TrueVault
TrueVault is a privacy compliance SaaS platform, built by privacy attorneys, that helps ecommerce and direct-to-consumer brands automate DSAR handling, vendor privacy monitoring across 2,500+ suppliers, consent management, and privacy notices under US state and international privacy laws.
- Company typePrivate
- Founded2013
- HeadquartersPalo Alto, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TrueVault does
TrueVault is a subscription SaaS data privacy compliance platform designed for ecommerce and direct-to-consumer brands operating under US state privacy laws and international regimes such as GDPR. The platform bundles a hosted privacy center for consumer rights requests, a request-handling dashboard for tracking and automating access, deletion, and correction requests, customizable privacy notices, a vendor privacy monitoring module covering 2,500+ suppliers, and a consent management platform. It is architected by privacy attorneys and includes automatic compliance updates as regulations change, plus human expert support through onboarding and ongoing changes; the Pro Plan tier carries a compliance guarantee covering regulatory fines up to $250,000.
Underlying technology relies on workflow automation rather than disclosed proprietary AI/ML, with native integrations into Google Analytics (for automated opt-out and data deletion processing) and Shopify. The vendor monitoring database — coverage of 2,500+ suppliers and their data-handling practices — is the company's principal proprietary data asset and refresh-driven intelligence layer.
The company sells via a sales-led motion with 'Book a Demo' as the primary conversion CTA, paired with a partner program for marketing agencies, legal services firms, and consultants that refer ecommerce brands. Pricing is an all-in subscription model with monthly billing, deliberately decoupled from traffic, user, or request volume to insulate customers from cost spikes; specific tier prices are not publicly disclosed. Operations primarily serve the United States, with regional content and operational coverage extending to Europe and Canada. Total disclosed funding is approximately $6.2 million across a 2014 seed round and a 2018 round; the company employs 1-10 people.
TrueVault firmographics
Firmographics- Name
- TrueVault
- Legal name
- TrueVault, Inc.
- Website
- https://truevault.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TrueVault is a privacy compliance SaaS platform, built by privacy attorneys, that helps ecommerce and direct-to-consumer brands automate DSAR handling, vendor privacy monitoring across 2,500+ suppliers, consent management, and privacy notices under US state and international privacy laws.
- Ownership category
- akta.pro rank
TrueVault industry classification
Industry- Product category
- Privacy Compliance Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Privacy Governance & Consent Management (HDADAIAI)
- akta.pro secondary industries
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Data Privacy, Consent & Compliance Management (HDAEADAG)
Keywords
Where TrueVault is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Markets served
TrueVault business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS: All-in subscription pricing model with no usage-based or traffic-based charges. Pricing is predictable with costs not spiking as business grows. Multiple plan tiers including Pro Plan with compliance guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan with Compliance Guarantee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
TrueVault product offering
Product offeringCore offering
TrueVault is an all-in-one SaaS data privacy compliance platform built for ecommerce brands. The platform bundles a hosted Privacy Center for consumer rights requests, DSAR handling and automation, ready-made privacy notices, a consent management platform, and vendor privacy monitoring across 2,500+ suppliers. It is designed by privacy attorneys, includes human expert support, and offers a Compliance Guarantee covering regulatory fines up to $250,000 for Pro Plan customers.
Product overview
TrueVault is a data privacy compliance software platform designed by privacy attorneys for eCommerce brands. The all-in-one platform consists of core product modules including the Hosted Privacy Center (a managed hub for consumer rights), Request Handling (dashboard for tracking and automating DSAR requests), Ready-Made Notices (flexible privacy disclosures), and Vendor Privacy Monitoring (tracking 2,500+ suppliers). The platform also includes a Consent Management Platform (CMP) for cookie consent tracking. These modules work together with Compliance Done Right services, Auto-Update Compliance, and Human Support to provide comprehensive privacy compliance coverage across multiple jurisdictions including US state privacy laws and international regulations like GDPR.
Differentiator
Problem solved
Functional benefit
Products and services
- TrueVault Privacy Compliance Platform
Quantifiable outcome
- Go live in 2 days
- +2 more outcomes
Companies that use TrueVault
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles3 records
TrueVault technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
TrueVault partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Marketing AgenciescorePartner program for marketing agencies that support ecommerce and consumer brands. Agencies can refer clients to TrueVault and earn competitive commissions on successful signups.
