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WebBank

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uuid0005dxs

Namestring
WebBank
Legal namestring
WebBank
Websiteurl
webbank.com
Company typeenum
Private
Founded yearint
1997
Descriptiontext

WebBank is a Utah-chartered industrial bank founded in 1997 and headquartered in Salt Lake City, with a secondary office in Summit, New Jersey and a deposit-operations mailing presence in Portsmouth, New Hampshire. It operates under the registered positioning "The Bank Behind The Brand®" and is a wholly owned subsidiary of Steel Partners Holdings L.P. (NYSE: SPLP). The bank is a national issuer of consumer and small-business credit products, originating and funding loans and cards through 25+ consumer Brand Partner platforms and ~9 business Brand Partner platforms — including Klarna, PayPal, Sezzle, Prosper, Gemini, BMG Money, Avant, Petal/Tilt, Fingerhut, Mission Lane, OneMain, Oportun, Zip, Yamaha Motor Finance, Dell, Shopify, Toast, BILL, and others — without directly marketing credit to end users.

Its revenue model spans four streams: (1) origination and issuance economics on partner-branded credit cards, installment loans, BNPL, lines of credit, and SMB financing (typical Asset Finance commitments of $30–$60M); (2) net interest margin on consumer deposits via FDIC-insured Certificates of Deposit and Savings Accounts sold direct-to-consumer at webbank.com and now also through white-label deposits like the Klarna High-Yield Savings Account; (3) commercial insurance premium finance revenue through its wholly owned subsidiary National Partners, which runs on Input 1's PBS and Payments technology stack; and (4) asset-based lending and warehouse/back-leverage facilities to specialty finance originators and credit funds via its unified Asset Finance business. Cumulative originations surpassed $273 billion as of June 2026.

The technology stack is digital-first and partner-bank oriented, led by an SVP/CTO and SVP of Technology Enablement, with proprietary/early-mover capabilities including (i) the first regulated U.S. bank pilot to settle card payments via Ripple's RLUSD stablecoin on the XRP Ledger, (ii) embedded Pagaya AI underwriting at Sezzle's point of sale, (iii) adoption of Sedric's AI-powered compliance platform for marketing review across the partner ecosystem, and (iv) a pilot of Spring Labs' Zanko agentic AI for complaints, QA, and disputes. The bank holds a Utah industrial bank charter with FDIC insurance and Member FDIC/Equal Housing Lender designations, with documented compliance programs across UIGEA, USA PATRIOT Act, GLBA, BSA, ECOA/Regulation B, FCRA, and CCPA/CPRA.

Short descriptiontext

WebBank is a Utah-chartered industrial bank that issues consumer and small-business credit products as the originating/issuing bank behind 25+ consumer and ~9 business brand partner platforms — including Klarna, PayPal, Prosper, Sezzle, Gemini, and Shopify — while also offering FDIC-insured deposits and asset-based lending facilities.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSalt Lake City, United States
HQ citystring
Salt Lake City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
sponsor banking services, embedded credit issuance, consumer loan origination, asset-based lending, white-label card programs
Industry4 codes
1Embedded Lending & Credit (POS, Working Capital, Credit Lines)
CodeFSAGALADPrimaryYes
2BNPL Consumer Apps & Wallets (Discovery, Management)
CodeFSAGAIAGPrimaryNo
3Consumer & Retail (CPG, Food, Apparel)
CodeFSABACAMPrimaryNo
4Prepaid Card Program Managers & Issuers (BIN Sponsors)
CodeFSAMANAKPrimaryNo
NAICS code4 codes
  • Credit Card Issuing52221
  • Credit Intermediation and Related Activities522
  • Commercial Banking522110
  • Sales Financing52222
SIC code4 codes
  • National Commercial Banks6021
  • Personal Credit Institutions6141
  • Miscellaneous Business Credit Institution6159
  • Short-Term Business Credit Institutions6153
Product category
Sponsor Banking / Embedded Lending
No data
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model4 records
1Loan Origination & Credit Product Issuance
TypeTransaction Fee
Description

As a national issuer of consumer and small business credit products, WebBank originates and funds loans and credit cards through Strategic Partner (Brand) platforms — generating interest income and origination-related revenue on the credit products it issues. Loan commitments in Asset Finance typically range $30–$60 million.

webbank.com
2Asset-Based Lending & Credit Facilities
TypeManaged Services
Description

WebBank provides asset-based lending and other credit facilities to Strategic Partner platforms, credit funds, and other lenders with a targeted focus on specialty finance assets. The newly unified Asset Finance team delivers warehouse facilities, back-leverage solutions, and structured credit offerings across consumer and commercial asset classes.

webbank.com
3Commercial Insurance Premium Finance
TypeTransaction Fee
Description

WebBank generates revenue through National Partners (a wholly owned subsidiary), a nation-wide premium finance company that provides commercial insurance premium financing and funding programs to third-party premium finance companies, agents, brokers, and MGAs.

webbank.com
4Consumer Deposit Net Interest Margin
TypeSubscription Recurring
Description

WebBank accepts consumer deposits through FDIC-insured Savings Accounts and Certificates of Deposit (3-month to 5-year terms), earning net interest margin on deposit funding. WebBank CDs and savings accounts are FDIC insured up to the maximum allowed by law.

webbank.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Pricing details9 tiers
1Savings Account (WebBank direct consumer) — 0.25% APY, $1,000 minimum balance, no monthly fee, variable rate
ModelOtherBilling cadencePay-as-you-go
Notes

APY 0.25% with $1,000 minimum account balance. Variable rate — interest rate and APY may change at any time without notice. No monthly fees.

webbank.com
23-Month CD — 3.86% APY, $2,500 minimum
ModelOtherBilling cadenceMulti-year contract
Notes

3.86% APY; minimum account balance $2,500; interest compounded daily; FDIC insured.

webbank.com
36-Month CD — 3.86% APY, $2,500 minimum
ModelOtherBilling cadenceMulti-year contract
Notes

3.86% APY; minimum account balance $2,500; interest compounded daily; FDIC insured.

webbank.com
41-Year CD — 3.96% APY, $2,500 minimum
ModelOtherBilling cadenceMulti-year contract
Notes

3.96% APY; minimum account balance $2,500; interest compounded daily; FDIC insured.

webbank.com
52-Year CD — 0.25% APY, $2,500 minimum
ModelOtherBilling cadenceMulti-year contract
Notes

2-Year CD with 0.25% APY; minimum account balance $2,500.

webbank.com
63-Year CD — 0.25% APY, $2,500 minimum
ModelOtherBilling cadenceMulti-year contract
Notes

3-Year CD with 0.25% APY; minimum account balance $2,500.

webbank.com
75-Year CD — 0.25% APY, $2,500 minimum
ModelOtherBilling cadenceMulti-year contract
Notes

5-Year CD with 0.25% APY; minimum account balance $2,500.

webbank.com
8WebBank Fee Schedule — ACH free, Outgoing Wire $25, Paper Statement $5
ModelOtherBilling cadencePay-as-you-go
Notes

Electronic Funds Transfer (ACH): Free; Outgoing Wire Fee: $25; Paper Statement Fee: $5.

