Urban Goodz Delivery
Urban Goodz Delivery is a Houston-based multi-vendor marketplace platform connecting local and Black-owned businesses — spanning food, grocery, pharmacy, retail, beauty, rentals, and courier — with consumers and delivery partners across 15+ US metropolitan areas via mobile apps and web.
- Company typePrivate
- Founded-
- HeadquartersHouston, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Urban Goodz Delivery does
Urban Goodz Delivery is a Houston-based, privately held multi-vendor online marketplace that consolidates food, grocery, pharmacy, retail, beauty, rentals, courier, events, and creator-driven commerce into a single platform served across 15+ US metropolitan areas. The platform is structured around 13 business modules — Restaurants/Brick and Mortar, Grocery/Markets, Home-Based Businesses, THC/CBD, Liquor/Beverages, Courier/Parcel Delivery, Pharmacy/Health, Local Events/Creators, Food Trucks, Retail/Shopping, Beauty Supply/Hair Providers, Pharmacy, and Rental — each targeting small, local, and disproportionately Black-owned vendors that the company argues are underserved by incumbent delivery platforms. Supporting the marketplace are AI-powered features including an AI Concierge for natural-language product and service discovery, Shop Through Video for creator-driven video commerce, Unified Search, Black-Owned Biz discovery, Creator Hub, Events Hub, Vendor Hub, and a Deals & Rewards loyalty program. The platform is distributed through three mobile applications (Customer App, Seller App, Delivery Driver App) plus a web storefront and self-serve vendor and delivery-partner onboarding portals with multilingual support.
The company generates revenue through three streams: a 10% commission on each vendor transaction processed through the platform, tiered monthly subscription packages sold to vendors for access to platform features and the seller dashboard, and delivery fees charged to customers and businesses for courier, parcel, and last-mile delivery services. GTM is product-led and self-serve: vendors and delivery partners register independently through the website, and consumers access the marketplace via mobile apps and web. The platform serves fragmented SMB and individual sellers as its primary customer segments (Food & Restaurant Vendors, Grocery & Specialty Markets, Home-Based Businesses, with secondary segments across Pharmacy, Beauty Supply, Local Courier, Retail, Rentals, Events, and THC/CBD), and customers as the demand side. Marketing is conducted primarily through organic social channels (Facebook, Instagram), app store presence, and email newsletters, with vendor and delivery-partner recruitment campaigns driving supply-side acquisition.
The company's capital history is thin: the only disclosed external funding is a $100,000 seed round from Right Side Capital Management in September 2022. No subsequent venture or private equity rounds, acquisitions, partnerships, certifications, patents, or management team disclosures appear in the source material. Revenue, headcount, GMV, and founding date are not publicly disclosed. Contact routes through a generic Gmail address and a Houston phone number, and corporate headquarters are at 9801 Westheimer Rd, Houston, TX. The overall profile is that of an early-stage, founder-controlled, capital-constrained marketplace executing a wide-breadth, community-positioned expansion strategy.
Urban Goodz Delivery firmographics
Firmographics- Name
- Urban Goodz Delivery
- Legal name
- Urban Goodz Delivery, Inc.
- Website
- https://urbangoodzdelivery.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Urban Goodz Delivery is a Houston-based multi-vendor marketplace platform connecting local and Black-owned businesses — spanning food, grocery, pharmacy, retail, beauty, rentals, and courier — with consumers and delivery partners across 15+ US metropolitan areas via mobile apps and web.
- Ownership category
- akta.pro rank
Urban Goodz Delivery industry classification
Industry- Product category
- Local Multi-Vendor Delivery Marketplace
- NAICS
- Couriers and Messengers (492)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro industry
- Local Services & Experiences Generalist MarketplacesRestaurant Meal & Prepared Food DeliveryMetro/Urban Standard Parcel DeliveryTransportation & Logistics/Courier, Express & Parcel (CEP) / Last-Mile Delivery/Standard/Deferred Parcel DeliveryLocal/Regional Grocer Enablement & White-label DeliveryCannabis Online Ordering for Delivery (Marketplace/Aggregator)Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Delivery & Online Ordering Retail
Keywords
Where Urban Goodz Delivery is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Urban Goodz Delivery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Vendor Commission: Vendors pay 10% commission on each order processed through the platform
- Subscription Packages: Vendors can purchase subscription packages to access platform features and vendor panel capabilities
- Delivery Fees: Delivery charges for courier, parcel, and last-mile delivery services for customers and businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based vendor plan with 10% commission per order |
| Subscription | Monthly | Subscription-based vendor plans with tiered feature access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Urban Goodz Delivery product offering
Product offeringCore offering
Urban Goodz Delivery operates a multi-vendor online marketplace platform that connects local vendors (restaurants, grocers, pharmacies, beauty suppliers, retailers, liquor stores, CBD retailers, rental providers, food trucks, and home-based businesses) with nearby consumers for delivery and pickup. The platform also offers courier and parcel delivery services for documents, packages, and business shipments, and provides vendor and delivery-driver tools through dedicated mobile apps. The company is headquartered in Houston, Texas, and serves 15+ US metropolitan areas.
