HaulPay
HaulPay is a digital freight finance platform providing non-recourse invoice factoring, automated carrier payments, and embedded TMS integrations primarily for US freight brokers and SMB trucking carriers, operating as a division of Dakota Financial, LLC.
- Company typePrivate
- Founded2016
- HeadquartersLong Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HaulPay does
HaulPay is a digital freight finance and payments platform serving US freight brokers and carriers. The company originated in 2013–2016 as ComFreight, a load matching marketplace, and pivoted into fintech after being acquired by Dakota Financial, LLC in October 2023 and rebranding to HaulPay in December 2023. It now operates as a division of Dakota Financial, whose private equity partners manage $8 billion in assets under management, providing substantial capital lines for the factoring portfolio.
HaulPay's core product suite is organized around three interlocking revenue lines: carrier factoring (non-recourse, 1-day payments, max 3% fee for single-truck operators with volume discounts); broker factoring (sub-1.5% effective rate, automated carrier payouts, initial 5% reserve holdback that can be eliminated over time); and freight payments (a self-finance wallet allowing brokers to pay carriers using their own funds at $3.00–$7.50 per transaction, capturing margin on quick-pay programs). Supporting modules include a freemium load board with FMCSA-verified carriers, a fleet fuel card distributed in partnership with Guttman Energy (accepted at 85,000+ stations, offering up to $0.40 per gallon savings), and mobile apps on iOS and Android.
The go-to-market is API-first: HaulPay embeds its Freight Payment Wallet directly into third-party TMS platforms — Tai TMS, Sunnybrook TMS, MVMNT TMS, JourneyTMS, and others — so that brokers can initiate payments and access optional factoring without leaving their existing workflow. Distribution is supplemented by direct self-serve sign-up through the web and mobile apps, an enterprise field-sales motion targeting mid-market and larger brokers, and active presence at industry events including TIA and Manifest. Customer base skews toward SMB brokers and owner-operator carriers, with named customers such as LIWMI Logistics, SolvLogix, Wicker Park Logistics, and Magnum Transport Services. The company is privately held with 11–50 employees and is headquartered in Long Beach, California.
HaulPay firmographics
Firmographics- Name
- HaulPay
- Legal name
- Dakota Financial, LLC dba HaulPay
- Website
- https://haulpay.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HaulPay is a digital freight finance platform providing non-recourse invoice factoring, automated carrier payments, and embedded TMS integrations primarily for US freight brokers and SMB trucking carriers, operating as a division of Dakota Financial, LLC.
- Ownership category
- akta.pro rank
HaulPay industry classification
Industry- Product category
- Freight Finance Technology
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Other Support Activities for Transportation (4889)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
- akta.pro secondary industry
- Spot Load Boards (Open Marketplace) (TLAEAJAA)
Keywords
Where HaulPay is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HaulPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Carrier Factoring: HaulPay purchases freight invoices from carriers at a discount (flat percentage fee), providing immediate payment. Max rates are 3% for single truck operators with rates decreasing based on volume. No reserve hold back, no interest charges for aged invoices, and no early termination fees.
- Broker Factoring: Provides brokers with advances on their margins and automates carrier payments. Average effective rate is less than 1.5%. Initial 5% reserve holdback that can be eliminated after ramp-up period builds trust.
- Payment Processing: Transaction-based fees for automated carrier payments using broker's own funds. Fees range from $3.00-$7.50 per transaction depending on volume and configuration. Same-day ACH included at no extra cost.
- Load Board: Freight matching marketplace allowing carriers, brokers, and shippers to connect. Free sign-up for basic access with premium features for transacting users.
- Fuel Card: Fleet fuel card program in partnership with Guttman Energy offering savings up to $0.40 per gallon at 85,000+ stations nationwide. Revenue generated through transaction fees and volume-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Carrier Factoring - Volume-based flat percentage |
| Usage-based | Pay-as-you-go | Broker Factoring - Low effective rate program |
| Transaction based/ take rate | Pay-as-you-go | Self-Finance Payment Platform |
| Unit Pricing | Pay-as-you-go | Non-Factored Invoicing Only |
| Usage-based | Monthly | Fleet Fuel Card - Up to $0.40/gallon savings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
HaulPay product offering
Product offeringCore offering
HaulPay is a digital freight finance platform that provides non-recourse invoice factoring, automated carrier payments, and a freight load board to trucking carriers and freight brokers. The platform is accessible via web app, mobile app, and embedded integrations within third-party Transportation Management Systems (TMS), enabling 1-day payment for delivered loads and eliminating credit risk through carrier verification and real-time credit scoring.