webbank.com
9Asset Finance credit facilities — not publicly disclosed (typically $30–$60M commitments)
ModelOtherBilling cadenceMulti-year contract
Notes

Asset-based lending and credit facility pricing is quote-based and not publicly disclosed. WebBank describes typical loan commitments of $30–$60 million with larger syndicated solutions available for established companies.

webbank.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1National Partners
Description

Wholly-owned subsidiary providing commercial insurance premium finance products to businesses, working through commercial insurance agent and broker relationships.

webbank.com
Core offering1 text field

WebBank is a Utah-chartered Industrial Bank that operates as "The Bank Behind The Brand®," originating and issuing consumer and small business credit products (credit cards, installment loans, BNPL, lines of credit) on behalf of Strategic Partner platforms including fintechs, retailers, manufacturers, SaaS companies, and finance firms. It also provides asset-based lending and credit facilities to specialty finance companies and credit funds, sells FDIC-insured consumer deposits (Certificates of Deposit and Savings Accounts) directly to U.S. consumers, and operates a wholly owned premium finance subsidiary (National Partners).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 7 values shown
  • Over $273 billion originated and funded in consumer and commercial credit products since 1997
+6 more records
Product overview1 text field

WebBank operates a platform-plus-modules architecture positioned as "The Bank Behind The Brand." The core offering is a partner-bank origination, servicing, and balance-sheet platform that powers credit products issued in the name of fintech, lender, and merchant brand partners across consumer and small business segments, plus direct-to-consumer deposit products (Certificates of Deposit in 3/6/12/24/36/60-month terms and Savings Accounts) and a dedicated Asset Finance business (Lender Finance, Partner Finance, and asset-backed warehouse facilities for credit funds). The personal-credit product modules — including Imagine Card, Aqua Home Improvement Loans, Avant Personal Loans & Credit Card, BMG Money Loans, Cleo Credit Builder Card, Exchange Installment Loans, Dignifi Auto-Repair Loans, Fingerhut Fetti Credit Account and FreshStart installment loan, Gemini Credit Card, iCreditWorks Dental Loans, Klarna Card and Klarna Monthly Financing, Lane Health HSA Advance, Mission Lane Visa, Mosaic Home Improvement/Solar Loans, OneMain Brightway, Oportun Visa, PayPal Pay Monthly, Petal Visa, Prosper Personal Loans, Reprise Financial Personal Loans, Scratchpay Credit Account, Sezzle Installment Loans, Tilt Credit Card, Yamaha Powersports Credit Card, and Zip consumer loans and Zip Card — are extensions of this core issuing platform. The business-credit product modules — BILL Invoice Financing, CAN Capital Business Financing, Capital on Tap Business Credit Card, Dell Business Credit, Libertas Funding Small Business Loans, PayPal Working Capital, PayPal Business Loan, PayPal Loan Builder, PayPal Business Cashback Mastercard, PEAC Working Capital Loans, Shopify Capital, and Toast Capital Loans — serve the SMB and merchant financing segment on the same issuing backbone. Asset categories financed span auto, commercial insurance premium, consumer litigation finance, credit card, floorplan loans, home improvement, invoice financing, merchant cash advances, middle market loans, payroll deduction loans, personal loans, point-of-sale finance, powersports, secured card, small ticket equipment, SMB loans, student loans, trade receivables, and wage advance. National Partners, WebBank's subsidiary, adds a commercial insurance premium finance module. Klarna's high-yield savings account, issued by WebBank, extends the platform into consumer deposits.

Product and service7 records
1Strategic Partnership Consumer Credit Products
CategorySponsor-bank / embedded consumer credit issuance
Description

Consumer credit products — including Visa and Mastercard credit cards, charge cards, closed-end installment loans, BNPL financing, revolving credit accounts, and credit-builder cards — originated and issued by WebBank in the names of Strategic Partner platforms such as Klarna, Sezzle, PayPal, Prosper, Avant, Petal, Tilt, Fingerhut, Mission Lane, OneMain, Oportun, Gemini, Zip, Yamaha, Mosaic, Cleo, Aqua Finance, DigniFi, iCreditWorks, Collective Liquidity, Atlanticus, Lane Health, BMG Money, Reprise Financial, and Scratchpay. Each partner owns the customer-facing experience while WebBank provides the regulated banking infrastructure, FDIC-insured deposit funding, and compliance.

2Strategic Partnership Business Credit Products
CategorySponsor-bank / embedded SMB credit issuance
Description

Small business credit products — working capital loans, merchant cash advances, business installment loans, business credit cards, invoice financing, revolving business credit lines, and equipment loans — originated and issued by WebBank through Business Brand Partner platforms such as PayPal, Shopify, Toast, Dell Financial Services, BILL, CAN Capital, Capital on Tap, Libertas Funding, and PEAC Solutions. PayPal's programs alone have served 420,000+ business accounts since 2013.

3Asset Finance Credit Facilities
CategoryInstitutional / specialty finance asset-based lending
Description

Senior secured, asset-backed credit facilities, warehouse facilities, back-leverage solutions, and structured credit offerings provided by WebBank to Strategic Partners, credit funds, and other lenders focused on specialty finance assets. Typical loan commitments range from $30–$60 million, with larger syndicated solutions available for established companies. Categories financed include consumer installment loans, lines of credit, credit cards, BNPL, SMB loans, merchant cash advances, equipment loans, and trade receivables.

4WebBank Certificates of Deposit (CDs)
CategoryDirect-to-consumer deposit product (core product)
Description

FDIC-insured Certificates of Deposit issued directly by WebBank to U.S. consumers, with terms of 3, 6, 12, 24, 36, and 60 months. Interest is compounded daily with no monthly fees, and balances are insured up to the maximum allowed by law.

5WebBank Savings Accounts
CategoryDirect-to-consumer deposit product (core product)
Description

FDIC-insured savings accounts issued directly by WebBank to U.S. consumers, with daily-compounded interest, no monthly fees, and online account management. Account opening requires U.S. residency and age 18+.

6National Partners Commercial Insurance Premium Finance
CategorySubsidiary service line (commercial insurance premium finance)
Description

Commercial insurance premium finance products and funding programs originated and serviced by National Partners, WebBank's wholly owned subsidiary, through commercial insurance agent, broker, MGA, and third-party premium finance company relationships. Operations are supported by Input 1's PBS premium finance management system and Input 1 Payments digital payment processing platform.

7Klarna High-Yield Savings Account
CategoryBrand partner deposit product (sub-brand)
Description

U.S. high-yield savings account issued by WebBank in partnership with Klarna, launched June 2026 at 3.38% APY with no monthly fees and FDIC-insured through WebBank.

Scale indicator12 records

Each record includes

Type, Value, Description, Source

Partnership40 partners
Strategic tierCore Strategic Partner (Compliance Tech)TypeTechnology or IntegrationAnnounced on2026-06-15
Description

On June 15, 2026, WebBank announced a new partnership with Sedric, selecting Sedric's AI-powered compliance platform to support its strategic partner programs. The platform will enable WebBank to accelerate the review and approval of marketing materials across its partner ecosystem while maintaining regulatory standards and creating an audit trail — reinforcing compliance controls across its network of strategic partners, including fintech companies.

