Trucker Tool
Trucker Tools provides the Smart Capacity® digital freight matching and shipment visibility platform for freight brokers and 3PLs, paired with a free mobile app serving 350,000+ owner-operators and small fleets. Founded in 2013 and acquired by DAT Freight & Analytics (Roper Technologies) in December 2024.
- Company typePrivate
- Founded2013
- HeadquartersReston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trucker Tool does
Trucker Tools is a Reston, Virginia-based freight technology company that operates the Smart Capacity® platform — a digital freight matching and shipment visibility system combining a free mobile driver app, a broker-facing web dashboard, predictive matching algorithms, GPS/ELD-based real-time tracking, and integrations with approximately 80 telematics/ELD providers and multiple broker TMS systems. Founded in 2013, the company built a two-sided network around 350,000+ unique carrier MCs on the supply side and 500+ freight brokerages on the demand side, with 2.5M+ mobile app downloads, 30,000 daily available loads, and 100,000+ loads posted per week. Its flagship products include the Smart Capacity® predictive freight matching platform, the Book It Now® automated load booking app (described as the industry's first digital load booking app), Cold Chain Load Tracking for temperature-sensitive freight, and the Driver Loyalty Rewards Program (Trucker Points) — the latter a broker-funded managed service that rewards drivers for digital transactions and is redeemable at 200+ U.S. retailers.
The business model is hybrid. Brokers and 3PLs subscribe to Smart Capacity® on a quote-based, all-inclusive SaaS basis (services negotiated via Service Orders, auto-renewing monthly or annually, pricing not publicly disclosed); carriers and owner-operators are served free through the mobile app, free Carrier Portal, and free web-based Carrier Load Board, with revenue captured indirectly through network effects and adjacent monetized services (loyalty rewards funded by brokers, ELD integration gating on broker-side subscriptions, Book-It-Now transactional flows bundled into broker contracts). Distribution combines direct sales for broker customers, self-serve PLG for carriers via the App Store/Google Play, embedded integrations inside broker TMS systems, and a channel/reseller layer through the ELD/telematics partner ecosystem. Trucker Tools holds registered trademarks on Smart Capacity® and Book It Now®, reserves exclusive rights to Aggregated Statistics and AI Functions in its Terms of Service, and was recognized as a 2026 FreightTech 25 award winner.
On December 17, 2024, Trucker Tools was acquired by DAT Freight & Analytics (a subsidiary of Roper Technologies) from ASG, a portfolio company of Alpine Investors. Post-acquisition, the company operates as a product line within the DAT One marketplace, which serves 350,000+ owner-operators and 750 freight brokers and processes 668,000+ loads daily, extending Trucker Tools' distribution reach and embedding its tracking and matching capabilities into the larger DAT platform.
Trucker Tool firmographics
Firmographics- Name
- Trucker Tool
- Legal name
- Trucker Tools, LLC
- Website
- https://truckertools.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Trucker Tools provides the Smart Capacity® digital freight matching and shipment visibility platform for freight brokers and 3PLs, paired with a free mobile app serving 350,000+ owner-operators and small fleets. Founded in 2013 and acquired by DAT Freight & Analytics (Roper Technologies) in December 2024.
- Ownership category
- akta.pro rank
Where Trucker Tool is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Trucker Tool business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Broker / 3PL Software Subscriptions: Subscription-based SaaS revenue from freight brokers and 3PLs for access to the Smart Capacity platform, including load tracking, digital freight matching, carrier sourcing, and the all-inclusive package of broker tools. Service Orders are negotiated per customer; pricing is not publicly disclosed but is sold as a recurring agreement. Subscription auto-renews monthly or annually at current rates.
- Carrier-Side Freemium Mobile App & Web Portals: Freemium go-to-market for drivers/owner-operators and small fleets: the Trucker Tools mobile driver app, the free web-based Carrier Load Board, and the Carrier Portal are provided at no charge. Revenue is generated indirectly via network effects that drive broker subscription value, plus monetized adjacent services (Driver Loyalty Program where brokers pay for points; ELD integrations that require broker-side subscription).
- Driver Loyalty Program (Broker-Funded): Brokers participate in a driver loyalty rewards program by funding points awarded to drivers. Customizable award levels allow brokers to support specific operating, optimization, and cost-reduction goals. Fully managed by Trucker Tools.
- Transaction-Based Load Booking (Book-It-Now): Book-It-Now digital load bookings flow through the platform; while the driver side is free, the broker side monetizes this transactionally (data-driven load marketing, automated rate negotiation, and integrated TMS bookings). Pricing is bundled into subscription / service orders rather than charged per-booking.
