CapStorm
CapStorm provides enterprise Salesforce data management — backup, compliance, and AI-enabled analytics — for healthcare, financial services, and federal clients. Now merged with GRAX under parent Ascendx, the platform serves 500+ enterprises across 40 countries on a subscription model.
- Company typePrivate
- Founded2011
- HeadquartersSanta Rosa Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CapStorm does
CapStorm is a private enterprise software company, founded in 2011 and headquartered in Santa Rosa Beach, Florida, that provides self-hosted data management and protection solutions for the Salesforce ecosystem. Its platform spans backup, compliance, and AI-enabled analytics for organizations whose critical customer and operational data resides in Salesforce. The combined CapStorm + GRAX entity, following Ascendx's October 2025 acquisition of GRAX and its merger with CapStorm, serves over 500 enterprise clients across 40 countries, with stated focus on healthcare, financial services, and federal agencies — verticals where data residency, audit trails, and regulatory compliance are procurement prerequisites.
The underlying technology is a Salesforce-native data management platform that captures and stores Salesforce data outside the SaaS boundary, enabling backup and recovery, compliance retention, and analytics workloads on a self-hosted or controlled data layer. The go-to-market is enterprise-focused direct field sales, targeting large organizations with complex compliance requirements. Revenue is generated through subscription/recurring contracts tied to the breadth of the data management and analytics footprint deployed within each customer. Pricing is not publicly disclosed, consistent with enterprise deal structures.
CapStorm is a portfolio company of Ascendx, a London-based CRM SaaS and investment vehicle that raised £82 million (~$110 million) in May 2025 to fund application expansion and US team growth. Leadership includes CEO Ted Pappas and co-founders Mary Smith and Gregory Smith (CTO).
CapStorm firmographics
Firmographics- Name
- CapStorm
- Website
- https://capstorm.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CapStorm provides enterprise Salesforce data management — backup, compliance, and AI-enabled analytics — for healthcare, financial services, and federal clients. Now merged with GRAX under parent Ascendx, the platform serves 500+ enterprises across 40 countries on a subscription model.
- Ownership category
- akta.pro rank
CapStorm industry classification
Industry- Product category
- Enterprise Data Protection Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)
Keywords
Where CapStorm is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa Beach
- HQ country
- United States
- HQ region
- North America
Markets served
CapStorm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Data Management Solutions: Revenue generated from providing Salesforce data ownership solutions including backup, compliance, and AI-enabled analytics to enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
CapStorm product offering
Product offeringCore offering
CapStorm provides enterprise data management solutions for the Salesforce ecosystem, offering backup, compliance, and AI-enabled analytics. Following the October 2025 merger with GRAX under Ascendx, the combined platform delivers unified Salesforce data ownership and protection for enterprise clients across healthcare, financial services, and federal sectors.
Product overview
CapStorm operates as an enterprise data management platform for the Salesforce ecosystem. Following Ascendx's acquisition of GRAX, the two companies have merged to create a unified data protection platform offering comprehensive Salesforce data ownership solutions spanning backup, compliance, and AI-enabled analytics. The combined organization serves over 500 enterprise clients across 40 countries, focusing on healthcare, financial services, and federal agencies sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Salesforce Data Management Platform
Companies that use CapStorm
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CapStorm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature2 records
CapStorm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GRAXcoreGRAX, a Salesforce data management company acquired by Ascendx, is being integrated with CapStorm to create a unified data protection platform. The combination serves over 500 enterprise clients across 40 countries, focusing on healthcare, financial services, and federal agencies.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
CapStorm competitors and assessment
Company assessmentDirect peers
- OwnBackup: Directly competes with CapStorm in Salesforce data backup, archiving, and sandbox seeding for enterprise customers, serving highly overlapping verticals such as healthcare and financial services.
- GRAX: Salesforce data management platform providing backup, archiving, and analytics that was merged with CapStorm under Ascendx in October 2025; functionally the most direct peer given product overlap and shared customer base.
- HYCU: Purpose-built backup and data protection for SaaS applications including Salesforce, targeting enterprise customers with compliance and ransomware recovery needs — directly competitive on core functionality.
- Odaseva: Specializes in enterprise Salesforce data management, backup, compliance, and data residency — a closely overlapping offering to CapStorm's unified data protection platform, particularly for large regulated enterprises.
- Keepit: Vendor-independent SaaS data protection platform covering Salesforce and other cloud applications, with strong compliance positioning in European and regulated markets — directly comparable on enterprise backup and compliance use cases.
- Clumio: Cloud-native backup provider with Salesforce support, focused on enterprise data protection and rapid recovery — a direct competitor in the SaaS backup category where CapStorm operates.
Broad incumbents
- Veeam: Large enterprise data protection incumbent with Salesforce-specific backup capabilities; comparable because it competes for the same enterprise backup and recovery budget, but with a much broader platform spanning non-Salesforce workloads.
- Druva: Cloud-native data protection and information governance provider with Salesforce backup support; comparable as an enterprise data protection platform, but covers SaaS, endpoints, and hybrid workloads beyond Salesforce.
- Salesforce (Data Cloud / Backup): Salesforce itself is the ecosystem owner and could expand first-party backup, archiving, and analytics on Data Cloud; a critical comparable because any native move would directly threaten CapStorm's core value proposition.
Emerging players
- Rewind (Tucows): Provides backup solutions for SaaS applications including Salesforce, focused on smaller and mid-market customers; overlaps with CapStorm in capability but typically serves smaller deal sizes and less regulated verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CapStorm social profiles
Digital presenceCapStorm financial estimates
Financial estimateRevenue estimate
Valuation estimate
CapStorm leadership team
Management profileNumber of profiles
Profiles3 records
CapStorm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CapStorm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CapStorm
What does CapStorm do?
CapStorm provides enterprise data management solutions for the Salesforce ecosystem, offering backup, compliance, and AI-enabled analytics. Following the October 2025 merger with GRAX under Ascendx, the combined platform delivers unified Salesforce data ownership and protection for enterprise clients across healthcare, financial services, and federal sectors.
Is CapStorm a public or private company?
CapStorm is a private company. It is classified as venture growth investor backed and is currently operating.
When was CapStorm founded?
CapStorm was founded in 2011. It employs 11 to 50 people.
Where is CapStorm based?
CapStorm is headquartered in Santa Rosa Beach, United States, in the North America region.
How does CapStorm make money?
One revenue line is on record: enterprise Data Management Solutions.
Who are CapStorm's main competitors?
Direct peers on record are OwnBackup, GRAX, HYCU, Odaseva, Keepit and Clumio. Broad incumbents are Veeam, Druva and Salesforce (Data Cloud / Backup). Rewind (Tucows) is listed as an emerging player.
Does CapStorm have an API?
No public API is recorded for CapStorm.
What industry is CapStorm in?
CapStorm's product category is Enterprise Data Protection Software. Its primary akta.pro industry code is HDABAIAK, Continuity for SaaS & Cloud Apps (M365/Salesforce Backup). Its NAICS code is 51321 and its SIC code is 7372.