Product overview
HaulPay is a freight finance and payments platform offering a unified suite of digital financial tools for the trucking and logistics industry. The core platform, formerly ComFreight, rebranded to HaulPay following its acquisition by Dakota Financial in 2023, and provides three interconnected product lines: (1) Carrier Factoring — non-recourse digital invoice factoring for carriers with 1-day payments and automated invoicing; (2) Broker Factoring — factoring and quick pay financing for brokers with sub-1.5% effective rates; and (3) Freight Payments — a self-finance wallet enabling brokers to pay carriers with their own funds while using HaulPay's fraud mitigation, scheduling, and automation tools. These core products are supported by four modules: a Load Board (freight marketplace with FMCSA-verified carriers and integrated quick pay), a Fuel Card (fleet fueling program at 85,000+ stations with up to $0.40/gallon savings), a Mobile App (iOS/Android for load board and factoring access), and API Integration (TMS connectivity for automated factoring, payments, and invoicing). The platform also embeds its Freight Payment Wallet natively in third-party TMS platforms (Tai TMS, Sunnybrook TMS, MVMNT, JourneyTMS) and integrates with carrier onboarding tools (Highway, MyCarrierPortal) to provide end-to-end financial workflows from load matching through payment.
Differentiator
Problem solved
Functional benefit
Products and services
- HaulPay Core Platform Unified digital freight finance and payments platform combining digital invoice factoring, debt-free financing, automated carrier payments, fraud protection, and a load board, offered to freight carriers and brokers across the US trucking industry.
- Carrier Factoring Digital non-recourse factoring for freight carriers providing risk-free 1-day payments, automated invoice submission, customer credit checks, and mobile/web app access. Maximum 3% rate for single-truck operators with volume-based discounts; no reserve holdback, no interest on aged invoices, no early termination fees.
- Broker Factoring Digital factoring and quick-pay solution for freight brokers offering 1-day broker margin advances, automated back-office operations, and non-recourse credit protection. Average effective rate under 1.5% with initial 5% reserve holdback that can be eliminated after onboarding trust period.
- Freight Payments Self-finance payment platform enabling brokers to pay carriers using their own funds while leveraging HaulPay's fraud mitigation, payment scheduling, and digital automation. Allows brokers to profit from offering quick pay; transaction fee ranges from $3.00 to $7.50 per transaction.
- Fuel Card Fleet fuel card program in partnership with Guttman Energy and Fuelman, accepted at 85,000+ service stations nationwide, offering up to $0.40 per gallon savings with real-time reporting, IFTA reporting, and active fraud protection.
- Load Board Freight marketplace enabling carriers, brokers, and shippers to post loads, search for trucks, check market rates, and create payment groups. Free web and mobile app access with FMCSA verification and integration with HaulPay's quick pay and factoring services.
Quantifiable outcome
- 1-day payment to carriers (vs industry standard 30-90 days)
- +6 more outcomes
Companies that use HaulPay
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
HaulPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
HaulPay partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, supporting, strategic and minor.
- Tai SoftwarecoreLaunch of HaulPay Freight Payment Wallet embedded directly into Tai TMS platform. Enables freight brokers to verify payees, automate carrier payments, and access optional working capital from a single interface. Allows brokers to move from shipment delivery to full payment in one step with built-in fraud protection through payee verification.
- Sunnybrook TMScoreNative integration allowing freight brokers to manage payments, factoring, and carrier vetting without leaving Sunnybrook TMS. Compresses time from proof of delivery to payment, cuts manual work, and strengthens carrier relationships with faster payouts. Includes embedded safeguards to reduce fraud and validate carrier identity in-flow.
- MVMNT TMScoreFull integration allowing brokers to sync loads and payments directly from MVMNT TMS into HaulPay. Enables factoring at competitive rates, paying carriers using self-financing, and simplified operations with automated AR & AP workflows.
- JourneyTMScoreIntegration designed for small carriers to streamline operations and ensure faster, more reliable payments. Provides seamless invoicing and payments, faster proof of delivery processing, and real-time payment status tracking within the JourneyTMS platform.
- MyCarrierPortal (Descartes)supportingIntegration automates the relationship between brokers and carriers by capturing trusted carrier data from MyCarrierPortal to quickly create validated carrier payment profiles within HaulPay's network. Benefits include seamless automation for onboarding and payments, improved security with validated payment accounts.
- HighwaysupportingIntegration enables brokers to leverage Highway's secure carrier onboarding with cutting-edge compliance tools. Combines Highway's onboarding and compliance capabilities with HaulPay's digitized payments and financing platform. Provides fraud detection, double brokering detection, and payment scam alerts.
- Stripe PaymentssupportingStripe Payments Company provides money transmission and account services for HaulPay's payment processing operations.
- Guttman EnergysupportingPartnership for fleet fuel card program backed by Guttman Energy and Fuelman's nationwide network. Offers up to $0.40 per gallon savings at 85,000+ service stations nationwide with customizable fuel card programs.
- Fifth Third Bank N.A.supportingFDIC member bank holding funds for HaulPay's payment processing operations. Funds held at Fifth Third Bank N.A., Member FDIC.
- Transportation Intermediaries Association (TIA)strategicIndustry association partnership. HaulPay is involved in TIA initiatives including fraud prevention working groups with IFA, conference participation, and member benefits. TIA is a key industry body representing transportation intermediaries.