- Acquisition Value to DAT Freight & Analytics (2024 Exit): Acquired by DAT Freight & Analytics (a Roper Technologies subsidiary) on December 17, 2024, from ASG, a portfolio company of Alpine Investors. Post-acquisition, Trucker Tools operates as a product within the DAT One marketplace, contributing to DAT's revenue base rather than as a standalone revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Broker / 3PL subscription (quote-based, all-inclusive) |
| Freemium | Pay-as-you-go | Free carrier mobile app, Carrier Load Board, and Carrier Portal |
| Hybrid | Annual | All-inclusive broker package (vs. à la carte competitor pricing) |
| Freemium | Pay-as-you-go | 14-day free trial (SONAR integration only) |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels10 records
Trucker Tool product offering
Product offeringCore offering
Trucker Tools provides a Smart Capacity platform that combines real-time load tracking, predictive carrier matching, and digital freight sourcing for freight brokers and third-party logistics providers. The platform is paired with a free driver-facing mobile app that enables carriers and owner-operators to find and book loads, share GPS-based tracking, and participate in a loyalty rewards program.
Product overview
Trucker Tools offers a unified freight visibility and digital freight matching platform (Smart Capacity®) targeted at freight brokers, 3PLs, and shippers, paired with a free driver mobile app for carriers. The Smart Capacity platform bundles several modular products: Load Tracking (including Cold Chain Tracking), Smart Load Board (digital freight matching with automated negotiations and Book-It-Now instant booking), Private/Custom Load Board (white-labeled), Carrier Sourcing (Carrier Check, Lane Search, Carrier Profile), and Driver Mobile App capabilities (Book It Now, Text to Track, Driver Loyalty Rewards Program / Trucker Points, ELD/Telematics one-click integrations). After its December 17, 2024 acquisition by DAT Freight & Analytics, Trucker Tools operates as a product line within the DAT One marketplace, expanding real-time tracking capabilities across 350,000+ owner-operators and 750 freight brokers.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Capacity®: Trucker Tools' flagship ground-breaking platform that uses accurate, real-time data and algorithms to optimally match freight by predicting when and where capacity will become available, days in advance; underpins the Smart Capacity broker product and mobile app.
- Book It Now®
Products and services
- Smart Capacity Platform
Quantifiable outcome
- More than doubled bookings vs. previous DFM platform
- +7 more outcomes
Companies that use Trucker Tool
Customer profileNamed customers14 records
Segments4 records
Trucker Tool technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature9 records
Trucker Tool partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- DAT Freight & AnalyticsflagshipDAT Freight & Analytics acquired Trucker Tools from ASG (a portfolio company of Alpine Investors) on December 17, 2024. The acquisition enhances DAT's real-time tracking and load tracking capabilities on the DAT One marketplace, which serves 350,000+ owner-operators, 750 freight brokers, and processes 668,000+ loads daily. Trucker Tools is referenced in DAT's 2026 Freight Focus report as part of a transformational 2025 that included acquisitions of Trucker Tools, Convoy Platform, and Outgo.
- Verizon Connect (Reveal)coreVerizon Connect Reveal fleet management and HOS platform integrates with the Trucker Tools Smart Capacity platform. The integration enables more than 100,000 commercial vehicles equipped with Verizon Connect to deliver in-transit location updates as frequently as every 30 seconds. Data sharing is permission-based and limited to GPS in-transit updates.
- FreightWaves SONARcoreFreightWaves SONAR's lane pricing, market volatility, and historical rate data is integrated into Trucker Tools' Smart Capacity platform and free driver app. When brokers, carriers, or drivers view a load, SONAR data on the current average price (and average high and low rates) for that lane is automatically displayed. Free 14-day trial for brokers to connect their Smart Capacity and SONAR accounts.
- Motive (formerly KeepTruckin)coreMotive's in-cab Vehicle Gateway (ELD) integrates with Trucker Tools to provide real-time GPS tracking data for active loads. Motive's Vehicle Gateway is used by over 120,000 trucking operators, from individual owner-operators to nationwide truckload carriers. Data sharing is permission-based and limited to GPS in-transit updates. Activation typically within a day of carrier consent.
- TruckXcorePartnership integrates TruckX's all-in-one IoT and ELD platform with Trucker Tools' load tracking solutions to provide consolidated fleet tracking and real-time GPS location data. TruckX is trusted by over 100,000 drivers and offers 24/7 multilingual on-call customer support.
- MODE GlobalcoreTrucker Tools partners with MODE Global to improve freight tracking and visibility, as referenced in news release headlines and recent-news listings.
- EKA Solutions (Omni-TMS)coreTrucker Tools completed an integration with EKA Solutions' Omni-TMS broker platform, enabling brokers using Omni-TMS to access Trucker Tools' load tracking and digital freight matching capabilities within their TMS workflow.
- Banyan Technology (LIVE Connect)coreTrucker Tools completed a full-stack integration with Banyan Technology's LIVE Connect software, enabling broker-customer connectivity and TMS-level integration.
- SamsaracoreTrucker Tools partners with Samsara to expand the ELD one-click integration network, simplifying ELD connectivity for carriers using Samsara hardware.
- American Trucking Associations (industry body)minorCited as the source for industry statistics used in Trucker Tools thought-leadership content (e.g., 'nearly 96% of the more than 750,000 trucking companies actively operating in the United States are small businesses running 10 or fewer commercial trucks').
- LoadsmithcoreLoadsmith is a customer and channel-style carrier that partnered with Trucker Tools because its own carriers requested Trucker Tools tracking. Brett Suma, CEO of Loadsmith, is quoted as a customer reference.
- FreightWaves (parent of SONAR)coreBeyond the SONAR data integration, FreightWaves is a media and event partner; Trucker Tools' CEO and founder have spoken at FreightWaves LIVE virtual events, and the company participates in FreightWaves' F3 festival where 2026 FreightTech 25 winners are revealed.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Trucker Tool competitors and assessment
Company assessmentDirect peers
- project44: project44 is a leading supply chain visibility platform serving shippers, brokers, and carriers with multimodal real-time tracking and API-first integrations — the closest direct competitor to Trucker Tools' Smart Capacity platform, competing head-to-head for broker and 3PL visibility spend.
- FourKites: FourKites is a supply chain visibility and yard management platform serving shippers, brokers, and carriers with predictive ETA, real-time tracking, and carrier onboarding — a direct competitor in the freight visibility category where Trucker Tools competes for broker and 3PL customers.
- Loadsmart: Loadsmart is a digital freight matching and transportation management platform automating spot and contract freight for shippers and brokers — directly comparable to Trucker Tools' Smart Load Board and digital freight matching capabilities, including automated rate negotiation and Book-It-Now style booking.
- Shipwell: Shipwell is a cloud-based TMS and freight visibility platform serving shippers, brokers, and 3PLs with API integrations and digital freight matching — directly comparable to Trucker Tools' integrated visibility + DFM + carrier sourcing stack sold to mid-market and enterprise brokers.
- Uber Freight: Uber Freight operates a digital freight marketplace and TMS for shippers and carriers, with managed transportation, DFM, and visibility capabilities — a direct peer in the digital freight matching category where Trucker Tools competes for broker and shipper wallet.
- MacroPoint (Descartes): MacroPoint, owned by Descartes Systems Group, provides ELD- and app-based shipment visibility for freight brokers and 3PLs — a direct competitor to Trucker Tools' Load Tracking product, specifically called out by Trucker Tools as a competitor in the all-inclusive pricing comparison.
Emerging players
- Turvo: Turvo provides a collaborative TMS for brokers, 3PLs, and shippers with shipment visibility and digital freight matching features — comparable to Trucker Tools' integrated broker platform, with overlapping mid-market broker and 3PL customer base.
- Highway: Highway is a freight identity and carrier verification platform focused on broker-carrier identity management — adjacent to Trucker Tools' Carrier Sourcing module and listed alongside Trucker Tools in the 2026 FreightTech 25, with overlapping buyer (broker procurement) personas.
Broad incumbents
- Trimble Transportation: Trimble's transportation portfolio (formerly TMW Systems, Innovative Computing, etc.) provides TMS, fleet management, and visibility for carriers, brokers, and 3PLs — a broad incumbent whose TMS integrations Trucker Tools competes against and integrates alongside in broker environments.
- DAT Freight & Analytics: DAT is the largest US truckload freight data and load board marketplace and is now Trucker Tools' parent company (acquired Dec 17, 2024) — a broad incumbent in freight data whose DAT One marketplace now distributes Trucker Tools' capabilities to 750 brokers and 350K+ owner-operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trucker Tool social profiles
Digital presenceTrucker Tool compliance and trust
Trust signalCompliance1 record
Trucker Tool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trucker Tool leadership team
Management profileNumber of profiles
Trucker Tool subsidiaries and ownership
Company hierarchySubsidiaries2 records
Trucker Tool funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trucker Tool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trucker Tool
What does Trucker Tool do?
Trucker Tools provides a Smart Capacity platform that combines real-time load tracking, predictive carrier matching, and digital freight sourcing for freight brokers and third-party logistics providers. The platform is paired with a free driver-facing mobile app that enables carriers and owner-operators to find and book loads, share GPS-based tracking, and participate in a loyalty rewards program.
Is Trucker Tool a public or private company?
Trucker Tool is a private company. It is classified as corporate owned and is currently acquired.
When was Trucker Tool founded?
Trucker Tool was founded in 2013. It employs 11 to 50 people.
Where is Trucker Tool based?
Trucker Tool is headquartered in Reston, United States, in the North America region.
How does Trucker Tool make money?
Five revenue lines are on record. Broker / 3PL Software Subscriptions are the primary driver. The others are carrier-Side Freemium Mobile App & Web Portals, driver Loyalty Program (Broker-Funded), transaction-Based Load Booking (Book-It-Now) and acquisition Value to DAT Freight & Analytics (2024 Exit).
Who are Trucker Tool's main competitors?
Direct peers on record are project44, FourKites, Loadsmart, Shipwell, Uber Freight and MacroPoint (Descartes). Emerging players are Turvo and Highway. Broad incumbents are Trimble Transportation and DAT Freight & Analytics.
Does Trucker Tool have an API?
Yes. Trucker Tools operates an API-based integration layer that connects its Smart Capacity platform to third-party ELD/telematics providers and broker TMS systems. As described in the ELD Privacy Policy, "Trucker Tools calls the provider's API with the API key/credentials the carrier shared to pull the location data for the assigned truck at a frequency of every 5-20 minutes." In-bound API data is then forwarded to broker TMS integrations for Load Tracking. No public developer portal or SDK is referenced in the source material.