OpenTrack
OpenTrack is a Nashville-based SaaS company that provides AI-powered, end-to-end container visibility across ocean, rail, and drayage for freight forwarders, trucking carriers, customs brokers, importers, exporters, and logistics technology providers via direct sales, API, and 16+ TMS integrations.
- Company typePrivate
- Founded2017
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OpenTrack does
OpenTrack, Inc. is a Nashville-based SaaS company that operates an AI-powered container visibility platform aggregating tracking data from roughly 600 carriers, terminals, and rail networks to provide standardized real-time visibility across ocean, rail, and drayage transportation modes. The platform combines core visibility modules (End-to-end Container Visibility, Ocean Visibility, Rail Visibility, Drayage Visibility, Empty Return) with add-on intelligence layers (Predictive Visibility, Customs Visibility, Exception Monitoring, Performance Analytics, Automated Reporting) and supporting capabilities such as a white-label Customer Portal, Document Management, and Email Processing. Technically, OpenTrack differentiates on its Estimated Time of Notification (ETN) model for domestic rail (~35-minute accuracy at high-volume terminals versus an 8-12 hour industry benchmark), Continuous Tracking across multi-leg journeys, Crosstown Stitching for shared house bills, and AI-powered Rail Location Decoding that resolves cryptic facility codes to map coordinates.
The company sells to enterprise and mid-market freight forwarders, trucking carriers, customs brokers, importers, exporters, and logistics technology providers. Revenue is generated through subscription-based, usage-based pricing tiered by annual container volume, ranging from an entry tier (under 5,000 containers/year) to high-volume enterprise tiers (over 250,000 containers/year), with predictable per-equipment-voyage pricing rather than per-event billing. Go-to-market combines enterprise field sales with tailored demos, an API-first self-service channel targeting TMS vendors and digital forwarders, and a distribution strategy executed through 16+ TMS integrations (Turvo, Descartes, CargoWise, Tai TMS, Revenova, PortPro, Magaya, Shipwell, and others) plus direct data connections to all six North American Class 1 rail carriers and major global ocean carriers. Named customers include J.B. Hunt, Ryder, Expeditors, Coyote Logistics, Autozone, Descartes, Yamaha, NFI, Port X Logistics, FreightFlex, Evans Network of Companies, and others, and the company has stated that its model delivers 70-90% cost savings and 'days vs. months' implementation relative to building custom tracking systems in-house.
OpenTrack firmographics
Firmographics- Name
- OpenTrack
- Legal name
- OpenTrack, Inc.
- Website
- https://opentrack.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OpenTrack is a Nashville-based SaaS company that provides AI-powered, end-to-end container visibility across ocean, rail, and drayage for freight forwarders, trucking carriers, customs brokers, importers, exporters, and logistics technology providers via direct sales, API, and 16+ TMS integrations.
- Ownership category
- akta.pro rank
OpenTrack industry classification
Industry- Product category
- Freight Visibility Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Customer Visibility Portals & Shipment Collaboration (TLAEADAK)
Keywords
Where OpenTrack is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OpenTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Container Tracking Subscription: Subscription-based pricing with simple per-equipment-voyage pricing. No per-event billing that explodes with volume. Predictable pricing model designed to scale with customer volume without surprise invoices.
- Usage-Based Unit Pricing: Pricing based on container volumes (under 5,000, 5,000-10,000, 10,000-50,000, 50,000-100,000, 100,000-250,000, over 250,000 containers/year). Drayage visibility add-on provided free for all existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Annual | Entry tier for small operations (under 5,000 containers/year) |
| Usage-based | Annual | Mid-volume tier (5,000-50,000 containers/year) |
| Usage-based | Annual | High-volume enterprise tier (50,000+ containers/year) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
OpenTrack product offering
Product offeringCore offering
OpenTrack is an AI-powered container visibility platform that provides real-time, standardized tracking across ocean, terminal, rail, and road transportation. It aggregates data from 600+ carriers, terminals, and Class 1 rail carriers, then layers on machine-learning ETA/ETD prediction, demurrage risk alerting, and an API for embedding visibility into TMS, digital forwarder, and logistics co-pilot systems. The platform is sold as a usage-based subscription to freight forwarders, trucking carriers, customs brokers, importers, exporters, and logistics technology providers.
Product overview
OpenTrack is a unified container visibility platform that integrates data from all major ocean carriers, terminals, and rail carriers to provide end-to-end tracking across ocean, rail, drayage, and customs. The platform operates on a modular architecture with core visibility solutions (End-to-end Container Visibility, Ocean Visibility, Rail Visibility, Drayage Visibility) as the foundation, supplemented by specialized add-ons (Customs Visibility, Empty Return Visibility) and intelligence features (Predictive Visibility, Exception Monitoring, Performance Analytics, Automated Reporting). Supporting capabilities include a Customer Portal for white-label customer access, Document Management, and TMS Integrations that push data directly into existing systems. The platform includes AI-powered features for ETA prediction, exception detection, and automation, accessible via API, dashboard, or email processing. Coverage spans 99.9% of global freight with integrations to all major ocean carriers (30+ steamship lines), all major North American terminals, and all Class 1 rail carriers (BNSF, UP, CSX, NS, CN, CP/CPKC).