Strategic tierCore Strategic PartnerTypeTechnology or IntegrationAnnounced on2026-05-05
Description

On May 5, 2026, Pagaya Technologies and Sezzle announced a new partnership to embed Pagaya's AI underwriting platform at Sezzle's point of sale, with installment loan products issued by WebBank. The collaboration increases merchant approval rates and basket sizes while giving Sezzle customers access to longer-term financing. Both companies plan to jointly pursue enterprise-level merchants with a differentiated lending product.

Strategic tierFlagship / Pioneering PartnershipTypeStrategic or Co-development PartnerAnnounced on2025-11-06
Description

On November 5–6, 2025, Ripple, Mastercard, WebBank, and Gemini launched a live pilot to settle real credit card transactions on the XRP Ledger using Ripple's USD-backed stablecoin RLUSD. WebBank became the first regulated U.S. bank to settle conventional card payments using a stablecoin on a public blockchain infrastructure, with Gemini providing custody and liquidity. RLUSD has since grown to $1.6B market cap.

Strategic tierFlagship / Pioneering PartnershipTypeStrategic or Co-development PartnerAnnounced on2025-11-06
Description

Mastercard launched its Crypto Partner Program on March 11, 2026, adding Ripple alongside 85+ crypto firms to a network that processes over $9 trillion in annual payments across 200+ countries. As part of the broader collaboration, Mastercard, Ripple, WebBank, and Gemini are running a live RLUSD credit card settlement pilot on the XRP Ledger.

Strategic tierCore Strategic Partner (Subsidiary Tech)TypeTechnology or IntegrationAnnounced on2024-12-05
Description

WebBank's wholly owned subsidiary National Partners announced a strategic partnership with Input 1 on December 5, 2024. Input 1's PBS premium finance management system and Input 1 Payments digital payment processing platform will streamline billing, payments, and operations for National Partners' insurance agents, brokers, and carriers.

6Malin Eriksson (WebBank Board of Directors)
Strategic tierStrategic Advisor (Board)TypeOthersAnnounced on2024-06-04
Description

On June 4, 2024, WebBank announced the appointment of Malin Eriksson to its Board of Directors. Eriksson is a seasoned financial services executive, formerly interim U.S. CEO of Klarna and Chief Operating Officer at Earnest Partners ($25B+ AUM). She is currently Chief Commercial Officer at Gilion (formerly Ark Kapital).

webbank.com
Strategic tierFlagship / Core Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the Klarna Card (a revolving charge card accepted wherever Visa is accepted) and Klarna Monthly Financing in the U.S. In June 2026, WebBank was selected as the bank to hold FDIC-insured high-yield savings accounts offered in the Klarna app (up to 3.38% APY, no minimum deposit, no monthly fees). In December 2025, WebBank partnered with Klarna on Klarna Premium and Max membership plans in the U.S.

Strategic tierFlagship / Core Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the lender of consumer closed-end installment loans issued through the Sezzle app. In May 2026, Sezzle and Pagaya announced embedding Pagaya's AI underwriting platform at Sezzle's point of sale, with installment loan products issued by WebBank — including longer-term Pay-in-5 financing.

Strategic tierFlagship / Core Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the U.S. lender for PayPal Business Loan, PayPal Working Capital, PayPal Loan Builder, PayPal Pay Monthly, and the PayPal Business Cashback Mastercard. PayPal surpassed $30B in global small business lending and 1.4M+ loans to 420,000+ business accounts since 2013. WebBank-issued PayPal loans have driven 36% lift in total PayPal payment volume for Working Capital customers and 16% for Business Loan customers.

Strategic tierFlagship / Core Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the Gemini Credit Card, including a special-edition XRP credit card launched in August 2025 offering up to 4% back in XRP with no annual fees and a $200 new-user bonus. Gemini also serves as the custody and liquidity partner in WebBank's Ripple RLUSD credit card settlement pilot.

Strategic tierFlagship / Core Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

All Prosper personal loans are made by WebBank. Prosper is the first peer-to-peer lending platform in the U.S. (founded 2005). A $500M forward flow agreement with Fortress and Edge Focus was announced April 29, 2025 to expand the personal loan marketplace. Prosper also offers home equity loans, home equity lines of credit, and the Prosper Card (issued by Coastal Community Bank).

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the lender of closed-end consumer installment loans through BMG Money's employment-based lending platform, serving public and private sector employees across 39 states plus DC. A $360M forward flow agreement with Hudson Cove Capital Management was announced October 2025 to expand BMG's capital capacity.

13Avant
Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank offers two Avant-branded credit products: Avant closed-end consumer installment loans and the Avant Credit Card, both issued and lent by WebBank.

webbank.com
Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the Petal Visa credit card. Petal was acquired by Empower Finance (now Tilt) in April 2024.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the Tilt credit cards (Tilt Motion Card and other unsecured cards) targeting non-prime consumers using cash-flow underwriting. Empower/Tilt serves 3M+ active U.S. subscribers and has been profitable since 2022. Empower acquired Petal in April 2024.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the Fingerhut Fetti Credit Account and the Fingerhut FreshStart installment loan, used to finance purchases through fingerhut.com or the Fingerhut catalog.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the Mission Lane Visa credit card. Mission Lane is applying for a limited-purpose CEBA bank charter (April 2026) — the first such application in approximately 20 years — to migrate from WebBank and Transportation Alliance Bank to in-house origination.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the OneMain Financial Brightway credit card.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the Oportun® Visa® Credit Card. Doug Bland, who served on WebBank's Board, was appointed CEO of Oportun effective April 20, 2026.

20Zip
Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the lender of consumer closed-end loans issued through the Zip app (excluding CO, NV, MD, MA) and the issuer of the Zip Card. In October 2025, Zip US expanded its partnership with Stripe to accelerate merchant growth.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the lender of closed-end consumer installment loans for dental care procedures through the iCreditWorks platform. iCreditWorks raised $60M in April 2025 led by Comvest Partners and Barings.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

Through the Libertas Funding platform, WebBank is the lender of small business installment loans. Libertas secured a $75M investment-grade corporate note in April 2025.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the lender of Exchange Installment Loans issued through Collective Liquidity. Collective Liquidity also offers zero-interest option exercise loans.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

Through the DigniFi platform, WebBank is the lender of auto-repair installment loans on a national basis.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

In partnership with Yamaha Motor Finance Corporation, U.S.A. (YMFUS), WebBank is the issuer and lender of open-end revolving credit card accounts for consumers to purchase Powersports products nationwide.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the lender of Mosaic-branded home improvement installment loans and solar energy and geothermal purpose installment loans to consumers.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

In partnership with Aqua Finance, Inc., WebBank is the lender for Aqua's closed-end, consumer home improvement loans.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the fully secured Cleo Credit Builder Card.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the lender of the Scratchpay Credit Account providing payment plans for veterinary care, medical, dental, and other healthcare.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the lender of the HSA Advance feature of the Lane Health "Card with a Heart" — a line of credit through the HSA for qualified medical expenditures.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the Imagine Card in partnership with Atlanticus.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

In partnership with Reprise Financial, WebBank is the lender of secured and unsecured personal loans used for refinancing, debt consolidation, and unexpected expenses.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the BILL Invoice Financing Loan for SMBs.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is an issuer and lender of business financing through the CAN Capital platform.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the issuer and lender of the Capital on Tap Business Credit Card program for small and medium sized businesses.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

In partnership with Dell Financial Services, WebBank is the issuer and lender of Dell Business Credit — a revolving line of credit for SMBs to purchase IT equipment with fast credit decisions, low monthly payments, and no annual fees.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the lender of Working Capital Loans issued through PEAC.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

WebBank is the lender of Shopify Capital in the United States.

Strategic tierCore Strategic PartnerTypeChannel Partner/ Reseller/ Distributor
Description

In partnership with Toast Capital, LLC., WebBank is the lender of small business installment loans to eligible Toast customers.

Strategic tierCore Strategic Partner (Compliance Tech)TypeTechnology or Integration
Description

WebBank is a pilot customer of Spring Labs' agentic AI platform for regulated financial institutions, including the first major product Zanko focused on complaints, quality assurance, and disputes — which reportedly achieves up to 97% accuracy in complaint identification during testing. Spring Labs raised $5M in May 2026 led by BankTech Ventures and Haymaker Ventures.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Ohio-chartered bank best known as the issuing bank for Chime and other fintech debit/credit programs. Directly comparable to WebBank as a small chartered bank that issues regulated consumer products on behalf of large fintech brand partners.

TypeDirect peer
Description

New Jersey-chartered state commercial bank widely recognized as the leading sponsor / partner bank for fintech lending and payments companies. Directly comparable to WebBank in business model (issuing credit on behalf of fintechs), target partners (BNPL, embedded finance, marketplace lending), and regulatory positioning.

TypeDirect peer
Description

SD-chartered industrial bank (now Pathward, post-Evolve Bancorp merger) that historically served as sponsor bank for prepaid, BNPL, and fintech issuers. Comparable to WebBank as an industrial bank chartered to issue credit products and deposits for fintech and embedded-finance partners.

TypeDirect peer
Description

Oklahoma-chartered bank that has served as issuing bank for Chime's earlier programs and other fintech debit and lending products. Comparable to WebBank as a partner-bank model in embedded finance.

TypeDirect peer
Description

Utah industrial bank (part of SoFi-aligned banking group) that has issued fintech consumer and SMB credit products. Directly comparable to WebBank as a Utah-chartered industrial bank operating the same Bank-Behind-the-Brand model.

TypeDirect peer
Description

Washington state-chartered community bank that issues the Prosper Card and other fintech programs. Comparable to WebBank as a sponsor bank for marketplace lending and embedded-finance platforms.

TypeDirect peer
Description

SD-chartered bank that issues prepaid cards, debit cards, and fintech-branded credit products. Comparable to WebBank in partner-bank model, but operates at a larger scale across prepaid, debit, and small-business credit verticals.

TypeBroad incumbent
Description

North Carolina-chartered bank specializing in SBA and niche vertical lending (healthcare, agriculture, veterinary). Less direct overlap, but comparable as a digitally oriented chartered bank pursuing niche / vertical lending at scale.

TypeDirect peer
Description

Virginia-chartered bank that has served as a sponsor / issuing bank for fintech and BNPL programs (including Affirm-affiliated programs). Comparable to WebBank as a partner-bank model with active fintech sponsorship activity, though currently operating under heightened regulatory scrutiny.

TypeDirect peer
Description

Utah industrial bank that, alongside WebBank, currently serves as issuing bank for Mission Lane and other fintech credit programs. Comparable to WebBank in industrial bank charter and fintech sponsorship model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers34 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration8 records

Each record includes

Title, Type, Description, Source

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles19 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance8 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment5 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

WebBank

Sponsor Banking / Embedded Lendingwebbank.com

WebBank is a Utah-chartered industrial bank that issues consumer and small-business credit products as the originating/issuing bank behind 25+ consumer and ~9 business brand partner platforms — including Klarna, PayPal, Prosper, Sezzle, Gemini, and Shopify — while also offering FDIC-insured deposits and asset-based lending facilities.

What WebBank does

WebBank is a Utah-chartered industrial bank founded in 1997 and headquartered in Salt Lake City, with a secondary office in Summit, New Jersey and a deposit-operations mailing presence in Portsmouth, New Hampshire. It operates under the registered positioning "The Bank Behind The Brand®" and is a wholly owned subsidiary of Steel Partners Holdings L.P. (NYSE: SPLP). The bank is a national issuer of consumer and small-business credit products, originating and funding loans and cards through 25+ consumer Brand Partner platforms and ~9 business Brand Partner platforms — including Klarna, PayPal, Sezzle, Prosper, Gemini, BMG Money, Avant, Petal/Tilt, Fingerhut, Mission Lane, OneMain, Oportun, Zip, Yamaha Motor Finance, Dell, Shopify, Toast, BILL, and others — without directly marketing credit to end users.

Its revenue model spans four streams: (1) origination and issuance economics on partner-branded credit cards, installment loans, BNPL, lines of credit, and SMB financing (typical Asset Finance commitments of $30–$60M); (2) net interest margin on consumer deposits via FDIC-insured Certificates of Deposit and Savings Accounts sold direct-to-consumer at webbank.com and now also through white-label deposits like the Klarna High-Yield Savings Account; (3) commercial insurance premium finance revenue through its wholly owned subsidiary National Partners, which runs on Input 1's PBS and Payments technology stack; and (4) asset-based lending and warehouse/back-leverage facilities to specialty finance originators and credit funds via its unified Asset Finance business. Cumulative originations surpassed $273 billion as of June 2026.

The technology stack is digital-first and partner-bank oriented, led by an SVP/CTO and SVP of Technology Enablement, with proprietary/early-mover capabilities including (i) the first regulated U.S. bank pilot to settle card payments via Ripple's RLUSD stablecoin on the XRP Ledger, (ii) embedded Pagaya AI underwriting at Sezzle's point of sale, (iii) adoption of Sedric's AI-powered compliance platform for marketing review across the partner ecosystem, and (iv) a pilot of Spring Labs' Zanko agentic AI for complaints, QA, and disputes. The bank holds a Utah industrial bank charter with FDIC insurance and Member FDIC/Equal Housing Lender designations, with documented compliance programs across UIGEA, USA PATRIOT Act, GLBA, BSA, ECOA/Regulation B, FCRA, and CCPA/CPRA.

