WhiRik AI

What WhiRik AI does

WhiRik AI (주식회사 휘릭에이아이) is a Seoul-based AI music production company founded in 2024 that generates custom background music and sound effects for video, film, game, advertising, and content creator clients. Its core technology is an AI composition system that analyzes the atmosphere, tempo, and emotion of customer-submitted video or image references and matches them to tailored music tracks, with up to three alternative drafts per project. Outputs are delivered through professional sound engineering and digital mastering in production-ready formats (WAV 48Khz/24bit for music, 96Khz/24bit for SFX), with claimed average draft turnaround of 0.8 days and final delivery within three days.

The business runs as a consultative, idea-meeting-first professional services operation: customers book through the website, submit sample materials, receive a free draft during the consultation, then pay to proceed on a project-based, pay-as-you-go basis with bank transfer or credit card settlement. Pricing is custom by project scope, with the company positioning itself at 50%+ cost savings versus traditional music production studios. Distribution is direct via the website (whirik.com with parallel Korean and English versions), supplemented by an extensive SEO-oriented blog (115 posts across 20 categories) and a visible partner ecosystem of 30+ Korean production companies, game studios, broadcasters, and academic institutions.

Target customers span five horizontal segments — video/film production, game developers, marketers and advertising agencies, content creators (YouTube, short-form, podcast), and animation studios — served by dedicated product lines (Video Production Music, Game Developer Music, Marketer & Advertising Music, Content Creator Music, Sound Effects). The company is privately held with seed funding from Antler disclosed in August 2024 (~$74K), executive leadership composed of CEO/CPO Lee Seon-jo and CXO/CTO Choi Jeong-woo, and a team size of 11–50.

Name

WhiRik AI

Legal name

주식회사 휘릭에이아이

Website

https://whirik.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Seoul-based AI music production platform offering custom-tailored music and sound effects for video, film, game, advertising, and content creator clients across Korea. It uses AI analysis of video mood and tempo with professional mastering to deliver drafts within one day.

Ownership category

akta.pro rank

Product category

AI Music Production Software

NAICS

Sound Recording Industries (5122), Other Sound Recording Industries (512290), Sound Recording Studios (51224)

SIC

Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

akta.pro secondary industries

Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD), Music Editing & Scoring Support (Conform, Stem Prep, Score-Stage Support) (MPAHAEAG)

Keywords

• AI music generation
• Custom music production
• Background music services
• Sound design production
• Game music composition

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Music Production: Bespoke music composition service where customers receive custom-tailored music after an idea meeting consultation. Pricing varies based on project scope and requirements, with payment collected after the idea meeting when work proceeds.
2. Sound Effect Production: Custom sound effect creation services for video, game, and animation productions, delivered in professional formats (WAV 96Khz 24bit or 48Khz 24bit)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WhiRik AI operates an AI-based music composition platform that analyzes video content (mood, tempo, and emotion) to generate custom background music and sound effects. The service combines AI-driven composition with professional sound engineering and digital mastering, delivering drafts within 0.8 days on average and final masters within 3 days, in production-ready formats such as WAV 48Khz 24bit or 44.1Khz 16bit.

Product overview

WhiRik AI is an AI-powered music production platform that combines artificial intelligence analysis with professional sound engineering to deliver custom music and sound effects. The core offering (WhiRik AI) serves as the AI music composition engine, while specialized service offerings cover Video Production Music, Game Developer Music, Marketer & Advertising Music, Content Creator Music, and Sound Effects (SFX). The platform's workflow involves an initial idea meeting with free draft, followed by draft review, feedback, and final delivery with digital mastering. Target customers include video production companies, film studios, game developers, marketers, advertising agencies, and content creators across YouTube, TikTok, and other platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Music Custom background music and soundtrack composition service for video production, film music, broadcast, and streaming content, using AI to analyze scene mood, tempo, and emotion for matched composition.
• Game Developer Music Custom game music and sound effects production service for game development studios, supporting various game genres with AI-matched compositions and professional mastering.
• Marketer & Advertising Music Commercial music, jingles, and brand-aligned soundtrack production for marketers and advertising agencies, including CM songs and promotional content music.
• Content Creator Music Background music service for YouTube creators and social media content creators, optimized for short-form, long-form, shorts, reels, and podcasts with copyright-safe custom tracks.
• Sound Effects (SFX) Custom sound effects production service delivered in professional formats (WAV 96Khz 24bit or 48Khz 24bit) for video, film, game, and content production projects.

