EZO

What EZO does

EZO is a private SaaS provider of asset management and tracking software, founded in 2011 and headquartered in Austin, Texas. The company operates a multi-product platform comprising four integrated solutions: EZO (originally EZOfficeInventory) for physical asset tracking, EZO AssetSonar for IT asset management, EZO CMMS for maintenance operations, and EZRentOut for equipment rental management. EZO reports serving 3,500+ organizations with 2M+ users tracking 90M+ assets across construction, healthcare, education, IT, equipment rental, and government verticals, with named customers including Harvard, Dolby, IBM, Intel, Pepsi, Porsche, ABB, and Matco.

The platform is built on a cloud-based, mobile-first architecture that supports offline field operations, with barcode/QR/RFID scanning, GPS and telematics integration for large equipment, and a native request management and dispatch center that prevents double-bookings. Differentiated technical capabilities include the Zoe AI assistant for natural-language interaction with reports, the Catalog Optimizer for predictive maintenance and utilization insights, automated preventive maintenance workflows, and a REST API exposed to paying customers. The company maintains an integration ecosystem spanning identity (Okta, OneLogin, Ping Identity, Delinea), ITSM (Jira, Zendesk), collaboration (Google Suite, Dropbox, OneDrive), automation (Zapier), and accounting (QuickBooks Online).

EZO employs a hybrid go-to-market combining product-led growth, with 7-15 day free trials requiring no credit card, and an enterprise sales motion accessible via US and UK phone lines and 'Speak With Sales' CTAs. Pricing is quote-based subscription recurring revenue across all four products, distributed through direct sales, self-serve trials, and marketplaces on G2, Capterra, Software Advice, and GetApp, where EZO holds multiple 2025-2026 leader and high-performer badges. The company is privately held with no disclosed institutional funding and appears founder-controlled under CEO Syed Ali.

Name

EZO

Legal name

EZO

Website

https://ezo.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

EZO is a private Austin-based SaaS provider offering four integrated asset management products—EZO, AssetSonar, EZO CMMS, and EZRentOut—for physical asset tracking, IT asset management, maintenance, and rental operations, serving 3,500+ organizations across construction, healthcare, education, and IT.

Ownership category

akta.pro rank

Product category

Asset Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

akta.pro secondary industries

IT Asset Management (ITAM) Platforms (HDAEALAD), IT Operations Management (ITOM) Platforms (HDAEALAC)

Keywords

• Asset management software
• IT asset management
• Maintenance management software
• Equipment rental software
• Fixed asset tracking

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS Licensing: EZO operates on a subscription-based SaaS model with tiered pricing based on organization size and asset count. All four products (EZO, AssetSonar, EZO CMMS, EZRentOut) are available as cloud-based subscriptions with free trial periods (7-15 days) before paid conversion.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels13 records

Core offering

EZO offers a unified SaaS 'Asset Intelligence' platform with four products: EZO (formerly EZOfficeInventory) for physical asset tracking and inventory, AssetSonar for IT asset management and ITSM, EZO CMMS for maintenance operations, and EZRentOut for equipment rental management. The platform delivers real-time asset visibility, automated preventive maintenance, request management, and dispatch via barcode/QR/RFID and GPS on a mobile-first architecture with offline support, layered with AI capabilities such as the Zoe copilot and Catalog Optimizer.

Product overview

EZO is an Asset Intelligence platform offering a unified ecosystem of four integrated products: EZO (EZOfficeInventory) for physical asset management and CMMS, AssetSonar for IT asset management, EZO CMMS for dedicated maintenance operations, and EZRentOut for equipment rental management. The platform serves organizations across industries including construction, healthcare, education, and government, enabling them to optimize asset utilization, automate maintenance workflows, and achieve complete visibility across their technology investments. The four products share a common infrastructure with AI-powered capabilities (Zoe copilot) and integrate with enterprise tools like Okta, Zendesk, and QuickBooks Online.