WebBank firmographics

Firmographics
Name
WebBank
Legal name
WebBank
Website
https://webbank.com
Company type
Private
Founded year
1997
Operating status
Operating
Headcount range
101–250 employees
Short description
WebBank is a Utah-chartered industrial bank that issues consumer and small-business credit products as the originating/issuing bank behind 25+ consumer and ~9 business brand partner platforms — including Klarna, PayPal, Prosper, Sezzle, Gemini, and Shopify — while also offering FDIC-insured deposits and asset-based lending facilities.
Ownership category
akta.pro rank

WebBank industry classification

Industry
Product category
Sponsor Banking / Embedded Lending
NAICS
Credit Card Issuing (52221), Credit Intermediation and Related Activities (522), Commercial Banking (522110), Sales Financing (52222)
SIC
National Commercial Banks (6021), Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159), Short-Term Business Credit Institutions (6153)
akta.pro primary industry
Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
akta.pro secondary industries
BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), Consumer & Retail (CPG, Food, Apparel) (FSABACAM), Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

Keywords

  • Sponsor banking services
  • Embedded credit issuance
  • Consumer loan origination
  • Asset-based lending
  • White-label card programs

Where WebBank is headquartered

Location

Headquarters

HQ city
Salt Lake City
HQ country
United States
HQ region
North America

Offices3 records

Markets served

WebBank business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

  1. Loan Origination & Credit Product Issuance: As a national issuer of consumer and small business credit products, WebBank originates and funds loans and credit cards through Strategic Partner (Brand) platforms — generating interest income and origination-related revenue on the credit products it issues. Loan commitments in Asset Finance typically range $30–$60 million.
  2. Asset-Based Lending & Credit Facilities: WebBank provides asset-based lending and other credit facilities to Strategic Partner platforms, credit funds, and other lenders with a targeted focus on specialty finance assets. The newly unified Asset Finance team delivers warehouse facilities, back-leverage solutions, and structured credit offerings across consumer and commercial asset classes.
  3. Commercial Insurance Premium Finance: WebBank generates revenue through National Partners (a wholly owned subsidiary), a nation-wide premium finance company that provides commercial insurance premium financing and funding programs to third-party premium finance companies, agents, brokers, and MGAs.
  4. Consumer Deposit Net Interest Margin: WebBank accepts consumer deposits through FDIC-insured Savings Accounts and Certificates of Deposit (3-month to 5-year terms), earning net interest margin on deposit funding. WebBank CDs and savings accounts are FDIC insured up to the maximum allowed by law.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goSavings Account (WebBank direct consumer) — 0.25% APY, $1,000 minimum balance, no monthly fee, variable rate
OtherMulti-year contract3-Month CD — 3.86% APY, $2,500 minimum
OtherMulti-year contract6-Month CD — 3.86% APY, $2,500 minimum
OtherMulti-year contract1-Year CD — 3.96% APY, $2,500 minimum
OtherMulti-year contract2-Year CD — 0.25% APY, $2,500 minimum
OtherMulti-year contract3-Year CD — 0.25% APY, $2,500 minimum
OtherMulti-year contract5-Year CD — 0.25% APY, $2,500 minimum
OtherPay-as-you-goWebBank Fee Schedule — ACH free, Outgoing Wire $25, Paper Statement $5
OtherMulti-year contractAsset Finance credit facilities — not publicly disclosed (typically $30–$60M commitments)

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

WebBank product offering

Product offering

Core offering

WebBank is a Utah-chartered Industrial Bank that operates as "The Bank Behind The Brand®," originating and issuing consumer and small business credit products (credit cards, installment loans, BNPL, lines of credit) on behalf of Strategic Partner platforms including fintechs, retailers, manufacturers, SaaS companies, and finance firms. It also provides asset-based lending and credit facilities to specialty finance companies and credit funds, sells FDIC-insured consumer deposits (Certificates of Deposit and Savings Accounts) directly to U.S. consumers, and operates a wholly owned premium finance subsidiary (National Partners).

Product overview

WebBank operates a platform-plus-modules architecture positioned as "The Bank Behind The Brand." The core offering is a partner-bank origination, servicing, and balance-sheet platform that powers credit products issued in the name of fintech, lender, and merchant brand partners across consumer and small business segments, plus direct-to-consumer deposit products (Certificates of Deposit in 3/6/12/24/36/60-month terms and Savings Accounts) and a dedicated Asset Finance business (Lender Finance, Partner Finance, and asset-backed warehouse facilities for credit funds). The personal-credit product modules — including Imagine Card, Aqua Home Improvement Loans, Avant Personal Loans & Credit Card, BMG Money Loans, Cleo Credit Builder Card, Exchange Installment Loans, Dignifi Auto-Repair Loans, Fingerhut Fetti Credit Account and FreshStart installment loan, Gemini Credit Card, iCreditWorks Dental Loans, Klarna Card and Klarna Monthly Financing, Lane Health HSA Advance, Mission Lane Visa, Mosaic Home Improvement/Solar Loans, OneMain Brightway, Oportun Visa, PayPal Pay Monthly, Petal Visa, Prosper Personal Loans, Reprise Financial Personal Loans, Scratchpay Credit Account, Sezzle Installment Loans, Tilt Credit Card, Yamaha Powersports Credit Card, and Zip consumer loans and Zip Card — are extensions of this core issuing platform. The business-credit product modules — BILL Invoice Financing, CAN Capital Business Financing, Capital on Tap Business Credit Card, Dell Business Credit, Libertas Funding Small Business Loans, PayPal Working Capital, PayPal Business Loan, PayPal Loan Builder, PayPal Business Cashback Mastercard, PEAC Working Capital Loans, Shopify Capital, and Toast Capital Loans — serve the SMB and merchant financing segment on the same issuing backbone. Asset categories financed span auto, commercial insurance premium, consumer litigation finance, credit card, floorplan loans, home improvement, invoice financing, merchant cash advances, middle market loans, payroll deduction loans, personal loans, point-of-sale finance, powersports, secured card, small ticket equipment, SMB loans, student loans, trade receivables, and wage advance. National Partners, WebBank's subsidiary, adds a commercial insurance premium finance module. Klarna's high-yield savings account, issued by WebBank, extends the platform into consumer deposits.

Differentiator

Problem solved

Functional benefit

Brands

  • National Partners: Wholly-owned subsidiary providing commercial insurance premium finance products to businesses, working through commercial insurance agent and broker relationships.

Products and services

  • Strategic Partnership Consumer Credit Products Consumer credit products — including Visa and Mastercard credit cards, charge cards, closed-end installment loans, BNPL financing, revolving credit accounts, and credit-builder cards — originated and issued by WebBank in the names of Strategic Partner platforms such as Klarna, Sezzle, PayPal, Prosper, Avant, Petal, Tilt, Fingerhut, Mission Lane, OneMain, Oportun, Gemini, Zip, Yamaha, Mosaic, Cleo, Aqua Finance, DigniFi, iCreditWorks, Collective Liquidity, Atlanticus, Lane Health, BMG Money, Reprise Financial, and Scratchpay. Each partner owns the customer-facing experience while WebBank provides the regulated banking infrastructure, FDIC-insured deposit funding, and compliance.
  • Strategic Partnership Business Credit Products Small business credit products — working capital loans, merchant cash advances, business installment loans, business credit cards, invoice financing, revolving business credit lines, and equipment loans — originated and issued by WebBank through Business Brand Partner platforms such as PayPal, Shopify, Toast, Dell Financial Services, BILL, CAN Capital, Capital on Tap, Libertas Funding, and PEAC Solutions. PayPal's programs alone have served 420,000+ business accounts since 2013.
  • Asset Finance Credit Facilities Senior secured, asset-backed credit facilities, warehouse facilities, back-leverage solutions, and structured credit offerings provided by WebBank to Strategic Partners, credit funds, and other lenders focused on specialty finance assets. Typical loan commitments range from $30–$60 million, with larger syndicated solutions available for established companies. Categories financed include consumer installment loans, lines of credit, credit cards, BNPL, SMB loans, merchant cash advances, equipment loans, and trade receivables.
  • WebBank Certificates of Deposit (CDs) FDIC-insured Certificates of Deposit issued directly by WebBank to U.S. consumers, with terms of 3, 6, 12, 24, 36, and 60 months. Interest is compounded daily with no monthly fees, and balances are insured up to the maximum allowed by law.
  • WebBank Savings Accounts FDIC-insured savings accounts issued directly by WebBank to U.S. consumers, with daily-compounded interest, no monthly fees, and online account management. Account opening requires U.S. residency and age 18+.
  • National Partners Commercial Insurance Premium Finance Commercial insurance premium finance products and funding programs originated and serviced by National Partners, WebBank's wholly owned subsidiary, through commercial insurance agent, broker, MGA, and third-party premium finance company relationships. Operations are supported by Input 1's PBS premium finance management system and Input 1 Payments digital payment processing platform.
  • Klarna High-Yield Savings Account U.S. high-yield savings account issued by WebBank in partnership with Klarna, launched June 2026 at 3.38% APY with no monthly fees and FDIC-insured through WebBank.