- International Factoring Association (IFA)strategicPartnership for freight fraud prevention initiatives. IFA and TIA collaboration includes data sharing, legislative advocacy, and best practices development for factoring and fraud prevention in transportation.
- AljexsupportingTMS partner listed on HaulPay's partner page for integration connectivity.
- Quote FactorysupportingTMS partner listed on HaulPay's partner page for integration connectivity.
- DataTruck.iosupportingTMS partner listed on HaulPay's partner page for integration connectivity.
- TurvosupportingTMS partner listed on HaulPay's partner page for integration connectivity.
- CargoChiefsupportingProductivity partner providing carrier compliance and onboarding tools. Listed on HaulPay's partner page.
- RMISsupportingProductivity partner listed on HaulPay's partner page.
- FreightSkillsminorTraining partner providing mini-class registration for freight industry education.
- Freight360minorTraining partner with podcast collaboration - Director of Customer Success Steve Spoerl appeared on Freight360 podcast discussing freight broker factoring.
- FreightFraudHubsupportingAssociation partner focused on freight fraud prevention, listed on HaulPay's partner page.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
HaulPay competitors and assessment
Company assessmentDirect peers
- Triumph Business Capital: One of the largest US freight factoring companies offering non-recourse factoring, fuel cards, and fleet services. Directly competes with HaulPay's carrier and broker factoring products across the same SMB and mid-market broker segments.
- Apex Capital: Major freight factoring provider serving carriers and brokers with same-day pay, fuel advances, and fleet cards. Closest direct competitor to HaulPay's carrier factoring, broker factoring, and fuel card offerings in the US truckload market.
- OTR Capital: Digital-first freight factoring company offering non-recourse factoring, quick pay, and fuel card programs to carriers and brokers. Competes head-to-head with HaulPay's pricing-led, no-holdback factoring proposition.
- TBS Factoring: Transportation factoring company providing invoice factoring, fuel cards, and load board access. Directly comparable to HaulPay's bundled factoring-plus-load-board offering for small carriers and brokers.
- Load One: Freight factoring and back-office services company for carriers and owner-operators. Competes in the same SMB carrier segment as HaulPay with similar quick-pay and factoring economics.
Broad incumbents
- Truckstop.com: Established load board and freight marketplace operator that also offers factoring and payment products through subsidiaries. Comparable to HaulPay's load board plus payments bundle, with deeper incumbent carrier network.
- DAT Freight & Analytics: Industry-standard freight load board and analytics provider for carriers, brokers, and shippers. Comparable on the marketplace/load board side of HaulPay's business, though DAT does not directly compete on factoring.
- Comdata (Fleetcor): Major fleet payments, fuel card, and factoring provider owned by Fleetcor. Overlaps with HaulPay's fuel card and freight payments products through a much larger established distribution.
Emerging players
- Highway: Carrier onboarding and compliance platform with carrier identity verification and double-brokering detection. Adjacent to HaulPay via existing integration; comparable on the carrier verification layer of the payments stack.
- Turvo: Cloud TMS platform for freight brokers and 3PLs with payments and visibility functionality. Comparable as a HaulPay TMS integration partner and as an emerging embedded-payments competitor within broker workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
HaulPay social profiles
Digital presenceHaulPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
HaulPay leadership team
Management profileNumber of profiles
Profiles2 records
HaulPay funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HaulPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HaulPay
What does HaulPay do?
HaulPay is a digital freight finance platform that provides non-recourse invoice factoring, automated carrier payments, and a freight load board to trucking carriers and freight brokers. The platform is accessible via web app, mobile app, and embedded integrations within third-party Transportation Management Systems (TMS), enabling 1-day payment for delivered loads and eliminating credit risk through carrier verification and real-time credit scoring.
Is HaulPay a public or private company?
HaulPay is a private company. It is classified as private equity controlled and is currently operating.
When was HaulPay founded?
HaulPay was founded in 2016. It employs 11 to 50 people.
Where is HaulPay based?
HaulPay is headquartered in Long Beach, United States, in the North America region.
How does HaulPay make money?
Five revenue lines are on record. Carrier Factoring is the primary driver. The others are broker Factoring, payment Processing, load Board and fuel Card.
Who are HaulPay's main competitors?
Direct peers on record are Triumph Business Capital, Apex Capital, OTR Capital, TBS Factoring and Load One. Broad incumbents are Truckstop.com, DAT Freight & Analytics and Comdata (Fleetcor). Emerging players are Highway and Turvo.
Does HaulPay have an API?
Yes. HaulPay offers API integration support for third-party TMS platforms. The API enables automated factoring, payments, booking, invoicing, and risk mitigation. The platform coordinates with third-party system administrators for integration implementation.
What industry is HaulPay in?
HaulPay's product category is Freight Finance Technology. Its primary akta.pro industry code is TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms, with a secondary code of TLAEAJAA, Spot Load Boards (Open Marketplace). Its NAICS code is 48851 and its SIC code is 4731.