E-drive

What E-drive does

E-Drive (Е-драйв ООД, UIC 207528301) is a Bulgarian sustainable mobility company founded in 2023 and headquartered in Sofia. It combines direct retail sales of Econic One electric bikes with three subscription-based services — E-Drive for Business (corporate fleets), E-Drive for Tourism (hotel guest rentals), and E-Drive for Delivery (courier fleets) — serving customers in more than six cities across Bulgaria and Romania. The company is privately held, reports 1-10 employees, and lists A1 Bulgaria, Ulen AD, Campus X, and Renter Romania as anchor customers.

Name

E-drive

Legal name

Е-драйв ООД (E-Drive OOD)

Website

https://e-drive.bg

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

E-Drive (Е-драйв ООД) is a Sofia-based Bulgarian e-mobility company that sells Econic One electric bikes and operates subscription-based rental services for corporate fleets, hotels, and couriers across Bulgaria and Romania.

Ownership category

akta.pro rank

Product category

Electric Mobility Services

NAICS

Automotive Equipment Rental and Leasing (5321), Recreational Goods Rental (532284)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

E-Bike Rentals (THADAGAE)

akta.pro secondary industries

Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB), E-Bikes & Electric Bicycles (CRACASAA), E-Bike Retail (CRAMAHAE)

Keywords

• Electric bike rental
• Corporate fleet subscriptions
• Sustainable mobility services
• Urban delivery bikes
• E-bike leasing

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Bike Sales (Retail): One-time sale of Econic One electric bicycles to individual consumers. Bikes are sold partially assembled with delivery via Econt courier within 3 business days. Prices range from €1,079 to €1,415 ex-VAT.
2. Corporate Fleet Subscription (E-Drive for Business): Monthly subscription plans for corporate e-bike fleets. Includes bikes, accessories, regular maintenance, fleet management software, and theft protection. No upfront investment required from the employer.
3. Hotel E-Bike Rental (E-Drive for Tourism): Subscription model for hotel partners who rent e-bikes to their guests (2, 4, or 8-hour slots). E-Drive handles delivery, setup, maintenance, and technician support. Hotels generate revenue while E-Drive earns recurring subscription fees.
4. Courier E-Bike Subscription (E-Drive for Delivery): Subscription plans for courier and delivery companies. Includes e-bike, accessories (mudguards, lights, rack, bag, USB port), optional maintenance, and optional extra battery. Couriers pay a recurring fee and gain access to fully maintained bikes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

E-Drive sells Econic One electric bicycles (Urban, Cross-Country, Bandit, Adventure models) to individual consumers and operates three subscription-based e-bike rental services — E-Drive for Business (corporate employee fleets), E-Drive for Tourism (hotel guest rentals), and E-Drive for Delivery (courier fleets) — across Bulgaria and Romania. The subscription plans bundle bikes, accessories, maintenance, theft protection, and proprietary fleet management software under flexible monthly terms with no upfront investment.

Product overview

E-Drive offers sustainable mobility solutions with electric bikes through two main channels: direct product sales of four Econic One e-bike models (Urban, Cross-Country, Bandit, and Adventure) spanning affordable to premium tiers for city, trekking, and mountain use; and three subscription-based rental services targeting different market segments: E-Drive for Business (corporate fleets), E-Drive for Tourism (hotel rentals), and E-Drive for Delivery (courier fleets). All products share the same Econic One brand platform with Bafang electric systems, Shimano components, and 460Wh batteries delivering up to 100 km range.

Differentiator

Problem solved

Functional benefit

Brands

• E-Drive for Delivery: Electric bike rental service for couriers and delivery companies, offering subscription plans with maintenance and accessories included.
• E-Drive for Tourism
• E-Drive for Business