Product overview
Urban Goodz Delivery is an AI-powered multi-vendor marketplace platform that combines shopping, rentals, services, logistics, events, and creator tools into one intelligent marketplace. The platform is built around 13 core business modules: Restaurants/Brick and Mortar, Grocery/Markets, Home-Based Businesses, THC/CBD, Liquor/Beverages, Courier/Parcel Delivery, Pharmacy/Health, Local Events/Creators, Food Trucks, Retail/Shopping, Beauty Supply/Hair Providers, Pharmacy, and Rental. Supporting these modules are AI-powered features including AI Concierge (natural language-based product discovery), Shop Through Video (video commerce), Unified Search, Black-Owned Biz discovery, Creator Hub, Events Hub, Vendor Hub, Business Ads, Smart Delivery, Courier Services, Pharmacy Plus, Deals & Rewards, and Driver Earnings. The platform offers three mobile applications: Customer App, Seller App, and Delivery Driver App, each designed for their respective user types. Urban Goodz targets communities by emphasizing Black-owned business support and local commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Goodz Multi-Vendor Marketplace Platform
Companies that use Urban Goodz Delivery
Customer profileSegments10 records
Ideal customer profiles3 records
Urban Goodz Delivery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature11 records
Urban Goodz Delivery partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Urban Goodz Delivery competitors and assessment
Company assessmentEmerging players
- ezCater: Online marketplace connecting businesses with local restaurants for catering and group orders. Comparable multi-vendor marketplace model targeting local SMB vendors with delivery logistics.
- Slice: Technology and delivery platform built specifically for independent pizzerias and local restaurants. Comparable SMB-focused marketplace approach with vertical specialization in independent local merchants.
- Chowbus: Restaurant delivery platform with strong emphasis on cultural/Asian cuisine and independent local restaurants. Comparable niche focus on underserved cultural food communities and SMB restaurant discovery.
Broad incumbents
- GoPuff: Multi-category instant delivery platform offering food, grocery, alcohol, and household essentials through owned micro-fulfillment centers. Comparable multi-vertical strategy and last-mile delivery focus, though at vastly larger scale and capital.
- Instacart: Leading US grocery delivery marketplace connecting customers with multiple retailers and personal shoppers. Comparable multi-vendor marketplace model and consumer-facing grocery/category expansion.
- Shipt: Multi-category same-day delivery marketplace owned by Target, covering grocery, home, and convenience categories. Comparable multi-vendor marketplace model with personal-shopper-based delivery.
- Uber Eats: Multi-category on-demand delivery platform built on Uber's ride-share driver network. Comparable multi-vertical (food, grocery, alcohol, convenience) marketplace and courier model with significant scale advantages.
- DoorDash: Largest US food delivery platform, now expanding into grocery, convenience, alcohol, and retail via DoorDash Marketplace and DashMart. Directly comparable marketplace-vendor-courier architecture and multi-vertical expansion strategy.
Direct peers
- Favor Delivery: Houston-based multi-vendor delivery marketplace operating across Texas with restaurant, grocery, and convenience categories. Highly comparable geographic base, multi-vertical marketplace model, and SMB-focused vendor onboarding approach.
- Delivery.com: Multi-category local delivery marketplace offering food, grocery, alcohol, laundry, and courier services. Closely comparable multi-vendor local marketplace model with similar SMB onboarding and delivery-fee monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Goodz Delivery social profiles
Digital presenceUrban Goodz Delivery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Goodz Delivery leadership team
Management profileNumber of profiles
Urban Goodz Delivery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Goodz Delivery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Goodz Delivery
What does Urban Goodz Delivery do?
Urban Goodz Delivery operates a multi-vendor online marketplace platform that connects local vendors (restaurants, grocers, pharmacies, beauty suppliers, retailers, liquor stores, CBD retailers, rental providers, food trucks, and home-based businesses) with nearby consumers for delivery and pickup. The platform also offers courier and parcel delivery services for documents, packages, and business shipments, and provides vendor and delivery-driver tools through dedicated mobile apps. The company is headquartered in Houston, Texas, and serves 15+ US metropolitan areas.
Is Urban Goodz Delivery a public or private company?
Urban Goodz Delivery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Goodz Delivery founded?
Urban Goodz Delivery was founded in -1.
Where is Urban Goodz Delivery based?
Urban Goodz Delivery is headquartered in Houston, United States, in the North America region.
How does Urban Goodz Delivery make money?
Three revenue lines are on record. Vendor Commission is the primary driver. The others are subscription Packages and delivery Fees.
Who are Urban Goodz Delivery's main competitors?
Emerging players on record are ezCater, Slice and Chowbus. Broad incumbents are GoPuff, Instacart, Shipt, Uber Eats and DoorDash. Direct peers are Favor Delivery and Delivery.com.
Does Urban Goodz Delivery have an API?
No public API is recorded for Urban Goodz Delivery.
What industry is Urban Goodz Delivery in?
Urban Goodz Delivery's product category is Local Multi-Vendor Delivery Marketplace. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 492 and its SIC code is 4210.