Differentiator
Problem solved
Functional benefit
Products and services
- End-to-end Container Visibility Comprehensive container tracking solution that brings together all data sources to offer the most complete, timely, accurate, and standardized container visibility across ocean, terminal, rail, and road transport modes.
- Ocean Visibility Ocean shipment visibility that prevents transshipment surprises, covering all major steamship lines with standardized tracking across international routes.
- Rail Visibility Granular rail tracking with milestones, sightings, availability notices, last free days, and precision ETAs, including integration with all major North American Class 1 rail carriers (BNSF, UP, CSX, NS, CN, CP/CPKC).
- Drayage Visibility Visibility across trucking carriers and last-mile delivery operations, shining a light on drayage operations with milestone tracking for pickups, deliveries, and appointments.
- Predictive Visibility AI-powered ETA/ETD prediction for ocean and rail shipments using machine learning models trained on historical dwell time patterns and container-specific features, including the Estimated Time of Notification (ETN) model for domestic rail.
- Customer Portal White-label portal solution that supercharges sales teams by providing customers with branded visibility access to shipment status and milestones.
- Performance Analytics Analytics tool that turns tracking data into operational decisions via transit, dwell, and anchorage time metrics, including live dwell dashboards showing performance by ramp bucketed into actionable ranges.
- Exception Monitoring Configurable exception alerts in an intuitive dashboard with proactive monitoring for rolled cargo, delays, and demurrage and detention risks.
- Empty Return Visibility Visibility solution that eliminates manual chaos of managing empty container returns with instructions and interchange receipts tracking.
- Customs Visibility Add-On Real-time CBP data and ISF filing visibility providing direct access to CBP disposition codes, customs status updates, and hold alerts for freight forwarders.
- Container Visibility API End-to-end container visibility REST API providing developers and AI agents access to container tracking, milestones, ETAs, and standardized visibility data for embedding into TMS, digital forwarder, and logistics co-pilot systems.
- Document Management Streamlined document management solution providing clean data and clean documents for freight operations, including email-based upload and forwarding workflows.
- Automated Reporting Automated reporting tool that streams freight operations with scheduled alerts and customized reports to customers and partners.
Quantifiable outcome
- ~35-minute average accuracy for container availability predictions at high-volume terminals vs 8-12 hours industry standard
- +6 more outcomes
Companies that use OpenTrack
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
OpenTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature8 records
OpenTrack partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- Tai SoftwarecoreIntegration bringing AI-native end-to-end container visibility directly into Tai TMS. The partnership automates container milestone updates, alerts, and operational data including last free day and demurrage alerts, reducing manual checks and improving operational efficiency for freight brokers.
- TurvocoreIntegration combines Turvo's collaborative TMS with OpenTrack's ocean freight visibility to enable logistics service providers and shippers to reduce transportation costs including demurrage and per diem fees, improve on time deliveries, and create efficiencies throughout the supply chain.
- DescartescoreTMS integration partner delivering OpenTrack container visibility data into Descartes platform for customers.
- CargoWisecoreIntegration bringing battle-tested visibility into CargoWise. When CargoWise workflows are powered by OpenTrack data, customers get confidence that milestones and ETAs are current and correct.
- BNSF RailwaycoreClass 1 rail carrier integration for domestic rail visibility. Direct data connections enable real-time tracking of containers on BNSF rail network.
- Union Pacific RailroadcoreClass 1 rail carrier integration for domestic rail visibility. Direct data connections enable real-time tracking of containers on UP rail network.
- CSX TransportationcoreClass 1 rail carrier integration for domestic rail visibility. Direct data connections enable real-time tracking of containers on CSX rail network.
- Norfolk Southern RailwaycoreClass 1 rail carrier integration for domestic rail visibility. Direct data connections enable real-time tracking of containers on NS rail network.
- Canadian National RailwaycoreClass 1 rail carrier integration for domestic rail visibility. Direct data connections enable real-time tracking of containers on CN rail network.
- Canadian Pacific Kansas City (CPKC)coreClass 1 rail carrier integration for domestic rail visibility. Direct data connections enable real-time tracking of containers on CPKC rail network.
- MaerskcoreMajor ocean carrier integration covering global container shipping visibility.
- MSC (Mediterranean Shipping Company)coreMajor ocean carrier integration covering global container shipping visibility.
- CMA CGMcoreMajor ocean carrier integration covering global container shipping visibility.
- Hapag-LloydcoreMajor ocean carrier integration covering global container shipping visibility.