Products and services

• Econic One Urban Entry-level electric city e-bike for everyday urban commuting, equipped with a rear Bafang 250W motor, 460Wh battery (up to 100km range), 9-speed Shimano Alivio drivetrain, hydraulic disc brakes, and 100mm air fork. Comes with mudguards, rear rack, and USB charging port. Priced at €1,299 incl. VAT (€1,079 ex-VAT) after discount; original price €2,000.
• Econic One Cross-Country Electric trekking bike built for varied conditions, with rear Bafang 250W motor, 460Wh battery (up to 100km range), SR Suntour Raidon 100mm air fork, 10-speed Shimano Deore Shadow+, hydraulic disc brakes, and Continental X-King 29x2.25 tyres. Priced at €1,369 incl. VAT (€1,139 ex-VAT) after discount; original price €2,100.
• Econic One Bandit Premium urban performance e-bike with a Bafang M410 mid-drive motor (250W, 80Nm torque), rigid aluminium fork, 10-speed Shimano Deore drivetrain, and Vittoria Evolution 29 tyres for responsive urban riding. Priced at €1,599 incl. VAT (€1,329 ex-VAT) after discount; original price €2,460.
• Econic One Adventure Premium electric mountain bike with Bafang M410 mid-drive motor (250W, 80Nm torque), RST F1rst 100mm air fork, 10-speed Shimano Deore drivetrain, Shimano M6100 hydraulic disc brakes, and Vittoria E-Barzo 29x2.35 e-MTB tyres for off-road adventure riding. Priced at €1,699 incl. VAT (€1,415 ex-VAT) after discount; original price €2,620.
• E-Drive for Business Corporate e-bike fleet subscription service for companies, bundling bikes, accessories, regular maintenance, fleet management software, and theft protection into monthly plans with no upfront investment required. Designed to reduce corporate transport costs (up to 90% vs company cars) and support ESG/sustainability initiatives for employees commuting via e-bikes instead of cars. Named customers include A1 Bulgaria, Ulen AD, and Campus X.
• E-Drive for Tourism Subscription-based e-bike rental service for hotel and resort partners, enabling guest bike rentals for 2, 4, or 8-hour slots. E-Drive delivers the bikes on-site, performs setup, trains hotel staff, provides ongoing maintenance, and offers technician support. Hotels generate rental revenue without upfront fleet investment. Renter Romania is a named partner in Romania.
• E-Drive for Delivery Subscription-based e-bike rental service for courier and last-mile delivery companies. Includes electric bike, delivery accessories (mudguards, lights, rear rack, bag, USB port), optional maintenance, and optional extra battery. Designed for urban last-mile operations with claimed operating cost under €0.25 per 100km of riding.

Quantifiable outcome

• Up to 90% reduction in transport costs compared to a company car
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship and key.

• A1 BulgariaflagshipStrategic or Co-development PartnerA1 Bulgaria (telecommunications company) is a named partner and corporate customer of E-Drive, utilizing the E-Drive for Business service for employee mobility.
• Ulen ADkeyStrategic or Co-development PartnerUlen AD (Bulgarian sports/recreation company) is a named partner utilizing E-Drive's corporate e-bike fleet services.
• Campus XkeyStrategic or Co-development PartnerCampus X (innovation campus/tech hub in Sofia) is a named partner and corporate customer using E-Drive's e-bike fleet solution for tenants and employees.
• Renter RomaniakeyStrategic or Co-development PartnerRenter Romania is a Romanian hospitality/tourism company operating hotel e-bike rental services in partnership with E-Drive, expanding E-Drive's reach into the Romanian market.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lime: Global micromobility operator renting shared e-bikes and e-scooters across major cities. Overlaps with E-Drive on shared e-bike rentals for short urban trips, but at vastly larger scale and primarily consumer-facing.
• Voi Technology: Swedish micromobility provider operating shared e-bikes and e-scooters across European cities. Comparable micromobility rental product but focused on consumer/shared mobility rather than dedicated B2B fleet subscriptions.
• Dott: European micromobility operator offering shared e-bikes and e-scooters across multiple cities. Comparable on shared e-bike rental product for tourism and urban trips, overlapping with E-Drive's hotel/city use cases at consumer scale.
• Tier Mobility: Major European micromobility operator providing shared e-bikes and e-scooters across many cities. Comparable product offering (e-bike rentals) but operates at city-wide consumer scale rather than B2B fleet subscriptions.

Direct peers

• Pony Bikes: Hungarian bike-sharing and subscription operator active in CEE and other European cities. Closely comparable small-scale regional bike-sharing model with consumer and tourism use cases overlapping E-Drive's portfolio.
• Zoomo: Specialist e-bike subscription provider for couriers and delivery fleets (and now corporate commuters) across Europe, the US, and Australia. Direct competitor to E-Drive for Business and Delivery subscription verticals, with similar full-service maintenance and accessories bundling.
• Swapfiets: Subscription-based bicycle rental operator founded in the Netherlands and active across Europe. Highly comparable to E-Drive's recurring rental model for individuals and businesses, including maintenance bundling and monthly fees.

Emerging players

• Cowboy: Belgian connected e-bike brand selling premium consumer e-bikes across Europe. Overlaps with E-Drive on the Econic One retail side and connected e-bike category, but operates a direct-to-consumer hardware model without fleet subscriptions.
• Greyp Bikes: Croatian premium e-bike brand with connected/tech-forward positioning. Comparable as a CEE e-bike brand with similar component specs (mid-drive motors, app integration), though primarily consumer D2C rather than B2B fleet.

Regional players

• Ecobike: Polish e-bike brand selling and distributing electric bicycles across CEE. Regionally comparable in product category and price points to E-Drive's Econic One retail line, but does not offer fleet subscription services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/e-drive-bg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-drive