Quantifiable outcome

  • Over $273 billion originated and funded in consumer and commercial credit products since 1997
  • +6 more outcomes

Companies that use WebBank

Customer profile

Named customers34 records

Segments7 records

Ideal customer profiles6 records

WebBank technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature7 records

WebBank partnerships and signals

Strategic signal

Partnerships

40 partnerships are on record, tiered core strategic partner (compliance tech), core strategic partner, flagship / pioneering partnership, core strategic partner (subsidiary tech), strategic advisor (board) and flagship / core strategic partner.

  • Sedriccore strategic partner (compliance tech)Technology or Integration · 15 June 2026On June 15, 2026, WebBank announced a new partnership with Sedric, selecting Sedric's AI-powered compliance platform to support its strategic partner programs. The platform will enable WebBank to accelerate the review and approval of marketing materials across its partner ecosystem while maintaining regulatory standards and creating an audit trail — reinforcing compliance controls across its network of strategic partners, including fintech companies.
  • Pagaya Technologies (Sezzle POS underwriting integration)core strategic partnerTechnology or Integration · 5 May 2026On May 5, 2026, Pagaya Technologies and Sezzle announced a new partnership to embed Pagaya's AI underwriting platform at Sezzle's point of sale, with installment loan products issued by WebBank. The collaboration increases merchant approval rates and basket sizes while giving Sezzle customers access to longer-term financing. Both companies plan to jointly pursue enterprise-level merchants with a differentiated lending product.
  • Ripple (RLUSD stablecoin settlement pilot)flagship / pioneering partnershipStrategic or Co-development Partner · 6 November 2025On November 5–6, 2025, Ripple, Mastercard, WebBank, and Gemini launched a live pilot to settle real credit card transactions on the XRP Ledger using Ripple's USD-backed stablecoin RLUSD. WebBank became the first regulated U.S. bank to settle conventional card payments using a stablecoin on a public blockchain infrastructure, with Gemini providing custody and liquidity. RLUSD has since grown to $1.6B market cap.
  • Mastercard (Crypto Partner Program)flagship / pioneering partnershipStrategic or Co-development Partner · 6 November 2025Mastercard launched its Crypto Partner Program on March 11, 2026, adding Ripple alongside 85+ crypto firms to a network that processes over $9 trillion in annual payments across 200+ countries. As part of the broader collaboration, Mastercard, Ripple, WebBank, and Gemini are running a live RLUSD credit card settlement pilot on the XRP Ledger.
  • Input 1core strategic partner (subsidiary tech)Technology or Integration · 5 December 2024WebBank's wholly owned subsidiary National Partners announced a strategic partnership with Input 1 on December 5, 2024. Input 1's PBS premium finance management system and Input 1 Payments digital payment processing platform will streamline billing, payments, and operations for National Partners' insurance agents, brokers, and carriers.
  • Malin Eriksson (WebBank Board of Directors)strategic advisor (board)Others · 4 June 2024On June 4, 2024, WebBank announced the appointment of Malin Eriksson to its Board of Directors. Eriksson is a seasoned financial services executive, formerly interim U.S. CEO of Klarna and Chief Operating Officer at Earnest Partners ($25B+ AUM). She is currently Chief Commercial Officer at Gilion (formerly Ark Kapital).
  • Klarnaflagship / core strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the Klarna Card (a revolving charge card accepted wherever Visa is accepted) and Klarna Monthly Financing in the U.S. In June 2026, WebBank was selected as the bank to hold FDIC-insured high-yield savings accounts offered in the Klarna app (up to 3.38% APY, no minimum deposit, no monthly fees). In December 2025, WebBank partnered with Klarna on Klarna Premium and Max membership plans in the U.S.
  • Sezzleflagship / core strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the lender of consumer closed-end installment loans issued through the Sezzle app. In May 2026, Sezzle and Pagaya announced embedding Pagaya's AI underwriting platform at Sezzle's point of sale, with installment loan products issued by WebBank — including longer-term Pay-in-5 financing.
  • PayPalflagship / core strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the U.S. lender for PayPal Business Loan, PayPal Working Capital, PayPal Loan Builder, PayPal Pay Monthly, and the PayPal Business Cashback Mastercard. PayPal surpassed $30B in global small business lending and 1.4M+ loans to 420,000+ business accounts since 2013. WebBank-issued PayPal loans have driven 36% lift in total PayPal payment volume for Working Capital customers and 16% for Business Loan customers.
  • Geminiflagship / core strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the Gemini Credit Card, including a special-edition XRP credit card launched in August 2025 offering up to 4% back in XRP with no annual fees and a $200 new-user bonus. Gemini also serves as the custody and liquidity partner in WebBank's Ripple RLUSD credit card settlement pilot.
  • Prosper Marketplaceflagship / core strategic partnerChannel Partner/ Reseller/ DistributorAll Prosper personal loans are made by WebBank. Prosper is the first peer-to-peer lending platform in the U.S. (founded 2005). A $500M forward flow agreement with Fortress and Edge Focus was announced April 29, 2025 to expand the personal loan marketplace. Prosper also offers home equity loans, home equity lines of credit, and the Prosper Card (issued by Coastal Community Bank).
  • BMG Moneycore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the lender of closed-end consumer installment loans through BMG Money's employment-based lending platform, serving public and private sector employees across 39 states plus DC. A $360M forward flow agreement with Hudson Cove Capital Management was announced October 2025 to expand BMG's capital capacity.
  • Avantcore strategic partnerChannel Partner/ Reseller/ DistributorWebBank offers two Avant-branded credit products: Avant closed-end consumer installment loans and the Avant Credit Card, both issued and lent by WebBank.
  • Petal Cardcore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the Petal Visa credit card. Petal was acquired by Empower Finance (now Tilt) in April 2024.
  • Tilt (formerly Empower Finance)core strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the Tilt credit cards (Tilt Motion Card and other unsecured cards) targeting non-prime consumers using cash-flow underwriting. Empower/Tilt serves 3M+ active U.S. subscribers and has been profitable since 2022. Empower acquired Petal in April 2024.
  • Fingerhutcore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the Fingerhut Fetti Credit Account and the Fingerhut FreshStart installment loan, used to finance purchases through fingerhut.com or the Fingerhut catalog.
  • Mission Lanecore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the Mission Lane Visa credit card. Mission Lane is applying for a limited-purpose CEBA bank charter (April 2026) — the first such application in approximately 20 years — to migrate from WebBank and Transportation Alliance Bank to in-house origination.
  • OneMain Financialcore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the OneMain Financial Brightway credit card.
  • Oportuncore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the Oportun® Visa® Credit Card. Doug Bland, who served on WebBank's Board, was appointed CEO of Oportun effective April 20, 2026.
  • Zipcore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the lender of consumer closed-end loans issued through the Zip app (excluding CO, NV, MD, MA) and the issuer of the Zip Card. In October 2025, Zip US expanded its partnership with Stripe to accelerate merchant growth.
  • iCreditWorkscore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the lender of closed-end consumer installment loans for dental care procedures through the iCreditWorks platform. iCreditWorks raised $60M in April 2025 led by Comvest Partners and Barings.
  • Libertas Fundingcore strategic partnerChannel Partner/ Reseller/ DistributorThrough the Libertas Funding platform, WebBank is the lender of small business installment loans. Libertas secured a $75M investment-grade corporate note in April 2025.
  • Collective Liquiditycore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the lender of Exchange Installment Loans issued through Collective Liquidity. Collective Liquidity also offers zero-interest option exercise loans.
  • DigniFicore strategic partnerChannel Partner/ Reseller/ DistributorThrough the DigniFi platform, WebBank is the lender of auto-repair installment loans on a national basis.
  • Yamaha Motor Finance (YMFUS)core strategic partnerChannel Partner/ Reseller/ DistributorIn partnership with Yamaha Motor Finance Corporation, U.S.A. (YMFUS), WebBank is the issuer and lender of open-end revolving credit card accounts for consumers to purchase Powersports products nationwide.
  • Mosaic (Solar Mosaic)core strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the lender of Mosaic-branded home improvement installment loans and solar energy and geothermal purpose installment loans to consumers.
  • Aqua Financecore strategic partnerChannel Partner/ Reseller/ DistributorIn partnership with Aqua Finance, Inc., WebBank is the lender for Aqua's closed-end, consumer home improvement loans.
  • Cleocore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the fully secured Cleo Credit Builder Card.
  • Scratchpay (Scratch Financial)core strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the lender of the Scratchpay Credit Account providing payment plans for veterinary care, medical, dental, and other healthcare.
  • Lane Healthcore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the lender of the HSA Advance feature of the Lane Health "Card with a Heart" — a line of credit through the HSA for qualified medical expenditures.
  • Atlanticus (Imagine Card)core strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the Imagine Card in partnership with Atlanticus.
  • Reprise Financialcore strategic partnerChannel Partner/ Reseller/ DistributorIn partnership with Reprise Financial, WebBank is the lender of secured and unsecured personal loans used for refinancing, debt consolidation, and unexpected expenses.
  • BILLcore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the BILL Invoice Financing Loan for SMBs.
  • CAN Capitalcore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is an issuer and lender of business financing through the CAN Capital platform.
  • Capital on Tapcore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the issuer and lender of the Capital on Tap Business Credit Card program for small and medium sized businesses.
  • Dell Financial Servicescore strategic partnerChannel Partner/ Reseller/ DistributorIn partnership with Dell Financial Services, WebBank is the issuer and lender of Dell Business Credit — a revolving line of credit for SMBs to purchase IT equipment with fast credit decisions, low monthly payments, and no annual fees.
  • PEAC Solutionscore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the lender of Working Capital Loans issued through PEAC.
  • Shopifycore strategic partnerChannel Partner/ Reseller/ DistributorWebBank is the lender of Shopify Capital in the United States.
  • Toast Capitalcore strategic partnerChannel Partner/ Reseller/ DistributorIn partnership with Toast Capital, LLC., WebBank is the lender of small business installment loans to eligible Toast customers.
  • Spring Labscore strategic partner (compliance tech)Technology or IntegrationWebBank is a pilot customer of Spring Labs' agentic AI platform for regulated financial institutions, including the first major product Zanko focused on complaints, quality assurance, and disputes — which reportedly achieves up to 97% accuracy in complaint identification during testing. Spring Labs raised $5M in May 2026 led by BankTech Ventures and Haymaker Ventures.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