Quantifiable outcome

• Draft delivery time reduced to 0.8 days average
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

15 partnerships are on record, tiered minor.

• Garnet PicturesminorOthersFilm production company listed as a partner/customer of WhiRik AI, using the service for commercial music production needs
• Line GamesminorOthersGame development company listed as a partner/customer, using WhiRik AI for game music production
• Aurora World Content LabminorOthersContent production laboratory listed as a partner, utilizing WhiRik AI's music production services
• Happy BB CompanyminorOthersAnimation and content production company listed as a partner using custom music services
• Visual DartminorOthersVisual production company listed as a partner in the WhiRik ecosystem
• Sigma StudiominorOthersGame studio listed as a partner utilizing WhiRik AI for game music solutions
• Sandy FloorminorOthersContent production company listed as a partner in the WhiRik partner ecosystem
• Yeondu CompanyminorOthersContent production company listed as a partner using WhiRik's music production services
• OrangeBoy Inc.minorOthersListed as a partner in WhiRik's partner ecosystem
• Balance PlayminorOthersListed as a partner in WhiRik's partner ecosystem
• ENAminorOthersListed as a partner in WhiRik's partner ecosystem (likely broadcast/Entertainment company)
• Seoul National UniversityminorOthersEducational institution listed as a partner, with a professor from the College of Music providing testimonial for the service
• Ewha Womans UniversityminorOthersEducational institution listed as a partner in the WhiRik ecosystem
• Hoseo UniversityminorOthersEducational institution listed as a partner in WhiRik's partner network
• 백석예술대학교 (Baekseok Arts University)minorOthersArts university listed as an educational partner in WhiRik's ecosystem

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Udio: Generative AI music platform creating studio-quality tracks from text prompts. Closely aligned with WhiRik's AI music creation core, differentiated by WhiRik's hybrid human + AI service and project-based delivery.
• Loudly: AI music generator with focus on creators, video producers, and brands. Similar target segments (video/marketing/creators) and AI-driven custom music positioning.
• Suno: Pure-software AI music generator producing full songs from text prompts. Direct overlap with WhiRik's AI music composition capability, though WhiRik adds human producers and delivery format finishing.
• Soundraw: AI music generation platform targeted at content creators and marketers for custom background music. Directly comparable on use cases (YouTubers, ads, video) and on AI-driven custom composition value proposition.
• Boomy: AI music generation platform enabling instant track creation and distribution. Overlap with WhiRik's creator-facing custom music use case, differing on royalty/monetization angle.
• Mubert: AI-generated royalty-free music for content creators, apps, and brands. Directly comparable on serving creator and marketer segments with AI music, similar to WhiRik's content creator and advertising offerings.
• AIVA: AI music composer for films, games, ads, and trailers. Competes in the same custom-scoring category that WhiRik targets (film, game, advertising music) using AI composition.

Broad incumbents

• Artlist: Established music and SFX licensing platform for filmmakers, brands, and creators. Overlaps with WhiRik's video, advertising, and content creator verticals using a curated library model.
• Epidemic Sound: Large subscription-based music licensing platform with catalog for creators and brands. Competes with WhiRik on the video/content creator side but as a broader music library rather than custom AI composition.

Regional players

• Two Shot Theory: Korean AI dubbing and voice platform — adjacent peer serving Korean content creators/producers with AI audio. Comparable in regional focus and as a Korean AI-audio competitor for the same content production budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhiRik AI