kevin Trosian). No external institutional funding has been disclosed; the company appears to be bootstrapped and founder-led. Recurring product launches and partnership expansions across 2025–2026 (HaulPay payment wallet, OpenTrack container visibility, AI Track & Trace Agent, SFL Companies partnership) indicate an active product investment cycle despite the absence of disclosed capital.
Tai Software firmographics
Firmographics- Name
- Tai Software
- Legal name
- Transportation Applied Intelligence Software, LLC
- Website
- https://tai-software.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tai Software is a private US SaaS company that builds Tai TMS, a cloud-based transportation management system purpose-built for US-domestic freight brokers and 3PLs. The platform automates the full FTL and LTL shipment lifecycle with 500+ carrier, load board, accounting, and payment integrations.
- Ownership category
- akta.pro rank
Tai Software industry classification
Industry- Product category
- Transportation Management System (Freight Brokerage Software)
- NAICS
- Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)
- akta.pro secondary industries
- Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA), Contract & Tariff Management (Carrier Contracts, Accessorials, Lane/Zone Rates) (TLAEAIAB)
Keywords
Where Tai Software is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tai Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- TMS SaaS Subscription: Tai TMS is sold as a cloud-based SaaS subscription on a per-user/per-seat monthly basis. The pricing includes full platform access, all carrier and load board integrations, customer portal, training, onboarding, and ongoing support. Annual 12-month agreements with auto-renewal. Transaction counting is based on active shipment status — a shipment is counted when in any status other than 'Request For Quote', 'Order Received', 'Booked', 'Committed', or 'Canceled'.
- Transaction-Based Billing: In addition to per-seat subscription, Tai charges transaction fees based on shipment volume. Pricing adjustments of up to 5% may be applied annually on either the calendar year or the anniversary month of agreement signing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per-seat SaaS subscription with all-inclusive core features |
| Per seat | Pay-as-you-go | Transaction-based billing tied to shipment volume |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Tai Software product offering
Product offeringCore offering
Tai Software provides Tai TMS, a cloud-based Transportation Management System purpose-built for freight brokerages and third-party logistics providers (3PLs). The platform manages the full shipment lifecycle for Full Truckload (FTL) and Less-than-Truckload (LTL) freight, from quoting and booking through dispatch, tracking, and invoicing, with deep carrier integrations and QuickBooks connectivity.
Product overview
Tai Software offers Tai TMS, a cloud-based Transportation Management System purpose-built exclusively for freight brokers and 3PLs. The core platform manages the complete shipment lifecycle for both FTL (Full Truckload) and LTL (Less Than Truckload) freight through a unified interface. The product portfolio centers on Tai TMS with integrated modules including the AI Track & Trace Agent (autonomous shipment monitoring), HaulPay Freight Payment Wallet (embedded carrier payments), and OpenTrack Container Visibility (AI-driven cargo tracking). Supporting platforms include a white-label Customer Portal, native QuickBooks Integration, Carrier Compliance Management, and a Workflow Automation Engine. The ecosystem is supported by a Learning Management System (LMS) and Knowledge Base for training and support. With 500+ direct carrier integrations across load boards (DAT, Truckstop, 123Loadboard), payment processors (HaulPay, Denim), and accounting systems (QuickBooks), Tai TMS delivers end-to-end automation from quote to invoice.
Differentiator
Problem solved
Functional benefit
Products and services
- Tai TMS Tai TMS is a cloud-based Transportation Management System purpose-built for freight brokers and 3PLs. It centralizes quoting, booking, dispatch, carrier management, tracking, accounting, and reporting for FTL and LTL shipments.
- AI Track & Trace Agent An AI-powered autonomous agent within Tai TMS that continuously monitors shipments, identifies delays and exceptions, and proactively communicates status to brokers and customers. Designed for freight brokers needing real-time visibility without manual check-calls.
- HaulPay Freight Payment Wallet An embedded freight payment wallet that lets freight brokers pay carriers quickly, manage carrier settlements, and streamline cash flow directly within the Tai TMS environment.
- OpenTrack Container Visibility A container-level visibility solution for intermodal and overseas freight, integrated with Tai TMS to give brokers end-to-end shipment status for drayage and port-related moves.
Quantifiable outcome
- 1.4 million+ hours saved across all customers through automation
- +8 more outcomes
Companies that use Tai Software
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Tai Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability10 records
Feature10 records
Tai Software partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OpenTrackcoreTai Software integrated OpenTrack's AI-native container visibility data directly into Tai TMS for freight brokers. The integration pushes real-time container milestones, exception signals, last free day and demurrage alerts into the Tai platform, eliminating manual portal checks. OpenTrack CEO Kevin Valsi stated the partnership provides broker teams with a single source of truth to act faster on exceptions and protect margins.
- HaulPaycoreTai Software launched the HaulPay Freight Payment Wallet embedded directly into Tai TMS. The integration enables freight brokers to verify payees, automate carrier payments, and access optional working capital from a single interface. The feature allows brokers to move from shipment delivery to full payment in one step while reducing fraud risk through built-in payee verification. No integration fees for customers connecting with HaulPay.
- SFL CompaniescoreTai Software formed a strategic partnership with SFL Companies, a supply chain management and logistics 3PL, to improve operational efficiency and scalability. Since adopting Tai TMS in 2025, SFL Companies achieved a 20% increase in weekly shipments and automated 50% of invoicing through EDI without adding headcount. The partnership demonstrates Tai's ability to scale with 3PL operations.
- DATcoreDirect API integration with DAT Load Board enabling real-time carrier search, load posting, rate comparison, and capacity sourcing within Tai TMS. DAT integration is user-specific and requires a separate Login Username and Integration Password obtainable through Tai's user management.
- TruckstopcoreIntegration with Truckstop for load board posting, RateView rate intelligence, and carrier onboarding. Depending on features available, credentials include regular website login/password, RateView License Key, and Truckstop username/password for carrier onboarding integration.
- QuickBookscoreNative QuickBooks integration enabling automatic customer invoice creation, AR/AP sync, customer and vendor record synchronization, GL account mapping, and automated billing cycle completion. Tai automatically generates customer invoices, pushes carrier bill data to AP, and records payables in QuickBooks when a shipment is marked complete.
- Trucker ToolscoreTrucker Tools integration provides three services: Load Track (real-time shipment tracking), Smart Capacity (AI-driven carrier matching), and Book It Now (automated carrier booking). Credentials include Trucker Tools API Authorization Key, Account Number, and Secret Key.
- Major LTL Carriers (FedEx Freight, XPO, Estes, ODFL, ABF, Saia, R+L Carriers, Southeastern Freight Lines)coreDirect API/EDI integration with all major LTL carriers enabling instant rate shopping across 20+ carriers, automated dispatch, real-time tracking, and digital BOL transmission. No third-party middleware required.
Scale indicators11 records
Recent moves5 records
Expansion highlights6 records
Tai Software competitors and assessment
Company assessmentDirect peers
- McLeod Software: McLeod Software is one of the longest-standing TMS and ERP providers for freight brokerages and 3PLs in North America. Both Tai and McLeod target domestic freight brokers handling FTL/LTL, competing head-to-head on operational workflows, accounting integration, and carrier connectivity.
- MercuryGate International: MercuryGate offers a cloud-based multimodal TMS used by shippers, brokers, and 3PLs. It directly competes with Tai TMS for mid-market and enterprise freight broker workloads, particularly where customers need a unified platform across FTL, LTL, parcel, and ocean.
- Turvo Inc. Turvo provides a cloud-native collaboration TMS for shippers, brokers, and 3PLs with strong workflow automation and real-time visibility. Like Tai, it is built around shipment-lifecycle automation and competing head-to-head for mid-market brokerages modernizing off legacy TMS systems.
- Aljex Software: Aljex is a freight broker-focused TMS that has long emphasized load board integration, carrier management, and accounting automation. Its broker-only positioning and emphasis on LTL/FTL rating make it a direct, smaller-scale competitor to Tai in the same core market.
- 3PL Systems (3PL Central): 3PL Systems / 3PL Central builds TMS and warehouse-focused software specifically for third-party logistics providers and brokers. It overlaps with Tai's 3PL-centric go-to-market and integration-driven approach, making it a comparable niche specialist.
Broad incumbents
- Loadsmart: Loadsmart is a digital freight broker and technology platform combining brokerage services with technology. While its business model is broader than Tai's pure SaaS, it competes for the same shipper and broker spend by automating the quote-to-book workflow Tai also addresses.
- Descartes Systems Group: Descartes offers a broad logistics and TMS suite used by carriers, shippers, and brokers. Its transportation management and freight broker modules compete with Tai for both standalone TMS and embedded logistics workflows at larger customers.
- Oracle Transportation Management: Oracle's OTM is a large enterprise TMS that handles planning, execution, and freight settlement across modes. While it serves a different end of the market (large shippers and 3PLs), it represents the broad-suite incumbent against which brokers evaluate against specialized platforms like Tai.
- Manhattan Active Transportation Management: Manhattan Associates provides enterprise TMS capabilities as part of its broader supply chain suite, often integrated with its WMS and order management products. It competes with Tai for mid-market to enterprise logistics providers looking for a combined solution.
Emerging players
- Kuebix (Trimble Transportation): Kuebix, now part of Trimble, offers TMS software for shippers and brokers with strong carrier matching and freight procurement features. It overlaps with Tai in the broker-facing TMS category, particularly for customers seeking a multi-mode platform with parcel capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tai Software social profiles
Digital presenceTai Software compliance and trust
Trust signalCompliance2 records
Tai Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tai Software leadership team
Management profileNumber of profiles
Profiles6 records
Tai Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tai Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tai Software
What does Tai Software do?
Tai Software provides Tai TMS, a cloud-based Transportation Management System purpose-built for freight brokerages and third-party logistics providers (3PLs). The platform manages the full shipment lifecycle for Full Truckload (FTL) and Less-than-Truckload (LTL) freight, from quoting and booking through dispatch, tracking, and invoicing, with deep carrier integrations and QuickBooks connectivity.
Is Tai Software a public or private company?
Tai Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tai Software founded?
Tai Software was founded in 2020. It employs 51 to 100 people.
Where is Tai Software based?
Tai Software is headquartered in Huntington Beach, United States, in the North America region.
How does Tai Software make money?
Two revenue lines are on record. TMS SaaS Subscription is the primary driver. The others are transaction-Based Billing.
Who are Tai Software's main competitors?
Direct peers on record are McLeod Software, MercuryGate International, Turvo Inc., Aljex Software and 3PL Systems (3PL Central). Broad incumbents are Loadsmart, Descartes Systems Group, Oracle Transportation Management and Manhattan Active Transportation Management. Kuebix (Trimble Transportation) is listed as an emerging player.
Does Tai Software have an API?
Yes. Tai TMS provides a RESTful API for custom integrations with other systems and workflows. API capabilities include: read/write shipment data, create and update orders, pull tracking information, access financial data, manage customers and carriers, retrieve analytics and reports. API is available with standard subscription. Comprehensive API documentation available to customers including endpoint references, authentication methods, code examples, rate limits and best practices. Developer documentation is at learn.tai-software.com/knowledge/public-api-documentation.
What industry is Tai Software in?
Tai Software's product category is Transportation Management System (Freight Brokerage Software). Its primary akta.pro industry code is TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations), with a secondary code of TLAEAAAA, Carrier/Ship-From TMS (Shipper-Facing Execution). Its NAICS code is 48851 and its SIC code is 4731.