WebBank competitors and assessment

Company assessment

Direct peers

  • Sutton Bank: Ohio-chartered bank best known as the issuing bank for Chime and other fintech debit/credit programs. Directly comparable to WebBank as a small chartered bank that issues regulated consumer products on behalf of large fintech brand partners.
  • Cross River Bank: New Jersey-chartered state commercial bank widely recognized as the leading sponsor / partner bank for fintech lending and payments companies. Directly comparable to WebBank in business model (issuing credit on behalf of fintechs), target partners (BNPL, embedded finance, marketplace lending), and regulatory positioning.
  • Pathward Financial (formerly MetaBank): SD-chartered industrial bank (now Pathward, post-Evolve Bancorp merger) that historically served as sponsor bank for prepaid, BNPL, and fintech issuers. Comparable to WebBank as an industrial bank chartered to issue credit products and deposits for fintech and embedded-finance partners.
  • Stride Bank: Oklahoma-chartered bank that has served as issuing bank for Chime's earlier programs and other fintech debit and lending products. Comparable to WebBank as a partner-bank model in embedded finance.
  • Celtic Bank: Utah industrial bank (part of SoFi-aligned banking group) that has issued fintech consumer and SMB credit products. Directly comparable to WebBank as a Utah-chartered industrial bank operating the same Bank-Behind-the-Brand model.
  • Coastal Community Bank: Washington state-chartered community bank that issues the Prosper Card and other fintech programs. Comparable to WebBank as a sponsor bank for marketplace lending and embedded-finance platforms.
  • The Bancorp Bank: SD-chartered bank that issues prepaid cards, debit cards, and fintech-branded credit products. Comparable to WebBank in partner-bank model, but operates at a larger scale across prepaid, debit, and small-business credit verticals.
  • Blue Ridge Bank: Virginia-chartered bank that has served as a sponsor / issuing bank for fintech and BNPL programs (including Affirm-affiliated programs). Comparable to WebBank as a partner-bank model with active fintech sponsorship activity, though currently operating under heightened regulatory scrutiny.
  • Transportation Alliance Bank (TAB Bank): Utah industrial bank that, alongside WebBank, currently serves as issuing bank for Mission Lane and other fintech credit programs. Comparable to WebBank in industrial bank charter and fintech sponsorship model.