- ONE (Ocean Network Express)coreMajor ocean carrier integration covering global container shipping visibility.
- COSCO Shipping LinescoreMajor ocean carrier integration covering global container shipping visibility.
- Evergreen MarinecoreMajor ocean carrier integration covering global container shipping visibility.
- Yang Ming Marine TransportcoreMajor ocean carrier integration covering global container shipping visibility.
- HMM (Hyundai Merchant Marine)coreMajor ocean carrier integration covering global container shipping visibility.
- ZIM Integrated Shipping ServicescoreMajor ocean carrier integration covering global container shipping visibility.
- OOCL (Orient Overseas Container Line)coreMajor ocean carrier integration covering global container shipping visibility.
- APL (American President Lines)coreMajor ocean carrier integration covering global container shipping visibility.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
OpenTrack competitors and assessment
Company assessmentDirect peers
- project44: Leading global supply chain visibility platform offering multi-modal (ocean, road, rail, air) tracking and predictive ETAs; directly competes with OpenTrack across container visibility for shippers, 3PLs, and freight forwarders, with a similarly broad integration ecosystem.
- FourKites: Enterprise supply chain visibility platform providing real-time ocean, rail, truck, and air tracking with predictive ETA; comparable in targeting large shippers and 3PLs with multi-modal container tracking and TMS integrations.
- Vizion: Container visibility API provider (now part of E2open) offering standardized tracking and ETAs across ocean and intermodal moves; competes head-on with OpenTrack's container tracking API and TMS-embedded delivery.
- Shippeo: European-headquartered real-time transportation visibility provider covering road, ocean, and rail with predictive ETA; similar multi-modal platform model and similar enterprise shipper/3PL target customers.
- Turvo: Collaborative TMS for logistics service providers with a partnership/integration relationship with OpenTrack; competes in adjacent workflow automation and serves a similar freight broker/3PL customer base.
- Overhaul: Supply chain visibility and risk management platform offering tracking, security, and cold chain across modes; overlaps with OpenTrack on real-time container visibility for enterprise logistics customers.
Broad incumbents
- Descartes Systems Group: Large global logistics technology vendor offering TMS, customs, and visibility modules; competes as a broader incumbent suite and is also a current OpenTrack TMS integration partner.
- E2open: Supply chain software platform with end-to-end logistics, trade compliance, and visibility (including Vizion); competes with OpenTrack on container visibility while serving shippers with a much broader product portfolio.
- CargoWise: Globally dominant logistics execution platform with embedded tracking and forwarder workflows; both a competitor (via built-in visibility) and an OpenTrack integration partner for container milestone data.
Emerging players
- Beacon (formerly part of BeaconPro): Freight visibility platform focused on ocean, drayage, and intermodal container tracking for shippers and forwarders; competes with OpenTrack on similar visibility and demurrage management workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OpenTrack social profiles
Digital presenceOpenTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenTrack leadership team
Management profileNumber of profiles
Profiles2 records
OpenTrack funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenTrack
What does OpenTrack do?
OpenTrack is an AI-powered container visibility platform that provides real-time, standardized tracking across ocean, terminal, rail, and road transportation. It aggregates data from 600+ carriers, terminals, and Class 1 rail carriers, then layers on machine-learning ETA/ETD prediction, demurrage risk alerting, and an API for embedding visibility into TMS, digital forwarder, and logistics co-pilot systems. The platform is sold as a usage-based subscription to freight forwarders, trucking carriers, customs brokers, importers, exporters, and logistics technology providers.
Is OpenTrack a public or private company?
OpenTrack is a private company. It is classified as unknown and is currently operating.
When was OpenTrack founded?
OpenTrack was founded in 2017. It employs 11 to 50 people.
Where is OpenTrack based?
OpenTrack is headquartered in Nashville, United States, in the North America region.
How does OpenTrack make money?
Two revenue lines are on record. Container Tracking Subscription is the primary driver. The others are usage-Based Unit Pricing.
Who are OpenTrack's main competitors?
Direct peers on record are project44, FourKites, Vizion, Shippeo, Turvo and Overhaul. Broad incumbents are Descartes Systems Group, E2open and CargoWise. Beacon (formerly part of BeaconPro) is listed as an emerging player.
Does OpenTrack have an API?
Yes. End-to-end container visibility API that provides developers and AI agents access to the same agentic intelligence used internally — the reasoning layer of global supply chain visibility. The API enables tracking containers, accessing milestones and ETAs, and integrating visibility data into TMS, digital forwarders, and logistics co-pilots. Developer documentation is at developers.opentrack.co/docs/getting-started.
What industry is OpenTrack in?
OpenTrack's product category is Freight Visibility Software. Its primary akta.pro industry code is TLAEADAK, Customer Visibility Portals & Shipment Collaboration. Its NAICS code is 488510 and its SIC code is 4700.