- Legal Services PartnerscorePartnership with legal services providers who help ecommerce brands with compliance. TrueVault complements legal services with automated compliance tools.
- ConsultantscorePartnership with business consultants supporting ecommerce brands. Consultants can refer clients and earn commissions while adding compliance capabilities to their service offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TrueVault competitors and assessment
Company assessmentBroad incumbents
- OneTrust: OneTrust is the largest and most well-funded privacy, security, and governance platform serving enterprise and mid-market customers. It directly overlaps with TrueVault's privacy consent, DSAR, and vendor management modules but operates at significantly larger scale and broader scope.
Direct peers
- TrustArc: TrustArc provides privacy compliance, consent management, and DSAR automation solutions for enterprise and mid-market customers. It is a direct competitor to TrueVault in the privacy management space, with overlapping features and similar target verticals.
- Securiti: Securiti.ai is a unified data privacy, security, and governance platform offering DSAR automation, consent management, and vendor risk. It competes with TrueVault across privacy operations and AI-driven data intelligence.
- Ketch: Ketch is a privacy and consent management platform with DSAR automation and data mapping capabilities, serving ecommerce and consumer brands. It directly overlaps with TrueVault's core product modules and target customers.
- DataGrail: DataGrail provides privacy request automation, consent management, and data mapping for ecommerce and consumer brands. It is one of the closest direct competitors to TrueVault in the US ecommerce privacy compliance segment.
- Osano: Osano offers consent management, DSAR handling, and vendor risk monitoring for privacy compliance. It targets similar mid-market ecommerce and SaaS customers as TrueVault and competes in the same product category.
- Didomi: Didomi is a consent and preference management platform primarily serving European and global enterprises. While more EMEA-focused, it overlaps with TrueVault's CMP and consent capabilities and competes for multi-region ecommerce brands.
- Usercentrics: Usercentrics (including Cookiebot) is a leading consent management platform with strong European presence and growing North American footprint. It competes directly with TrueVault's CMP module for ecommerce and enterprise customers.
Emerging players
- Mine (deletemyData): Mine provides consumer-facing privacy request automation and DSAR tools with a focus on simplicity. It overlaps partially with TrueVault's request handling capabilities and targets a similar SMB-to-mid-market ecommerce customer base.
- Iubenda: Iubenda offers privacy policy generation, cookie consent, and compliance tools primarily for SMB websites and ecommerce operators. It is an emerging competitor in the lightweight compliance segment adjacent to TrueVault's core audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrueVault social profiles
Digital presenceTrueVault compliance and trust
Trust signalCompliance1 record
TrueVault financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueVault leadership team
Management profileNumber of profiles
Profiles2 records
TrueVault funding detail
Funding detailFunding overview
Funding rounds3 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueVault M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueVault
What does TrueVault do?
TrueVault is an all-in-one SaaS data privacy compliance platform built for ecommerce brands. The platform bundles a hosted Privacy Center for consumer rights requests, DSAR handling and automation, ready-made privacy notices, a consent management platform, and vendor privacy monitoring across 2,500+ suppliers. It is designed by privacy attorneys, includes human expert support, and offers a Compliance Guarantee covering regulatory fines up to $250,000 for Pro Plan customers.
Is TrueVault a public or private company?
TrueVault is a private company. It is classified as venture growth investor backed and is currently operating.
When was TrueVault founded?
TrueVault was founded in 2013. It employs 1 to 10 people.
Where is TrueVault based?
TrueVault is headquartered in Palo Alto, United States, in the North America region.
How does TrueVault make money?
One revenue line is on record: subscription SaaS.
Who are TrueVault's main competitors?
OneTrust is listed as a broad incumbent. Direct peers are TrustArc, Securiti, Ketch, DataGrail, Osano, Didomi and Usercentrics. Emerging players are Mine (deletemyData) and Iubenda.
Does TrueVault have an API?
No public API is recorded for TrueVault.
What industry is TrueVault in?
TrueVault's product category is Privacy Compliance Software. Its primary akta.pro industry code is HDADAIAI, Privacy Governance & Consent Management, with a secondary code of HDADAFAH, Privacy Management (Consent, DSAR, RoPA). Its NAICS code is 5182 and its SIC code is 7370.