Broad incumbents

  • Live Oak Bank: North Carolina-chartered bank specializing in SBA and niche vertical lending (healthcare, agriculture, veterinary). Less direct overlap, but comparable as a digitally oriented chartered bank pursuing niche / vertical lending at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

WebBank compliance and trust

Trust signal

Compliance8 records

WebBank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WebBank leadership team

Management profile

Number of profiles

Profiles19 records

WebBank subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

WebBank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WebBank M&A and investment

M&A and investment

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebBank

What does WebBank do?

WebBank is a Utah-chartered Industrial Bank that operates as "The Bank Behind The Brand®," originating and issuing consumer and small business credit products (credit cards, installment loans, BNPL, lines of credit) on behalf of Strategic Partner platforms including fintechs, retailers, manufacturers, SaaS companies, and finance firms. It also provides asset-based lending and credit facilities to specialty finance companies and credit funds, sells FDIC-insured consumer deposits (Certificates of Deposit and Savings Accounts) directly to U.S. consumers, and operates a wholly owned premium finance subsidiary (National Partners).

Is WebBank a public or private company?

WebBank is a private company. It is classified as corporate owned and is currently operating.

When was WebBank founded?

WebBank was founded in 1997. It employs 101 to 250 people.

Where is WebBank based?

WebBank is headquartered in Salt Lake City, United States, in the North America region.

How does WebBank make money?

Four revenue lines are on record. Loan Origination & Credit Product Issuance is the primary driver. The others are asset-Based Lending & Credit Facilities, commercial Insurance Premium Finance and consumer Deposit Net Interest Margin.

Who are WebBank's main competitors?

Direct peers on record are Sutton Bank, Cross River Bank, Pathward Financial (formerly MetaBank), Stride Bank, Celtic Bank, Coastal Community Bank, The Bancorp Bank, Blue Ridge Bank and Transportation Alliance Bank (TAB Bank). Live Oak Bank is listed as a broad incumbent.

Does WebBank have an API?

No public API is recorded for WebBank.

What industry is WebBank in?

WebBank's product category is Sponsor Banking / Embedded Lending. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines), with a secondary code of FSAGAIAG, BNPL Consumer Apps & Wallets (Discovery, Management). Its NAICS code is 52221 and its SIC code is 6021.

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Live signals
Investing.comInsider Trading News Today - Investing.comSezzle director Bryan Hunt bought 250 shares at $115.86 on September 18, 2026, for $28,965. The company reported Q2 2026 revenue of $149.7 million, up 51.7% year-over-year, and TD Cowen upgraded its rating to Buy. Sezzle also expanded its WebBank partnership with new products.AInvestSezzle - Co and WebBank enter second amended bank program agreements on August 12, 2026 - SEC filingSezzle and WebBank entered into second amended bank program agreements on August 12, 2026. This SEC filing confirms the ongoing partnership between the fintech company and the bank regarding their banking program operations.Business Wire BlogKBRA Assigns Preliminary Ratings to Avant Credit Card Master Trust, Series 2026-1KBRA assigned preliminary ratings to six classes of notes issued from Avant Credit Card Master Trust, Series 2026-1, an asset-backed securities transaction totaling $300 million in principal and collateralized by $309.28 million of credit card receivables. Credit enhancement levels range from 38.86% for Class A notes to 3.00% for Class F notes, consisting of overcollateralization, subordination, a cash reserve account, and excess spread. Avant, LLC serves as Sponsor, Seller, Program Manager, Servicer, and Administrator, while WebBank originates the underlying credit card accounts through a strategic partnership, with the transaction including a three-year revolving period before principal amortization begins.GlobalfintechseriesWebBank Selects Sedric’s AI-Powered Compliance Platform to Support its Strategic Partner ProgramsWebBank announced a new partnership with Sedric, selecting Sedric's AI-powered compliance platform to support its strategic partner programs. The platform will enable WebBank to accelerate the review and approval of marketing materials across its partner ecosystem while maintaining regulatory standards and creating an audit trail. The partnership aims to enhance operational efficiency and reinforce compliance controls across WebBank's network of strategic partners, including fintech companies.EIN PresswireWebBank Selects Sedric’s AI-Powered Compliance Platform to Support its Strategic Partner ProgramsWebBank announced a partnership with Sedric to use its AI-powered compliance platform for reviewing and approving marketing content across its strategic partner ecosystem. The platform automates monitoring of customer touchpoints to identify risk in real time, aiming to streamline operations and support regulatory alignment. The collaboration aims to enhance operational efficiency while maintaining compliance standards.AbfjournalWebBank Appoints Gitler to Lead Newly Formed Asset Finance TeamWebBank has appointed Philip Gitler as senior vice president and head of asset finance to lead a newly formed team combining its lender finance and partner finance businesses. The unified platform will offer asset-backed warehouse facilities, back-leverage solutions, and structured credit offerings to fintech companies, specialty finance companies, and asset-backed private credit funds. The formation is intended to enhance coordination across the bank's ecosystem, strengthen partner relationships, and support long-term balance sheet growth.Investing.comOportun names Doug Bland as CEO effective April 20 By Investing.comOportun Financial Corporation announced the appointment of Doug Bland as Chief Executive Officer and board member, effective April 20, 2026, succeeding interim co-CEOs Kate Layton and Gaurav Rana following the departure of Raul Vazquez. Bland brings over 30 years of consumer financial services experience, most recently serving as Senior Vice President and General Manager of PayPal's Consumer Business, and will step down from the board of WebBank, where he currently serves. The company's stock has gained 21% over the past year, trading at $5.34 with a market capitalization of $238 million, while reporting Q4 2025 earnings that slightly missed EPS expectations at $0.27 versus $0.28 forecast but exceeded revenue projections at $247.7 million.GlobeNewswireOportun Appoints Doug Bland as Chief Executive Officer to Lead Next Phase of Growth and ProfitabilityOportun Financial Corporation announced the appointment of Doug Bland as Chief Executive Officer and member of its Board of Directors, effective April 20, 2026, following a comprehensive search process. Bland brings over 30 years of experience in consumer financial services, including a nearly seven-year tenure at PayPal where he most recently served as Senior Vice President and General Manager of its Consumer Business and led PayPal's Global Credit business. He will step down from his current board positions at WebBank and Creditly to assume the new role as Oportun seeks its next phase of growth and profitability.Business Wire BlogWebBank Announces Erik Cannon Named EVP – Chief Operations OfficerWebBank announced the promotion of Erik Cannon to Executive Vice President and Chief Operations Officer, effective immediately. Cannon, who joined the bank in 2016, previously oversaw the Due Diligence and Implementation team, Strategic Partners Oversight, the National Partners insurance premium finance subsidiary, and the Partner Finance team. In his expanded role, Cannon will focus on strengthening enterprise-wide operations and supporting WebBank's continued expansion through disciplined execution.GlobalfintechseriesWebBank Announces Erik Cannon Named EVP – Chief Operations OfficerWebBank announced the promotion of Erik Cannon to Executive Vice President and Chief Operations Officer, expanding his responsibilities for enterprise-wide operations and process excellence. Cannon joined the bank in 2016 and has overseen multiple functions including Due Diligence, Strategic Partners Oversight, Insurance Premium Finance subsidiary, and Partner Finance teams. President and CEO Jason Lloyd cited Cannon's strategic vision and operational discipline as key drivers of the bank's continued growth.