Differentiator

Problem solved

Functional benefit

Brands

• EZO AssetSonar: IT Asset Management (ITAM) and IT Service Management (ITSM) platform that provides software and hardware asset lifecycle management, patch management, and workflow automation.
• EZO CMMS
• EZRentOut

Products and services

• EZO (EZOfficeInventory) Enterprise Asset Management (EAM) software for physical asset tracking, inventory management, custody and location tracking, and maintenance operations; supports barcode/QR/RFID scanning, real-time visibility, request management, and automated workflows. Targeted at asset-intensive organizations across construction, healthcare, education, and government.
• EZO AssetSonar IT Asset Management (ITAM) and IT Service Management (ITSM) platform that automates and manages the full IT asset lifecycle, including hardware asset tracking, software asset management, license management, automated asset discovery, patch management, and workflow automation. Targeted at IT teams ranging from 1-50 to 5,000+ employee organizations with integrations to Zendesk, Jira, Okta, Ping Identity, and more.
• EZO CMMS Computerized Maintenance Management System (CMMS) providing work order management, preventive maintenance scheduling, facilities management, asset maintenance, AI-generated safety/service checklists, and predictive maintenance insights via the Zoe copilot. Targeted at maintenance and operations teams seeking to reduce downtime and centralize maintenance execution.
• EZRentOut Cloud-based equipment rental software for managing rental operations including in-app order management, customer relationship tracking, centralized workflow control, equipment tracking, maintenance management, financial reporting, and a customer-facing reservation webstore; integrated with QuickBooks Online for credit memos and has a REST API for custom integrations. Targeted at equipment rental businesses in construction, AV/media, medical/mobility, and event/party rental sectors.

Quantifiable outcome

• 50% reduction in unplanned downtime
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core.

• ZendeskcoreTechnology or IntegrationIntegration with Zendesk service desk enabling seamless coordination between asset management and IT service management workflows. AssetSonar provides Zendesk integration for IT service request management.
• JiracoreTechnology or IntegrationJira Service Desk integration allowing IT teams to manage assets within their existing service desk workflows.
• Google SuitecoreTechnology or IntegrationGoogle Suite integration for document storage and collaboration within asset management workflows.
• OktacoreTechnology or IntegrationOkta SSO integration for identity management and secure authentication to EZO platform.
• OneLogincoreTechnology or IntegrationOneLogin SSO integration for identity and access management.
• Ping IdentitycoreTechnology or IntegrationPing Identity integration for enterprise identity management and SSO authentication.
• ZapiercoreTechnology or IntegrationZapier integration enabling connectivity to 5,000+ applications through no-code automation workflows.
• QuickBooks OnlinecoreTechnology or IntegrationQuickBooks Online integration for accounting sync, enabling credit memo creation and financial data synchronization with EZRentOut.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MaintainX: MaintainX is a mobile-first CMMS and asset operations platform targeting maintenance teams in manufacturing, facilities, and fleet. Direct competitor to EZO CMMS and the broader EZO asset management suite, with overlapping AI features and PLG motion.
• UpKeep: UpKeep is a CMMS and asset operations management platform serving maintenance, reliability, and operations teams. Direct competitor to EZO CMMS and EZOfficeInventory, with similar mobile-first SaaS positioning and mid-market focus.
• Asset Panda: Asset Panda is a configurable asset tracking and management platform with highly customizable fields. Direct competitor to EZO in physical asset tracking, frequently mentioned by EZO in its own comparison pages.
• Limble CMMS: Limble is a modern CMMS for work orders, preventive maintenance, and asset management. Direct competitor to EZO CMMS and an explicit comparison-page target for EZO, with overlapping mid-market and PLG positioning.
• Flexera: Flexera is an IT asset management and software license optimization platform focused on enterprise SAM and FinOps. Direct competitor to AssetSonar in ITAM/SAM and an explicit comparison-page target for EZO.
• Lansweeper: Lansweeper is an IT asset discovery and inventory platform providing hardware/software visibility across the enterprise. Direct competitor to AssetSonar's asset discovery and scanning capabilities and an explicit comparison-page target for EZO.

Broad incumbents

• ServiceNow: ServiceNow is the dominant enterprise ITSM and ITAM platform with deep workflow, procurement, and HR integrations. A broad incumbent competing with AssetSonar in ITAM/ITSM and a structural risk for EZO's enterprise upmarket motion.
• Freshworks (Freshservice): Freshservice is Freshworks' IT service management and asset management suite targeting mid-market and enterprise IT. A broad incumbent competing with AssetSonar, with a larger sales footprint and broader product portfolio.
• IBM Maximo Application Suite: IBM Maximo is the enterprise-grade EAM platform for asset-intensive industries including utilities, manufacturing, and transportation. A broad incumbent competing with EZO in enterprise asset management, particularly for large customers.
• ManageEngine (Zoho): ManageEngine is Zoho's IT management suite spanning ITSM, ITAM, endpoint management, and more. A broad incumbent competing with AssetSonar in mid-market ITAM with strong global distribution.

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EZOsolutions
• Facebookfacebook.com/EZOsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZO