Boomerang
Boomerang is a bootstrapped, profitable email productivity and meeting scheduling software company serving individual professionals and enterprises through Gmail, Outlook, iOS, and Android integrations, with 2M+ active customers and 19 team members.
- Company typePrivate
- Founded2010
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Boomerang does
Boomerang (legal entity Baydin, Inc.) is a private, bootstrapped email productivity and meeting scheduling software company founded in 2010 and operated remotely with historical roots in Mountain View, California. The company serves individual professionals, small and mid-sized businesses, and enterprise customers through a suite of tools that integrate natively into Gmail, Microsoft Outlook, iOS, and Android environments via browser extensions, Microsoft Add-ins, and native mobile apps. Its core product line includes Boomerang for Gmail, Boomerang for Outlook, Boomerang for iOS, and Boomerang for Android; the January 2025 acquisition of GQueues extended the portfolio into Google Workspace-integrated task management. Boomerang serves more than 2M active customers and has facilitated 500M messages delivered, with a self-reported ~1.5M businesses using the product daily.
The technology platform is built around embedding productivity features directly inside the user's existing email workflow rather than redirecting them to a separate application. Key technical components include the Respondable AI writing assistant (NLP and predictive analytics trained on millions of messages), the patented Magic Live Calendar that embeds real-time availability into emails, Inbox Pause for focused work, Send Later, privacy-respecting read receipts, and a layered meeting scheduling stack comprising Meeting Poll, Bookable Schedule, Suggest Times, and Share Free/Busy. Boomerang holds 7 patents, maintains SOC 2 Type II compliance (since October 2021), and is GDPR compliant.
The business model is subscription-based with a freemium acquisition layer. Revenue is generated through tiered subscription pricing for Gmail and Outlook products on monthly and annual billing cadences; a free Basic tier (now including Meeting Poll) drives product-led adoption through marketplace distribution via Chrome Web Store, Microsoft AppSource, iOS App Store, and Google Play Store. With 19 team members and reported continuous profitability since 2013, Boomerang operates as a lean, founder-controlled, capital-efficient company with no disclosed institutional funding rounds. The customer mix spans individual knowledge workers and small professional services firms up to enterprise logos including Lyft, Twilio, DoorDash, IHG Hotels and Resorts, Keller Williams Realty, Atlassian, and HubSpot.
Boomerang firmographics
Firmographics- Name
- Boomerang
- Legal name
- Baydin, Inc.
- Website
- https://boomerangapp.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boomerang is a bootstrapped, profitable email productivity and meeting scheduling software company serving individual professionals and enterprises through Gmail, Outlook, iOS, and Android integrations, with 2M+ active customers and 19 team members.
- Ownership category
- akta.pro rank
Boomerang industry classification
Industry- Product category
- Email Productivity Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email, Calendar & Scheduling (BPAMAMAC)
- akta.pro secondary industries
- MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Boomerang is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boomerang business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription (Premium Tiers): Boomerang generates revenue primarily through subscription plans. They offer tiered pricing for Gmail and Outlook products with monthly and annual billing options. The iOS app was previously free but transitioned to a freemium/subscription model with free trial offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Basic (Free) |
| Subscription | Monthly | Premium Paid Tiers |
| Subscription | Annual | Premium Paid Tiers (Annual) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Boomerang product offering
Product offeringCore offering
Boomerang develops and sells email productivity and meeting scheduling software for Gmail, Outlook, iOS, and Android, offered as browser extensions, Microsoft Add-ins, and native mobile apps. Its products combine AI-powered email writing assistance (Respondable), email scheduling and follow-up tools (Send Later, Inbox Pause, Read Receipts), and calendar-driven meeting scheduling features (Magic Live Calendar, Bookable Schedule, Meeting Poll, Suggest Times), with the acquired GQueues task manager extending the suite into Google Workspace task management.
Product overview
Boomerang is a productivity software company offering a suite of email productivity and meeting scheduling tools. The core product line includes Boomerang for Gmail (browser extension), Boomerang for Outlook (Add-in), Boomerang for iOS (mobile app), and Boomerang for Android (mobile app). These products share common features including Send Later, Snooze, Inbox Pause, Read Receipts, and meeting scheduling capabilities. Boomerang also acquired GQueues (January 2025), a Google Workspace-integrated task manager. Key meeting scheduling features include Meeting Poll (group scheduling), Bookable Schedule (recurring availability), Suggest Times (one-on-one), and Share Free/Busy. The flagship AI feature is Respondable, a real-time writing assistant that predicts email response rates. The company was founded in 2010 (previously known as Baydin) and serves over 2 million active customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Boomerang for Gmail
Quantifiable outcome
- Saves users a few hours and 80 emails per week
- +2 more outcomes
Companies that use Boomerang
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Boomerang technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature7 records
Boomerang partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GQueuescoreBoomerang acquired GQueues, a task management application for Google Workspace. The GQueues team joined Boomerang to expand their productivity suite. GQueues continues to operate as a product under the Boomerang umbrella, helping teams track work and prioritize tasks.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Boomerang competitors and assessment
Company assessmentDirect peers
- Mixmax: Mixmax is a Gmail productivity and sales engagement platform with email tracking, scheduling, sequences, and AI features — directly comparable to Boomerang for Gmail's email productivity and Respondable-style writing assistance.
- Mailtrack: Mailtrack is a Gmail/Outlook email tracking extension with read receipts and follow-up reminders — directly comparable to Boomerang's read receipts and follow-up reminder features.
- Chili Piper: Chili Piper is a scheduling and routing platform focused on inbound lead conversion and revenue teams — comparable to Boomerang in calendar/email automation but with a stronger enterprise sales focus.
- Calendly: Calendly is the most direct competitor in meeting scheduling, offering one-on-one and group scheduling, calendar integrations with Google/Outlook, and broad enterprise adoption — overlapping heavily with Boomerang's Bookable Schedule, Suggest Times, and Meeting Poll features.
- Doodle: Doodle is a group scheduling and meeting poll platform that has been a direct competitor in the group-meeting coordination space for years, overlapping closely with Boomerang's Meeting Poll feature.
- HubSpot Meetings: HubSpot's scheduling tool is embedded in the broader HubSpot CRM/marketing platform and competes directly with Boomerang's meeting scheduling suite, often offered as part of HubSpot's free and paid tiers.
- Yesware: Yesware is a sales productivity tool for Gmail and Outlook offering email tracking, templates, and meeting scheduling — overlapping with Boomerang's read receipts, send later, and meeting scheduling features.
Emerging players
- Front: Front is a shared inbox and email collaboration platform for teams — a partial overlap with Boomerang's Teams/Organizations use case around team email productivity and shared scheduling workflows.
- Streak: Streak is a CRM and pipeline tool built natively inside Gmail, overlapping with Boomerang's email productivity layer for Gmail users, particularly sales and ops teams.
- Superhuman: Superhuman is an AI-native email client with built-in scheduling, triage, and AI writing — partially overlapping with Boomerang's email productivity and Respondable features, though positioned as a premium standalone client rather than an add-on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Boomerang social profiles
Digital presenceBoomerang compliance and trust
Trust signalCompliance2 records
Boomerang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boomerang leadership team
Management profileNumber of profiles
Profiles3 records
Boomerang subsidiaries and ownership
Company hierarchySubsidiaries1 record
Boomerang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boomerang M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boomerang
What does Boomerang do?
Boomerang develops and sells email productivity and meeting scheduling software for Gmail, Outlook, iOS, and Android, offered as browser extensions, Microsoft Add-ins, and native mobile apps. Its products combine AI-powered email writing assistance (Respondable), email scheduling and follow-up tools (Send Later, Inbox Pause, Read Receipts), and calendar-driven meeting scheduling features (Magic Live Calendar, Bookable Schedule, Meeting Poll, Suggest Times), with the acquired GQueues task manager extending the suite into Google Workspace task management.
Is Boomerang a public or private company?
Boomerang is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boomerang founded?
Boomerang was founded in 2010. It employs 11 to 50 people.
Where is Boomerang based?
Boomerang is headquartered in Mountain View, United States, in the North America region.
How does Boomerang make money?
One revenue line is on record: subscription (Premium Tiers).
Who are Boomerang's main competitors?
Direct peers on record are Mixmax, Mailtrack, Chili Piper, Calendly, Doodle, HubSpot Meetings and Yesware. Emerging players are Front, Streak and Superhuman.
Does Boomerang have an API?
No public API is recorded for Boomerang.
What industry is Boomerang in?
Boomerang's product category is Email Productivity Software. Its primary akta.pro industry code is BPAMAMAC, Email, Calendar & Scheduling, with a secondary code of BPAEAHAH, MLOps/LLMOps & Model Lifecycle Management Services. Its NAICS code is 5415 and its SIC code is 7372.